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Basis Reviews & Product Details

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance.

Seller

Basis Technologies

Discussions

Basis Community

Languages Supported

English

Overview by

Anthony Loredo (Technology and Advertising Storyteller; Creator of Marketing Outcomes to Share with Customers, Peers, Friends, Parents and Kids; Public Relations Senior Director at Centro)

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

10 months

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Top-Rated Alternatives

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Basis Integrations

(1)

Integration information sourced from real user reviews.

Basis Media

The industry’s most comprehensive, intelligent, and automated digital advertising platform that addresses your direct, programmatic, search & social through a single interface.

Avoid switching between multiple platforms to communicate with clients, vendors, and coworkers. Basis keeps all correspondence, as well as previous and current RFPs and IOs, in one place to help you stay organized.

GPS information pulled from individual mobile devices provides exact locations allowing you to target specific coordinates. Easily upload mobile device IDs and utilize various geo-fencing capabilities within Basis’ interface.

Move easily from conception to execution, across all inventory types (direct, programmatic, search, and social) in one single platform. Basis comes with more than 9,000 vendors and 11,000 contacts.

Basis Demo - Business Intelligence & Campaign Analytics

Access accurate, real-time analytics across 180+ different data points. Save time by utilizing Basis’ unique drag and drop capabilities to create custom advertiser and campaign reports in a flash.

Basis Demo - Basis’ home screen dashboard

Helps you optimize you work by highlighting client or campaign priorities and informing your decision-making. One interface draws attention to necessary actions by showing an overview of proposals, insertion orders, line item pacing, campaign KPIs, comments from partners and clients, and more.

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Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

11/8/2022

"Powerful DSP"

4/5

What do you like best about Basis?

Powerful features, works at scale, good reporting. Review collected by and hosted on G2.com.

What do you dislike about Basis?

UI is outdated and hard to use, hard to setup budgets. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

12/19/2022

"Very user friendly"

5/5

What do you like best about Basis?

Basis is very easy and user-friendly. Customer service is also best to none. Review collected by and hosted on G2.com.

What do you dislike about Basis?

Don't have any downsides to add at the moment. Review collected by and hosted on G2.com.

Verified User in Government Relations

Small-Business (50 or fewer emp.)

12/7/2022

"Media Buyer"

5/5

What do you like best about Basis?

Help Support, platform ease of use, transparency Review collected by and hosted on G2.com.

What do you dislike about Basis?

ad exchange issues, inventory and costs on CTV Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

10/13/2022

"Pros and cons of Basis Platform"

4/5

What do you like best about Basis?

Great attention and fast response from the support staff

A wide variety of admitted formats Review collected by and hosted on G2.com.

What do you dislike about Basis?

It is not very intuitive

Some reports are complicated to get the data you want Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

10/11/2022

"Great solution for those getting into the programmatic space."

3.5/5

What do you like best about Basis?

The platform is easy to use and setup new campaigns and tactics. Review collected by and hosted on G2.com.

What do you dislike about Basis?

Reporting and data visualization needs improvement. We need more reporting and tools to show value to clients. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion

Small-Business (50 or fewer emp.)

12/1/2020

"Fantastic Platform & Customer Service"

5/5

What do you like best about Basis?

Basis has a great and user-friendly platform to manage all of our digital buys. Their team is top notch and willing to help in any way. Review collected by and hosted on G2.com.

What do you dislike about Basis?

Basis offers so many options it can be slightly overwhelming at first Review collected by and hosted on G2.com.

Dilraj M.

Devops Analyst

Enterprise (> 1000 emp.)

3/15/2021

"Awesome Customer Service & Device"

4.5/5

What do you like best about Basis?

I know I can use all the tactics on our web, particularly fascinating new strategies, based on many distinct information stakeholders and targeting capability. Review collected by and hosted on G2.com.

What do you dislike about Basis?

Their self-supporting budget does not work for customers whose priorities change every day. To keep track of both the expenditures correctly, I will have to apply a whole new media strategy that becomes difficult because it happens too often. I am continually alerted to my initiatives, if it's mostly because the schedule has adjusted when I start things up, so my advertisements are unpleasantly updated. Review collected by and hosted on G2.com.

Recommendations to others considering Basis:

Training the channel is one of the toughest interactions in the comparison of all other digital advertising channels with their services and personal civilian contractors. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Since Basis brings together so many different goals / data collaborators, I know it's a good framework for most of me customers. Not all of them will run the same, contrary to popular belief! However if either customer wants to just complement OTT/Digital Radio on their conventional media schedule, while the other wants to build customized audiences through various data partners, the two will still operate perfectly also on basis. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

7/29/2019

"Very positive experience"

4.5/5

What do you like best about Basis?

The ability to manage our digital campaigns and the great customer service Review collected by and hosted on G2.com.

What do you dislike about Basis?

There is a learning curve to implementing the software and the reporting dashboard while improving could still be better. Review collected by and hosted on G2.com.

Andrew P.

Small-Business (50 or fewer emp.)

12/17/2020

Business partner of the seller or seller's competitor, not included in G2 scores.

"Powerful Capabilities"

4.5/5

What do you like best about Basis?

If a client can dream it, we can build it, with Basis. The extensive amount of targeting options, platforms, audiences, networks, exchanges, tactics, and partners is unparalleled. No matter what a client throws at us, there is a solution within Basis to execute the campaign. In addition, the support staff is incredibly helpful to ensure that we are successful. From regular check in calls and random email inquiries to support decks and personalized research, we have a team of support. Review collected by and hosted on G2.com.

What do you dislike about Basis?

There is certainly a learning curve with the platform. It is always not the most intuitive and trying to jump in it brand new may be difficult. Fortunately they offer in-person and virtual learning programs to ensure you are comfortable with the platform. Review collected by and hosted on G2.com.

Recommendations to others considering Basis:

Rome wasn't built in a day. This platform takes time to master and implement. However, once you get it rolling, it is amazing! Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

When we used to partner with a vendor to execute our digital campaigns, we never truly knew how much of the money was going towards the ad spend vs their commission. Now, we have full control over our client's budget to ensure maximum ROI. Furthermore, we no longer have to wait on them to implement changes/revisions/updates/new creative. We have full control over the platform which makes our team faster and more responsive. Review collected by and hosted on G2.com.

Erik D.

Paid Media Product Manager

Small-Business (50 or fewer emp.)

12/31/2020

"Easy to Use Programmatic Solution"

5/5

What do you like best about Basis?

Top class customer support with an assigned Customer Success Manager & a product team that listens to feedback and quickly implements enhancements.

Programmatic advertising and DSPs can be difficult subjects to get into - Basis assigned a training team that flew out to provide guidance over a whole day. After the training session, I've found the platform to be very easy to use and intuitive.

I like that I can set all my budgets for advertising even outside of the Basis platform, and use it as a media planning feature.

Most of all, I'm very happy with the data I have access to for advertising purposes for the DSP. The new feature that analyzes Remarketing audiences and suggests similar audiences has been a game changer. Review collected by and hosted on G2.com.

What do you dislike about Basis?

Some of the features aren't very user friendly - can't copy/paste out of the Insights platform, takes multiple clicks to activate/pause line items. These are minor annoyances that I haven't even raised with the Customer Success team. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Basis serves as our Programmatic DSP, as well as our media planning tool through its integration with Search & Social platforms. We've really been able to up-level our Display advertising, and have seen much better results compared to buying through Google Ads direct (not just in performance, but also the quality of traffic and receiving less fraud) Review collected by and hosted on G2.com.