Basis
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Basis
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4.5 out of 5 stars
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Basis Reviews & Product Details - Page 14

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Basis Overview

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What is Basis?

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance.

Basis Details
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Product Description

Basis is the platform advertisers need to run successful online advertising across every channel.

How do you position yourself against your competitors?

Basis is more than just a world-class DSP. It is a platform on which to run an entire digital media business, with robust business intelligence, workflow automation, and search and social integrations.

Our automation capabilities encompass:
• Campaign Management including full margin management with impression and ad serving fee estimations
• A Dashboard that highlights client or campaign priorities
• Collaboration Center as the main junction for all negotiations and communications
• Unified Inventory Directory provides data on media sellers and service providers
• Comprehensive Reporting automates pulling separate reports from ad servers; Basis uses API connections with the largest platforms, including ad servers, Facebook Ads, LinkedIn, GoogleAds and Bing
• Insights is a dynamic reporting feature to slice and dice data, apply custom filters, and subtotal data in numerous ways
• Financial system integrations including Strata (FreeWheel) and Advantage Software

Seller Details
Seller
Basis Technologies
Company Website
Year Founded
2001
HQ Location
Chicago, IL
Twitter
@basisglobaltech
4,894 Twitter followers
LinkedIn® Page
www.linkedin.com
1,391 employees on LinkedIn®
Description

Basis Technologies is a global provider of media automation and programmatic advertising software and services for enterprises. The Basis platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social to unify and streamline campaigns. Basis integrates otherwise disconnected processes, systems, and point solutions to create a seamless workflow and centralized system of record for digital advertisers. Headquartered in Chicago, Basis is renowned for its commitment to employees and workplace culture.

Anthony L.
AL
Overview Provided by:
Anthony Loredo
Technology and Advertising Storyteller; Creator of Marketing Outcomes to Share with Customers, Peers, Friends, Parents and Kids; Public Relations Senior Director at Centro

Recent Basis Reviews

KT
Kaylee T.Mid-Market (51-1000 emp.)
5.0 out of 5
"Top Programmatic Platform"
Easy to use. Great team to back it all up.
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Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Great placements and reporting"
Excellent reporting metrics and dimensions
Read more
Jessica C.
JC
Jessica C.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great tool, and fantastic team"
I've used various Programmatic platforms, and what sets Basis apart is twofold: 1) The outstanding customer support. Their team always gets back...
Read more
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Basis Media

Basis Demo - Media Buying & Planning
The industry’s most comprehensive, intelligent, and automated digital advertising platform that addresses your direct, programmatic, search & social through a single interface.
Basis Demo - Collaboration & Messaging
Avoid switching between multiple platforms to communicate with clients, vendors, and coworkers. Basis keeps all correspondence, as well as previous and current RFPs and IOs, in one place to help you stay organized.
Basis Demo - Hyper-Local Targeting
GPS information pulled from individual mobile devices provides exact locations allowing you to target specific coordinates. Easily upload mobile device IDs and utilize various geo-fencing capabilities within Basis’ interface.
Basis Demo - Inventory Directory
Move easily from conception to execution, across all inventory types (direct, programmatic, search, and social) in one single platform. Basis comes with more than 9,000 vendors and 11,000 contacts.
Basis Demo - Business Intelligence & Campaign Analytics
Access accurate, real-time analytics across 180+ different data points. Save time by utilizing Basis’ unique drag and drop capabilities to create custom advertiser and campaign reports in a flash.
Basis Demo - Basis’ home screen dashboard
Helps you optimize you work by highlighting client or campaign priorities and informing your decision-making. One interface draws attention to necessary actions by showing an overview of proposals, insertion orders, line item pacing, campaign KPIs, comments from partners and clients, and more.
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285 Basis Reviews
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Basis Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for BasisQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Retail
AR
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Basis?

We had to make a quick pivot to our programmatic strategy and were referred to Basis. Even in our quick demo, we could tell that the platform had everything we need as a short- and long-term solution. Review collected by and hosted on G2.com.

What do you dislike about Basis?

I know it's a relatively new system, so there are few UX issues that could be still be sorted out. Also, would love to see a greater focus placed on conversion reporting throughout the platform. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

As a self-serve client, we use Basis for a variety of needs. It's first and foremost a DSP, but also serves as a marketplace, hyperlocal medium and profile builder. Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
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Review source: Seller invite
Incentivized Review
What do you like best about Basis?

User friendly for those who haven't purchased programmatic (audio/video/display) before Review collected by and hosted on G2.com.

What do you dislike about Basis?

Not transparent on actual media fees, doesn't partner well with DMPs Review collected by and hosted on G2.com.

Recommendations to others considering Basis:

Ability for DMP fees to be present but not pass through to Centro for pacing purposes Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Billing and pacing. When you are working with a DMP and trying to forecast, Centro doesn't allow for outside attributes to pace within the system Review collected by and hosted on G2.com.

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Wilf M.
WM
Marketing Director
Newspapers
Mid-Market(51-1000 emp.)
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Review source: Seller invite
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What do you like best about Basis?

It is an empowering and reliable platform that lets you focus on the objectives you are trying to achieve. and the customer service is outstanding. Review collected by and hosted on G2.com.

What do you dislike about Basis?

The range of options can be overwhelming at the beginning. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Our objective is to deliver for our clients, ensure they renew and see us as their digital agency. And to do this in a very efficient way. Review collected by and hosted on G2.com.

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Margaret V.
MV
Media Assistant
Small-Business(50 or fewer emp.)
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Review source: Seller invite
Incentivized Review
(Original )
What do you like best about Basis?

I love the intuitive campaign building and the way that it walks you through building your campaigns, as well as the immense amount of partnerships available through Centro. The reporting options are incredibly helpful as many of our clients require quarterly, if not monthly reporting. Review collected by and hosted on G2.com.

What do you dislike about Basis?

No option for ad rotations as of yet, would like to see more options regarding media plan building/estimates. The Help section is not as user friendly as preferred, however the help from our CS Manager more than makes up for that. Review collected by and hosted on G2.com.

Recommendations to others considering Basis:

Definitely have a good digital foundation prior to implementing Basis. I am new to digital advertising and have had issues with not knowing all of the terminologies, however, Basis was still easy to use. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Previously, we were having to go through local publishers in order to advertise digitally. With Basis, we were able to eliminate the middle-man and take control of our digital buys for our clients. Because of this we are not only able to better serve our clients digitally, but also offer these services to some of our smaller clients that would not normally see digital as an option due to budget restraints. Review collected by and hosted on G2.com.

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AP
Director of Consumer Products
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Basis?

We're able to run reports real-time and adjust our strategies accordingly. Before Basis, we just didn't have this level of visibility or ability to pivot this quickly. Review collected by and hosted on G2.com.

What do you dislike about Basis?

It's such a robust tool that it definitely took some learning to ramp. However, once trained I could navigate it pretty easily. Review collected by and hosted on G2.com.

Recommendations to others considering Basis:

Pay attention to the training! Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

We're making intelligent business decisions around ad spend. We have also been able to quantify our spend on awareness ads vs. retargeting ads and optimize accordingly. Review collected by and hosted on G2.com.

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Jeffrey G.
JG
CEO
Small-Business(50 or fewer emp.)
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Review source: Seller invite
Incentivized Review
What do you like best about Basis?

My agency is new to Basis. We have only implemented a few client campaigns. The most helpful feature is the ease of use. My staff and I are ramping up quickly. The learning curve has been relatively painless. Review collected by and hosted on G2.com.

What do you dislike about Basis?

The reporting functionality needs some work. If I could give my clients access to viewing an online dashboard, the platform would be more complete. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

As a small agency, Basis has allowed us to compete with the large agencies toe-to-toe. This is our first DSP, and there has been many aspects of the confusing DSP world demystified with the straight-forward approach of Basis. Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Basis?

I love the over-arching features like the ability to pull in search and social data. It helps my team be efficient since we're not logging into multiple tools throughout the day. Review collected by and hosted on G2.com.

What do you dislike about Basis?

Some of the bulk features could be improved. Also the overall flow is a bit clunky (i.e. multiple steps to create a campaign, plus an approval process is just not as intuitive as other platforms). Review collected by and hosted on G2.com.

Recommendations to others considering Basis:

Make sure to get a seasoned CSM who can help you with onboarding Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

We're solving the problem of in-house programmatic. With Basis it makes it really easy for small clients to start in house trading. Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Basis?

Basis allows us to have full transparency into where our working media dollars are spend. It also lets us centralize our social and Google ad campaign data. Review collected by and hosted on G2.com.

What do you dislike about Basis?

Optimizations can be manual at times but machine learning optimizations are being improved. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

We've been able to in-house digital media and rely less on managed services. Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Basis?

Being a smaller agency we had our concerns on bringing a internal DSP in. With the team at Centro we were able to quickly implement our campaigns and operate the campaigns ourselves within three months. Review collected by and hosted on G2.com.

What do you dislike about Basis?

Our team wishes there was a direct connection to more reporting systems. While they have robust reporting within the system they are Excel based and not what we provide to our clients. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

We are able to manage our data and buying ourselves instead of outsourcing to a partner with higher minimums. Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Basis?

I really appreciate how easy the platform is to use. Building plans, exporting tags, communicating with sales reps and building out audience segments. Review collected by and hosted on G2.com.

What do you dislike about Basis?

There aren't many things that I dislike about the platform. Every so often I run into issues with reporting or campaign metrics not loading. But in those instances, I've reached out to the support team and our reps to fix it. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Basis has helped us to save time by managing all of our partners orders in one place. Also it helps to hold each partner accountable with delivery and performance. Review collected by and hosted on G2.com.

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