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Buffer Features
What are the features of Buffer?
Social Management
- Social Analytics
- Social Publishing
- Campaign Optimization
- Social Engagement
- Campaign Planning
- Hashtag Capabilites
Content & Collaboration
- Content Calendar
- Content Library
- Shared Inbox
- Approval Workflows
- Users and Permissions
- Content Creation
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Technology Glossary Features
View definitions of the features and discover new technology terms.
Buffer Categories on G2
Filter for Features
Social Management
Social Analytics | Reports on the performance of social media posts and campaigns. This feature was mentioned in 653 Buffer reviews. | 78% (Based on 653 reviews) | |
Social Publishing | Allows the creation, management, and scheduling of content to be shared across social media channels. 774 reviewers of Buffer have provided feedback on this feature. | 93% (Based on 774 reviews) | |
Campaign Optimization | Identifies trends in social media campaigns, such as optimal posting times, to improve performance. 629 reviewers of Buffer have provided feedback on this feature. | 84% (Based on 629 reviews) | |
Social Engagement | See feature definition | Centrally manages social media content and conversations across multiple social channels. 680 reviewers of Buffer have provided feedback on this feature. | 84% (Based on 680 reviews) |
Campaign Planning | Allows for categorizing or grouping individual posts to streamline social media marketing campaigns. This feature was mentioned in 86 Buffer reviews. | 86% (Based on 86 reviews) | |
Hashtag Capabilites | As reported in 12 Buffer reviews. Monitor hashtags, their trends, and analytics across all social media platforms | 85% (Based on 12 reviews) |
Content & Collaboration
Content Calendar | Enables users to visualize all scheduled social campaigns and content in a timeline or calendar. 129 reviewers of Buffer have provided feedback on this feature. | 92% (Based on 129 reviews) | |
Content Library | See feature definition | As reported in 112 Buffer reviews. Allows users to upload and publish brand content from a shared library. | 87% (Based on 112 reviews) |
Shared Inbox | Based on 92 Buffer reviews. Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox. | 82% (Based on 92 reviews) | |
Approval Workflows | Based on 93 Buffer reviews. Automates the content approval process to ensure social posts are approved by managers or clients before publishing. | 86% (Based on 93 reviews) | |
Users and Permissions | Allows administrators to assign permissions for different users or teams to access certain platform features. This feature was mentioned in 102 Buffer reviews. | 88% (Based on 102 reviews) | |
Content Creation | As reported in 86 Buffer reviews. Provides features for creating or editing social media assets. | 85% (Based on 86 reviews) |
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