Basis
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Basis
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4.5 out of 5 stars
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Basis Reviews & Product Details - Page 29

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Basis Overview

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What is Basis?

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance.

Basis Details
Product Website
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Languages Supported
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Product Description

Basis is the platform advertisers need to run successful online advertising across every channel.

How do you position yourself against your competitors?

Basis is more than just a world-class DSP. It is a platform on which to run an entire digital media business, with robust business intelligence, workflow automation, and search and social integrations.

Our automation capabilities encompass:
• Campaign Management including full margin management with impression and ad serving fee estimations
• A Dashboard that highlights client or campaign priorities
• Collaboration Center as the main junction for all negotiations and communications
• Unified Inventory Directory provides data on media sellers and service providers
• Comprehensive Reporting automates pulling separate reports from ad servers; Basis uses API connections with the largest platforms, including ad servers, Facebook Ads, LinkedIn, GoogleAds and Bing
• Insights is a dynamic reporting feature to slice and dice data, apply custom filters, and subtotal data in numerous ways
• Financial system integrations including Strata (FreeWheel) and Advantage Software

Seller Details
Seller
Basis Technologies
Company Website
Year Founded
2001
HQ Location
Chicago, IL
Twitter
@basisglobaltech
4,894 Twitter followers
LinkedIn® Page
www.linkedin.com
1,391 employees on LinkedIn®
Description

Basis Technologies is a global provider of media automation and programmatic advertising software and services for enterprises. The Basis platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social to unify and streamline campaigns. Basis integrates otherwise disconnected processes, systems, and point solutions to create a seamless workflow and centralized system of record for digital advertisers. Headquartered in Chicago, Basis is renowned for its commitment to employees and workplace culture.

Anthony L.
AL
Overview Provided by:
Anthony Loredo
Technology and Advertising Storyteller; Creator of Marketing Outcomes to Share with Customers, Peers, Friends, Parents and Kids; Public Relations Senior Director at Centro

Recent Basis Reviews

KT
Kaylee T.Mid-Market (51-1000 emp.)
5.0 out of 5
"Top Programmatic Platform"
Easy to use. Great team to back it all up.
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Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Great placements and reporting"
Excellent reporting metrics and dimensions
Read more
Jessica C.
JC
Jessica C.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great tool, and fantastic team"
I've used various Programmatic platforms, and what sets Basis apart is twofold: 1) The outstanding customer support. Their team always gets back...
Read more
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Basis Media

Basis Demo - Media Buying & Planning
The industry’s most comprehensive, intelligent, and automated digital advertising platform that addresses your direct, programmatic, search & social through a single interface.
Basis Demo - Collaboration & Messaging
Avoid switching between multiple platforms to communicate with clients, vendors, and coworkers. Basis keeps all correspondence, as well as previous and current RFPs and IOs, in one place to help you stay organized.
Basis Demo - Hyper-Local Targeting
GPS information pulled from individual mobile devices provides exact locations allowing you to target specific coordinates. Easily upload mobile device IDs and utilize various geo-fencing capabilities within Basis’ interface.
Basis Demo - Inventory Directory
Move easily from conception to execution, across all inventory types (direct, programmatic, search, and social) in one single platform. Basis comes with more than 9,000 vendors and 11,000 contacts.
Basis Demo - Business Intelligence & Campaign Analytics
Access accurate, real-time analytics across 180+ different data points. Save time by utilizing Basis’ unique drag and drop capabilities to create custom advertiser and campaign reports in a flash.
Basis Demo - Basis’ home screen dashboard
Helps you optimize you work by highlighting client or campaign priorities and informing your decision-making. One interface draws attention to necessary actions by showing an overview of proposals, insertion orders, line item pacing, campaign KPIs, comments from partners and clients, and more.
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Basis Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for BasisQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Basis?

They make media planning easier when an agency is short staffed or don't have enough bandwidth. They are also very transparent in providing their methodology. Review collected by and hosted on G2.com.

What do you dislike about Basis?

Although it's a great service, I wouldn't recommend to use all the time as it takes experience in planning away from members at an agency. Review collected by and hosted on G2.com.

Recommendations to others considering Basis:

If your team is shortstaffed or may be inexperience in the world of digital, I would recommend Centro as a starting point in planning. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Solves issues of shortstaffed teams and also provides guidance if a planning team is stuck. Using Centro benefits in the sense that it creates more efficiencies in the workplace. Review collected by and hosted on G2.com.

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William S.
WS
Director of Digital Media
Marketing and Advertising
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Basis?

Real time inventory tool - fantastic CPM's - inventory is great - geo fencing product is awesome Review collected by and hosted on G2.com.

What do you dislike about Basis?

At first it is not the easiest platform to navigate and you do not get dedicated account manager till a higher level of monthly spend Review collected by and hosted on G2.com.

Recommendations to others considering Basis:

easier campaign set up Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

getting our clients great display inventory as well as great video inventory - we have seen great results with geo fencing product as well Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
AM
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Basis?

Centro originally fell on my teams radar from the data that they were able to provide. Using a quartely data pull provided by Centro, my team was able to get a better picture/directional view into what our competitive marketspace looked like. There creative customization is turn-key so any asset dev is fast. Outside of that, the campaign management team was great--very responsive and always suggesting new opportunities. Review collected by and hosted on G2.com.

What do you dislike about Basis?

There were issues with viewability of our inventory, but the campaign management tram assigned to my team made adjustments and fixed the issue. This type of issue can happen across any partner in the ad tech space, so it's important to have a brand safety parter to monitor your impression activity. Review collected by and hosted on G2.com.

Recommendations to others considering Basis:

Centro is a strong DR partner. Based off performance, I recommend paring them against a competitor. Once you have them live, be proactive about asking your Centro team about any insights they can give on the type of audience they are seeing convert on your KPIs. We found information leading us to including a new demographic segment to our client's audience. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

The business objective for the campaign where Centro was used, we were tasked with maximizing our reach to the client's consumer demo and then drive them to the brand's site for further messaging. Review collected by and hosted on G2.com.

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Verified User in Broadcast Media
UB
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Basis?

LOVE their monetization of our remnant inventory. We have really high CPMs and fill rates and have never had a problem with bad ads coming through their networks. Their dashboard is very cumbersome and has great information accessible very easily. Review collected by and hosted on G2.com.

What do you dislike about Basis?

I cannot think of anything that I dislike. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Remnant monetization and National billing Review collected by and hosted on G2.com.

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Marc J.
MJ
Senior Search Manager
Marketing and Advertising
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Basis?

Centro makes it easy to expand into other channels so that you can do the strategy, not the campaign set up and management. Review collected by and hosted on G2.com.

What do you dislike about Basis?

The fees can be a little high, but if you build a partnership with your team, it can be worth it. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Bandwidth was limited, so this allowed us to offer more services without having to take on a ton of extra work. Review collected by and hosted on G2.com.

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