Buffer Reviews & Product Details

Buffer is a social media management platform that helps creators, small businesses, and marketing teams plan, publish, and analyze content across multiple social networks from a single dashboard. Founded in 2010, Buffer is a fully remote, bootstrapped company of 75 people serving customers in a range of industries including e-commerce, media, professional services, and nonprofit. The platform supports publishing to Instagram, Facebook, LinkedIn, TikTok, X, Threads, Bluesky, Pinterest, YouTube, Google Business Profile, and Mastodon. Key features include: A visual content calendar and scheduling queue for planning posts in advance across all connected accounts. An engagement inbox that consolidates comments from Instagram, Facebook, LinkedIn, Threads, Bluesky, and X into a single view for faster response management. Start Page, a customizable link-in-bio landing page builder. An AI assistant for generating post ideas, repurposing content, and adjusting tone. Analytics dashboards that track post performance, audience growth, and engagement metrics by channel. Buffer is designed for users who need straightforward social media tools without the complexity or cost of enterprise software. The platform emphasizes ease of use and quick setup, allowing users to connect accounts and begin scheduling within minutes. Pricing tiers accommodate individual creators through small teams, with a free plan available for users managing up to three channels. Buffer focuses on simplicity and reliability for creators and small teams rather than feature density for large organizations. The platform covers emerging networks like Threads and Bluesky alongside established channels, providing unified management as the social landscape evolves. The engagement inbox addresses a common pain point—scattered conversations across platforms—by bringing comments into one place for efficient community management.

Seller

Buffer

Discussions

Buffer Community

Languages Supported

English

Overview by

Mike Eckstein

Pricing

Pricing provided by Buffer.

Free

Essentials

Starting at $6.00

Per Month

View More Pricing Information

Top-Rated Alternatives

HubSpot Marketing Hub

View All Alternatives

Buffer Integrations

(2)

Integration information sourced from real user reviews.

Buffer Media

Schedule content to any social platform

Reply to comments

Build a link in bio page in minutes.

Get insights and answers to help you optimize your content.

G2 reviews are authentic and verified.

Here's how.

James G.

Senior Executive Account Manager

Small-Business (50 or fewer emp.)

10/16/2021

"Cover all your bases."

5/5

What do you like best about Buffer?

Buffer can post to social media on all platforms in one convenient location. I like that they also allow you to customize each platform with specific tags and hashtags that drive traffic to your posting. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Uploading and posting images can be clunky. It would help to have a preview feature before the posting goes live. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

If your business posts to multiple social media outlets, try buffer. I highly recommend this service. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Posting to social media can be very time consuming. But for as allowed us to reduce the amount of time we spend in this activity. Review collected by and hosted on G2.com.

Ashlie A.

Social Media Manager

Mid-Market (51-1000 emp.)

10/25/2022

"I loved Buffer's management for social media and the Buffer Analyze option."

5/5

What do you like best about Buffer?

The management tool was really good. Very easy to schedule on multiple channels at the same time. The analytics with Analyze were the best for the money I've ever seen. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Buffer was only for Social Media Management and Analytics. There wasn't anything available for email, ad spend tracking, SEO management, etc. My team might have been able to keep buffer if it was an all-inclusive tool. Review collected by and hosted on G2.com.

Marcel N.

Project Manager

Mid-Market (51-1000 emp.)

8/19/2022

"Great social media solutions"

4.5/5

What do you like best about Buffer?

Appearances are the best to integrate a good social media team to get sales, this software gives us a bit of that and contributes to social media management. It is extremely solid and has a very competitive interface. The price is highly accessible and without a doubt, it works wonders. It is highly recommended to easily manage the social networking accounts of your clients or company. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The program does not have very fast performance, sometimes it slows down when I have multiple accounts in automatic management. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

We are very attentive to our clients and one of the reasons why Buffer is so amazing is for the simple reason of raising awareness of technology for the benefits of social media for sales and new customers. We have been able to adapt a spirit of competition far superior to the other contenders. It was sent. Review collected by and hosted on G2.com.

Anmol S.

Content Writer

Small-Business (50 or fewer emp.)

2/19/2023

"Best social Media management software"

4.5/5

What do you like best about Buffer?

Buffer comes packed with features like scheduling posts, recording insights and managing feed. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Instead of a 14 day trial, I would really like to have a 30 day trial Review collected by and hosted on G2.com.

Verified User in Retail

Small-Business (50 or fewer emp.)

5/16/2023

"Doesn't work properly nor anyone solves the issue but the charges are always applied."

0/5

What do you like best about Buffer?

I dont like anything about BUFFER at all. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The charges where the system failed to post for the last 2years. Review collected by and hosted on G2.com.

Sushma S.

Technical Support Professional

Mid-Market (51-1000 emp.)

7/3/2022

"It's Fun and Elegant To Use"

4.5/5

What do you like best about Buffer?

Powerful, interactive and one place for almost all the required features to run campaigns in this dynamic and fast moving world. I can monitor and study customer responses of different social media platforms from one place. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The only serious problem that hurdles my work is glitches that occurs when you try to ulpoad multiple images at the same time. I think this problem should be tackle on first priority because companies dont work on single project for whole week. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

You find more people on social media than streets so the demand of advertising on social media platforms also increased but with the help of buffer I can easily manage my entire campaign single handledly. I can engage with my customers from one screen without changing my platforms. And the best part is poll vote that we can share it among our customers to know what they prefer over the others. Even the ROI comparison is outstanding the software is cheap but the amount of ROI you can generate from it is also tremendous. Review collected by and hosted on G2.com.

Simon R.

Director

Small-Business (50 or fewer emp.)

6/28/2022

"Buffer provide a great service, but I did find better"

4/5

What do you like best about Buffer?

Easy social media management, that we could across our team for multiple clients. Good insights and analysis. And nice little touches, like it automatically pulling in pictures from any pages you were linking to - so you didn't have upload them. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

In the end we switched to Loomly. There wasn't anything specific we disliked about Buffer we just found that, at the time, Loomly offered better value for money for us to do both scheduling and analytics and also was just a little more user friendly.

We have tried a number of services like this - including Hootsuite - and Buffer would have been our choice, had we not preferred the cost and interface of Loomly. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Take the free trial and check it's right for you. Try to compare to least two other services (I'd suggest Loomly and Hootsuite) to weigh various factors including cost, ease of use and results. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

It solves the key problems of a) posting across multiple social media platforms and b) being able to schedule content to go live in the future. It also has lots of handy shortcuts to speed up what we do. Review collected by and hosted on G2.com.

Wilson V.

Founder

Small-Business (50 or fewer emp.)

11/3/2022

"Buffer is simply interesting! It make work outstanding ensures best one is posted at its best 👌"

4.5/5

What do you like best about Buffer?

Buffer builds an engaged audience. it knows what to post where! It helps business or brand to grow by sharing content on their rightful channels and with the suggested hashtags #️⃣ Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Buffer needs explicit concentration in order to work better. I rate it highly though 👌 Review collected by and hosted on G2.com.

Felicity M.

Quality and risk management officer.

Mid-Market (51-1000 emp.)

8/31/2022

"Buffer is my go-to social media management platform."

5/5

What do you like best about Buffer?

We have consistently used buffer for our social media management for the last 2years. Scheduling of post has been easier across our different social media accounts. I like the analytics offered by this application which are very helpful and aslo to see how each post is performing. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Due to the security measures in Instagram platform. It's has been hard adding it to this application. Review collected by and hosted on G2.com.

Archie G.

Information Security specialist

Mid-Market (51-1000 emp.)

8/16/2022

"Best tool for all your social media accounts management."

5/5

What do you like best about Buffer?

Buffer is an important tool for the management of all your social media accounts. Easy to pre-schedule posts in advance across all your social media platforms. It's aslo easy to track engagement and analytics of your posts. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Buffer is very useful application when it comes to social media management. It's easy to use and very user friendly. Since Implementation it's have been running very smoothly. Review collected by and hosted on G2.com.