Buffer Reviews & Product Details

Buffer is a social media management platform that helps creators, small businesses, and marketing teams plan, publish, and analyze content across multiple social networks from a single dashboard. Founded in 2010, Buffer is a fully remote, bootstrapped company of 75 people serving customers in a range of industries including e-commerce, media, professional services, and nonprofit. The platform supports publishing to Instagram, Facebook, LinkedIn, TikTok, X, Threads, Bluesky, Pinterest, YouTube, Google Business Profile, and Mastodon. Key features include: A visual content calendar and scheduling queue for planning posts in advance across all connected accounts. An engagement inbox that consolidates comments from Instagram, Facebook, LinkedIn, Threads, Bluesky, and X into a single view for faster response management. Start Page, a customizable link-in-bio landing page builder. An AI assistant for generating post ideas, repurposing content, and adjusting tone. Analytics dashboards that track post performance, audience growth, and engagement metrics by channel. Buffer is designed for users who need straightforward social media tools without the complexity or cost of enterprise software. The platform emphasizes ease of use and quick setup, allowing users to connect accounts and begin scheduling within minutes. Pricing tiers accommodate individual creators through small teams, with a free plan available for users managing up to three channels. Buffer focuses on simplicity and reliability for creators and small teams rather than feature density for large organizations. The platform covers emerging networks like Threads and Bluesky alongside established channels, providing unified management as the social landscape evolves. The engagement inbox addresses a common pain point—scattered conversations across platforms—by bringing comments into one place for efficient community management.

Seller

Buffer

Discussions

Buffer Community

Languages Supported

English

Overview by

Mike Eckstein

Pricing

Pricing provided by Buffer.

Free

Essentials

Starting at $6.00

Per Month

View More Pricing Information

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Verified User in Internet

Small-Business (50 or fewer emp.)

6/15/2016

"Buffer saves my life & time"

5/5

What do you like best about Buffer?

I LOVE that you can integrate multiple channels, select the times you'd like to post, and post from one platform. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I wish you could use Instagram from the software. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

If you'd like to save time and store all your posts in one pace, use Buffer! Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

This saves me so much time when it comes to managing social media for several clients. I also love that Buffer looks into analytics and can tell you when the best time to post is. It optimizes posting so I don't have to guess when people will see my work. Review collected by and hosted on G2.com.

Verified User in Design

Small-Business (50 or fewer emp.)

2/1/2016

"Basic Tool for Social Media Updating"

3/5

What do you like best about Buffer?

- easy to use interface

- scheduling functionality

- analytics provided

- can add RSS feeds and share things easily

- you can add images Review collected by and hosted on G2.com.

What do you dislike about Buffer?

- they send way too many emails (sure you can unsubscribe, but this is annoying)

- you can't directly connect Instagram with Buffer (you have to IFTTT to do this)

- can't view Twitter feed

- pricing is expensive Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

It is a fine tool if social media isn't the biggest priority for you. The free plan is very basic, but it satisfies my small company's needs. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

I use this to schedule social media posts beforehand. I have a calendar for posting and I can schedule all the posts all at once in a day for the month, and then not have to worry about updating social media constantly. I like that I can not only schedule the day but the time as well. Buffer has allowed me to experiment and optimize my social media posts. Review collected by and hosted on G2.com.

Adrianna H.

Online Marketing and Business Strategist, Social Media Manager, & Marketing Consultant

Small-Business (50 or fewer emp.)

6/28/2016

"Quick and Easy Social Media Scheduling!"

4.5/5

What do you like best about Buffer?

How simple it is to use and set up, plus the browser add-ons for easy buffering are awesome. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Not all extra features are under 1 page or name. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

10/20/2016

"The best Twitter tool!"

4/5

What do you like best about Buffer?

Very simple user experience for scheduling of social media Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Often the in browser plugins require a fresh login which is frustrating Review collected by and hosted on G2.com.

Brad H.

Creative Director

Small-Business (50 or fewer emp.)

10/23/2015

"Best, easiest social posting mechanism"

4.5/5

What do you like best about Buffer?

Buffer's set-it-and-forget-it capabilities. I don't have time to be scheduling everything, or manually separating my shareable items, so letting Buffer do that work for me is important. The other thing I like is the simplicity and ubiquitousness. One click on the browser extension brings up the share sheet, if I have text selected it auto-fills that into the post. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I wish the scheduling was dynamic for every day based on my followers' historical usage. Right now you can set recommended times, but I wish I could set chunks of time and it would post at the optimal moment for each chunk during the day. I also wish we could have more analytics and tracking options to know the impact of our social posts in the short and long term. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Be sure to set up your networks and your scheduled times so you don't have to worry about that. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

We don't have a dedicated social media expert in house that can handle this full time, so having the option to quickly set up some posts is key for us. We really need to make the most of our time. If we can spend 5-10 minutes a day making posts and have them set to publish at the best time of day, it helps us a lot. Review collected by and hosted on G2.com.

Erin A. P.

Horn

Mid-Market (51-1000 emp.)

12/28/2015

"Social Media Autopilot"

4.5/5

What do you like best about Buffer?

I love the smart posting time feature that calculates when your posts are most engaged with by your audience. I also like being able to schedule posts for weeks in advance, so my social media accounts are active without me even thinking about it. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I would like to see Instagram added to the list of available account types, but I understand that's an issue from Insta's end. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

The Awesome plan is sufficient for many small business people. Don't let the subscription titles fool you into buying a big plan! Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

I'm building my presence on social media with very little time invested. I can browse relevant content on feedly, add it to my Buffer queue, and schedule links for the next month quickly and easily. Review collected by and hosted on G2.com.

Emily S.

Founder and CEO

Food Production

Small-Business (50 or fewer emp.)

1/29/2016

"Cuts my social media time way down"

5/5

What do you like best about Buffer?

I love that I can populate my social media accounts throughout the week as I see things and then schedule them to go out when i want them to. Cuts my time on social media way down. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Some posts from Facebook don't work with Buffer so I can't always share everything I want, but I can with most things. Review collected by and hosted on G2.com.

Joshua M.

Pianist & Accompanist

Internet

Small-Business (50 or fewer emp.)

2/2/2016

"Buffer simplifies my social life"

5/5

What do you like best about Buffer?

This is the easiest, distraction-free way to upload your thoughts to social media. You can plan them in advance, customize as needed, create images with Pablo...it just simplifies and streamlines your message. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I'd like to see support for more social networks in the future. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

If you're tired of uploading the same material to Facebook, Twitter, and LinkedIn, this will simplify your life! Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

I schedule all my social media (business/personal) with Buffer to catch people at the best interaction times. There's definitely a science to finding your audience, and timing is a big part of the strategy. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management

Mid-Market (51-1000 emp.)

5/31/2016

"A great tool to streamline my social media work."

4/5

What do you like best about Buffer?

I like that I can be anywhere on the web and instantly add what I'm looking at to share on any social platform if I feel it's relevant to my audience. I can also find analytics on posts I've made. It's so very useful in keeping my audience engaged and it's simple to use to report to senior team members. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Analytics are not as comprehensive as other platforms. I'd like to see some graphs on post effectiveness over time. Review collected by and hosted on G2.com.

Keely B.

Social Media Manager

Computer Software

Small-Business (50 or fewer emp.)

11/17/2015

"Buffer makes my life easier!"

5/5

What do you like best about Buffer?

Buffer is so simple and easy to use. I originally started using Buffer for the queue - it makes it so simple to tell a better story and stay consistent across our social media platforms. Now that I have more data in the system, Buffer analytics helps me stay on top of my numbers and make any changes as needed. Plus, their blog is my go-to for social media resources. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The only thing missing is monitoring and social listening tools but I'm not mad about it. Review collected by and hosted on G2.com.