Video Reviews
Solid Platform
285 Basis Reviews
Overall Review Sentiment for Basis
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The dashboard is fairly intuitive and the initial setup to get the basics up and running smoothly is not that difficult. Customer support through the first six months was very helpful in getting our team familiar with the levers available to customize and optimize audience delivery. Bi-Weekly calls guided us through the more advanced capabilities of the platform. There is a dedicated support person person plus a help desk that are all very responsive to our needs. Additional research and higher level questions are answered within a very timely manner. Review collected by and hosted on G2.com.
Inability to distribute delivery weight by creative unit.
Certain Ad Exchanges and mobile apps tend to dominate buys.
Budget tracking and reporting options are a bit more complicated than need be. Review collected by and hosted on G2.com.
Working with Basis has allowed expanded targeting opportunities/strategies that wasn't available in other platforms. Customer service support on technical and strategy is top notch. Review collected by and hosted on G2.com.
The UI on setting up campaigns seems to have some unnecessary steps that could be combined with each other to cut down on campaign setup time. Review collected by and hosted on G2.com.
Using Basis has changed so much for us. While it was never a bad thing to wait for the Centro Managed Services team to build a campaign, it really saves so much time when getting a campaign started. In many instances, we've needed to get a campaign up and active quickly and having Basis in house has allowed us to dive right in and get something going. Having the entire tool box at your disposal is quite powerful. Review collected by and hosted on G2.com.
My dislike, for the sake of having a dislike is not knowing very much about all of the 3rd party data providers. This hasn't hurt anything, but it does take a little time and coaching to learn about the different providers and who is best at what. Review collected by and hosted on G2.com.
I like how easy it is to make adjustments and the amount of options to fit the needs of every client Review collected by and hosted on G2.com.
Platform is very basic and it is easy to miss things. Dashboard can get very cluttered if you run for too long Review collected by and hosted on G2.com.
The quality of support, our Customer Success Manager Michael, is extremely helpful and responsive. Their team support is the best I have received from any platform. Basis is always asking for feedback and takes our recommendations into consideration, they actually listen to the user which I appreciate. The DSP is user-friendly and is always improving. Review collected by and hosted on G2.com.
The reporting feature is the only issue we have had with Basis, though they are working on improving it and open to our feedback. We managed hundreds of campaigns on a monthly basis and a lot of the reports are pulled at the campaign level. Review collected by and hosted on G2.com.
Basis has helped us tremendously to streamline and organize the media plans of the many cities and shows that we work on. We have teams across the country and our headquarters office in NYC, and by using Basis, all of our regional teams can collaborate and our NYC team can assist everyone. Review collected by and hosted on G2.com.
There are occasional glitches, but that can happen with any technology platform. Review collected by and hosted on G2.com.
I like George Leff best. Good support is hard to come by these days. Review collected by and hosted on G2.com.
Sometimes KPIs are hard to get to. Usually I have to contact George to find things, so maybe not that intuitive. Review collected by and hosted on G2.com.
The options for different audiences help me understand what's available. Review collected by and hosted on G2.com.
Still adjusting to the user interface which will take a bit of time. I need to go through the platform a bit more to get used to the interface. Review collected by and hosted on G2.com.
Basis offers targeting options much more specific than traditional display advertising in my experience, which opens up new strategies for niche markets as well as better performance for our other clients Review collected by and hosted on G2.com.
The UI can be redundant and less user-friendly than platforms like Google Ads. Part of our frustration is for the atypical way we need to run our campaigns and reports, which isn't the "Basis" way but also isn't uncommon for agencies. There have been improvements in our short time working in Basis, and the team takes our feedback seriously, so I'm optimistic overall. Review collected by and hosted on G2.com.
