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Blueshift Reviews & Product Details - Page 3

Blueshift Overview

What is Blueshift?

Blueshift is a sophisticated, Intelligent Customer Engagement platform designed to assist brands in automating and personalizing their marketing efforts across multiple channels. By leveraging patented AI technology, Blueshift enables organizations to unify, inform, and activate comprehensive customer data, ensuring that brands can engage with their audiences in a meaningful and timely manner. This platform integrates a customer data platform (CDP) with a cross-channel marketing hub, providing a holistic solution for managing customer interactions throughout the entire journey. Blueshift's target audience includes marketing teams and brand managers across various industries who seek to enhance their customer engagement strategies. Companies looking to improve their marketing effectiveness through data-driven insights and personalized communication will find Blueshift particularly beneficial. The platform is designed for businesses of all sizes, from startups to established enterprises, that aim to create tailored experiences for their customers while optimizing their marketing efforts. Blueshift offers a range of use cases that showcase its versatility. For instance, brands can use the platform to segment their audiences based on behavior and preferences, allowing targeted campaigns that resonate with individual customers. Additionally, the platform supports real-time engagement, enabling brands to instantly respond to customer actions through email, social media, mobile or other channels. This capability is crucial for businesses that want to maintain relevance and foster loyalty in an increasingly competitive landscape. Key features of Blueshift include its AI-driven capabilities, which will create audience segments based on goals and provide actionable insights into customer behavior and preferences. These insights empower brands to create highly personalized marketing messages and campaigns. The platform's ability to integrate data from various sources ensures that marketing teams have a comprehensive view of their customers, facilitating informed decision-making. Furthermore, Blueshift's automation capabilities streamline marketing processes, reducing the time and effort required to execute campaigns while enhancing their effectiveness. Blueshift stands out in the customer engagement space due to its recognition in industry benchmarks such as Gartner’s Magic Quadrant for CDPs and GigaOm’s Radar for CDPs. Its inclusion in the Deloitte Technology Fast 500™ lists from 2020 to 2023 highlights its rapid growth and innovation in the technology sector. By combining a robust customer data platform with cross-channel marketing capabilities, Blueshift equips brands with the necessary tools to deliver personalized, real-time experiences that drive customer satisfaction and loyalty.

Blueshift Details
Product Website
Languages Supported
English
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Product Description

Cross-Channel Marketing Automation combined with AI-Powered Recommendations for email, websites and mobile apps. Powered by a 360-degree Customer View.

How do you position yourself against your competitors?

Blueshift is a Customer Engagement platform with a CDP + cross-channel marketing automation solution powered by Customer AI in an all-in-one, easy-to-use platform. This allows marketers to unify their customer data and execute omnichannel customer journeys all in one place with predictions and recommendations by Customer AI.

Marketers can segment data, push and sync audiences to paid media, create templates, build recommendations, and create journey workflows that connect every part of the full customer journey. Other CDPs require you to add to channel orchestration platforms to send your messages, but with Blueshift, you can do everything you need in one place effortlessly.


Seller Details
Company Website
Year Founded
2014
HQ Location
San Francisco, CA
Twitter
@blueshiftlabs
1,899 Twitter followers
LinkedIn® Page
www.linkedin.com
105 employees on LinkedIn®
Description

Blueshift helps brands engage customers on a 1:1 basis by making data & intelligence effortlessly actionable on every channel. We provide a customer data platform, AI-based decisioning, and a cross-channel marketing hub all in one place so brands have all the tools they need to seamlessly deliver highly personalized experiences in real-time across the entire customer journey.


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Overview Provided by:

Recent Blueshift Reviews

Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Flexible and easy to use marketing automation platform"
Onboarding and support team are top notch. They also take feedback seriously and improve product directly from user experience. The platform is...
GG
Gonzalo G.Small-Business (50 or fewer emp.)
5.0 out of 5
"Easy to use yet powerful platform"
The best thing is the ease of use, there are very powerful features that have been encased in a very usable and intuitive user interface. They als...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"The Ultimate Tool for Data-Driven Marketing for Your Business"
The marketing tool called Blueshift is perfect for companies who want to use data in order to enhance their marketing. When many customers’ details...
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278 Blueshift Reviews

4.4 out of 5
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278 Blueshift Reviews
4.4 out of 5
278 Blueshift Reviews
4.4 out of 5

Blueshift Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for BlueshiftQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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RM
Head of Operations
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Blueshift?

Blueshift has great all in one solutions for launching email campaigns. Great customer support and easy to implement Review collected by and hosted on G2.com.

What do you dislike about Blueshift?

Many different tabs to accomplish one task. Review collected by and hosted on G2.com.

What problems is Blueshift solving and how is that benefiting you?

Blueshift helps us send mass emails to our users. It allows us to touch a critcal mass in minimal time. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Blueshift?

Blueshift is a great CRM platform for business. For someone who has never heard of Blueshift before, I didn't have difficulty exploring the whole platform. Now I use it as if I've been for years. Review collected by and hosted on G2.com.

What do you dislike about Blueshift?

There are some features that it lacks but I already requested it and the Support Team said it's in the queue. I'm very grateful that the support team is responsive. Review collected by and hosted on G2.com.

What problems is Blueshift solving and how is that benefiting you?

Reaching out to our audience, segmentation, content development and customization, data syncs, data analysis, and reports, calendar-ing, and some more features. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Blueshift?

What I like about Blueshift is how it effortlessly brings customer data together, making personalized marketing a breeze, make it easy to connect with your audience in meaningful ways across all channels Review collected by and hosted on G2.com.

What do you dislike about Blueshift?

What I dislike about Blueshift is that the learning curve can be steep for new users. It takes time to fully grasp all the features and get the most out of the platform. Review collected by and hosted on G2.com.

What problems is Blueshift solving and how is that benefiting you?

it solves the challenge of fragmented customer data by unifying it into a single, actionable view, making it easier to understand and target audiences. This benefits me by enabling more precise and personalized marketing automation, leading to better engagement and higher conversion rates across all channels Review collected by and hosted on G2.com.

ZE
Product Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Blueshift?

The ability to automate marketing processes and tailor campaigns with precision has significantly improved our engagement rates. Its seamless integration with multiple data sources ensures that our marketing strategies are driven by data, enhancing efficiency across the board. Review collected by and hosted on G2.com.

What do you dislike about Blueshift?

the pricing model can be a bit steep for smaller businesses or startups. Review collected by and hosted on G2.com.

What problems is Blueshift solving and how is that benefiting you?

mainly for scale and personalization of campaings,it has reduced our manual workload Review collected by and hosted on G2.com.

AA
Customer Service Representative
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Blueshift?

Attention to details

Great customer support

Advanced personalization Review collected by and hosted on G2.com.

What do you dislike about Blueshift?

customer support could be faster

high cost of usage

UI can be better

the limitation on analytics can be improved Review collected by and hosted on G2.com.

What problems is Blueshift solving and how is that benefiting you?

I was having issues with targetting specific audiences and bueshift helped me over come these issues by making highly accurate targeting messages that helped me reach the udience I was looking for, in short its just a must have! Review collected by and hosted on G2.com.

KA
Retail Sales Executive
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Blueshift?

It's free and it's available for anyone around the world also provide more services that really required in our daily routine Review collected by and hosted on G2.com.

What do you dislike about Blueshift?

The steps it's little complicated A's it requires business email to registration and many people trying to leave business emails private for works Review collected by and hosted on G2.com.

What problems is Blueshift solving and how is that benefiting you?

It's solved my problem at reaching customers and that really befitting me Review collected by and hosted on G2.com.

Verified User in Graphic Design
UG
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Blueshift?

The consumer segmentation and how in depth we really can get with our targeting. Review collected by and hosted on G2.com.

What do you dislike about Blueshift?

If I had to pick something I dislike about Blueshift it would be dashboard for reporting. Maybe a little more user friendly. Review collected by and hosted on G2.com.

What problems is Blueshift solving and how is that benefiting you?

Our previous email platform was lacking in the customer data area, but Blueshift has brought the best of both worlds. Review collected by and hosted on G2.com.

JT
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Blueshift?

Blueshift empowers our team to be able to send on multiple channels in one platform. Review collected by and hosted on G2.com.

What do you dislike about Blueshift?

the learning curve is very high and the platform itself lacks basic features that most marketing automation platforms have - such as page actions, completion actions, etc. Review collected by and hosted on G2.com.

What problems is Blueshift solving and how is that benefiting you?

improving the user interface - more detailed reporting

actions based on clicks - automated notifications - page actions on website Review collected by and hosted on G2.com.

TK
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Blueshift?

It is both highly intuitive and highly flexible. You can do some pretty custom stuff without using developers. Also, when you need help, they are awesome! Their customer service is great and our account manager absolutely cares about our success. Review collected by and hosted on G2.com.

What do you dislike about Blueshift?

I really don't have any negatives. It's not hard to accomplish what I want to accomplish. Review collected by and hosted on G2.com.

What problems is Blueshift solving and how is that benefiting you?

We use this as our primary vehicle for connecting with our customer base. Review collected by and hosted on G2.com.

Verified User in Staffing and Recruiting
US
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Blueshift?

The ability to set up triggers and control the experience of the user base. The customer support is great and always willing to dive into helping. We're able to try and test new things while getting feedback and support on initiatives. Review collected by and hosted on G2.com.

What do you dislike about Blueshift?

The reporting could be a bit more comprehensive. Review collected by and hosted on G2.com.

What problems is Blueshift solving and how is that benefiting you?

We're using Blueshift as a way to engage our user base in the most efficient way possible and we're able to do that through leveraging recommendations, triggers, and campaign types that help limit the amount of volume we're delivering while maximizing the results we're looking for. Review collected by and hosted on G2.com.