Buffer Reviews & Product Details

Buffer is a social media management platform that helps creators, small businesses, and marketing teams plan, publish, and analyze content across multiple social networks from a single dashboard. Founded in 2010, Buffer is a fully remote, bootstrapped company of 75 people serving customers in a range of industries including e-commerce, media, professional services, and nonprofit. The platform supports publishing to Instagram, Facebook, LinkedIn, TikTok, X, Threads, Bluesky, Pinterest, YouTube, Google Business Profile, and Mastodon. Key features include: A visual content calendar and scheduling queue for planning posts in advance across all connected accounts. An engagement inbox that consolidates comments from Instagram, Facebook, LinkedIn, Threads, Bluesky, and X into a single view for faster response management. Start Page, a customizable link-in-bio landing page builder. An AI assistant for generating post ideas, repurposing content, and adjusting tone. Analytics dashboards that track post performance, audience growth, and engagement metrics by channel. Buffer is designed for users who need straightforward social media tools without the complexity or cost of enterprise software. The platform emphasizes ease of use and quick setup, allowing users to connect accounts and begin scheduling within minutes. Pricing tiers accommodate individual creators through small teams, with a free plan available for users managing up to three channels. Buffer focuses on simplicity and reliability for creators and small teams rather than feature density for large organizations. The platform covers emerging networks like Threads and Bluesky alongside established channels, providing unified management as the social landscape evolves. The engagement inbox addresses a common pain point—scattered conversations across platforms—by bringing comments into one place for efficient community management.

Seller

Buffer

Discussions

Buffer Community

Languages Supported

English

Overview by

Mike Eckstein

Pricing

Pricing provided by Buffer.

Free

Essentials

Starting at $6.00

Per Month

View More Pricing Information

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Verified User in Non-Profit Organization Management

Small-Business (50 or fewer emp.)

3/14/2017

"Great for Scheduling"

4.5/5

What do you like best about Buffer?

The simple fact that we can schedule stuff at anytime and keep up with a strategy. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I'm not the biggest fan of the related news or related resources. Review collected by and hosted on G2.com.

Layne A.

Marketing Project Manager

Computer Software

Mid-Market (51-1000 emp.)

12/14/2016

"I loved it!"

4.5/5

What do you like best about Buffer?

It was so easy - I loved that it was an extension on Chrome and made it so easy to switch between social media platforms, but manage it all from Buffer when needed. It was so easy to get up and running, learn how to use and start implementing very quickly. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

There was little growth if you were moving to more complex needs. Review collected by and hosted on G2.com.

Daniel S.

Digital Marketing Manager

Furniture

Mid-Market (51-1000 emp.)

7/7/2016

"Great features for free"

5/5

What do you like best about Buffer?

The interface, mobile app and Chrome extension are fantastic. The Chrome extension and scheduled posting queue are fantastic and super helpful - easy to use. The Chrome extension is such a huge help. I love being able to easily scroll through past content and just 're-buffer' to post. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Pinterest only being available w/ a paid account - the mobile app can be a little spotty at times. More analytics (similar to Sprout). The mobile app has accidentally posted at times and other times not posted whatsoever. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Social media scheduling - making posting as easy as Pinterest. The queue and schedule are awesome to just throwing future content in line to be posted so it doesn't get forgotten. I think that's helped us the most. At times, we have a major product line or campaign launching and smaller things like a Twitter or Facebook post can be forgotten about when dealing with larger, in-person launch events. Having the scheduling ability with Buffer has helped us take care of these smaller details. Review collected by and hosted on G2.com.

Anna C.

Content Curator & Owner

Consumer Goods

Small-Business (50 or fewer emp.)

6/28/2016

"Cost Effective way to promote to all Social Media Accounts"

4/5

What do you like best about Buffer?

Buffer is a very cost effective route if you're just starting out as a blogger, social media agent, or if you have a group that you want to keep interaction going constantly. You can sync your Facebook profile, Facebook pages, Facebook groups that you admin, Twitter profile, Pinterest profile, LinkedIn profile and Google plus profile to Buffer. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I've used a few different social media editorial calendars and though this one is easy to use, it does have a few things that it does lack. You can't upload multiple posts without using a separate app called Bulk Buffer using CSV file that does not always work. I've tried several times and it failed several times. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

I used the editorial calendar without many problems over the span of 6 months. It did help and do a great job. Buffer seems to be doing a great job with keeping up with the times and making it's interface user friendly. If you're looking for something that doesn't hit the wallet too hard, you'll like Buffer. It does connect well with Facebook, Twitter, Pinterest, LinkedIn, and Google+ really well. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Verified User in Internet

Mid-Market (51-1000 emp.)

2/8/2016

"Buffer- forward thinking, content mobilization!"

4.5/5

What do you like best about Buffer?

Buffer- the strong feats of this product is the ingenuity of the product design and the forward-thinking features of the product. The product is very streamlined to fit both new and experienced marketers etc. The product reflects the needs of the market, especially the rapid changing social media landscape and Internet 3.0. The price is also very fair for each tier, and the product is simple enough to use for individual needs or a company.

The customer service and platform support is a very high touch experience, and is a plus. The product is also fun, in having aspects like gif usage and image creation tools. At the same time, while it is a "fun" product it is useful in providing analytics and insights to help hack or optimize the social marketing experience. Buffer is a smart product! Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Buffer has a similar feel to Salesforce CRM, and some aspects seemed forced in trying to replicate their platform. Buffer lacks the customer service components of Salesforce, but leads the user of their products in that direction with the way the analytics and monitoring tools are set up. I also dislike that the design in using the product can feel overwhelming with so many options, at times. This is a similar complaint to Salesforce, but I understand that both are smart products that are trying to appeal to users with varying levels of experience. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

I recommend Buffer, as they are dedicated to revamping the product and making it stronger be it through acquisitions (Respondly) or newer features. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Business problems solved using Buffer include: research and analytics on how and WHY to optimize posts in a certain way, having multiple social media tools in one place, having a calendar streamlined for social media and specific to mobile and social media marketing and having social ads, campaigns etc. aggregated in one place Review collected by and hosted on G2.com.

Verified User in Machinery

Mid-Market (51-1000 emp.)

1/27/2017

"Buffer is great! "

3.5/5

What do you like best about Buffer?

I love that I mass schedule tweets then shuffle them up so they aren't redundant. I also like the layout of the platform on the desktop and the simplicity of posting on Instagram with the app. I also like the Pinterest scheduling. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I dislike the number of queued post limitations and the image download limitations. Review collected by and hosted on G2.com.

Verified User in Religious Institutions

Mid-Market (51-1000 emp.)

11/11/2016

"Proven Successful for Most Social Platforms"

5/5

What do you like best about Buffer?

The ease of jumping between platforms and seeing real time results on interactions. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The app could improve it its features to allow for better scheduling, tracking and posting. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

I would recommend this for small businesses who are looking for a free and easy way to navigate the realm of social media, and don't have a team who is able to post or track daily. This app (whether paid or free) allows you to schedule in advance so you can avoid the hassle of forgetting to post, or missing out on opportunities to engage your audience in real time. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Scheduling social media for a wide variety of departments and events, and keeping it succinct and easy to track. Review collected by and hosted on G2.com.

Sam F.

Enterprise Customer Success Manager

Small-Business (50 or fewer emp.)

10/31/2016

"Queued up for Social Media"

4.5/5

What do you like best about Buffer?

Ease of use. I started expanding our Social Media footprint a little over a year ago, and Buffer made it simple to queue up posts. Easy to integrate for Facebook, Twitter, and other such platforms. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I really enjoyed using Buffer. Since we've hired a Marketing Position, I haven't been as deeply involved as I once was..so there's not much I would say I dislike about it. Review collected by and hosted on G2.com.

Omar Q.

Marketer and Developer

Internet

Small-Business (50 or fewer emp.)

6/11/2016

"Buffer is a really easy to use social media account management app!"

4.5/5

What do you like best about Buffer?

I really love how Buffer allows you to schedule posts on social media, this allows me to setup posts like "Happy New Year" at 12 AM but still be asleep while buffer handles the posting! I also love how its all of my social media accounts and not just on one! Review collected by and hosted on G2.com.

What do you dislike about Buffer?

One thing I don't like is how I am limited to one account per social network, but you do have to make some money from somewhere, right? Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

If you need a simple way to manage your social media accounts, make posting on each account easier, and schedule posts all for free (or paid if you want more features) then Buffer is the app to use! As a small business or individual you don't even need to pay for limited features and can manage your social media very easily without any hassle! Truly, Buffer is an amazing piece of software that although may seem simple, can save HOURS of time! Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

My business is a web hosting reseller. I post tweets here or there to let users know of promotional events and let Buffer handle posting. For me personally that means I only need to login to one place if I want to post about a event.

I also realized that during down times on my website, I can quickly convey messages out to my customers via Buffer on my social media and not worry about logging in and having to post the same thing in so many different websites.

When I only have to write it up and click once to get it on all the social networks, I can more readily focus on my other problems and try to get my website back up and running! Review collected by and hosted on G2.com.

Kelley M.

Editor

Media Production

Small-Business (50 or fewer emp.)

11/9/2016

"Easy to use, great for scheduling social media"

4/5

What do you like best about Buffer?

The menu bar plugin has proven the best way to use Buffer—super convenient and easy to implement. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The limited number of posts that I can schedule. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

If you need a simple yet effective tool to share and schedule social media, Buffer can meet that need--even on the free version. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

I use Buffer to schedule tweets, Facebook posts, and LinkedIn notes, promoting the content from my site with our readers. It's fast, easy, and convenient. Review collected by and hosted on G2.com.