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Appcues Reviews & Product Details

Appcues is the experience orchestration engine that transforms how customers engage with products—and how businesses drive outcomes. The platform helps you turn real-time customer behavior into automated, personalized engagement across in-app, push, and email channels. Instead of relying on one-off tactics or manual outreach, Appcues enables you to act at the exact moments that matter. You can guide a trial user to their first “aha” moment, help new customers complete onboarding, encourage teams to invite colleagues, or step in when adoption starts to slip. You can also highlight features when users are ready to try them, prompt upgrades when usage exceeds plan limits, or reinforce value in the weeks leading up to renewal. With Appcues, you don’t have to choose between speed and scale. Teams can launch and optimize experiences independently—without waiting on engineering resources or adding more headcount. That means your expertise doesn’t just live in decks, spreadsheets, or 1:1 conversations. It’s embedded directly into the product experience and delivered to every customer, at exactly the right time. The results are measurable. Businesses see faster trial conversions and shorter time-to-value. Adoption of key features grows as users get timely nudges to take the next step. Retention improves because potential churn risks are addressed proactively. Expansion becomes easier as customers are guided toward higher-value plans and deeper product usage. By connecting engagement to these lifecycle moments, Appcues helps companies grow more efficiently and predictably. Trusted by leading companies like Airbase, HubSpot, G2, and Wayfair, Appcues has powered billions of experiences across thousands of products. Whether your goal is to activate new signups, drive adoption of underused features, reduce churn, or expand customer accounts, Appcues gives you the tools to deliver meaningful, measurable customer moments at scale.

Product Website

Seller

Appcues

Discussions

Appcues Community

Languages Supported

English

Overview by

Eric Keating

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

View More Pricing Information

Appcues Media

Your product is your best engagement channel. Deliver native-looking messages, tours, and checklists that meet users where they are—whether they're onboarding, discovering a feature, or showing early signs of disengagement.

Connect in-app, email, and push into a single automated Workflow. When a user hits a key moment in your product, Appcues responds across every channel—so nothing falls through the cracks and no moment goes to waste.

Send emails triggered by what users actually do. Welcome new signups, nudge stuck users, re-engage the quiet ones—all with messages that feel timely and personal, built without code.

Keep mobile users engaged with targeted push notifications that do more than ping. Send messages that pull users back into your app at exactly the right moment and actually move them forward.

See what users are doing and turn those signals into action. Capture the events that matter, then use them to trigger personalized experiences that guide users to the next step—no developer required.

Understand what's working and what's not. See how your experiences are performing, where users are dropping off, and how engagement connects to the outcomes that matter—activation, retention, and growth.

Official Downloads

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How GoToWebinar used Appcues to increase activation and user engagement

Vidyard uses Appcues to optimize new user activation and time-to-value

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Verified User in Computer & Network Security

Mid-Market (51-1000 emp.)

10/11/2024

"Intuitive and Flexible Onboarding with Appcues"

5/5

What do you like best about Appcues?

I love how Appcues efficiently supports building onboardings, walkthroughs, and surveys while also tracking events. Its intuitiveness is a significant advantage, making it easy to use, which enhances our ability to onboard users quickly and gather their feedback efficiently. The flexibility of Appcues stands out because it allows me to cater to various product requests and create different flows and surveys, adapting them seamlessly to different topics and pages as needed. I appreciate that the initial setup of Appcues was very convenient and straightforward, and having the opportunity to review the setup with the Appcues team further added to the ease of adoption. Overall, I find Appcues to be exceptionally valuable, especially after comparing it with other products like Gainsight, and I can confidently recommend it to friends and colleagues. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

I would like to receive notifications when my Appcues flows encounter issues. Currently, there is no automated alert system to inform me if something breaks during a flow. An email notification system that specifies which flow and at what stage the error occurs would be beneficial. Review collected by and hosted on G2.com.

Verified User in Telecommunications

Small-Business (50 or fewer emp.)

11/6/2025

"Outstanding Customer Support Sets Appcues Apart"

4.5/5

What do you like best about Appcues?

The Customer Support team is absolutely the best thing about Appcues. They always take you seriously, and escalate to the Tech Support team when needed, to give you the best possible solution. They also work based off of user feedback, so everything you input, they take into consideration as a future improvement. There's a lot of possibilities with the features they offer, I really like their product offering as it's in-product and out-of-product, with the same user base. So it's easy to keep an overview what you're sending to whom, and what they've already received. I use Appcues weekly, if not daily (depends on projects). Review collected by and hosted on G2.com.

What do you dislike about Appcues?

Their CS-team is mostly US-based, which sometimes makes it difficult if you're having a pressing issue but they are unavailable during (most of) your working hours, being based in the EU. Localisation is also not available in all features, or the way to use it can be a bit more tedious. Review collected by and hosted on G2.com.

Michelle L.

Customer Marketing Manager

12/5/2025

"User-Friendly Interface, Powerful Engagement Tools"

5/5

What do you like best about Appcues?

I really like how user-friendly the build interface is in Appcues. The flows are especially valuable because they fulfill a large number of product and marketing needs, while still being really easy to set up. It's a powerful tool that we're excited to continue to explore. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

We have several different teams using Appcues, so it would be great if we could standardize what back-end settings users configure to help prevent errors. Review collected by and hosted on G2.com.

What problems is Appcues solving and how is that benefiting you?

Appcues enhances customer communications through in-app popups, boosts product adoption, reduces support tickets by providing in-platform support, and supports marketing efforts. Its user-friendly build interface and easy-to-setup flows improve event promotion, education, and customer-specific notices efficiently. Review collected by and hosted on G2.com.

Charles Z.

LMS Support Specialist

Mid-Market (51-1000 emp.)

6/30/2025

"Manages to pack many features into one package."

5/5

What do you like best about Appcues?

Banners. Less obtrusive. Once installed fairly easy to use. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

The implementation REQUIRED us to hire JS Developers. It was lengthy and confusing to set up. We felt we had no help from Appcues because you expressed that you don't have a way to know of proper placement for the code, etc. I offered to create you an acct but it became clear that implementation was more like buying the car and engine seperately. Review collected by and hosted on G2.com.

What problems is Appcues solving and how is that benefiting you?

We have double fields somehow like "company" and "Company" that need merged. Same for "role" and "Role". We are NOT developers. We didn't invest to become developers. We already have jobs as Admins and Support. Logic strings are not so easy. For example, you use matches RegEx but the way you use it is different than the standard use of a wildcard. Review collected by and hosted on G2.com.

Pradeep K.

Small-Business (50 or fewer emp.)

5/25/2023

"Improve the in-app user experience"

5/5

What do you like best about Appcues?

The experience got improved a lot, previously when we access some pages, it may sometime to load, but now the entire platform is loading much faster, no matter how big data we are fetching on the page. Also the localization feature helps us a lot to show messages, banners at the right time. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

Appcues still not into AI yet, as all the products are now focusing AI features, appcues may need to work on it make the work more easier. Review collected by and hosted on G2.com.

Mariana N.

Product Marketing Specialist

Mid-Market (51-1000 emp.)

4/28/2025

"Makes life easier for product marketers"

4.5/5

What do you like best about Appcues?

Appcues has made it really easy for our Product Marketing team to build onboarding flows and in-app messages without needing developer support. The interface is quite simple and intuitive, and anytime I had questions, their support team was quick to help. Overall, it’s a great tool if you're looking to help users reach value faster. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

A couple of things I’d love to see improved: right now, all the flows are a bit scattered — having folders or a better way to organize them would make a huge difference (which I hear might be coming soon). Also, adding sentiment-based triggers would put it even more on par with some competitors. Review collected by and hosted on G2.com.

What problems is Appcues solving and how is that benefiting you?

Appcues solves several challenges for us. It makes it easy to onboard new users and guide them through new features. We use it not just for onboarding, but also for promotions like pop-ups and banners, as well as hotspots to draw attention to key areas inside the product. This flexibility has helped us move faster, test different approaches, and improve our feature adoption. It’s saving us time, reducing dependency on devs, and making it much easier to deliver a more targeted/personalized experience to our users. Review collected by and hosted on G2.com.

Isaiah F.

Customer Support Director

Small-Business (50 or fewer emp.)

4/30/2025

"All the user data and Onboarding under one place!"

5/5

What do you like best about Appcues?

Easy to use.

Easy to implement.

Very responsive with customer support.

Documentation is easy to read and find in their support section.

The features are getting better.

We use the app every day, and when a new user signs up.

The integration is easy for all types of apps or websites. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

It takes time to learn the flow creation process.

Not enough pre-made templates to get an idea of how a flow should look. Review collected by and hosted on G2.com.

What problems is Appcues solving and how is that benefiting you?

When a new user signs up, there is a checklist they need to go through and watch the videos listed.

When we update the app and we send out our realses notes to the users as a popup.

We use User Segments to categorize our users to send specific flows.

We use the webhooks to send us events when the user does something we want to track. Review collected by and hosted on G2.com.

Achindh M.

Global Marketing Lead

Small-Business (50 or fewer emp.)

11/4/2023

"We are very happy with Appcues and how it fit in our marketing stack"

5/5

What do you like best about Appcues?

Helped us to increase our trial conversion rate. Before Appcues we are struggling with a way to retain our trial users after 7 days but it improved a lot after Appcues. We are now running more than 12K DAU . Review collected by and hosted on G2.com.

What do you dislike about Appcues?

We faced some integration challenges and other than that we are very happy with the product and the outcome we are getting. The tool is delivering more than the expected ROI Review collected by and hosted on G2.com.

Morgan K.

Growth Product Marketing Manager

Mid-Market (51-1000 emp.)

4/27/2023

"Versatile tool for tooltips and in app guides"

4.5/5

What do you like best about Appcues?

New workflows, UI updates, Dynamic flows Review collected by and hosted on G2.com.

What do you dislike about Appcues?

Appcues used to be really buggy but it has come a long ways. I'd love to continue to see performance improvements. Also, they started enforcing more pricing/team size limits which wasn't ideal. Review collected by and hosted on G2.com.

Randall M.

Manager of Onboarding and Training

Small-Business (50 or fewer emp.)

5/29/2024

"Great tool for communicating to users"

5/5

What do you like best about Appcues?

We continue to use App Cues and it is a great tool for training and onboarding. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

It could be the combination of our software and design of AppCues, but sometimes it is hard to get the navigation of page changes to display exactly how we need it it. Review collected by and hosted on G2.com.