Buffer Reviews & Product Details

Buffer is a social media management platform that helps creators, small businesses, and marketing teams plan, publish, and analyze content across multiple social networks from a single dashboard. Founded in 2010, Buffer is a fully remote, bootstrapped company of 75 people serving customers in a range of industries including e-commerce, media, professional services, and nonprofit. The platform supports publishing to Instagram, Facebook, LinkedIn, TikTok, X, Threads, Bluesky, Pinterest, YouTube, Google Business Profile, and Mastodon. Key features include: A visual content calendar and scheduling queue for planning posts in advance across all connected accounts. An engagement inbox that consolidates comments from Instagram, Facebook, LinkedIn, Threads, Bluesky, and X into a single view for faster response management. Start Page, a customizable link-in-bio landing page builder. An AI assistant for generating post ideas, repurposing content, and adjusting tone. Analytics dashboards that track post performance, audience growth, and engagement metrics by channel. Buffer is designed for users who need straightforward social media tools without the complexity or cost of enterprise software. The platform emphasizes ease of use and quick setup, allowing users to connect accounts and begin scheduling within minutes. Pricing tiers accommodate individual creators through small teams, with a free plan available for users managing up to three channels. Buffer focuses on simplicity and reliability for creators and small teams rather than feature density for large organizations. The platform covers emerging networks like Threads and Bluesky alongside established channels, providing unified management as the social landscape evolves. The engagement inbox addresses a common pain point—scattered conversations across platforms—by bringing comments into one place for efficient community management.

Seller

Buffer

Discussions

Buffer Community

Languages Supported

English

Overview by

Mike Eckstein

Pricing

Pricing provided by Buffer.

Free

Essentials

Starting at $6.00

Per Month

View More Pricing Information

Top-Rated Alternatives

HubSpot Marketing Hub

View All Alternatives

Buffer Media

Schedule content to any social platform

Reply to comments

Build a link in bio page in minutes.

Get insights and answers to help you optimize your content.

G2 reviews are authentic and verified.

Here's how.

Verified User in Human Resources

Mid-Market (51-1000 emp.)

9/8/2016

"The simplest, easiest solution for scheduling tweets, but probably better for personal use. "

5/5

What do you like best about Buffer?

I love Buffer. It's my favorite social management platform. However, I use it personally, not professionally. There aren't enough features to manage a large, active community base or more than one account efficiently. For that, I always recommend Hootsuite. But the Google Chrome extension is excellent, and the quick glance analytics are great for someone who uses their personal Twitter account in a professional way. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

As stated before, the features are very basic. It's lacking options that would make it a big player in the social media management world for agencies or brands. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

1/5/2017

"Buffer For Business"

5/5

What do you like best about Buffer?

It is a very user-friendly platform that allows cross posting and re-posting of content Review collected by and hosted on G2.com.

What do you dislike about Buffer?

There isn't much I have found wrong with this platform. The one suggestion I would make is to add an information hub where blogs and post-able information could be found. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Absolutely go fo it! Easy to use, pleasant user experience. And great customer service. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

This platform has saved me many hours of time and calendar space by having it all in one place for the major social media platforms Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

11/28/2016

"Great tool for scheduling Social Media"

5/5

What do you like best about Buffer?

This is an incredible tool for managing social media accounts for your business. We utilize Buffer to schedule posts on LinkedIn, Facebook, Google Plus, and Twitter and use the Pablo image tool to easily create additional custom images. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Unlike Hootsuite, you can't create streams of content of easily view keyword searches from Twitter. Buffer truly is a scheduling tool. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Highly recommend utilizing Buffer for your social media management. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer makes it easy to schedule social media posts for clients, create custom images, and recycle old posts that performed well. The analytics tool within Buffer is easy to glance at. Review collected by and hosted on G2.com.

Jonathan H.

Resource Marketing Development Specialist (Temporary)

Non-Profit Organization Management

Mid-Market (51-1000 emp.)

6/1/2016

"Buffer is the bees knees!"

5/5

What do you like best about Buffer?

I've used Buffer for 3 years now and I have always been impressed and extremely happy. So easy to use. Manage your social media effortlessly with scheduling and automation. As a bonus, use their Pablo feature and make a quick and easy image to support your post in under a minute. We all know that images drive engagement and the folks at Buffer have made it so easy.

The employees are super passionate, friendly, and helpful. You won't find better support anywhere else. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Free/personal use versions are limited in how many posts you can schedule, but as a single person, you may not require the benefits of the paid tool. Analytics in the free version are somewhat basic but still helpful. Suggestions were taken away. I used to post great content that was fed directly to me in the suggestions section. I was sad to see it go. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Buffer is great for individuals and small businesses. The paid version is very affordable and comes with amazing support from their pleasant and knowledgeable team. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

For me, I save time while being able to keep my Linkedin and Twitter accounts stock full with content and posts. It's not easy to be on Twitter all the time, so this helps me to stay relevant and engaging. Review collected by and hosted on G2.com.

Marc Antoine S.

Sales and Marketing Manager I Jewelry and Accessory Digital Specialist

Luxury Goods & Jewelry

Small-Business (50 or fewer emp.)

5/31/2016

"Buffer is a great tool for scheduling small, medium size company social media posts."

4.5/5

What do you like best about Buffer?

What I like the best is that Buffer automates the timing of your social media posts. It sports a sophisticated interface, and options for including several social networks, notably Facebook, LinkedIn, and Twitter. Its free service works well for personal feed, and its $10-per-month Awesome level service adds the features a business needs. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I would say the IOS app on Iphone is not quite fully ready to be used.

Furthermore it is still impossible to share any videos on Buffer... Plus it is tricky when it comes to share a GIF using Buffer.

But overall it is a really great application. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

If you are a small business and you manage to do Social Media by yourself + other tasks, I strongly recommend Buffer. It will save you time and will give you the opportunity to work on other important tasks. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer is doing exactly what it is offering- Saving time when it comes to post on social media.

I've been using buffer for the past year and today we spend just one hour per day on social media when we were spending over 3 hours a day in the past..

Another great thing is to be able to schedule the time the post would appear on our social media platforms, which give us an opportunity to reach more people. Review collected by and hosted on G2.com.

Bonnie F.

Chief Investment Innovator

Venture Capital & Private Equity

Small-Business (50 or fewer emp.)

1/30/2017

"Best social media scheduling app"

5/5

What do you like best about Buffer?

I love Buffer! Scheduler and seamless sync between desktop and mobile versions is very helpful. Connectivity with Pablo for creating images is great as well. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Buffer app itself is great, only wish that Pablo worked on mobile. Review collected by and hosted on G2.com.

Brian B.

Recruiter & Digital Strategist

Mid-Market (51-1000 emp.)

6/21/2016

"The best scheduler in the business!"

5/5

What do you like best about Buffer?

I love the RSS feeds that let you bring in outside content from trusted sources and schedule them around the tweets you already have scheduled. It fills the gaps with great information for followers when you don't have content of your own to push out! Review collected by and hosted on G2.com.

What do you dislike about Buffer?

With the RSS feeds feature sometimes the images embedded in sites don't always get tweeted out or it takes a while for the preview to load when you're scheduling them. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Get on the Buffer train! This will revolutionize how you reach your audience on social media! Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

With the goal of hiring truck drivers this helps us schedule content during times that truckers have down-time (evenings and weekends) which is when us recruiters don't have office hours so even though we're not on the clock our message is meeting drivers where they are at. Review collected by and hosted on G2.com.

Mark R.

Marketing Coordinator

Marketing and Advertising

Mid-Market (51-1000 emp.)

10/24/2016

"Simple, useful. Great tool"

4.5/5

What do you like best about Buffer?

It's so simple to use. I run social media at my company and have 25 of our employees' accounts connected to Buffer. I can easily share relevant articles, share our blog posts, and send out general updates to everyone's audiences in 2 clicks.

The Google Chrome plugin is great too. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Honestly, nothing. It does exactly what I need and it does it very simply.

Actually, I just realized there is one thing: it randomly disconnects people's accounts for no reason and then I have to go track that person down to get them reconnected. Review collected by and hosted on G2.com.

Armando R.

Designer

Small-Business (50 or fewer emp.)

5/25/2016

"Easily spread your posts"

4.5/5

What do you like best about Buffer?

What i most like it is how easy to connect my social media accounts to buffer.

With that said i love on how easy it easy to share my blog posts to my social media accounts with just a couple of clicks. But the best part is really the auto schedule , which leaves me more time to work on other aspects of my business.

Also, the analytics and performance stats are very useful to track how your shares are performing. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I would like to see more social media platforms included, even if they were included in their paid plans like pinterest. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

If you are active in social media, this is definitely a GO TO platform, at least you should try their free plan and see how it performs. For me and my needs works just great. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

I now waste much less time on not having to share my posts one by one in each of my social media platforms.

Auto share scheduling makes me worry less about having to login and hit a button. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management

Small-Business (50 or fewer emp.)

11/1/2016

"Love Buffer"

5/5

What do you like best about Buffer?

I love how easy it is for you to schedule posts across all social media platforms. Buffer also comes up with really great suggestions for other posts you could make. Their analytics is very helpful because it shows you which types of posts do well and which don't. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Sometimes the suggested posts really don't have anything to do with the agency I am posting for, so it seems like a waste of the work they do. Perhaps the logarithm for the suggestions should be more individualized to the social media pages? Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Definitely give it a shot! Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

We are currently examining our communication methods with our supporters and what modes, subjects, and styles they prefer. We realized that our supporters respond the most to stories about our clients' successes and to other ways to get involved, as well as the tone of voice of our emails. Review collected by and hosted on G2.com.