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Solid Platform
285 Basis Reviews
Overall Review Sentiment for Basis
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The combination of a simple UI and sophisticated capabilities that lend themselves to local campaigns is perfect for our business needs. Review collected by and hosted on G2.com.
There are a couple small complaints, mainly around reporting capabilities and the excessive work that needs to go into creating reports directly from the platform. Review collected by and hosted on G2.com.
Ease of use. Been very pleased with the dashboard. Review collected by and hosted on G2.com.
Reporting limitations. Many reports are limited to 45 days but I'm being told that they're extending that. Review collected by and hosted on G2.com.
Easy to use, great support if there are ever questions, they take client feedback & suggestions seriously Review collected by and hosted on G2.com.
some quirky things, i dont like that the campaign being viewed changes if i update a date range (but i recognize these are the kinds of things that can be suggested) Review collected by and hosted on G2.com.
Really appreciate granular the targeting is with hyperlocal campaigns. The setup is extremely easy and the reporting for it is also very simple as well. Making changes and optimizations are smooth, which is why we continue to use it. Review collected by and hosted on G2.com.
Tracking and optimizing for CPC campaigns is somewhat challenging based on how the budget management is set up. Review collected by and hosted on G2.com.
Centro's internal team for publishers is great! Each member is constantly optimizing for the success of your client, and they're always keeping you in the loop with any changes or updates with the digital campaigns.
In addition, they have so many options for us, and our advertisers to take advantage of. Primarily, we use Centro's search and site retargeting, programmatic, and social media advertising options. In the past, we focused primarily on their Geo-fencing capabilities, but we've since switched to Simpli.fi due to better targeting capabilities for our advertisers. Plus, Simpli.fi has lower minimums that can really help our advertisers with a tighter budget. Review collected by and hosted on G2.com.
Their minimums are a little high for the advertisers in our market. If they could lower those, we could service more advertisers in our market.
They also don't seem to be keeping ahead of the innovations in the digital sphere. For example, we used Centro's geo-targeting solutions pretty heavily when we launched their products in our market, but since then, we've switched to another partner, Simpli.fi, because they have a more targeted approach to that advertising. For example, Simpli.fi can serve a mobile ad on a device as soon as someone enters a store, Centro cannot. Simple.fi can also geo-fence just a section within a store, like targeting the flooring section of Lowes, for example. Centro just can't keep up with these changes and they're getting outpaced by smaller startups. Review collected by and hosted on G2.com.
The ease of use and customer service. Always willing to help you and provide suggestions. Review collected by and hosted on G2.com.
Reporting function is good, but I would like to have it have more organizational options and to set up automated reports. Review collected by and hosted on G2.com.
Ease of use, helpful customer service, the upgrades to the platform have been great Review collected by and hosted on G2.com.
The linking of the creative is time consuming. It's an extra step that doesn't need to be there. Review collected by and hosted on G2.com.
I like the fact that for minimum input, you have the bells and whistles of a dsp. I also love the real time reporting that is available. It makes short flights a lot easier to manage and flight. Review collected by and hosted on G2.com.
It is very clunkly and slow. It is a trade off for the speed of reporting. Review collected by and hosted on G2.com.
