Blueshift Features
What are the features of Blueshift?
Platform
- User, Role, and Access Management
- Performance and Reliability
Email Marketing
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses
Online Marketing
- Dynamic Content
- A/B Testing
- Mobile Optimized
Lead Management
- Marketing Lead Database
- Data Quality Management
- Segmentation
- Online Behavior Tracking
Campaign Management
- Program Management
Reporting & Analytics
- Basic Reporting
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Blueshift Categories on G2
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Integration
Data Import & Export Tools | Based on 100 Blueshift reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file. | 83% (Based on 100 reviews) | |
Integration APIs | Based on 102 Blueshift reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. | 85% (Based on 102 reviews) | |
Breadth of Partner Applications | Based on 77 Blueshift reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. | 79% (Based on 77 reviews) |
Platform
Customization | Based on 99 Blueshift reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements | 84% (Based on 99 reviews) | |
Workflow Capability | Based on 89 Blueshift reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 82% (Based on 89 reviews) | |
User, Role, and Access Management | Based on 103 Blueshift reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 87% (Based on 103 reviews) | |
Internationalization | Enables users to view and transact business with the same content in multiple languages and currencies. This feature was mentioned in 57 Blueshift reviews. | 82% (Based on 57 reviews) | |
Sandbox / Test Environments | Based on 89 Blueshift reviews and verified by the G2 Product R&D team. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. | 86% (Based on 89 reviews) | |
Performance and Reliability | Based on 104 Blueshift reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 87% (Based on 104 reviews) | |
Output Document Generation | Based on 61 Blueshift reviews and verified by the G2 Product R&D team. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. | 80% (Based on 61 reviews) |
Email Marketing
Building and Personalizing Emails | Based on 177 Blueshift reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically | 88% (Based on 177 reviews) | |
Sending Outbound Emails | Based on 176 Blueshift reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending. | 90% (Based on 176 reviews) | |
Manage Email Deliverability | Based on 167 Blueshift reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. | 83% (Based on 167 reviews) | |
Automated Email Responses | Based on 155 Blueshift reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores | 88% (Based on 155 reviews) |
Online Marketing
Landing Pages and Forms | As reported in 76 Blueshift reviews. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. | 77% (Based on 76 reviews) | |
Dynamic Content | Based on 134 Blueshift reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. | 84% (Based on 134 reviews) | |
A/B Testing | Based on 150 Blueshift reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. | 83% (Based on 150 reviews) | |
Mobile Optimized | Based on 135 Blueshift reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages. | 86% (Based on 135 reviews) |
Lead Management
Marketing Lead Database | Based on 106 Blueshift reviews and verified by the G2 Product R&D team. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. | 84% (Based on 106 reviews) | |
Data Quality Management | Based on 115 Blueshift reviews and verified by the G2 Product R&D team. Data quality consists of deduplication, cleansing, and appending your marketing database. | 83% (Based on 115 reviews) | |
Segmentation | Based on 157 Blueshift reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. | 91% (Based on 157 reviews) | |
Lead Scoring and Grading | Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. This feature was mentioned in 90 Blueshift reviews. | 83% (Based on 90 reviews) | |
Lead Nurturing | Based on 96 Blueshift reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. | 86% (Based on 96 reviews) | |
Online Behavior Tracking | Based on 118 Blueshift reviews and verified by the G2 Product R&D team. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. | 85% (Based on 118 reviews) | |
Automated Alerts and Tasks | Based on 95 Blueshift reviews and verified by the G2 Product R&D team. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. | 84% (Based on 95 reviews) | |
CRM Lead Integration | Based on 96 Blueshift reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system. | 86% (Based on 96 reviews) |
Campaign Management
Program Management | See feature definition | Based on 104 Blueshift reviews and verified by the G2 Product R&D team. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. | 86% (Based on 104 reviews) |
Event / Webinar Marketing | Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. This feature was mentioned in 68 Blueshift reviews. | 80% (Based on 68 reviews) | |
Calendaring | Based on 75 Blueshift reviews and verified by the G2 Product R&D team. Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. | 77% (Based on 75 reviews) | |
Budgeting | Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices. 61 reviewers of Blueshift have provided feedback on this feature. | 73% (Based on 61 reviews) |
Reporting & Analytics
Basic Reporting | Based on 163 Blueshift reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. | 83% (Based on 163 reviews) | |
Web Analytics | Based on 103 Blueshift reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. | 81% (Based on 103 reviews) | |
ROI Analytics | Based on 91 Blueshift reviews and verified by the G2 Product R&D team. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. | 77% (Based on 91 reviews) | |
Revenue Analytics | Based on 98 Blueshift reviews and verified by the G2 Product R&D team. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. | 77% (Based on 98 reviews) |
Marketing Operations
ROI Tracking | Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs | Not enough data | |
Data Collection | Gathers data about the effectiveness, impact, and reach of marketing campaigns | Not enough data | |
Customer Insights | Collects and reports on data relating to customer journeys, preferences, and history | Not enough data | |
Multi-User Access | Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results | Not enough data | |
Spend Management | Includes features for budgeting, forecasting, and managing marketing investments | Not enough data | |
White Label | Offers a white labeling service for agencies or resellers to customize platform branding | Not enough data |
Campaign Activity
Campaign Insights | Analyzes historical and current marketing campaigns to inform future strategy | Not enough data | |
Reports and Dashboards | Creates reports and dashboards to analyze results of campaigns | Not enough data | |
Campaign Stickiness | Identifies which marketing campaigns resolved in open or closed opportunities | Not enough data | |
Multichannel Tracking | Collects marketing campaign performance data across multiple channels | Not enough data | |
Brand Optimization | Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback | Not enough data | |
Predictive Analytics | Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization | Not enough data |
Data Sourcing
Data Enrichment | Based on 53 Blueshift reviews and verified by the G2 Product R&D team. Uses external data sources to improve customer profiles. | 89% (Based on 53 reviews) | |
Expandability | Based on 53 Blueshift reviews and verified by the G2 Product R&D team. Can be updated to accept new sources and types of data. | 88% (Based on 53 reviews) | |
Multiple Devices | Based on 55 Blueshift reviews and verified by the G2 Product R&D team. Can engage with customers across any device with a consistent message. | 88% (Based on 55 reviews) |
Intelligence
Marketing Metrics | Based on 66 Blueshift reviews and verified by the G2 Product R&D team. Provides analysis of marketing program ROI and efficiency. | 85% (Based on 66 reviews) | |
Predictive Modeling | Based on 60 Blueshift reviews and verified by the G2 Product R&D team. Predicts outcomes based on statistical models; can give insight to "what-if" scenarios. | 84% (Based on 60 reviews) | |
Recommendation Engine | Based on 67 Blueshift reviews and verified by the G2 Product R&D team. Uses artificial intelligence to provide suggestions based on desired outcomes. | 87% (Based on 67 reviews) |
