Basis Reviews & Product Details - Page 18

The platform is easy to navigate and offers all of the tools we need to set up and execute successful campaigns. Review collected by and hosted on G2.com.

We would like more of an ability to utilize a tracking system to account for hyper local conversions; for instance, if a user is served an ad and they then proceed into the store, we would be able to see that they entered the "conversion zone" and provide reporting on how many of the users that were served ads entered this zone. Review collected by and hosted on G2.com.

I think the support they provide is stellar. We had bad history with other vendors, so it was very refreshing to have someone holding your hand through every step of campaign set up, training, optimizations and more. Michael Sammut has become a part of the mdg team and he has definitely exceeded our expectations. Not only he provided amazing training and insights, but he was reaching out to us on a regular "Basis" to inform us if something was wrong with our campaigns. His timely responses, his support, and his willingness to go above and beyond has made our Basis experience exceptional. Review collected by and hosted on G2.com.

The platform itself is a bit intimidating at first. It is not super user-friendly and takes time to get used to. Budget set up is a bit confusing since there are so many levels. Review collected by and hosted on G2.com.

Not only do I love all of the things you are able to do with Basis, but also the customer service. Every time we have a call with Centro, specifically our customer success manager Michael Sammut, we learn something new. Our team always gets super excited to test all of the new things we have learned. We just started using the platform in June and are now starting to use some of the many partners that Centro has, including PushSpring, TripleLift and ShareThrough. The opportunities with Basis are really endless compared to other platforms. This is my first job and this was one of the first platforms that I learned about when I got here. I've really loved being able to grow professionally, but also be able to learn about such a great platform for my industry. Our customer success manager is also the best! He is SUPER responsive. If we ever have a question about the platform, we know we are going to be getting a thorough answer from him quickly. Review collected by and hosted on G2.com.

I'm not sure there is anything that I dislike, but the platform did take some time to learn and get used to. After building out a few campaigns on there, I feel more comfortable, but I think taking the Centro Certification will help me feel even better about using Basis and being able to help my coworkers. Review collected by and hosted on G2.com.

I think that it's a really easy platform to navigate and understand as I am new to programmatic display buying. Review collected by and hosted on G2.com.

There are a few features I know other platforms offer that Basis doesn't which would be great. Scheduling ads would be nice and more of a mainstream way to optimize. Review collected by and hosted on G2.com.

The support that accompanies this platform is really what makes it a successful arm of our business. Our main contact at Basis takes initiative in jumping into Basis and proactively making optimization suggestions for us to be successful which is extremely helpful. She constantly makes herself available to us when we need help.

As for the platform, we are able to get access to the inventory we need for our campaigns with the ability to test different audiences and inventory to make our campaigns most successful. Being able to pull the levers ourselves on campaigns and to know exactly what is successful for our clients is highly valuable. Review collected by and hosted on G2.com.

Some aspects of the interface are still cumbersome to try to figure out and it just takes some time in the platform to understand some of the different ins and outs to make a campaign successful. For instance, bulk changes are difficult. As a team, we are still figuring out how to be more advanced in the platform, while it's basic and rather easy to understand, there is still a lot we have to learn in terms of advanced buying in the system. Review collected by and hosted on G2.com.

Basis keeps all correspondence with publishers in one place, eliminating the need for email and Basis. It is easy to add clients, pub contacts and collaborators. I loved the trafficking workbook and upload to Google - makes that process extremely simple. Review collected by and hosted on G2.com.

Inability to customize easily - columns when I download a plan, ad serving pricing (CPM/flat), adding internal users to the RFP process. I'm working with my customer success manager to put in ticket requests for this information. Not a dislike but I wish the dashboard would highlight more things about a plan (such as proposals received, IOs received, IOs waiting ect.) which would be helpful when we're managing 10-20 campaigns at a time. Review collected by and hosted on G2.com.

I've been using Centro's DSP for a few years now and I've always preferred it over DCM/DBM. The layout is user friendly and support is great (as long as you hit their minimums...). Our reps with Basis DSP are really helpful and anytime we need help, they're always there when we need them most. Review collected by and hosted on G2.com.

I wish I could have multiple "tabs" open while starting a new campaign, that way I can quickly & easily reference targeting in a different campaign to ensure I'm not overlapping. I do wish that they had an easier integration into DashThis reporting. Review collected by and hosted on G2.com.

Basis has put a lot of time and effort into understanding the needs of political campaigns. That effort has really paid off with features such as Political Priority for ad reviews, top-notch third party data for targeting and a team that of experts to unravel self-inflicted glitches at the speed of light. Review collected by and hosted on G2.com.

While I don't truly dislike Centro's reporting, it would be nice if it was a bit more robust and customizable. But they're always working on improvements, so I anticipate this being one area they will upgrade. Review collected by and hosted on G2.com.

results for clients, and real time tracking Review collected by and hosted on G2.com.

a few weird features, like not being able to clear out old tactics that have completed within a group. The movement between overview and analytics is clumsy Review collected by and hosted on G2.com.

Basis/Sitescout have a lot of options/features that most DSP's don't have. Review collected by and hosted on G2.com.

There are so many features, I feel like an ape at the controls of the Falcon 9.

As much as I use the platform, I'm probably missing out on the advanced expert capabilities. Review collected by and hosted on G2.com.