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Buffer Reviews & Product Details - Page 97

Buffer Overview

What is Buffer?

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. Buffer is a team of real people, aligned with common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!

Buffer Details
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Buffer Community
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Product Description

Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share posts for you through the day.

How do you position yourself against your competitors?

Buffer places a premium on customer support, user experience, education resources, and clarity. We want to see you succeed on social media, as easily and completely as you can.

The suite of Buffer tools puts a premium on publishing and analytics.


Seller Details
Seller
Buffer
Year Founded
2010
HQ Location
San Francisco, CA
Twitter
@buffer
943,422 Twitter followers
LinkedIn® Page
www.linkedin.com
226 employees on LinkedIn®
Description

The most flexible social media toolkit from the most flexible company. ✨Create, schedule, publish, and analyze your posts in one place.


ME
Overview Provided by:

Recent Buffer Reviews

SS
StartupStage S.Small-Business (50 or fewer emp.)
3.5 out of 5
"Great software solution for managing Social media!"
Simplcity of sending and adjusting tone and hastags by platform. However I did notice a a 20% decrease when I start using the feature. I am unsure ...
AO
Anne O.Small-Business (50 or fewer emp.)
4.5 out of 5
"Buffer manages your social media pipeline"
I love that I can customize the posts for each different platform I plan to post on. It really helps cater the message to the audience that uses di...
CF
Cori F.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great for building a social media presence"
You can connect most of your social media platforms and create a schedule. It allows you to cusomize the posts so while they may be similar, you're...
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Video Reviews

1,008 Buffer Reviews

4.3 out of 5
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1,008 Buffer Reviews
4.3 out of 5
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4.3 out of 5

Buffer Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for BufferQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
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JF
EVP of Marketing
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Buffer?

The ability to queue my content and spread the shares out over the course of the day or week, on multiple networks and with different schedules per network. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I wish it offered more networks (Google+, Instagram, etc.) and I wish it had the ability to automatically re-post a selection of content I wanted to continue to promote over time (evergreen blog posts, etc.). Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Buffer integrates with Feedly nicely, so the bookmarklets work well but if you're an avid RSS reader, Feedly will be useful for you. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

It's a time-saver! I can share content throughout the day without having to always be hunting and sharing content. I need to work, so I do my queuing in the mornings, then Buffer does my social sharing for me all day. I pop in and monitor my streams, but Buffer does the work. Review collected by and hosted on G2.com.

JB
Empowering Internal Communications Across GameStop's Enterprise
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Buffer?

Buffer is perfect for queuing up content to be pushed out at regular intervals. The data analysis will help identify top tweets to consider retweeting or moving into different channels. With the ability to setup how often Buffer sends out queued messages, you'll quickly be scrambling to curate enough content.

The team behind Buffer are all about awesome support! They provide amazing service and are very proactive before problems arise. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Some twitter users consider content scheduled to be simple spam. It's important to be sure your content is curated to match your voice and perspective while ensuring you are available to engage when the content is delivered. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Use the trial, you can schedule your posting times and queue up enough content to really get a feel for the benefits of the tool! Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Keeping a regular flow of curated content helps me draw and engage with new followers. Review collected by and hosted on G2.com.

JS
Freelance Digital Marketing Strategist
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Buffer?

Buffer lets me schedule a lot of content for Twitter and LinkedIn (I don't use it for other platforms). You can choose the schedule when the content is posted. This allows you to ensure that you aren't bombarding your followers all at once. Buffer integrates into Twitter and other platforms, so that when you see something you want to share you can easily add it to your Buffer queue. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Since I use the TweetDeck desktop application and Buffer does not work within the tool. Otherwise I find it hard to complain about anything, especially since I use the free version. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Free version only allows about 10 pieces of content Buffered - if you have heavier content needs you'll have to pay for it. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Scheduling content for Twitter and LinkedIn feeds. This allows me to :

Spread out content delivery

Increased volume consistency of content

Increased follower counts for accounts using tool Review collected by and hosted on G2.com.

SH
System Administrator + Esports Head Coach
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Buffer?

The Buffer app runs in any browser and makes posting to multiple accounts very easy. Building a post schedule as well as schedule individual posts takes only a few steps. Finally, once buffer is associated with a browser, the Buffer button will appear in every image, making the sharing of external content a 1 step process. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I wish the Facebook Analytics was not blocked by a pay wall. Also, the free option allows for only 10 scheduled posts for Facebook. These are reasonable blocks, but I had to say something :) Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Do the free trial and get a sense/ Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

This is solving an issue of access to accounts by a consultant. Thought I do not have direct access to the company's twitter account, I have been given access to post to that account via Buffer. This allows companies to bring in more content creators without having to risk the security of their account. Review collected by and hosted on G2.com.

SM
CX Design Consultant / Product Manager
Computer Software
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Buffer?

The core business for Buffer has been social media management based upon scheduling. Buffer has really come a long ways since it started and now you're able to to not only schedule your posts, but also track analytics with those posts. Another aspect that I have enjoyed has been the ability to have the Buffer Chrome extension where if you run into something on a page that you want to share, you can choose the extension and schedule or post it right now. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

This isn't so much a dislike per se, but using buffer does not trigger on websites for general tracking of social media. If you hit the like button on a website, it counts and the Facebook owner receives notification that their post was liked. With Buffer, it does not trigger that and so it doesn't count the same way. It can still be tracked by the site owner, but it requires deeper analytics than the basics. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

As part of a social media management strategy, Buffer is an essential tool for scheduling posts and gaining a better understanding of the analytics behind it. Again, as part of a strategy, a very valuable tool. Alone, it's a good tool just to keep things organized, but may not be in the grand scheme of things. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer makes it easy to schedule your posts so you're not spamming your streams in bunches. It spreads things out or is used to reach the maximum amount of readership based upon analytics and reader habits. This makes Buffer a valuable tool. Not just for personal use, but social media management. Review collected by and hosted on G2.com.

ED
GTM Ambassador
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Buffer?

We had 130 clients for social media, run by a team of 2.5 people. Every single one of them had at least one profile (Facebook page) on Buffer. Most had 2-4 (we offered services on Twitter/FB/Google+/LinkedIn Co Page).

The items below saved the agency I worked at hundreds of dollars a month. We could NOT have been the single largest small business digital marketing agency in the country without them.

1. Ability to set up a Schedule Queue and drop content into it without the need to schedule each item.

2. Ability to install Chrome extension and right-click ANY IMAGE and add it to Buffer.

3. Buffer is the ONLY social media app that posts images that appear as if they were uploaded natively through the browser extension. All other tools (like Hootsuite and it's Hootlet) require you to upload the image as an attachment within the app itself.

4. Great pricing structure - perfect for small business and now scaled up for bigger businesses.

5. GROUPING - super cool feature. And yes I had a few conversations with Buffer about it that pushed them to build out this feature.

6. Team management features that kick Hootsuite's BUTT. Really simple in the Business plan to set up which profiles can be seen by which team members.

7. The new automatic Feeds feature is great - it's nice to be able to curate the posts before sending them, though I would like an auto-post option as well. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

1. Just one thing really: they didn't originally build this tool for managing many profiles. Last November (2013) to March - those months were SUPER buggy as they tried to roll out Business features. But they had amazing customer service, and often gave us an hour-ish a couple times a month, as we were guinea pigs for their highest level. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

This isn't a replacement for Hootsuite, Sprout Social, or others - it's ONLY publishing. So you'll need something else to monitor responses. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Social posting, simply and quickly.

Scheduling social posts normally takes 30 - 60 seconds per post (to set day, month, time), in tools like Hubspot and Hootsuite. With Buffer, no time is necessary for scheduling. It's WONDERFUL.

Per post analytics are also super handy, though I still couple Buffer with other analytics solutions.

Team management is simple and effective. Review collected by and hosted on G2.com.

MR
Senior Vice President of Growth
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

I like the ease of use and ability to manage numerous accounts at once. Additionally, unlike Hootsuite, I like that Buffer allows you to include images in tweets that you schedule and those images are embedded in the posts when they are posted.

Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I think the content aggregation/discovery aspect of Buffer could be a bit more customized based on the topics a user typically posts about. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Somehow create a more customized content aggregation/discovery tool based on what a user typically posts about. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Content scheduling for clients. Great tool to easily schedule out content, Great User Experience. Review collected by and hosted on G2.com.

Verified User
C
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Buffer?

I have found that the most beneficial features of Buffer is the ability to store in one place all the content being published and keep track of it on a regular basis. I also enjoy the interface and user-friendly features. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I think improvements can be made in the app. It seems to have glitches at times. This has only happened a few times, for the most part it seems to work without major problems. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

As mentioned before, the Buffer app recently seems to have some glitches (when using on my Iphone 5). I find it useful to have the app so that I can regularly check the analytic of my work as well as manage the different accounts. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

More effective communication between co-workers and the ability to manage different accounts at the same time. Review collected by and hosted on G2.com.

TK
Founder
Internet
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Buffer?

Buffer is my favorite app for quickly adding social posts, scheduling and getting analytics. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I wish I could bulk upload social media posts into Buffer instead of loading each one individually. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

If you are looking for a low cost social media management tool for multiple accounts with analytics, this is it. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

With Buffer I am able to manage multiple social media sites quickly and efficiently. Review collected by and hosted on G2.com.

JA
Founder
Marketing and Advertising
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

Love the ability to schedule my posts in social media. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Wish it included Instagram and Pinterest when scheduling posts. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Get it and use it! There is no relevant competitor, or anyone doing it better than Buffer. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Lack of time in social media marketing, to be live posting throughout the day on different channels. Buffer has made it incredibly easy to schedule out posts, receive basic analytics on their performance, and do it all in a quick and clean method. Review collected by and hosted on G2.com.