Blueshift Pros and Cons

The flexibility, relative clarify of the UI, and comprehensive suite of tools. Also, support is very responsive and follows through on every request. The integration and implementation docs are relatively thorough and the mobile SDK is straightforward. Review collected by and hosted on G2.com.

The interface is a bit rough around the edges, but it's functional and has few bugs. I frequently use Blueshift (just about every day) and I get tired of having to log in each time. I wish there were a way to extend sessions or provide step-up authentication for senstive changes. Lack of web SDK so everything is "roll your own" in regards to the web. Review collected by and hosted on G2.com.

The marketing tool called Blueshift is perfect for companies who want to use data in order to enhance their marketing. When many customers’ details are available, this technology becomes handy especially for corporations aiming at personalizing experiences across wide segments of people. In order that one can utilize the capabilities provided by Blueshift fully, there must be a well laid-out scheme on how it should be installed and appropriate training imparted to those operating it. Review collected by and hosted on G2.com.

Blueshift is an influential yet complex platform, highly resource-intensive in terms of engineering setup and customization, and rather hard on smaller teams. It is also expensive. Review collected by and hosted on G2.com.

One thing I like is its ability to ability to handle data, which allows for advanced personalization and segmentation. Review collected by and hosted on G2.com.

Some of the legacy features can be difficult to grasp. They seem outdated, locked down and no longer maintained. Additionally, the reporting can be a bit limiting compared to other tools I've used Review collected by and hosted on G2.com.

Blueshift is user friendly and has pretty much everything I need to complete my job. I use Blueshift every day and it is a general part of my workflow. Review collected by and hosted on G2.com.

Honestly I just need a dark mode! The program itself works very very well but the white background kills my eyes. Besides that BS is awesome! Review collected by and hosted on G2.com.

I think as a customer data platform it is becoming better with AI integration and is simple and easy to use. Great update of features and works well for our data. Review collected by and hosted on G2.com.

I think it needs more investment into customer profiling and advanced segmentation which is how other competitors really have the advantage e.g. klaviyo. Review collected by and hosted on G2.com.

Blueshift is an excellent option for businesses seeking to improve their marketing automation using data-based insights. It is especially beneficial for companies that have detailed customer data requirements and are focused on providing personalized experiences on a large scale. As with any software platform, a careful implementation strategy and proper training are essential for maximizing its effectiveness. Review collected by and hosted on G2.com.

Blueshift is a strong yet detailed platform that necessitates considerable technical skill for its setup and customization. This can pose challenges for smaller teams. Besides, its high pricing, complicated user interface, and difficulties with integration might be a barrier for certain organizations. Review collected by and hosted on G2.com.

The client experiencde is absolutely fantastic. BS was easy to learn, the training and tutorials were super helpful. The platform itself offers everything needed and more. Customer service has been great anytime I have needed to reach out. LOVE the AI features! Review collected by and hosted on G2.com.

Can be difficult to navigate at times, otherwise no huge complaints Review collected by and hosted on G2.com.

Having the data for all historic campaigns as well as the ability to create personalized dashboardsa and reports makes it easy to analyze performance to drive decision making. The advanced subscriber segmentation is easy to utilize, providing our customers with a personalized experience. Review collected by and hosted on G2.com.

Due to the volume of campaigns and assets added within the CDP, it is often slow to load campaign data and image uploading. Review collected by and hosted on G2.com.

Blueshift is very easily configured. It has many options for standard specifications which can be customized as and when needed. It can be easily integrated with many different CRM platforms and with varying complexity and scale. Personas can be created which delivers custom messages to customers with varying priorities. Review collected by and hosted on G2.com.

It is one of the first products on the market that is dedicated to driving decision making using customer data. This partiular functionality is obtained as an integrated product with different CRM softwares. Customer support is good but can be better. Review collected by and hosted on G2.com.

We've been using Blueshift for a number of years simply because it's able to scale as our business grows and lifecycle needs expands. Above all the service is exceptional. We work with a CSM that truly cares about our success and ensures we are well equipped to tackle all of our needs even as they change and evolve rapidly. While I'm sure we could find a feature or two with another platform that could be more effective in their respective use case it simply can't replace the relationship that we've built. Review collected by and hosted on G2.com.

This is hard to describe since our biggest challenges are internal. I'm certain we would get a lot more out of Blueshift if we can clean our information architecture but this completely a limitation on our end. It's possible as this evolves we may face some restrictions with Blueshift but I'm confident it would be minimal. Review collected by and hosted on G2.com.