Buffer Reviews & Product Details

Buffer is a social media management platform that helps creators, small businesses, and marketing teams plan, publish, and analyze content across multiple social networks from a single dashboard. Founded in 2010, Buffer is a fully remote, bootstrapped company of 75 people serving customers in a range of industries including e-commerce, media, professional services, and nonprofit. The platform supports publishing to Instagram, Facebook, LinkedIn, TikTok, X, Threads, Bluesky, Pinterest, YouTube, Google Business Profile, and Mastodon. Key features include: A visual content calendar and scheduling queue for planning posts in advance across all connected accounts. An engagement inbox that consolidates comments from Instagram, Facebook, LinkedIn, Threads, Bluesky, and X into a single view for faster response management. Start Page, a customizable link-in-bio landing page builder. An AI assistant for generating post ideas, repurposing content, and adjusting tone. Analytics dashboards that track post performance, audience growth, and engagement metrics by channel. Buffer is designed for users who need straightforward social media tools without the complexity or cost of enterprise software. The platform emphasizes ease of use and quick setup, allowing users to connect accounts and begin scheduling within minutes. Pricing tiers accommodate individual creators through small teams, with a free plan available for users managing up to three channels. Buffer focuses on simplicity and reliability for creators and small teams rather than feature density for large organizations. The platform covers emerging networks like Threads and Bluesky alongside established channels, providing unified management as the social landscape evolves. The engagement inbox addresses a common pain point—scattered conversations across platforms—by bringing comments into one place for efficient community management.

Seller

Buffer

Discussions

Buffer Community

Languages Supported

English

Overview by

Mike Eckstein

Pricing

Pricing provided by Buffer.

Free

Essentials

Starting at $6.00

Per Month

View More Pricing Information

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Gian Pietro D.

Specialista in marketing digitale

Small-Business (50 or fewer emp.)

5/22/2016

"easy way to scheduling contents on social netowrks"

4/5

What do you like best about Buffer?

It is one of those web utility very useful in a social media strategy as it allows you to optimize the flow of posts on Facebook, Twitter, LinkedIn and a host of other social networks But the main thing that i liked when i start to use buffer on 2014, is that it was the only good tool for planning post on Google plus. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

If you want to make more post or adding more social networks to your scheduling plan: you have to pay for it.

To schedule on Pinterest you must be a paid member.

The cool thing is that you can schedule on a Google + page but You can’t integrate your Google+ profile. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

With a free account, you can scheduling post on: Twitter, Facebook, LinkedIn, and Google+ pages. I found it useful for planning scheduled post on google plus page (buffer was the only way i found throug a lot of web tools in the past). Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer is not limited to "send" the news when you put it in the queue, but plans to send with "intelligence" for maximum effectiveness in terms of visibility.

Buffer provides an extension and apps, so that you can easily schedule posts from websites and your smartphone. Personally i'm using it on Chrome an i never had issues.. Review collected by and hosted on G2.com.

Verified User in Education Management

Enterprise (> 1000 emp.)

1/25/2017

"Great free social tool"

3.5/5

What do you like best about Buffer?

Very easy to use and schedule. The basic stats are decent too. Nice that it allows automation for multiple platforms. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The analytics could be more in depth, although I realize the free version doesn't come with in depth analytics. Review collected by and hosted on G2.com.

Aaron M.

CMO

Legal Services

Enterprise (> 1000 emp.)

5/18/2016

"Solid platform for social media scheduling and management"

4.5/5

What do you like best about Buffer?

This platform was really easy to adopt and start using in a small business environment. With only a few minutes of setup, you can start measuring and scheduling publishing to your social media pages. The optimization algorithm automatically recommends and helps you make sure that your posting times are at their optimal level for maximizing engagement, which is a very nice feature. The price point for the Awesome plan is very reasonable and accessible for a very small business. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The lack of Instagram support is very disappointing. It's something I'd expect from a platform like Buffer. Instagram is a very popular social media tool, yet Buffer has no support for it. Beyond that, for the Awesome plan, it is maybe a little disappointing that a portion of the higher-end features are not available to these customers. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Buffer's entry level plan seems to have a breadth of features at a fairly reasonable price. If you want to get the most out of the tool, it seems it is worth signing up for at least the Awesome plan. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Previously for this business, we had to enter all of our social media posts / content manually on the social pages. Scheduling and planning for the social media editorial calendar was fairly challenging to do. Now, we can schedule posts extremely easily - and the best part might be that Buffer automatically uses an algorithm to recommend the best posting times across each channel. Review collected by and hosted on G2.com.

Benjamin B.

Web Developer

Internet

Small-Business (50 or fewer emp.)

5/18/2016

"Easy way to manage multiple social feeds at once."

4/5

What do you like best about Buffer?

- Integration with multiple social media accounts including (but not limited to) Facebook and Twitter, providing the ability to post to many social media services at the same time. Saves time (and money!)

- Chrome extension available that allows quick 'Buffering' of web articles from anywhere on the web.

- Automatic URL shortening provides click-tracking and analytics for posted articles.

- Very simple to set-up and configure. Clean user interface.

- Intelligent queuing allows posts to be sent at optimal times for the highest interactions.

- Free to use for basic needs.

- API available for developers along with iOS and Android apps for sharing on the go. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

- Can sometimes be unreliable at sending posts, having to wait for it to attempt posting later on in the day. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

If you're looking for a way to optimize your social media accounts and save time whilst doing so, this is definitely a great tool to look into. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Allows me to keep a constant flow of posts and articles coming through my social feeds throughout the day, even when I'm asleep or away from the internet. Review collected by and hosted on G2.com.

Sharon A. D.

Social Media Manager and Assistant Webmaster

Information Technology and Services

Small-Business (50 or fewer emp.)

5/17/2016

"A must for scheduling social media!"

4.5/5

What do you like best about Buffer?

Buffer is the only tool that allows you to schedule posts on Google Plus, so it's a must for me as a social media marketing gal. I also like how easy it is to schedule items on LinkedIn, Facebook, and Twitter on there. It's very easy when I want to share the same news for a client or my own personal accounts over a few different days - a one stop shop for having a consistent social media presence. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I don't like when you setup a brand new account that it wants you to hook up Facebook or Twitter first - sometimes I just want to use it for Google Plus. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

For even more power on your Buffer account, you can hook it up through If This Then That to do stuff like when you post on Instagram it will post on Google Plus or Twitter at the time of day you've specified. They're a very powerful combination! Saves you time if you don't have hours to dedicate to original posts on each social media network. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Timesaving. Allows for a consistent social media presence even if multiple people are managing the account with no extra costs, also makes it easy for each person to see what's already been posted so they don't recreate similar ones. Review collected by and hosted on G2.com.

Lindsay N.

Adjunct Faculty Member

Higher Education

Mid-Market (51-1000 emp.)

5/26/2016

"A powerful and affordable social media tool"

5/5

What do you like best about Buffer?

Buffer is an amazing tool that I use both in my own social media work and recommend to others in my work as a social media consultant. It allows you to schedule content, including links and photos, to a variety of platforms, including Facebook, Twitter, G+, and LinkedIn company pages. It has a simple interface and drag-and-drop functionality and utilizes both a queue and custom scheduling. It includes a custom link shortener as well. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I wish it could post to certain other platforms (Instagram, LinkedIn education pages, etc.) but have no complaints otherwise. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Buffer is an affordable and powerful tool with a robust customer service team. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Managing multiple social media accounts for multiple clients can be a bit of a nightmare, but Buffer it makes it easy and organized. Compared to other similar products, it is exceeding affordable and offers both free and low-cost options. Review collected by and hosted on G2.com.

Verified User in Internet

Mid-Market (51-1000 emp.)

8/15/2014

"Smooth and easy to use."

5/5

What do you like best about Buffer?

It is easy to use and has a simple interface. Also, their content suggestions are interesting and helpful when in need of fresh content. Chrome plug in is fantastic and really helps with posting. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

It doesn't have as many account options as others. For example, many brands are getting into Instagram so it would be nice to have that option. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

This is a great tool for any social media manager who is always looking and researching new content. It might not be as expansive as some other tools, but I've found that it is an great and easy way to keep your content flowing and your users engaged. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Social media management Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management

Mid-Market (51-1000 emp.)

11/28/2016

"Great for scheduling posts if you have lots of pages."

4.5/5

What do you like best about Buffer?

Ease of bulk posting on multiple owned channels Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Analytics aren't useful if you're trying to report on an enterprise-wide level. Not much other utility beyond just posting, so really need other tools to use in conjunction Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Highly recommend. It doesn't do everything you need, but the price it right so you can afford other tools for listening/analytics/etc. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

We have over 100 owned social media channels that are managed by a 3 person centralized team, so it helps us make sure content gets to all those pages on a regular basis. Review collected by and hosted on G2.com.

Stepheny S.

Teacher

Financial Services

Small-Business (50 or fewer emp.)

1/24/2017

"Wonderful Tool!"

3.5/5

What do you like best about Buffer?

The ability to schedule posts on multiple platforms, and the ability to do a few for free. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The limit to the number of free posts you can schedule. I already pay enough for my business. Review collected by and hosted on G2.com.

Verified User in Internet

Mid-Market (51-1000 emp.)

10/3/2016

"Scheduling future tweets are a breeze"

4/5

What do you like best about Buffer?

I like that I can schedule up to 10 tweets with a free Buffer account Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I dislike that Buffer automatically sets up to post on my Twitter and Facebook feeds. I didn't realize that and was inadvertently posting twice on my Facebook feed. It took a bit of clicking to make sure that I only pre-schedule and post on Twitter. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

If you want an easy, painless tool to schedule social media activity, go for it! Even though the free version only allows you to schedule 10 posts in advance, if you're part of a small-enough company where it's hands-on from everyone on the team, that 10 posts maximum isn't awful. The ability to add in pictures or gifs with those posts also help make those scheduled posts seem more natural and in-real-time. I also like that Buffer automatically shortens links I attach to the posts. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

I used Buffer when I coordinated the social media platforms associated with the entertainment website I worked for. Buffer was supremely helpful for scheduling tweets in advance of special stretches of time, like holidays, when I wanted to make sure I regularly tweeted to correspond with the ABC Family holiday movie schedule. That way, I didn't have to stay logged in during the random AM times when movies were playing and I was sleeping. Review collected by and hosted on G2.com.