Bazaarvoice Features
Social Management (6)
Social Analytics
Reports on the performance of social media posts and campaigns.
Social Publishing
Allows the creation, management, and scheduling of content to be shared across social media channels.
Campaign Optimization
Identifies trends in social media campaigns, such as optimal posting times, to improve performance.
Social Engagement
Centrally manages social media content and conversations across multiple social channels.
Campaign Planning
Allows for categorizing or grouping individual posts to streamline social media marketing campaigns.
Hashtag Capabilites
Monitor hashtags, their trends, and analytics across all social media platforms
Reports & Dashboards (4)
Report Customizability
Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.
Report Exporting
Allows users to export reports from the product into an .xsl, .csv, or .pdf file.
Scalability
Allows marketer to add, track, and measure a multitude of social media accounts.
White Label
Offers a white labeling service for agencies or resellers to customize platform branding.
Social Analytics (5)
Competitor Analysis
Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.
Follower Analysis
Analyzes and illustrates follower information such as demographics, location, interests, etc.
Post Performance
Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.
Attribution
Ties social activity to business results such as leads, conversions, and sales.
Hashtag Analytics
Analyzes the performance of hashtags and identifies popular or trending hashtags.
Consumer Intelligence (2)
Customer Feedback
Provides a forum for customers to give feedback and data storage for company analysis.
Competitive Intelligence
Allows users to get real-time information on competitors performance and reputation.
Reporting (3)
Revenue Reporting
Provides tools with enhanced filtering and correlation between revenue and reputation.
Corporate Reporting
Helps monitor the overall performance of marketing efforts and brand establishment.
Dashboard
Provides a centralized hub and management tools for all data points related to online reputation.
Media Monitoring (2)
Social Networks Monitoring
Helps track and monitor social media trends and interactions.
Social Media Management
Helps manage social messaging and measures the full impact of social campaigns.
Content & Collaboration (5)
Content Calendar
Enables users to visualize all scheduled social campaigns and content in a timeline or calendar.
Content Library
Allows users to upload and publish brand content from a shared library.
Approval Workflows
Automates the content approval process to ensure social posts are approved by managers or clients before publishing.
Users and Permissions
Allows administrators to assign permissions for different users or teams to access certain platform features.
Content Creation
Provides features for creating or editing social media assets.
Collection (5)
Authentification
Provide multiple methods of user authentication such as social media accounts.
Review Forms
Generate review forms and questionnaires to gather feedback from users.
Personalization
Ability to personalize review forms and questionnaires based on user type.
Engagement
Allow users to share, like/dislike, and comment on reviews.
Community Q&A
Consumers can ask questions about products and request feedback from peers.
Moderation (3)
Reviewer Validation
Checks to ensure the reviewers are real people who used the products.
Response Types
Evaluate consumer feedback to ensure that it's authentic and relevant.
Legal Agreements
Define and implement terms and conditions for privacy, copyright, or intellectual property.
Use Cases (3)
E-commerce
Reviews can be collected directly from e-commerce platforms or online stores.
Retail
Reviews can be distributed across multiple channels (online, in store, etc.).
Customer Service
Allow consumers to provide feedback while interacting with customer service representatives.
Administration (5)
Incentives
Provide incentives for reviewers, such as coupons and gift cards.
Syndication
Manage syndication to distribute reviews across multiple channels.
Insights
Analyze data points such as page views, average rating, or consumer sentiment.
Content
Support multiple types of user generated content such as text, video, or photos.
Sampling
Manage product samples used for promotional purposes.
Display Options (4)
Badges
Generate multiple types of badges based on user ratings.
Widgets
Create reviews widgets that can be embedded on websites and online stores.
Integration & APIs
Provide APIs or direct integration with e-commerce software and website builders.
Marketing
Manage marketing campaigns, as well as SEO, SERP, and A/B testing.
Content (4)
Types
Manages multiple types of social content such as text, documents, videos, and images
Migration
Allows users to migrate content and product data from other systems such as Product information Management (PIM)
Publishing
Include workflows and rules for content sharing and publishing
UGC
Provide features or integrate with sfotware to manage user-generated content (UGC)
Engagement (3)
Omnichannel
Support engagement on multiple channels such as email, phone, and in-store
Personalization
Provide pesonalization options such as dynamic templates, localized content, amd recommendations
Moderation
Include rules and workflows for moderation of social engagement
Social Shopping (2)
Shoppable Media
Manage shoppable content such as images or videos that buyers can click to access a store
Social Store
Create social stores and customizable branded landing pages
Analytics (3)
Product Insights
Analyze social media sales to determine which products sell better
Social Listening
Monitor social media interactions to identify consumer trends
Campaigns
Track the performance of marketing campaigns and social media advertising
Visual UGC (4)
Campaign Customization
Provides users with tools to rebrand users’ content with creative customizations, themes, promotional elements, etc.
Widget Customization
Allows users to customize the UGC widget with their own logo and branding
Widget
Allows users to display a UGC gallery on their website
Media Library
Gives users a central place to store and manage UGC through folders, tags, etc.
Integrations (4)
Social Media
Integrates with social media platforms to collect customer posts that mention or display a particular brand
Content Creation
Integrates with content creation tools to allow users to edit and customize content
Marketing Automation
Integrates with marketing automation software to feed content into existing marketing workflows
Rights Management
Integrates with social media platforms to allow brands to reach out directly to users to request rights to reuse their content
Support (2)
Onboarding
Provides personalized onboarding sessions to help brands get started
24/7 Client Support
Provides 24/7 customer support and technical assistance through different channels like email, chat, call, and video
Performance (2)
UGC Analytics
Gives users insights into customer behavior and campagin performance by tracking clicks, views, content metrics, and user sentiments
Lazy-Loading
Enables UGC galleries to intelligently load only when they are ready to be used, reducing overall page weight and improving website performance
Influencer Marketing (13)
Influencer Recruitment
Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience.
Influencer Scoring
Utilize a proprietary algorithm to score influencers and asssess their authority within your target market.
Audience Analysis
Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests.
Influencer Segmentation
Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership.
Influencer Collaboration
Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications.
User-Generated Content (UGC) Management
Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system.
Content Approval
Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work.
Campaign Analytics
Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work.
Reporting and Dashboards
Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders.
Data Importing and Exporting Tools
Import and export lists of influencers and brand advocates with detailed profiles and contact information.
Influencer Whitelisting
Allows brands direct access to advertise through influencers' social media accounts, with the influencer's permission.
Influencer Compensation
Provides features for compensating influencers for their work.
Social Commerce
Supports social commerce capabilites such as shoppable content.
Generative AI (2)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Generation
Allows users to generate text based on a text prompt.
Reporting & Analytics - Digital Product Sampling (5)
Enables businesses to segment and target customers based on demographics, behavior, and location.
Provides dashboards to track marketing campaign insights and product performance metrics.
Delivers detailed reports and insights on sample distribution and consumer engagement.
Evaluates how sample recipients convert into paying customers.
Measures the return on investment of sampling campaigns through detailed analytics.
Feedback - Digital Product Sampling (2)
Facilitates the collection of consumer reviews, ratings, testimonials, and feedback for sampled products.
Provides tools to manage and showcase user-generated content for marketing purposes.
AI - Digital Product Sampling (2)
Utilizes AI algorithms to identify and segment the most relevant audience based on behavior and preferences.
Personalizes sampling campaigns based on user behavior and historical data using AI.
Agentic AI - Online Reputation Management (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Review Management (2)
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Agentic AI - Social Media Management (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Social Media Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Influencer Marketing Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Audience analysis provides actionable consumer insights that help marketers execute smarter content and social strategies and reach the right set of people. Learn more about audience analysis, the associated benefits, and how it’s different from market research.
Social engagement is the process of communicating and participating with members of an online community. Discover how brands can measure their social engagement and implement best practices for online success.
Content libraries are a huge digital asset in a company’s content creation process. Learn more about content libraries and how they benefit marketing strategies.





