Buffer Reviews & Product Details

Buffer is a social media management platform that helps creators, small businesses, and marketing teams plan, publish, and analyze content across multiple social networks from a single dashboard. Founded in 2010, Buffer is a fully remote, bootstrapped company of 75 people serving customers in a range of industries including e-commerce, media, professional services, and nonprofit. The platform supports publishing to Instagram, Facebook, LinkedIn, TikTok, X, Threads, Bluesky, Pinterest, YouTube, Google Business Profile, and Mastodon. Key features include: A visual content calendar and scheduling queue for planning posts in advance across all connected accounts. An engagement inbox that consolidates comments from Instagram, Facebook, LinkedIn, Threads, Bluesky, and X into a single view for faster response management. Start Page, a customizable link-in-bio landing page builder. An AI assistant for generating post ideas, repurposing content, and adjusting tone. Analytics dashboards that track post performance, audience growth, and engagement metrics by channel. Buffer is designed for users who need straightforward social media tools without the complexity or cost of enterprise software. The platform emphasizes ease of use and quick setup, allowing users to connect accounts and begin scheduling within minutes. Pricing tiers accommodate individual creators through small teams, with a free plan available for users managing up to three channels. Buffer focuses on simplicity and reliability for creators and small teams rather than feature density for large organizations. The platform covers emerging networks like Threads and Bluesky alongside established channels, providing unified management as the social landscape evolves. The engagement inbox addresses a common pain point—scattered conversations across platforms—by bringing comments into one place for efficient community management.

Seller

Buffer

Discussions

Buffer Community

Languages Supported

English

Overview by

Mike Eckstein

Pricing

Pricing provided by Buffer.

Free

Essentials

Starting at $6.00

Per Month

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Buffer Integrations

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Integration information sourced from real user reviews.

Buffer Media

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Verified User in Staffing and Recruiting

Enterprise (> 1000 emp.)

1/24/2017

"Love it!"

5/5

What do you like best about Buffer?

I love the ease of use that Buffer provides as well as the user friendly interface on all platforms. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The amount of accounts you can use with the same social media Review collected by and hosted on G2.com.

Patrick O.

Political Director

Political Organization

Small-Business (50 or fewer emp.)

4/14/2016

"Great Product for Company of All Sizes"

5/5

What do you like best about Buffer?

Buffer is very simple and affordable for companies of all sizes. It's ease of use is probably it's biggest selling point as it allows you to share from social media profiles effortlessly. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I wish it had a content suggestion feature as part of the free or a low-end version of the software. It's very barebones in general and is really only for sharing. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

I would recommend switching to whatever you're using to Buffer unless you're in the enterprise space. It's far better than software like Hootsuite for posting. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

I am able to share and track my social posts very easily. It's by far the best tool I've used to stay active on social media. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

5/18/2016

"Great product/service for low price"

4/5

What do you like best about Buffer?

Buffer offers some great aspects (even the free version), we use it to schedule all of our social posts and we use the free tracking/analytics option too. Has the ability to sync to google analytics so you can track your posts through that as well. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Buffer does have it's flaws as well. Sometimes the website can be very glitchy, I have issues such as: website won't load, links won't be shortened, sometimes posts will not be added to queue etc. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Great platform for free, not many complaints. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

We have multiple Twitter, Facebook, Google+ and LinkedIn accounts, so this is a great platform to posts to all these platforms for all our business accounts at once. Also, it's great to analyze the analytics and see what posts and what platforms are doing well. Review collected by and hosted on G2.com.

Samuel L.

Product Manager

Consumer Electronics

Mid-Market (51-1000 emp.)

4/17/2016

"LOVE THIS SERVICE"

5/5

What do you like best about Buffer?

Buffer is by far the best service from a user perspective. Easily share any content on the web from any device as well as easily set-up schedules to keep your social content flowing. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Not much to dislike about buffer. The only complaint I have is the ability to post to Instagram but I know this is not Buffer's fault but a problem with instagram's policy. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Definitely a great service. You can usually run on the free version for a long time which is very useful for small businesses. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

I've definitely increased my ability to share a lot of great content across all channels and keep them all consistent. Review collected by and hosted on G2.com.

Will D.

VP, Marketing

Small-Business (50 or fewer emp.)

7/12/2016

"Great tool for managing social media posts"

4.5/5

What do you like best about Buffer?

Very easy cross-channel management of social media posts. Scheduling posts for all of our social properties is easy, and the Chrome extension is great as well (you can Buffer a page that you're on). Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I'm not sure there's anything I dislike about it. We wanted something inexpensive to help us manage our social media properties, and Buffer does a great job. Review collected by and hosted on G2.com.

Lindsay E.

Copywriter

Marketing and Advertising

Mid-Market (51-1000 emp.)

6/6/2016

"The easiest way to schedule and share content. Period."

5/5

What do you like best about Buffer?

I love how easy it is to use. I love that it automatically shortens links, finds photos for you to attach to what you're sharing, and includes character count. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I love everything except that you can't share to Instagram. Review collected by and hosted on G2.com.

Verified User in Writing and Editing

Small-Business (50 or fewer emp.)

1/18/2017

"Buffer"

4/5

What do you like best about Buffer?

It's very easy to schedule content and to see the content I have created. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I can't - or haven't found a way to - tag brands/companies using Buffer. Review collected by and hosted on G2.com.

Danielle A.

Editor in Chief

Marketing and Advertising

Small-Business (50 or fewer emp.)

6/14/2016

"Love it. "

5/5

What do you like best about Buffer?

Plugin on chrome that allows me to easily add to my twitter feed. I am trying to grow my twitter followers, and staying active is much easier with buffer. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Wish there were more analytics. Or maybe I just don't know how to use them! Review collected by and hosted on G2.com.

Katerina N.

Press and Communication Ofiicer

Media Production

Small-Business (50 or fewer emp.)

4/16/2016

"Useful, lifesaving tool"

5/5

What do you like best about Buffer?

My favourite characterestique of this product is that I don't have to enter every single time the time and date I want something posted. I just add content and it is qued to be posted to both facebook and twitter account. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I would like more specific programming, different days-different hours, maybe the ability to clone some posts in order to repost them some days later. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Definitely life saving! Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

I don't have to enter every single day and more than once to the business facebook page and twitter to post content. I queue posts for some days and then I just enter buffer to check the performance. Review collected by and hosted on G2.com.