Buffer Reviews & Product Details

Buffer is a social media management platform that helps creators, small businesses, and marketing teams plan, publish, and analyze content across multiple social networks from a single dashboard. Founded in 2010, Buffer is a fully remote, bootstrapped company of 75 people serving customers in a range of industries including e-commerce, media, professional services, and nonprofit. The platform supports publishing to Instagram, Facebook, LinkedIn, TikTok, X, Threads, Bluesky, Pinterest, YouTube, Google Business Profile, and Mastodon. Key features include: A visual content calendar and scheduling queue for planning posts in advance across all connected accounts. An engagement inbox that consolidates comments from Instagram, Facebook, LinkedIn, Threads, Bluesky, and X into a single view for faster response management. Start Page, a customizable link-in-bio landing page builder. An AI assistant for generating post ideas, repurposing content, and adjusting tone. Analytics dashboards that track post performance, audience growth, and engagement metrics by channel. Buffer is designed for users who need straightforward social media tools without the complexity or cost of enterprise software. The platform emphasizes ease of use and quick setup, allowing users to connect accounts and begin scheduling within minutes. Pricing tiers accommodate individual creators through small teams, with a free plan available for users managing up to three channels. Buffer focuses on simplicity and reliability for creators and small teams rather than feature density for large organizations. The platform covers emerging networks like Threads and Bluesky alongside established channels, providing unified management as the social landscape evolves. The engagement inbox addresses a common pain point—scattered conversations across platforms—by bringing comments into one place for efficient community management.

Seller

Buffer

Discussions

Buffer Community

Languages Supported

English

Overview by

Mike Eckstein

Pricing

Pricing provided by Buffer.

Free

Essentials

Starting at $6.00

Per Month

View More Pricing Information

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pinguino k.

Freelance Creative Director

Design

Small-Business (50 or fewer emp.)

1/12/2017

"Efficiency for your social media strategy"

5/5

What do you like best about Buffer?

I love that you can be browsing twitter or fb, and easily post to buffer and hit multiple platforms Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I wish it had a tab that showed popular hashtags at the moment Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Buffer makes it really easy to schedule posts, and yells at you when you do too many duplicates. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer has saved Cuddli time with our social media scheduling and posting, letting us focus on product development instead Review collected by and hosted on G2.com.

Verified User in Internet

Small-Business (50 or fewer emp.)

11/18/2016

"Buffer - great for small business!"

3.5/5

What do you like best about Buffer?

Buffer has an extremely easy and straightforward user interface, so it's quick to connect accounts and begin posting and scheduling content in minutes.

The best part of Buffer is the analytics available. When you are running social media campaigns, measurement is a key to success, and Buffer's data is always a huge help in decision making. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I have no complaints about Buffer, it works for us! Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer is for the busy small to medium sized business who wants to maintain an active social media presence, bring visitors to your website or content, and make more sales. After using Buffer for over a year, we have benefited in huge ways - we can track clicks and social media interactions, we can drive our audience to specific content, and we can actively grow our audience. Review collected by and hosted on G2.com.

Dan A.

Marketing Manager

Small-Business (50 or fewer emp.)

10/31/2016

"Solid social media scheduling tool"

4/5

What do you like best about Buffer?

Both the free and paid versions of the tool are good. All-round nice set of features for scheduling, analyzing and collaborating on social media posts across a lot of different social media channels. The Google Chrome plugin is a nice feature too to make it easy to share from any webpage. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Its probably not the best tool to us if you want to have extremely engaged and ongoing conversations with users on different channels. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

10/7/2016

"A simple social scheduling tool"

3/5

What do you like best about Buffer?

Buffer is an easy-to-use social media scheduling tool that is great for people who need to automate their social media content. Just set it and forget it! They offer a freemium version, so you can schedule up to 10 tweets without having to upgrade to a higher pricing tier. This is perfect for individuals who don't need to robust features of the tool or someone who is looking to test out the product before purchasing. They have a great team of support, too! Also, Pablo is a cool tool for social media image creation. And it's free! Review collected by and hosted on G2.com.

What do you dislike about Buffer?

If you're looking to schedule more than 10 posts, you need to upgrade to a paid account. So for a larger business or brand, this may not be enough. In comparison to other platforms I've tried, Buffer isn't my favorite for business use. I recommend it more to individuals. Not enough analytics data. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

If you're an individual looking for a simple way to automate your social content, or want to test out the platform in comparison to something like Sprout Social or Hootsuite, give Buffer a try! Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Social media content automation. Review collected by and hosted on G2.com.

Tameka M.

Director & Founder

Marketing and Advertising

Small-Business (50 or fewer emp.)

1/13/2017

"Making Social Media Management Fun & Easy!"

5/5

What do you like best about Buffer?

The interface is inviting and easy to use and I have never had content not post like on some other SMM tools. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I can't think of anything at this time. Review collected by and hosted on G2.com.

Verified User in Media Production

Small-Business (50 or fewer emp.)

3/22/2017

"Useful for social media, but hard to schedule"

3.5/5

What do you like best about Buffer?

ability to schedule long term social media campaigns on stories that we want to push for a few days Review collected by and hosted on G2.com.

What do you dislike about Buffer?

the scheduling is glitchy when working across multiple time zones Review collected by and hosted on G2.com.

Megan M.

Operations Assistant

Small-Business (50 or fewer emp.)

1/10/2017

"Love Using Buffer"

5/5

What do you like best about Buffer?

I like that I can schedule my social media posts well in advance. Plus, I love that I can look at analytics and re-post which ones are doing the best. I also enjoy the weekly report card to recap what was posted throughout the week. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I wish I could create and schedule polls and questionnaires - like I can on Twitter. Review collected by and hosted on G2.com.

Verified User in Food & Beverages

Small-Business (50 or fewer emp.)

11/28/2016

"Love it for social media management"

5/5

What do you like best about Buffer?

LOVE Buffer. I would highly recommend it to anyone who has to manage multiple social accounts. I've got all my posts scheduled up to two weeks out so I never miss a beat. I love being able to see my analytics all on one page and really learn how to tweak my social strategy. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I LOVE LOVE LOVE the library feature and they're getting rid of it. So that's a bummer.

You can post across multiple platforms but facebook requires it's own input - I just copy and paste it into the FB box, but it's a bit annoying. Review collected by and hosted on G2.com.

Jill B.

Real Estate Agent

Real Estate

Enterprise (> 1000 emp.)

10/25/2016

"Buffer Review"

3.5/5

What do you like best about Buffer?

What I like the best on buffer you can schedule all posts in advance to multiple different sites. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

What I dislike the most about buffer is that when you try to post to different sites at the same time it sometimes won't allow it because of the amount of pictures you have. If you can only post one picture to a site, like Instgram, I wish it would just use the first picture in the post. Review collected by and hosted on G2.com.