Blueshift Reviews & Product Details

The tool excels in its ability to integrate customer data across multiple channels, providing a unified view of each user. This data collection allows companies to create personalized and targeted marketing campaigns. In addition, Blueshift's predictive intelligence and automation capabilities enable marketers to engage customers in real-time with relevant content, which can improve the customer experience and drive conversions. Its analytics also make it easier to track campaign performance and make data-driven decisions. Review collected by and hosted on G2.com.

Complexity: For small or under-resourced companies, the complexity of some processes can be overwhelming.

Cost: The price of integration can be off-putting, as it is still a new and unfamiliar tool. This can condition certain companies.

Learning curve: Especially for customers who need to make a switch from one tool to another, or are new to CDP and automation tools, it can be overwhelming and impractical.

Customization: While there are many off-the-shelf templates, it may not be as flexible for certain niches, who need certain campaigns based on their data. Review collected by and hosted on G2.com.

Onboarding and support team are top notch. They also take feedback seriously and improve product directly from user experience.

The platform is relatively easy to use with flexible features to adapt to any number of needs from static list sends to AWS integrations and API feeds.

Implementation is straight forward as long as you have clean data from your system, if you are dealing with bad product data it may take a second to properly integrate. Review collected by and hosted on G2.com.

The two biggest downsides to Blueshift are the reporting - it would be nice to be able to filter and segement reports based on use attributes directly in the platform. The other issue that has popped up is when exporting your data into a CSV or Excel it lumps all the customer attirubtes into a large data blob that is difficult to parse. Review collected by and hosted on G2.com.

Getting started with Blueshift was a breeze and integrating with their SDK's and new data connectors was straightforward. With a small dev team we were able to get our Native and Web Apps set up to send and receive data and messages quickly. The entire Blueshift team is dedicated to making sure that both during and post implementation, our system is running smooth and is optimally setup to meet our goals.

Since implementing orchestrated messaging through Blueshift, we have seen a positive impact to both our bottom line and growth projections. We look forward to our partnership we have built and are excited about the vision for the product and features yet to come. Review collected by and hosted on G2.com.

As with any system with robust functionality, there is a bit of a learning curve, this can lead having to try a few things until you get the expected results. The system can sometimes feel sluggish when loading reports or dashboards, but this is understandle as there is a lot of data powering the UI. Review collected by and hosted on G2.com.

The best thing is the ease of use, there are very powerful features that have been encased in a very usable and intuitive user interface.

They also listen to user requests and have had the experience of a request of put team being actually developed and put into production. Review collected by and hosted on G2.com.

The reporting aspects were very basic originally but they have managed to improve them with time. Review collected by and hosted on G2.com.

There is a rich suite of tools and capabilities available to use. It makes it easy to house many pieces of your communication program in one place and instrument things there. Review collected by and hosted on G2.com.

It is a complex tool, so there can be a learning curve to it (although this is easier if you have worked in other CDPs/ESPs before). If you are an advanced user, sometimes it takes time to get customer support to understand complex support issues. Review collected by and hosted on G2.com.

The platform is easy to learn and onboarding new employees is a relatively quick affair.

Building email journeys is a straightforward process that alows you to build truly dynamic and tailored experiences for your customers.

Blueshift support is always quick to help with any issues. We're also able to submit featured requests- which has been a massive plus for us over the years.

Our Customer Success Manager Debbie is the best! Review collected by and hosted on G2.com.

I can't think of anything. Any issues I've had within Blueshift were quickly resolved. Review collected by and hosted on G2.com.

Blueshift is advanced AI Personalization capabilities. Analyze customer data in depth and delivered high marketing impression.cross channel integaration help to maintain marketing strategy across platform. Useful to customer received relevent content.which can be use to engagement or conversation rate. Review collected by and hosted on G2.com.

integaration and setup process are time consuming. its Demanding significant resources. this product are expensive so small businesses are cant afforded or budget. Person can be required additional training to use for better result. User not well versed in advanced about the marketing technologies can be overwhelming. Review collected by and hosted on G2.com.

We have a great account/success manager who's always listening to our problems and our needs when we have our regular check-in meetings. We use Blueshift multiple times a day to run our email campaigns, and we make extensive use of their AI and recommendation features. We were also able to integrate Blueshift with our own internal systems fairly easily. The built-in WYSIWIG editor (Bee Editor) is also easier to use than coding emails from scratch, which makes things much easier for our email team. Review collected by and hosted on G2.com.

The major downsides are mostly around interface/UI polish. There are some visual bugs in the editor, but they are not showstoppers. The learning curve is also somewhat steep, but there are learning resources to help you figure out where everything is and how everything works. Some of the built-in features are also relatively opaque, such as recommendation/AI/affinity algorithms. It would be nice to get some more transparency into how those things work. On the plus side, Blueshift's staff has always been responsive and willing to chat with us and explain things. Review collected by and hosted on G2.com.

Customer support and technical expertise are A++++. We are presented with many business challenges and the Blueshift team is always willing to jump in and help us solve complex problems while leveraging their platform. Review collected by and hosted on G2.com.

Although the blueshift support team has helped us solve problems, it would be great if they could continue to become more knowledgeable in our business and industry. To me, this would enable them to be even more impactful and proactive with recommendations to our business. Review collected by and hosted on G2.com.

I like the capability to manipulate event data into liquid logic in email templates. I believe personalisation is a key strength off the platform.

I also am a big fan of the drag and drop editor, I think this is one of the best versions of this in the industry. Review collected by and hosted on G2.com.

Blueshift isn't the most cost effective CRM system out there and sometimes this makes the justification for instances a challenge. Review collected by and hosted on G2.com.