Basis Pros and Cons

Userability. Its very easy to organize, understand and analyze performance for optimization. The 2nd fav part is how well it eliminates fraud Review collected by and hosted on G2.com.

Reach and Freq not availble as a column in the main dash. You must run a report Review collected by and hosted on G2.com.

I am someone likes to figure things out on my opwn. Navigating digital platforms isn't always the easiest thing to do. I am never afraid to ask George or Justin for assistance. They are always happy to jump on a call and help me figure out the best solution for my client! Review collected by and hosted on G2.com.

I would like to see the Hyperlocal show addresses instead of coordinates. It is easier to show a client in a report. Putting together a report is easybut it would also be nice to see something other than an Excel spreadsheet. Review collected by and hosted on G2.com.

Ease of campaign set up and the ability to scale campaigns quickly Review collected by and hosted on G2.com.

Reporting could be more granular in terms of data offered Review collected by and hosted on G2.com.

Excellent reporting metrics and dimensions Review collected by and hosted on G2.com.

Basis is a little diffiicult to process orders. Review collected by and hosted on G2.com.

When considering a DSP as part of our digital marketing arsenal, we think of platform capabilities, ease of use when in-platform, managed service offerings, reporting and customer support. We've trialed several potential partners in this space, and Basis leads the way in all fields. Their onboarding is super easy, and their support staff is amazing. They are integrated with all of the major reporting platforms, which really helps us stremline. Review collected by and hosted on G2.com.

I can't think of anything critical to say about Basis. Review collected by and hosted on G2.com.

Their customer service and their availability to clarify doubts. Review collected by and hosted on G2.com.

The use of deals and campaigns works better for me in open, that's what I don't like. Review collected by and hosted on G2.com.

There are some really cool features in the DSP. The third party audiences are great. Campaign builder has so many functions. Tech support is super quick and very helpful. Review collected by and hosted on G2.com.

It could be a bit more user friendly. Customer support tickets don't give support personel all the information input. Sometimes you have to explain the issue twice. Review collected by and hosted on G2.com.

Basis is easy to use, and has accurate targeting segments to pinpoint your ideal audience. The reporting is robust and easy to get the data that shows the impact of Basis performance to clients. Very responsive and helpful support staff. Review collected by and hosted on G2.com.

Reporting could be more client facing ready, but overall no complaints. Review collected by and hosted on G2.com.

It is fairly simple and straight forward to launch a campaign Review collected by and hosted on G2.com.

There are almost too many exchanges to oick from. Once you identify better performing exchages, it's hard to try other ones. Review collected by and hosted on G2.com.

Most DSPs look for outlandish minimums and solely focus on enterprise clients. Basis believes in supporting all businesses with advanced API connectivity. Other DSPs want high minimums, limit API usage to larger clients, and tailor only to enterprise. We get the best DSP tech out there coupled with the flexibilility to grow the relationship as we go. Review collected by and hosted on G2.com.

No real downside. They bring the best capabilities of the DSP world (data sources, API's for advanced automation, support) and look to make it accessible to all. Review collected by and hosted on G2.com.