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Buffer Reviews & Product Details - Page 2

Buffer Overview

What is Buffer?

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. Buffer is a team of real people, aligned with common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!

Buffer Details
Discussions
Buffer Community
Languages Supported
English
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Product Description

Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share posts for you through the day.

How do you position yourself against your competitors?

Buffer places a premium on customer support, user experience, education resources, and clarity. We want to see you succeed on social media, as easily and completely as you can.

The suite of Buffer tools puts a premium on publishing and analytics.


Seller Details
Seller
Buffer
Year Founded
2010
HQ Location
San Francisco, CA
Twitter
@buffer
945,458 Twitter followers
LinkedIn® Page
www.linkedin.com
226 employees on LinkedIn®
Description

The most flexible social media toolkit from the most flexible company. ✨Create, schedule, publish, and analyze your posts in one place.


Mike E.
ME
Overview Provided by:

Recent Buffer Reviews

StartupStage S.
SS
StartupStage S.Small-Business (50 or fewer emp.)
3.5 out of 5
"Great software solution for managing Social media!"
Simplcity of sending and adjusting tone and hastags by platform. However I did notice a a 20% decrease when I start using the feature. I am unsure ...
Anne O.
AO
Anne O.Small-Business (50 or fewer emp.)
4.5 out of 5
"Buffer manages your social media pipeline"
I love that I can customize the posts for each different platform I plan to post on. It really helps cater the message to the audience that uses di...
Cori F.
CF
Cori F.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great for building a social media presence"
You can connect most of your social media platforms and create a schedule. It allows you to cusomize the posts so while they may be similar, you're...
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Buffer Media

Buffer Demo - Social media planning and publishing
Plan your social schedule ahead of time with a calendar view or queue view.
Buffer Demo - Reply to comments
Engage with your Instagram and Facebook audiences.
Buffer Demo - Create your own Start Page
Build a link in bio page in minutes.
Buffer Demo - Easy to understand analytics
Get insights and answers to help you optimize your content.
Answer a few questions to help the Buffer community
Have you used Buffer before?
Yes

Video Reviews

1,008 Buffer Reviews

4.3 out of 5
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1,008 Buffer Reviews
4.3 out of 5
1,008 Buffer Reviews
4.3 out of 5

Buffer Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for BufferQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Aditi J.
AJ
Social Media Growth Hacker
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

It makes social media scheduling in advance on different platforms at once very easy than manually scheduling. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The unpaid version has limitations to the number of platforms you can use schedule at once. So you want to schedule on multiple platforms more than 3 you will need to do it separately. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

This makes the problem of social media scheduling very easy. It makes the process very structured and oraganised for someone to manage. It helps you stay in track with your calendar. Review collected by and hosted on G2.com.

Jordan W.
JW
Account Manager
Events Services
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Buffer?

It makes managing out social media posts so much easier because we don't have to login to each individual social media website to make one single post. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

It is occasionally a little buggy with the page not loading so I have to refresh a couple times before loading everything. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

It saves us SO much time by not having to login to every one of our social media accounts to make a single post. Review collected by and hosted on G2.com.

Faiza A.
FA
Co-Founder
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic Review from User Profile
What do you like best about Buffer?

I like that it brings convenience to managing social media accounts. It saves me lots of time by Scheduling posts in advance. Its a handy tool for maintaining a balance between staying active on Social Media and focusing on other important tasks. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

One thing that I dislike about it is Pricing, Especially for those who are on their tight budgets or starting a business. The free version has limitations and the only solution is a paid plan. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

It help me in scheduling tasks in advance. Review collected by and hosted on G2.com.

Jack H.
JH
Digital, Press &amp; Comms
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic Review from User Profile
What do you like best about Buffer?

Buffer takes all the stress out of social media management. There's a great draft and approval process along with an easy to use asset library.

Having multiple platforms in one place but still having the benefit of most of the native apps is well worth the subscription cost. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

It's tricky to find fault. The queuing system can be a little strange when you have a set idea of when you want scheduled content to land but a few tweaks and you're good to go. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Previously we scheduled content natively in each app. I needed a way to easily manage content on multiple platforms with a number of colleagues without giving everyone publishing access. Review collected by and hosted on G2.com.

Amanda S.
AS
Chief of Operations
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Buffer?

streamlined visual platform that is easy to implement and use Review collected by and hosted on G2.com.

What do you dislike about Buffer?

that you have to pay to have more than a few platforms on it. Wish I could switch back and forth between different customer accounts. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

helping schedule customer posts Review collected by and hosted on G2.com.

Ojashwi M.
OM
Social Media Analyst
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Buffer?

One of the best tools for scheduling posting especially when you are managing multiple social media handles. It also helps to analyze the performance of the post. We can use them for our reporting purposes, it also looks professional. In the case of large teams, it helps in team management. As the tool is so convenient to differentiate and use Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Sometimes the schedule post are not posted. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Helps in Team Management

Saves time in scheduling the post Review collected by and hosted on G2.com.

Iti C.
IC
Digital Marketing Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Buffer?

Small plans to high plans for every individual to enterprise

schedule posts for multiple channels

Different time slot selections Review collected by and hosted on G2.com.

What do you dislike about Buffer?

You cannot reply to mentions

less features or basic features for instagram Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Scheduling posts, social media calender management, setup of multichannel marketings posts, team access to tool.

It takes away the pain of posting instantly and also gives the buffer to think creatively while scheduling is being taken care of Review collected by and hosted on G2.com.

Adriana M. H.
AH
Director of Marketing
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Buffer?

From an early user in 2015 to a forever-champion in 2023, Buffer has grown with me in my career. I remember taking a Buffer Premium trial to the max and bucketing over 50 posts. Buffer has grown with my career – and making it easier along the way.

For every social media training I give my colleagues or the industry, Buffer is always mentioned with a smile. I always say that becoming a social media content creator or curator takes time, but with buffer, it expedites the human behavior curve, allowing for a seamless addition to any professional’s tech stack.

Just recently, I have fallen in love with Buffer’s Content spot, dropping ideas in when I do not have the time to properly create my message. I post on topics around personal branding, networking, professional development, social media, and even coffee. I see myself as one of Buffer’s secret stalkers – always keeping an eye on the updates and whispering the amazing, time-saving features.

With 20 years of experience, Buffer has been a player in my following growth on my personal LinkedIn and Twitter accounts, with over 5,300 followers. I cannot imagine life without Buffer. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Over the course of time, Buffer has moved free features to paid features. Of course, don't all SaaS platforms do that nowadays? Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

I always say that becoming a social media content creator or curator takes time, but with buffer, it expedites the human behavior curve, allowing for a seamless addition to any professional’s tech stack.

Just recently, I have fallen in love with Buffer’s Content spot, dropping ideas in when I do not have the time to properly create my message. Review collected by and hosted on G2.com.

Arshia J.
AJ
Marketing Intern
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Buffer?

Best platform for scheduling your posts for social media accounts also easy to use. they have different features + they implement all my needs which I want from this app. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

They have high pricing also also the social media limitions. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

They help in content scheduling in advance also they allow to post your content in different platforms which is best thing. Review collected by and hosted on G2.com.

Daniel  M.
DM
UX Researcher
Consumer Goods
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Buffer?

The best part of this tool is that when I was working as Social Media Coordinator, I was able to schedule my posts in different social media ahead of time, making my life easier. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I wish that the interface were a little more user firendly and make it a little more fun for the users. I also think that would be nice to have a collaboration option (Not sure if this is available now) but it was not available when I used it. And would be very nice to have the option of some kind or included software to review your text or post to have less mistakes when writing. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

At my time working with social media, it was helping me to save time to work in other projects by managing the social media posts ahead of time. Review collected by and hosted on G2.com.