Basis Reviews & Product Details - Page 17

The platform is very easy to use both in the Direct and DSP portion. With not having worked in many platforms like Basis before, this platform is very easy to learn quickly. Service from the Centro team has always been a huge help to our team - we're lucky to have such a great team backing us up. Review collected by and hosted on G2.com.

Slow rolling out of new updates. Although it's slow moving, I'm happy with the fact that new updates are constantly coming out and being communicated to users. Review collected by and hosted on G2.com.

I like that their user interface is easy to use, the platform takes you through all the set-up step by step defining all your marketing targets for your campaigns. You can also check the avg CPM on the inventory list and filter to your marketing requirements. Also, the platform optimize based on your requirements and you can also do some changes manually if you would like to, but so far, my campaigns run smoothly thanks to this. Review collected by and hosted on G2.com.

I don't use the private marketplace as much as I would like to. I would like to know more about the premium publishers inventory and audiences. Review collected by and hosted on G2.com.

The consistent willingness to lend support when there is an issue or even if there isn't. The support team is always proactive and are excellent at execution. Along with the ability to provide feedback regarding the platform or specific items that our team may need. Review collected by and hosted on G2.com.

The platform itself could use some minor tweaks but is overall a great user experience. I think the only thing lacking as of now is the customization of the reporting abilities, which has been noted to our Basis support team and I'm sure will be implemented sooner than later. Review collected by and hosted on G2.com.

After years of managed buying, we launched Basis this year to get better control over our clients buys. We were able to get up and running very quickly and, with some hiccups along the way, we were able to better plan, report and optimize our clients buys during this election cycle then we have ever been able to in the past. In fact on the few campaigns we still ran as managed buys elsewhere we got grief from the partners because we weren't able to offer them the in depth reporting that we were producing for the buys we were managing through Basis.

Centro's customer service is also excellent. They always responded quickly and had real solutions to whatever our questions or problems were. Review collected by and hosted on G2.com.

There aren't many issues with the Basis. The software has some quirks and bugs, but their support team has worked through many of the bugs we've encountered and already put others on the development roadmap.

Some of my staff have had issues picking up how the platform works. But that isn't a problem only with Basis. Running complex digital ad buys is, well, complex. They've done as good a job as possible - especially at the price point - to build out a robust tool that has allowed us to launch campaigns within hours. As opposed to the days it used to take. Review collected by and hosted on G2.com.

The customer service through Centro is top notch, from sales to direct contacts the whole process of working with them has been extremely pleasant, they are happy to take them time to teach the platform and ensure that we truly understand it so we don't feel left out in the cold if we ever get stuck. Review collected by and hosted on G2.com.

The interface can be glitchy and difficult to use on occasion, making the day-to-day work more tedious than necessary, however, the customer support is great at helping us to work through any issues and the ongoing training has been incredibly useful. Review collected by and hosted on G2.com.

The reporting feature is pretty great in that I'm able to see the data for all of our individual moving parts at a glance. Being able to have everything living within one platform has great potential. I also like the different ways we can utilize Basis' targeting and the multiple ways we can upload custom lists for matching. Keeping in mind brand safety is also something that I don't think we considered, so that was also a neat feature that greatly improved our awareness of where things are ending up on the internet. Review collected by and hosted on G2.com.

While having all the data in one place has been beneficial, I almost always find discrepancies in numbers as I compare Basis' platform with direct reports pulled from various vendors, to the point where I just work from direct reports from vendors now. I also find the reporting on Basis' DSP performance to be really redundant, and would love a way to narrow down reports to only give me what metrics I need - otherwise I'm spending unnecessary time wading through a giant report.

Also, love the bulk ad upload, but I'd definitely recommend making it easier to locate and easier to navigate. All in all, Basis could definitely be more user friendly - and user intuitive. Review collected by and hosted on G2.com.

The interface is extremely user friendly. You are able to easily view the performance and spend of all campaigns. Optimizations are a breeze. They continue to update the product with even more benefits. The onboarding team is top notch and ensures you are set up for success on your campaigns. Cannot say enough great things. Review collected by and hosted on G2.com.

Every concern I have had with the platform has been addressed by the team! Review collected by and hosted on G2.com.

As a small digital agency with tons of knowledge and expertise but not the staff or resources to run a wide array of ads, Centro's Basis platform gave us the ability to quickly set up, deploy, and manage ad campaigns comparable to much larger agencies across multiple clients and channels. With a dedicated account rep who was very attentive to our needs, I never felt like I was going it alone. This level of power enabled my small agency to drastically overperform expectations and will allow us to grow. Review collected by and hosted on G2.com.

Honestly, there isn't anything I dislike about the platform or the support I've gotten from Centro. Review collected by and hosted on G2.com.

Ability to reach and have endless inventory and audiences to reach our targeted audience. Also enjoy having access to our own account rep that helps us each week to better perform our campaigns or help strategize new tactics for new campaigns. PMP deals and connected TV are very desirable and the tactics are exciting to bring to the table for new clients. Review collected by and hosted on G2.com.

It takes a bit of a learning curve to understand and utilize the platform. If you are new, I would suggest starting out with a small campaign and to be hands on, I feel like this is the only way to actually learn and understand. Review collected by and hosted on G2.com.

The insights and reporting tools make pulling information so convenient! Also, Jeff Poteracki, our Customer Success Manager was fantastic to work with. He was consistently available, able to answer almost all of our questions, and knew how to find the answers he didn't know off hand. Extremely friendly and made using Basis much easier. Review collected by and hosted on G2.com.

The various selects through the ad process. As in, having to select the same multiple pieces every time I want to target a specific audience, like Democrats. Review collected by and hosted on G2.com.