Campaign Monitor by Marigold Features
What are the features of Campaign Monitor by Marigold?
Platform
- User, Role, and Access Management
- Internationalization
- Performance and Reliability
Integration
- Data Import & Export Tools
- Integration APIs
- Breadth of Partner Applications
Email Marketing
- Email and Mobile Preview
- Manage Email Lists
- High-Volume Sending
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses
Reporting & Analytics
- A/B Testing
- Basic Reporting
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Technology Glossary Features
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Campaign Monitor by Marigold Categories on G2
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Platform
User, Role, and Access Management | Based on 236 Campaign Monitor by Marigold reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 88% (Based on 236 reviews) | |
Internationalization | Based on 160 Campaign Monitor by Marigold reviews and verified by the G2 Product R&D team. | 82% (Based on 160 reviews) | |
Performance and Reliability | Based on 254 Campaign Monitor by Marigold reviews and verified by the G2 Product R&D team. | 88% (Based on 254 reviews) | |
Custom Tracking Domain | Based on 15 Campaign Monitor by Marigold reviews. Ability to define a custom domain from which emails are sent. | 96% (Based on 15 reviews) | |
Multiple Domains | Based on 13 Campaign Monitor by Marigold reviews. Able to send emails from multiple domains. | 95% (Based on 13 reviews) | |
Dedicated IP | See feature definition | Based on 13 Campaign Monitor by Marigold reviews. Ability to use a dedicated IP for deliverability. | 94% (Based on 13 reviews) |
Documentation | As reported in 13 Campaign Monitor by Marigold reviews. Availability and quality of documentation for API, code library, implementation, and set up. | 96% (Based on 13 reviews) | |
Sender Reputation Management | Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others. This feature was mentioned in 13 Campaign Monitor by Marigold reviews. | 95% (Based on 13 reviews) | |
Tracking & Reporting | Tracks emails sent and delivery rates and compiles them into standard reports. 16 reviewers of Campaign Monitor by Marigold have provided feedback on this feature. | 96% (Based on 16 reviews) | |
Enterprise Scalability | Provides features and infrastructure to allow scaling for large organizations. 15 reviewers of Campaign Monitor by Marigold have provided feedback on this feature. | 91% (Based on 15 reviews) | |
Performance and Reliability | Emails are consistently received and software performs reliably. This feature was mentioned in 16 Campaign Monitor by Marigold reviews. | 97% (Based on 16 reviews) |
Integration
Data Import & Export Tools | Based on 225 Campaign Monitor by Marigold reviews and verified by the G2 Product R&D team. | 83% (Based on 225 reviews) | |
Integration APIs | Based on 170 Campaign Monitor by Marigold reviews and verified by the G2 Product R&D team. | 82% (Based on 170 reviews) | |
Breadth of Partner Applications | Based on 146 Campaign Monitor by Marigold reviews and verified by the G2 Product R&D team. | 78% (Based on 146 reviews) | |
CRM Integration | Integrates with CRM software, which can help provide context to your mailing lists. This feature was mentioned in 42 Campaign Monitor by Marigold reviews. | 79% (Based on 42 reviews) | |
Social Media Integration | As reported in 46 Campaign Monitor by Marigold reviews. Integrates with Social Media platforms, which can help expand your reach. | 78% (Based on 46 reviews) | |
E-Commerce Integration | Based on 41 Campaign Monitor by Marigold reviews and verified by the G2 Product R&D team. Integrates with e-commerce platforms, which can link directly to your online store. | 80% (Based on 41 reviews) |
Email Marketing
Email and Mobile Preview | Based on 510 Campaign Monitor by Marigold reviews and verified by the G2 Product R&D team. Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues. | 89% (Based on 510 reviews) | |
Manage Email Lists | Based on 511 Campaign Monitor by Marigold reviews and verified by the G2 Product R&D team. List management tools include importing and maintaining subscriber data. Manage list segmentation, profile attribute management, and delivery status. Subscribers self-manage preferences. | 82% (Based on 511 reviews) | |
High-Volume Sending | Based on 467 Campaign Monitor by Marigold reviews and verified by the G2 Product R&D team. Ability to send thousands of unique, personalized emails per second. | 86% (Based on 467 reviews) | |
Building and Personalizing Emails | Based on 507 Campaign Monitor by Marigold reviews and verified by the G2 Product R&D team. | 85% (Based on 507 reviews) | |
Sending Outbound Emails | Based on 505 Campaign Monitor by Marigold reviews and verified by the G2 Product R&D team. | 89% (Based on 505 reviews) | |
Manage Email Deliverability | Based on 483 Campaign Monitor by Marigold reviews and verified by the G2 Product R&D team. | 84% (Based on 483 reviews) | |
Automated Email Responses | Based on 378 Campaign Monitor by Marigold reviews and verified by the G2 Product R&D team. | 82% (Based on 378 reviews) | |
Multi-user Account | Based on 116 Campaign Monitor by Marigold reviews and verified by the G2 Product R&D team. Enables multiple users to login to the same account to maintain a single account for your entire marketing team. | 85% (Based on 116 reviews) | |
Surveys | Based on 87 Campaign Monitor by Marigold reviews. Ability to send secure and personalized survey invites to your contact list. | 81% (Based on 87 reviews) |
Reporting & Analytics
A/B Testing | Based on 352 Campaign Monitor by Marigold reviews and verified by the G2 Product R&D team. Run A/B tests on subject lines, areas of content (both images and text), from names, or send dates. | 84% (Based on 352 reviews) | |
Basic Reporting | Based on 486 Campaign Monitor by Marigold reviews and verified by the G2 Product R&D team. | 86% (Based on 486 reviews) |
Administration
Template Creation | Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates. This feature was mentioned in 16 Campaign Monitor by Marigold reviews. | 95% (Based on 16 reviews) | |
Preset Template Availability | Based on 15 Campaign Monitor by Marigold reviews. Quantity and quality of preset email templates for administrators to construct their own emails. | 90% (Based on 15 reviews) | |
Custom Unsubscribe | As reported in 15 Campaign Monitor by Marigold reviews. Able to customize the unsubscribe templates, handler, and tracking. | 89% (Based on 15 reviews) | |
Email Segmentation | See feature definition | As reported in 15 Campaign Monitor by Marigold reviews. Able to segment transactional emails based on their purpose. | 92% (Based on 15 reviews) |
Detailed Server Logs | Detailed logs for tracking and debugging mail server activity. This feature was mentioned in 12 Campaign Monitor by Marigold reviews. | 96% (Based on 12 reviews) | |
Notifications | Based on 15 Campaign Monitor by Marigold reviews. Alerts administrator whenever a pre-set event occurs. | 94% (Based on 15 reviews) |
Integrations
Webhooks | See feature definition | Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.) This feature was mentioned in 11 Campaign Monitor by Marigold reviews. | 89% (Based on 11 reviews) |
Event Tracking API | Based on 13 Campaign Monitor by Marigold reviews. API used to track the status of emails. | 92% (Based on 13 reviews) | |
Mail Send API | API used to send emails (e.g. Web API, SMTP API) This feature was mentioned in 12 Campaign Monitor by Marigold reviews. | 94% (Based on 12 reviews) | |
Spam Filter Testing | Testing to ensure emails do not go to recipient's spam folder. This feature was mentioned in 14 Campaign Monitor by Marigold reviews. | 94% (Based on 14 reviews) | |
E-Commerce Integration | Integrates with e-commerce platforms. | Not enough data | |
Email Marketing Integration | Integrates with email marketing providers to share captured lead data. | Not enough data | |
Domain Integration | Allows companies to connect landing pages to their existing domain. | Not enough data |
Diagnosis
IP Address | IP address quality analysis. | Not enough data | |
Domains | Sending domain quality analysis. | Not enough data | |
Content | Email content analysis. | Not enough data | |
Policy Compliance | Determing email and domain compliance with policies such as DMARC. | Not enough data |
Tracking
Processing Time | Measuring of delivery latency/processing time. | Not enough data | |
Placement | Tracking which folder email appears in. | Not enough data | |
Open Rate | Tracking open rate across recipients. | Not enough data | |
Time to Open | Tracking time between delivery and open. | Not enough data | |
Alerts | Notifications related to placement and opening. | Not enough data |
Reporting
Campaign Performance | Measuring overall campaign performance across recipients. | Not enough data | |
Domain Reputation | Measuring overall reputation related to specific sending domains. | Not enough data | |
Brand Reputation | Measuring overall reputation of brand based on all email activity. | Not enough data | |
Blacklist and Whitelist | Tracking recipient tagging of domains for blacklists and whitelists. | Not enough data |
Segmentation
A/B Testing | Provides native A/B testing for content and campaigns. | Not enough data | |
Customer Profiles | Allows users to build and analyze customer profiles. | Not enough data |
Targeting
Behavioral Targeting | Presents messaging depending on customer behavior. | Not enough data | |
Contextual Targeting | Presents messaging depending on customer context. | Not enough data |
Triggered Content
Geofencing | Content triggered by customer's given geolocation. | Not enough data | |
Triggered Emails | Emails triggered by customer activity or behavior. | Not enough data | |
Triggered Messages | Messages triggered by customer activity or behavior. | Not enough data |
Personalized Content
Recommendation Engine | Provides recommendations based on customer metrics. | Not enough data | |
Personalized Discounts | Calculates and presents customized discounts. | Not enough data | |
Website Personalization | Personalizes web experiences and presented content based on customer metrics. | Not enough data |
Templates
Text and Themes | Based on 130 Campaign Monitor by Marigold reviews and verified by the G2 Product R&D team. Allow users to edit text and themes on email templates | 87% (Based on 130 reviews) | |
Stock Images | Based on 92 Campaign Monitor by Marigold reviews and verified by the G2 Product R&D team. Provide a library of stock images to use for emails | 80% (Based on 92 reviews) | |
Proofing | Based on 105 Campaign Monitor by Marigold reviews and verified by the G2 Product R&D team. Offer email proofing capabilities | 87% (Based on 105 reviews) | |
Mobile Responsive | Based on 28 Campaign Monitor by Marigold reviews. Provide mobile responsive email templates | 89% (Based on 28 reviews) |
Edit
Pre-Made | Based on 113 Campaign Monitor by Marigold reviews and verified by the G2 Product R&D team. Offer pre-made email templates | 85% (Based on 113 reviews) | |
Build | Based on 125 Campaign Monitor by Marigold reviews and verified by the G2 Product R&D team. Allow users to create their own email templates | 87% (Based on 125 reviews) | |
HTML | Based on 109 Campaign Monitor by Marigold reviews and verified by the G2 Product R&D team. Use drag-and-drop HTML editing to create email templates | 87% (Based on 109 reviews) |
Logistics
Analytics | Based on 124 Campaign Monitor by Marigold reviews and verified by the G2 Product R&D team. Provide analytics reporting so that users can see how their campaigns perform | 87% (Based on 124 reviews) | |
Issues | Based on 114 Campaign Monitor by Marigold reviews and verified by the G2 Product R&D team. Allow for users to identify potential issues that would stop their emails from sending | 84% (Based on 114 reviews) | |
Integrations | Based on 102 Campaign Monitor by Marigold reviews and verified by the G2 Product R&D team. Integrate with email software or email marketing and marketing automation platforms | 85% (Based on 102 reviews) | |
Shareable Link | Based on 25 Campaign Monitor by Marigold reviews. Ability to share email templates via a link to collect feedback on the created emails easily | 86% (Based on 25 reviews) |
Text Messaging
Bulk SMS | Enables users to send mass text message campaigns | Not enough data | |
Two-Way Text Messaging | Facilitates two-way text messaging to encourage consumer engagement and loyalty | Not enough data | |
Text Scheduler | Provides the ability to schedule single or bulk text messages to recipients on a specific date and time | Not enough data | |
Automatic Replies | Provides automatic text message replies to recipients | Not enough data | |
Automatic URL Shortening | Provides automatic URL shortening to use less characters via text | Not enough data | |
MMS Marketing | Sends out multimedia via text messages, such as coupons, pictures, and audio | Not enough data | |
Personalization | Offers features for personalizing text messages based on customer information or past behavior | Not enough data | |
Transactional SMS | Allows users to establish automated workflows and triggers to deliver transactional text messages | Not enough data |
Platform Basics
Editing Platform | Contains an editing form for emails or email codes for test submission | Not enough data | |
Spam Filter Testing | Has a dedicated spam filter testing feature, which tests the rate at which the email is sent through spam filters | Not enough data | |
A/B Testing | Has a dedicated A/B testing feature, which compares multiple email campaigns | Not enough data | |
Deliverability Testing | Has a dedicated deliverability testing feature, which tests the end result of a sent email | Not enough data | |
Design Testing | Has a dedicated design testing feature, which tests email code, formatting, and other design aspects | Not enough data |
Platform Data
Performance | Contains tools to visalize campaign performance | Not enough data | |
Dashboard | Has a centralized dashboard for users to interact with | Not enough data | |
Analytics | Contains a way to visualize campaign analytics | Not enough data |
SMS Platform
Reporting | Provides pre-built or customizable performance reports | Not enough data | |
Automation | Automates tasks and features for added convenience | Not enough data | |
White Label | Offers a white labeling service for agencies or resellers to customize platform branding | Not enough data | |
Text-to-Landline | Text enables landline phones so users can receive text messages sent to an existing business number | Not enough data | |
Short Codes | Provides businesses with 5- to 6-digit short codes for running text marketing campaigns | Not enough data | |
API Integration | Facilitates the integration of text messaging into existing business applications through an SMS gateway API | Not enough data |
Page Customization
Drag and Drop | Allows users to drag and drop items and content to customize their site's look. | Not enough data | |
Templates | Provides ready-made templates for simplified landing page creation. | Not enough data | |
Advanced Customization | Allows users to edit a page's HTML or CSS code, or add custom code. | Not enough data | |
Content Library | Allows users to upload and manage content such as photos, videos, and audio. | Not enough data |
Page Optimization
A/B Testing | Enables users to test changes to a page by administering the change to a portion of visitors and measuring conversion. | Not enough data | |
Mobile Responsive | Creates mobile responsive pages for optimized viewing on mobile devices. | Not enough data | |
Web Analytics | Gives users insight into unique pageviews, conversions, visitor location and device type, etc. | Not enough data | |
SEO | Optimizes content to increase search engine result rankings. | Not enough data |
