# Connect Reviews **Vendor:** Bridge **Category:** [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms) **Average Rating:** 4.8/5.0 **Total Reviews:** 27 ## About Connect CONNECT, powered by BRIDGE, makes digital advertising seamless, offering agencies, small businesses, media companies, and enterprises a powerful way to plan, build Data Safe℠ audiences, activate, and measure campaigns—all with no platform fees. Our solution lets you intuitively create custom consent-based, privacy-compliant PII audiences of real people for each campaign. Once your audience is created, launch campaigns across Email, Social Media, Display, CTV/OTT, and Audio, reaching people where they’re most engaged. Plus, you can choose between self-service or full-service campaign management options to fit your needs. Since each campaign starts with an audience of real people, reporting and attribution is very clear. Gain deep insights with visual reporting down to the person level, and track real impact with our free People Match™ solution, linking actual conversions and sales to the real people in your audience. Platform Highlights Include: Data Safe℠: We prioritize compliance, data accuracy, and privacy by updating real people’s profiles monthly, ensuring brand safety, peace of mind, better performance, and fraud prevention. Over 15,000 Segments: Build custom audiences with our data safe attributes, ranging from Automotive to Transactions to B2B. Transparent, People-Based Reporting: Our people-based reporting helps you focus on what really matters - the real people who see and engage with your campaigns. No cookies or random results, only real, verified people. Flexible Usage: Use Connect as a managed-service solution, run campaigns yourself, or integrate our audience data with your preferred DSP. White-label our solutions branded as your own and go to market effortlessly with our powerful, first-party data-driven platform. ## Connect Pros & Cons **What users like:** - Users enjoy the **ease of use** of Connect, finding it intuitive for setting up and managing campaigns effectively. (12 reviews) - Users appreciate the **variety of audience targeting options** , enhancing campaign effectiveness and client satisfaction. (11 reviews) - Users appreciate the **seamless campaign management** in Connect, enhancing workflow and delivering excellent results efficiently. (10 reviews) - Users commend the **responsive customer support** of Connect, enhancing confidence and making the experience seamless and efficient. (10 reviews) - Users appreciate the **easy and intuitive setup** of Connect, simplifying campaign management and enhancing workflow efficiency. (9 reviews) - Users praise the **transformative results** from Connect, enabling clear tracking and effective campaign management for client success. (8 reviews) - Results Performance (8 reviews) - Setup Ease (8 reviews) - Campaigns (7 reviews) - Efficiency (7 reviews) **What users dislike:** - Users find the **lack of clarity** in reporting and tactics naming frustrating, complicating their advertising strategies. (4 reviews) - Users express frustration over **poor reporting** , wishing for simpler, more intuitive reports and easier client sharing. (4 reviews) - Users experience **difficulties with reporting issues** , wishing for easier, more intuitive access to essential data insights. (4 reviews) - Users often face challenges with **audience management** , finding it time-consuming and lacking guidance for effective setup. (3 reviews) - Users find **audience targeting challenging** , often struggling to build audiences effectively with the software's options. (3 reviews) - Confusing Options (3 reviews) - Confusing Organization (3 reviews) - Limited Reporting (3 reviews) - Limited Targeting (3 reviews) - Reporting Limitations (3 reviews) ## Connect Reviews ### 1. Reliable Insights, Seamless Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Carlos D. **Reviewed Date:** October 30, 2025 **What do you like best about Connect?** I love how seamless and easy it was to set up Connect, making the onboarding process a breeze without any memorable difficulties. This effortless setup experience set the tone for my usage of Connect, instilling confidence right from the start. I appreciate how Connect positions me as an expert by enabling me to provide great solutions to my clients, notably by facilitating real connections with real people. This feature gives me a professional edge in digital advertising sales at Cumulus. I find the accuracy and timeliness of the data provided by Connect particularly useful, as it ensures I can offer reliable insights and maintain credibility with my clients. Additionally, the reliable insights Connect provides encourage my continued use, reinforcing my decision to choose it in the competitive digital advertising landscape. **What do you dislike about Connect?** Nothing **What problems is Connect solving and how is that benefiting you?** I find Connect helps me provide great solutions to clients, positioning me as an expert by enabling client connections with real people and delivering accurate, timely data and reliable insights. **Official Response from Wade Andersen:** > Thanks so much for the wonderful review, Carlos! We’re thrilled to hear that Connect has made setup effortless and that the platform is helping you deliver reliable insights and valuable solutions for your clients. It’s great to know that our tools are giving you confidence, helping you maintain credibility, and supporting you in closing more digital advertising campaigns. We truly appreciate your feedback and your trust in us as a partner. Thanks again for being a valued user of Connect! — The BRIDGE Team ### 2. Consistent Support and Effective Targeting with Connect **Rating:** 5.0/5.0 stars **Reviewed by:** Carlos F. **Reviewed Date:** October 29, 2025 **What do you like best about Connect?** I love using Connect for several reasons. The customer service is outstanding, always providing prompt support and making the setup process effortless by taking care of all the heavy lifting for me. This has given me peace of mind, knowing I have a reliable partner whenever there are issues with campaigns. I appreciate the more strategic options available on top of regular email deployments, and the pricing is very competitive. The detailed audience segmentation allows us to target effectively, resulting in successful renewals of contracts with our customers, which is crucial for us. The ability to pull and repurpose response data files enhances flexibility and further audience engagement, while frequent audience curation ensures our efforts remain relevant and fresh. Connect's seamless integration with Hubspot also works flawlessly, without any hiccups, making the overall experience smooth and efficient. **What do you dislike about Connect?** I would make the status of the email deployments easier to see, as I currently have to dig deeper to find it. Additionally, I'd improve the reporting dashboard for emails, which can be confusing at times, and add some fundamental metrics like open rates and clickthrough rates. **What problems is Connect solving and how is that benefiting you?** Connect helps us deploy targeted emails, create custom audiences, and reach users we couldn't before. The platform offers better pricing, detailed segmentation, and excellent customer service, which aids in contract renewals and efficient campaign management. **Official Response from Wade Andersen:** > Thanks so much for the thoughtful review, Carlos! We’re thrilled to hear how Connect has helped streamline your campaigns, enhance targeting, and support your contract renewals. It’s great to know our team and integrations have made your experience smooth and efficient. We also appreciate your feedback on deployment visibility and email reporting — that’s valuable insight as we continue to improve the platform and make it even easier to use. Thanks again for being a valued partner! — The BRIDGE Team ### 3. Highly Trusted Partner with Exceptional Ease of Use **Rating:** 5.0/5.0 stars **Reviewed by:** javier a. **Reviewed Date:** October 28, 2025 **What do you like best about Connect?** I love how Connect serves as a trusted partner for our organization, having used it for about two years. I appreciate how extremely easy it was to set up, which was a significant relief when switching from another vendor. The ease of use is fantastic, making daily operations smoother and less burdensome. I enjoy working with a team that is responsive and always ready to help. They answer my questions promptly and address any concerns quickly, which greatly enhances my confidence in the product. Additionally, Connect has efficiently addressed our marketing needs and improved our setup skills, ultimately benefiting our operations. I consider Connect a great product overall, and this positive experience makes me likely to repurchase it because of its effectiveness and user-friendly nature. **What do you dislike about Connect?** nothing **What problems is Connect solving and how is that benefiting you?** Connect enhances our marketing efforts by being a reliable data partner and offering ease of use. Their support team is always ready, answering questions quickly, which greatly benefits our organizational setup. **Official Response from Wade Andersen:** > Thank you for sharing such thoughtful feedback and for being a long-time Connect partner. We are thrilled to hear that you find Connect easy to use and that our team has been responsive and supportive throughout your experience. It is great to know that Connect continues to enhance your digital advertising efforts and streamline your daily operations. We truly appreciate your trust in BRIDGE and look forward to continuing to support your success. — The BRIDGE Team ### 4. Incredible Partner! **Rating:** 5.0/5.0 stars **Reviewed by:** Trace B. | Regional Digital Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 07, 2025 **What do you like best about Connect?** Adam Lawsky and Michelle Anderson are simply the best! Day in and day out, I get everything I need for both myself and my team. In my two years of working with them, they have been instrumental in our success, helping us grow our business 4X!!! We would not have seen our local revenue grow this incredibly without their efforts every single day. They are knowledgable, involved, care greatly about our success, and ready to be there in a moments notice when needed. But most importantly, they share our vision: to help local businesses grow. The growth our local businesses have experienced due to this partnership has been amazing to watch. They have been the best partners that we could ever hope for and I look forward to many more years of working with them. **What do you dislike about Connect?** There are not any downsides that I have experienced. This has been an incredible partnership. **What problems is Connect solving and how is that benefiting you?** They have found a way for us to reach real people to help our clients grow their business. They have also given us a tool to help prove ROI, which clients absolutely love. **Official Response from Wade Andersen:** > Thank you so much for this amazing review! We’re thrilled to hear how much Adam and Michelle have meant to you and your team. Seeing your local revenue grow 4X is exactly the kind of success we love to celebrate. It’s awesome to know that you feel so supported and that our shared goal of helping local businesses grow really shines through. That’s what true partnership is all about. We’re also really glad the ability to reach real people and prove ROI has made such a difference for your clients. That’s always our goal. Thanks again for your trust and kind words. We can’t wait to keep working together for many more years! -The BRIDE Team ### 5. Efficient Marketing Tool with Seamless Audience Upload **Rating:** 4.5/5.0 stars **Reviewed by:** Aseem C. **Reviewed Date:** October 28, 2025 **What do you like best about Connect?** I really value Connect for its ability to effectively run digital marketing campaigns, particularly for targeted audiences. The process of uploading audiences is very seamless, which allows us to manage these campaigns efficiently for our clients. I find features like audience upload, match and activate, as well as the reporting capabilities to be quite impressive. The setup process was aided significantly by the Bridge team, making it a smooth experience. The performance and feature set of Connect have already made us consider continuing our use of its services. **What do you dislike about Connect?** I find that some aspects of the campaign setup process in Connect could be made easier. **What problems is Connect solving and how is that benefiting you?** I use Connect to seamlessly run digital marketing campaigns for targeted audiences, significantly easing audience uploads and campaign management. **Official Response from Wade Andersen:** > Thank you for sharing your experience and for highlighting how Connect has helped streamline your digital campaign management. We are glad to hear that the audience upload, match, and activation features have been valuable for your team, and that setup with our team made things smooth. We appreciate your feedback about simplifying parts of the campaign setup process. Our product team is always looking for ways to make Connect even more intuitive. If you are open to it, we would love to set up a quick call to walk through your suggestions and share upcoming improvements. You can coordinate that through your sales rep at any time. Thank you again for being a valued Connect user. — The BRIDGE Team ### 6. Perfect for Explaining Pitches—Great for First-Time Users **Rating:** 5.0/5.0 stars **Reviewed by:** Nathan J. | Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2025 **What do you like best about Connect?** It's easy to explain pitches to customers, and the overall concept is straightforward enough for first-time users to grasp quickly. **What do you dislike about Connect?** I personally struggled to build audiences. I'm not certain whether this was due to the software itself or if I simply missed the correct options. **What problems is Connect solving and how is that benefiting you?** Connect assists me by offering a thorough list of traits and effective methods for identifying the ideal candidate to target with advertising. This enables us to serve businesses that select our services with confidence in our product. **Official Response from Wade Andersen:** > Thanks for sharing your feedback, Nathan! We’re glad to hear that Connect makes pitching to customers straightforward and easy for first-time users. To help you get the most out of our audience builders, we recommend reaching out to your sales rep to set up a time. They can walk you through best practices and show how to fully leverage the platform’s capabilities. Thanks again for being a valued partner! — The BRIDGE Team ### 7. Seamlessly Manages Campaigns with Intuitive Layout **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** July 07, 2025 **What do you like best about Connect?** I love how Connect makes the setup process seamless, very easy, and intuitive. The convenience of having one location to track all marketing plans and build new campaigns is invaluable, simplifying my workflow and making life easier. The ability to get an overview of each campaign and drill into specific tactics like Social Media, Audio, and Video streamlines my analysis process and helps in determining necessary changes. Connect's layout is easy to follow and read, enhancing usability and efficiency. Furthermore, the reliability of the platform is commendable, with minimal errors, mostly human-related, underscoring the competence of the team working with us. These features collectively create a significant positive impact on my day-to-day work, and I would highly recommend Connect to others. **What do you dislike about Connect?** I dislike that when using two different tactics like geofencing and a target audience to run display ads, it's not always clear which line represents which tactic. I would like the naming convention on those tactics to be easier to distinguish. **What problems is Connect solving and how is that benefiting you?** I use Connect to centralize marketing campaigns, making it easy to track performance and build target audiences. Its intuitive layout simplifies analyzing tactics like Social Media, Audio, and Video, enhancing campaign effectiveness without frequent errors. **Official Response from Wade Andersen:** > Thanks so much for the great review! We’re glad to hear you’re finding value in having Audience Counts and Performance Dashboards all in one place. Making things easier and more efficient is what we’re all about. We also appreciate your suggestion about adding IOs to the platform. That kind of feedback is really helpful as we look for ways to make Connect even better. Thanks again for taking the time to share your experience. We’re excited to keep supporting you and your team! -The BRIDGE Team ### 8. Outstanding Team and Products—A Trustworthy Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Terry R. | Regional Digital Sales Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2025 **What do you like best about Connect?** Everything. The team at Bridge, Michael, Amy and Lisa, work hard on our accounts. They have great products, an eye for detail, and are on top of campaign performance. I enjoy working with the team and trust them with our accounts. I receive an immediate response with any questions that I may have. They work extremely well with our team. **What do you dislike about Connect?** There is nothing to dislike. They work hard on every aspect of our accounts. **What problems is Connect solving and how is that benefiting you?** There are no problems. The company is fantastic at providing solutions to meet our every need. The team at Connect is extremely knowledgeable, personable, hardworking and trustworthy. **Official Response from Wade Andersen:** > Thanks so much for the wonderful review, Terry! We’re thrilled to hear that our team has been able to support you so effectively and that Connect is helping meet your needs seamlessly. Your trust means a lot to us, and we’re committed to continuing to provide the attentive service, strategic solutions, and campaign performance support you’ve come to expect. We truly appreciate your partnership! — The BRIDGE Team ### 9. Great Audience Options and Support, But Slow Creation and Lacks Automated Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Stacy N. | Co-Owner, Publisher, Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2025 **What do you like best about Connect?** I like the variety of audiences I can create for my clients. I appreciate the quick email support responses. **What do you dislike about Connect?** It takes a long time to create an audience. I wish they would automatically create a professional report with data and analysis one or two weeks after deployment. I would like for the order management to be more intuitive. **What problems is Connect solving and how is that benefiting you?** Sending emails to targeted audiences. **Official Response from Wade Andersen:** > Thanks for sharing your feedback, Stacy! We’re glad to hear that Connect is helping you reach targeted audiences and that our support team has been responsive. We appreciate your input on audience creation, reporting, and order management. To explore solutions for automated reporting, faster audience builds, and more, please reach out to your sales rep to set up a meeting so we can better understand your needs and show you how we can help. Thanks again for being a valued partner! — The BRIDGE Team ### 10. Effortless Integration and Stellar Support, Just Missing Website Builds & RGD **Rating:** 5.0/5.0 stars **Reviewed by:** Lionel R. | Digital Sales Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 28, 2025 **What do you like best about Connect?** The ease of use, the customer support, the promptness, the available features and ease of integration. **What do you dislike about Connect?** I see no downsides at all, but it would be nice if Website Builds and RGD were available. **What problems is Connect solving and how is that benefiting you?** Always there to solve any problems that come up, like placing Pixels or getting Facebook Access...Connect is looking for answers. ### 11. Ease of Use and Great Customer Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2025 **What do you like best about Connect?** It is easy to use in order to set up a campaign and has very good demographics to choose from for targeting. Customer Support is excellent. They are very good at responding in a timely manner and are most helpful. **What do you dislike about Connect?** The only thing I have had any difficulty with is sometimes uploading suppression files. **What problems is Connect solving and how is that benefiting you?** Gives us a great vehicle to target potential customers for our clients through email and digital display/mobile marketing. Particularly my credit union clients are able to target underbanked/underserved people in their areas. **Official Response from Wade Andersen:** > Thank you for taking the time to share your experience with Connect! We’re so glad to hear that you find the platform easy to use and that our targeting options and customer support have been valuable for you. Our team takes pride in making sure our clients are fully supported every step of the way. We also appreciate you noting the challenge with uploading suppression files. Our product team is always working to make Connect even smoother to use, and we’d love to connect with you to review your process and help simplify that step. You can set up a quick call with our product team through your BRIDGE sales rep; they’ll be happy to coordinate a time that works best. Thank you again for the great feedback and for trusting Connect to power your campaigns! -The BRIDGE Team ### 12. Powerful Data Insights, But Takes Time to Master **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2025 **What do you like best about Connect?** The scale of data from which it can draw from is tremendous. The system offers a wide range of both demographic and intent behavior. Additionally I appreciate what brand selects are also in the system. **What do you dislike about Connect?** Its not as seamless or intuitive as some of the other systems I've worked on. The logics can take some getting used to. **What problems is Connect solving and how is that benefiting you?** Currently I would mostly in the direct mail channel so Connect allows me to determine if a particular audience is available and will translate into mailable data. **Official Response from Wade Andersen:** > Thanks so much for your thoughtful feedback and for highlighting the power of Connect’s audience data and scale! We’re glad to hear you’re finding value in the demographic and intent insights, especially for your direct mail efforts. We also appreciate your comments on usability. We’d love to set up some time with you to walk through the platform and share ways we can help streamline your workflow and make audience building easier. You can schedule a quick session with our product team through your BRIDGE sales rep; they’ll be happy to coordinate a time that works best for you. Thank you again for sharing your experience and for being a valued Connect user! — The BRIDGE Team ### 13. Digital Advertising Solution That Delivers Real Results **Rating:** 5.0/5.0 stars **Reviewed by:** Bret S. | Owner/Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2025 **What do you like best about Connect?** Bridge is my go-to for all digital ad campaigns—they always deliver. Their platform is super easy to use, their team is responsive and helpful, and their expertise really shows in the results. They make it easy to build a custom audience of real people, target them on the right channels based on my goals, and then track success by matching in-store leads back to the campaign. It’s a seamless process that actually works. **What do you dislike about Connect?** There are so many targeting options in the audience builder that it takes a little time to get familiar with, but my Bridge support team is always ready to jump on a call to assist or even build the audience for me, making the process seamless **What problems is Connect solving and how is that benefiting you?** Making the planing process easier with their automated planning tool, simplifying our ad tech stack by being able to launch campaigns to all channels through the platform, improving our return on ad spend with more accurate audience targeting, and better-measuring campaign success with their free match back tool. **Official Response from Wade Andersen:** > Thank you for the fantastic review! We're so glad to hear that BRIDGE is helping you run effective campaigns with ease. It's great to know our platform, team, and tools like people-based audience targeting and matchback reporting are making a real impact. We appreciate your note on the audience builder—our team’s always here to help make that process seamless. Thanks again for your trust and partnership! ### 14. Outstanding Results and Support **Rating:** 5.0/5.0 stars **Reviewed by:** Andrea B. | Publisher, Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2025 **What do you like best about Connect?** The staff is incredibly helpful . But most importantly our results have exceeded what we were getting with other providers. **What do you dislike about Connect?** The reports. I really, really wish they were easier to share with clients and the math was done for us. My clients just want the basics--how many opened, how many clicked, etc. I just want that info on one page that I can download and put into a customized report with our branding. **What problems is Connect solving and how is that benefiting you?** NA **Official Response from Wade Andersen:** > Thank you for your amazing feedback! We’re thrilled to hear that your results with Connect have surpassed what you were seeing with other providers and that our team has been a helpful part of your success. We really appreciate your comments about reporting. We know how important it is to have quick, client-ready insights. You can always share your white-labeled reporting dashboard with clients, and our product team is actively exploring ways to make reporting even more streamlined and customizable. We would love to set up time with you to better understand your reporting needs and walk through some tools and updates that might help in the meantime. You can coordinate this through your BRIDGE sales rep, who will be happy to schedule a session with our product team. Thank you again for sharing your experience and for trusting BRIDGE and Connect with your campaigns. — The BRIDGE Team ### 15. DATA and SERVICE **Rating:** 5.0/5.0 stars **Reviewed by:** Debra K. | General Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 07, 2025 **What do you like best about Connect?** Bridge has been terrific in all they do. They are quick to respond and explain things clearly so we are well equipped to present on our own or with them. The data is unmatched and creates a differentiator with our competition to achieve success. **What do you dislike about Connect?** Nothing that I can think of that would be a negative **What problems is Connect solving and how is that benefiting you?** They solve all issues that especially require backend knowledge that we dont have as much as they do They are there to problem solve daily and also work on enhancing client experience. **Official Response from Wade Andersen:** > Thank you so much for the fantastic review! We love hearing that our team has been quick to respond and helpful in making things clear and easy to present. That’s exactly what we aim for. Thanks again for the kind words and for being such a great partner. We look forward to continuing to support you and your team! -The BRIDGE Team ### 16. Great for Tracking Advertisers, Audience Selection Needs Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Joshua H. | Advertising Account Executive, Enterprise (> 1000 emp.) **Reviewed Date:** October 28, 2025 **What do you like best about Connect?** Helps keep track of current advertisers and campaigns **What do you dislike about Connect?** struggle to pull correct audiences on my own **What problems is Connect solving and how is that benefiting you?** dashboard for current campaigns, and audiences **Official Response from Wade Andersen:** > Thank you for sharing your feedback. We are glad to hear that Connect helps you keep track of your advertisers and campaigns. If you would like, our product team can set up time to walk you through ways to pull and activate audiences even more efficiently. You can coordinate this with your sales rep at any time. We appreciate your partnership and your continued use of Connect. — The BRIDGE Team ### 17. Account Executive **Rating:** 4.5/5.0 stars **Reviewed by:** jeff b. | Account Executive, Enterprise (> 1000 emp.) **Reviewed Date:** October 28, 2025 **What do you like best about Connect?** Great service and proof of performance reports **What do you dislike about Connect?** sometimes confusing getting correct reports **What problems is Connect solving and how is that benefiting you?** Shows proof of performance and the matchback reporting is awesome **Official Response from Wade Andersen:** > Thank you for sharing your feedback! We are thrilled to hear that you appreciate our service and our ability to show proof of campaign performance with our People Match Reporting. Our product team would love to set up some time with you to walk through ways to get even more out of your reports. You can easily schedule this with your sales representative. Thanks again for your support and for being part of Connect. — The Connect Team ### 18. Why Bridge is our go to platform for email marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Patti C. | Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2025 **What do you like best about Connect?** What I like best about Bridge Connect is the ability to reach real, verified people — not just anonymous data points — which makes our email campaigns much more effective **What do you dislike about Connect?** Reports provide good insights, but I wish downloading them was more straightforward for sharing purposes. **What problems is Connect solving and how is that benefiting you?** The data quality and verified opt-in contacts give me confidence my emails reach real people who want to engage ### 19. Effortless Marketing: Reaching the Right Audience Made Easy **Rating:** 5.0/5.0 stars **Reviewed by:** S E. | Sr. Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2025 **What do you like best about Connect?** Being able to reach the right people has made it much easier for me to market my products. **What do you dislike about Connect?** I did not dislike any part of the system **What problems is Connect solving and how is that benefiting you?** I appreciate being able to connect with real people, as well as the option to use the match back feature. **Official Response from Wade Andersen:** > Thanks so much for your feedback! We’re thrilled to hear that Connect is helping you reach the right people and make your marketing efforts more effective. It’s great to know that features like connecting with real people and the match back option are providing value for your campaigns. We truly appreciate your partnership and look forward to continuing to support your success! — The BRIDGE Team ### 20. Great tool for agencies of all sizes **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 07, 2025 **What do you like best about Connect?** I run a small digital agency, and I never thought we’d get access to the kind of data and targeting Connect provides. It’s completely transformed how we run campaigns. We can pinpoint the right audience, make faster decisions, and show clear results to our clients. It’s helped us compete with much larger agencies without needing a huge team or budget. **What do you dislike about Connect?** Nothing that I can think of. When ever we run into a problem our assigned technical account manager is always quick to help us out and get our campaigns back on track. **What problems is Connect solving and how is that benefiting you?** Better audience targeting and access to more digital channels **Official Response from Wade Andersen:** > Thanks so much for the awesome review! We’re really glad to hear Connect has made such a big impact on your agency. Helping smaller teams compete with the big guys is exactly what we’re here for. It’s great to know the targeting, speed, and reporting have all helped you deliver stronger results and make smarter decisions. And we love that your technical account manager has been there when you’ve needed support. We’re excited to keep helping your agency grow and thrive. Appreciate the partnership! -The BRIDGE Team ### 21. Finally, Proof That Our Ads Are Driving Sales **Rating:** 5.0/5.0 stars **Reviewed by:** Kimina A. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2025 **What do you like best about Connect?** Before Bridge, I had no way of knowing if my ads were actually doing anything. We were just hoping they worked. Their matchback tool changed that completely. Now I can see how many cars we sold from our campaigns. It has literally connected the dots between our ads and our sales. **What do you dislike about Connect?** Honestly, nothing comes to mind. It’s been great! **What problems is Connect solving and how is that benefiting you?** I don’t have to sit around and wonder if the money spent on our clients' ad campaigns is doing anything anymore. Because of their first-party data and targeting, I can see direct results in the form of actual conversions that came from our campaigns. That kind of visibility and insight has totally changed how we run campaigns. **Official Response from Wade Andersen:** > Thank you for the fantastic review! We're so glad Connect is helping you clearly see how your ads are driving real results. That kind of visibility is exactly what we aim to provide. It means a lot to hear that it's changed the way you run campaigns and that you're loving the experience. We appreciate your support! — The BRIDGE Team ### 22. Connect - reporting made simple **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** July 07, 2025 **What do you like best about Connect?** Connect allows us to quickly view an overview of reporting across multiple tactics while also integrating a number of reporting dashboards for deeper insights. We use it for monthly reporting as well as pulling it up live during client reviews. **What do you dislike about Connect?** Not being able to easily pull a list of platforms that programmatic strategies deliver on has been frustrating for more savvy clients that want that level of detail. **What problems is Connect solving and how is that benefiting you?** Connect houses all of our reporting in one place, which makes it easier to pull multiple reports without needing logins to multiple platforms. That saves us time, which is important in a fast-moving industry like media advertising. **Official Response from Wade Andersen:** > Thank you for taking the time to leave such a thoughtful review! We’re so glad to hear Connect has made reporting simpler and more streamlined for your team. It’s great knowing it saves you time and helps during client reviews. We also really appreciate your feedback about wanting easier access to platform-level delivery details. That’s valuable input, and our team will definitely look at ways to improve that experience. Thanks again for sharing your experience and for choosing Connect. We love supporting your work in such a fast-paced industry! -The BRIDGE Team ### 23. Effortless Implementation and Integration Make It a Standout Choice **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2025 **What do you like best about Connect?** ease of implementation, ease of integration **What do you dislike about Connect?** frequency of use, ease of integration ... **What problems is Connect solving and how is that benefiting you?** Customer solutions. Product resources. Proposal access. **Official Response from Wade Andersen:** > Thanks so much for the great review! We’re glad to hear Connect is helping with customer solutions, product resources, and proposal access, and that implementation and integration have been seamless. If you’d like to explore even more ways we can support you and optimize your integrations, we’d love for you to set up a call with your sales rep to discuss next steps. Thanks again for being a valued partner! — The BRIDGE Team ### 24. Nice **Rating:** 4.5/5.0 stars **Reviewed by:** Ravi I. | Assistant Professor, Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2025 **What do you like best about Connect?** Use Linked in wnd Facebook platforms to connect **What do you dislike about Connect?** Not necessarily to sharre with everyone on linked in and FB **What problems is Connect solving and how is that benefiting you?** It is benefit to solve my ai problems ### 25. Great partner **Rating:** 5.0/5.0 stars **Reviewed by:** Sherry M. | Associate Media Buying Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2025 **What do you like best about Connect?** Great results so far for our client, campaigns get set up quickly, correspondence with rep is great **What do you dislike about Connect?** Nothing at this time. I have a great relationship with our rep! **What problems is Connect solving and how is that benefiting you?** Nothing at this time. **Official Response from Wade Andersen:** > Thank you so much, Sherry! We’re thrilled to hear that your client is seeing great results and that the setup process has been smooth. It's especially wonderful to know your experience with your rep has been so positive—that kind of relationship is exactly what we aim for. We appreciate your kind words and are excited to keep supporting your success! —The BRIDGE Team ### 26. Great Partnership **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** July 09, 2025 **What do you like best about Connect?** Ease of use and the strategy partnership **What do you dislike about Connect?** Honestly, all interactions have been great outside of a few billing issues which were quickly fixed. **What problems is Connect solving and how is that benefiting you?** Attribution, measuring campaign success ### 27. Robust end-to-end solution. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 09, 2025 **What do you like best about Connect?** Vast usage range of the Connect data on challenging audience targeted campaigns. Connect was a useful tool in timely forecasting through execution of email marketing. **What do you dislike about Connect?** No complaints, easy to us with strong Customer Support. **What problems is Connect solving and how is that benefiting you?** Identifying and segmenting challenging audience populations at scale. **Official Response from Wade Andersen:** > Thank you for your fantastic feedback! We’re glad to hear that Connect has been a valuable tool for targeting challenging audiences and supporting your email marketing campaigns. It’s great to know that you find the platform easy to use and that our Customer Support team has been helpful along the way. Connect was designed to make identifying and segmenting audiences at scale simple and effective, and we’re thrilled it’s helping you achieve that. We appreciate you sharing your experience and for trusting Connect to power your campaigns. — The BRIDGE Team - [View Connect pricing details and edition comparison](https://www.g2.com/products/bridge-connect/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-21+15%3A07%3A39+-0500&secure%5Bsession_id%5D=80965ef5-78b9-4468-80a8-99e554e6802a&secure%5Btoken%5D=50c38285accc554f3e0154f3245415cafa6450560222c515b8af8eac58148da3&format=llm_user) ## Connect Integrations - [Amazon Advertising](https://www.g2.com/products/advertising-spire-amazon-advertising/reviews) - [Basis](https://www.g2.com/products/basis/reviews) - [Beeswax](https://www.g2.com/products/beeswax/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google](https://www.g2.com/products/google-google/reviews) - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Display Ad Network](https://www.g2.com/products/google-display-ad-network/reviews) - 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Data Export Tools **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Platform Basics** - Cross-Device Advertising - Programmatic Audio - Audience Targeting **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Data Management Platform (DMP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Data Analysis & Optimization** - Audience Segmentation - Recommendations - Standard Dashboards - Custom Reports **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Platform Reporting** - Performance Monitoring - Reporting Dashboards - Dashboard Exports - Music Genre Reporting **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Platform** - Data Permissions - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Agentic AI - Digital Audio Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - A/B Testing - Basic Reporting **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Generative AI** - AI Text Generation - AI Text Summarization **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Integration** - Data Import & Export Tools - 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