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Basis Reviews & Product Details - Page 16

Basis Overview

What is Basis?

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance.

Basis Details
Product Website
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Basis Community
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Product Description

Basis is the platform advertisers need to run successful online advertising across every channel.

How do you position yourself against your competitors?

Basis is more than just a world-class DSP. It is a platform on which to run an entire digital media business, with robust business intelligence, workflow automation, and search and social integrations.

Our automation capabilities encompass:
• Campaign Management including full margin management with impression and ad serving fee estimations
• A Dashboard that highlights client or campaign priorities
• Collaboration Center as the main junction for all negotiations and communications
• Unified Inventory Directory provides data on media sellers and service providers
• Comprehensive Reporting automates pulling separate reports from ad servers; Basis uses API connections with the largest platforms, including ad servers, Facebook Ads, LinkedIn, GoogleAds and Bing
• Insights is a dynamic reporting feature to slice and dice data, apply custom filters, and subtotal data in numerous ways
• Financial system integrations including Strata (FreeWheel) and Advantage Software


Seller Details
Company Website
Year Founded
2001
HQ Location
Chicago, IL
Twitter
@basisglobaltech
4,894 Twitter followers
LinkedIn® Page
www.linkedin.com
1,391 employees on LinkedIn®
Description

Basis Technologies is a global provider of media automation and programmatic advertising software and services for enterprises. The Basis platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social to unify and streamline campaigns. Basis integrates otherwise disconnected processes, systems, and point solutions to create a seamless workflow and centralized system of record for digital advertisers. Headquartered in Chicago, Basis is renowned for its commitment to employees and workplace culture.


Anthony L.
AL
Overview Provided by:
Technology and Advertising Storyteller; Creator of Marketing Outcomes to Share with Customers, Peers, Friends, Parents and Kids; Public Relations Senior Director at Centro

Recent Basis Reviews

KT
Kaylee T.Mid-Market (51-1000 emp.)
5.0 out of 5
"Top Programmatic Platform"
Easy to use. Great team to back it all up.
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Great placements and reporting"
Excellent reporting metrics and dimensions
Jessica C.
JC
Jessica C.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great tool, and fantastic team"
I've used various Programmatic platforms, and what sets Basis apart is twofold: 1) The outstanding customer support. Their team always gets back...
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Basis Media

Basis Demo - Media Buying & Planning
The industry’s most comprehensive, intelligent, and automated digital advertising platform that addresses your direct, programmatic, search & social through a single interface.
Basis Demo - Collaboration & Messaging
Avoid switching between multiple platforms to communicate with clients, vendors, and coworkers. Basis keeps all correspondence, as well as previous and current RFPs and IOs, in one place to help you stay organized.
Basis Demo - Hyper-Local Targeting
GPS information pulled from individual mobile devices provides exact locations allowing you to target specific coordinates. Easily upload mobile device IDs and utilize various geo-fencing capabilities within Basis’ interface.
Basis Demo - Inventory Directory
Move easily from conception to execution, across all inventory types (direct, programmatic, search, and social) in one single platform. Basis comes with more than 9,000 vendors and 11,000 contacts.
Basis Demo - Business Intelligence & Campaign Analytics
Access accurate, real-time analytics across 180+ different data points. Save time by utilizing Basis’ unique drag and drop capabilities to create custom advertiser and campaign reports in a flash.
Basis Demo - Basis’ home screen dashboard
Helps you optimize you work by highlighting client or campaign priorities and informing your decision-making. One interface draws attention to necessary actions by showing an overview of proposals, insertion orders, line item pacing, campaign KPIs, comments from partners and clients, and more.
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285 Basis Reviews

4.5 out of 5
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285 Basis Reviews
4.5 out of 5
285 Basis Reviews
4.5 out of 5

Basis Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for BasisQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Basis?

Relatively easy to use platform and quick response rate from my rep and from the support team. Review collected by and hosted on G2.com.

What do you dislike about Basis?

Cannot bulk delete advanced audience targeting; platform can take a long time to pull reports; platform can run very slowly. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Running display campaigns has been completed with relative ease, I find it easy to set up and use. Review collected by and hosted on G2.com.

Verified User in Consumer Services
AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Basis?

I like the intuitiveness of the platform and the ease of use. There are many features & benefits, such as bulk upload, and the ability to copy & paste tactics, Review collected by and hosted on G2.com.

What do you dislike about Basis?

I wish there was a better pacing tool within the platform. I have to manually calculate my daily budget needed based on past spend, and I think the platform should be able to do that for me. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

I love having everything in one spot! Basis makes it easy to build a media plan, make revisions, generate an IO, and streamline communication all in one platform. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Basis?

Tracking & Bidding with CTV campaigns learning more everyday Review collected by and hosted on G2.com.

What do you dislike about Basis?

Reporting seems like have to go to alot of different place to get reports Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Being new to the DSP & CTV-OTT digital world hard to compare to any other platform Review collected by and hosted on G2.com.

HA
Sales Assistant
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Basis?

It's super easy to create and manage campaigns. Plus it helps keep all brands and campaigns more organized and easily accessible. Everything is easy to find and layout makes complete sense. Extremely user friendly. Review collected by and hosted on G2.com.

What do you dislike about Basis?

The Centro/terminology is hard to remember for someone who is not inside, buying regularly. I also dislike how long it takes to get the numbers you need for reporting. Sometimes, we need data right away. So, I wish there was something that we could have access to that pulled information faster. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

There aren't many bad business problems with Basis but we do enjoy buying for our clients and letting them see their campaigns through different websites. Clients really enjoy being able to check on their campaigns to see how they run without having to call/email us and ask. They can just check them when it's convenient for them. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Basis?

Nothing really, i don't know why we switched to this platform or why even people like it. Review collected by and hosted on G2.com.

What do you dislike about Basis?

I've used this platform for about 3 months now and it's seriously very very difficult to use. I regret the day my company moved towards using this platform. It is highly rated but very difficult to use if you have a lot of customers and campaigns. There is no bulk edit options and you can't edit all the details once the campaign is launched. You cannot open other tabs and work fast enough, the whole user interface looks like a windows 98 software and equals the slow performance. And lastly they have the worst customer support. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

we are actually having more efficiency issues because of basis. Review collected by and hosted on G2.com.

Aimee T.
AT
Business Development Analyst
Publishing
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Basis?

What I like the most about Centro is the company attitude. Centro cares about their customers and does their best to go the extra mile. Review collected by and hosted on G2.com.

What do you dislike about Basis?

I honestly can't think of a complaint. If I had to, it would just be that I can't enter a value of less than 1 for a click through rate on a group setup. I have to set it at 1 then go back and edit it. Sure, we'd love to get a 1 ctr, but reality is we are lucky to get a group ctr of .25%, so I want to set the goal at a more attainable level. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

We use Basis when an advertiser has much more specific needs than our other forms of advertising can meet. This gives our advertisers the benefit of knowing more about and being able to reach more specific audiences which then in turn usually creates higher success stats. Review collected by and hosted on G2.com.

Verified User in Education Management
UE
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Basis?

Basis allows me to communicate with other staff members about the status of students and interventions that have been made with them. Review collected by and hosted on G2.com.

What do you dislike about Basis?

The interface for interventions (rather than referrals) is difficult to use. This is a challenge because it prevents us from using all the features that could be used. Review collected by and hosted on G2.com.

Recommendations to others considering Basis:

N/A Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

We are communicating with each other more using this product. It allows me to get updates on my students that I otherwise might not get without having a face-to-face conversation. Sometimes these conversations take time so even though they do happen and are important, the software allows me to get updates sooner rather than later. Review collected by and hosted on G2.com.

MV
Vice President, Digital
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Basis?

I enjoy the ease of setting up a campaign, to ensure we are able to reach our goals for our clients. Review collected by and hosted on G2.com.

What do you dislike about Basis?

The system can be a bit "buggy" at times, but for the most part none of the issues have been that big of a nuisance. Review collected by and hosted on G2.com.

Recommendations to others considering Basis:

It is a great option to have as a DSP, if you are looking for another channel to place digital advertising. The customer service alone is worth investing into this product, as they have made the process of learning applying this system seamless and very easy. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

We are now able to monitor our digital campaigns first hand and pull custom reporting which our clients tend to request. Basis has made this process as easy as possible. Review collected by and hosted on G2.com.

SE
General Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Basis?

The platform is wonderful and getting better all the time. The customer service is amazing! Can't say enough about how nice everyone is to work with. Review collected by and hosted on G2.com.

What do you dislike about Basis?

Can't think of anything to say here..... Review collected by and hosted on G2.com.

Recommendations to others considering Basis:

Go to the training Centro provides! They are a great group of people and well worth the trip! Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

An accurate DSP giving us direct access to all things digital; which allows us to sell a wonderful and effective product to our clients. Review collected by and hosted on G2.com.

Verified User in Hospitality
UH
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Basis?

The platform is very user friendly. Being new to the programmatic space, both the platform as well as the customer support I've received from Michael Sammut, Chris Timmins and Matt Basil has been amazing. They go above and beyond to make sure I have the tools needed to be successful. The insights reporting tool has been beneficial because we have to provide reports to our members as well as board members. With this tool, Im able to provide a high level view of the campaigns. Review collected by and hosted on G2.com.

What do you dislike about Basis?

There hasn't really been anything I dislike. If I come across issues/questions about the platform, the team mentioned above has walked me through the problem and has provided a detailed explanation on how to avoid or prevent the issue from occurring again. Review collected by and hosted on G2.com.

Recommendations to others considering Basis:

You will be so happy you chose Basis! The customer support is phenomenal and the platform is very user friendly! There are so many reporting tools you can use to show campaign performance. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

One problem we are solving with Basis is giving our smaller members the opportunity to advertise digitally. Because they have minimal budgets and do not have the staff to do this, we as an organization can send traffic directly to their websites to increase business/sales through digital ads. Review collected by and hosted on G2.com.