Basis Reviews & Product Details - Page 11

We've been extremely happy with the smooth and educational on-boarding process with our path to self-service. Our customer success manager and Basis team have had great response times leaving no question unanswered. Review collected by and hosted on G2.com.

There seems to be an issue with the Google Ads integration for one of our accounts but other than that there's been no complaints! Review collected by and hosted on G2.com.

The interface is very user friendly. Customer service is impeccable. Kallie does an amazing job helping our team to optimize campaigns and strategize how to best reach target audiences. Review collected by and hosted on G2.com.

Reporting takes longer than I'd like to turn around custom reports but I still like the fact that the reports can be pulled. It would be nice if reporting could link out. Review collected by and hosted on G2.com.

I love the ability to bring in data from social and Google Ads to compare against media campaigns. Review collected by and hosted on G2.com.

I would love to be able to compare messaging across channels, so I dislike that I can't see ad copy from social media ads and Google Ads. Review collected by and hosted on G2.com.

My favorite thing about Basis, is how user friendly it is. Setting up programmatic campaigns from start to finish was a breeze and their support team is great if you have any questions. Review collected by and hosted on G2.com.

One thing i dislike about this platform is the reporting feature. I think it can be more robust and expanded a bit more. Review collected by and hosted on G2.com.

Having one central place for all communication, campaign planning, and high level reporting for all media channels for each campaign. Review collected by and hosted on G2.com.

Occasionally there are user experience kinks in the program that haven't been worked out. The reports, although thorough take awhile to generate which can be inconvenient for our businesses demands. Review collected by and hosted on G2.com.

Great customer service and technical options within Basis. We switched from Google Smart Display to Basis since they offer more options to target out users. Review collected by and hosted on G2.com.

The user experience design. It isn't the easiest to work around. Some words don't always mean what they should, for example: "live" doesnt necessarily mean "live". Review collected by and hosted on G2.com.

As a digital consultancy with national clients, and a strong client service focus ourselves, we have found the plaform itself easy for programmatic traders to use. Selection of 3rd party data providers and the ability to group data and locations into "sets" makes cloning campaigns very easy. Customer service managers are always friendly and our sales rep is cheerful and willing to help with any new business pitches we might be doing. Review collected by and hosted on G2.com.

The team at Basis is always open and willing to work on ideas to solve the challenges we have with clients or with the platform. We have worked with them on evolving the reporting dashboard, and they have resolved many of the initial requests we had with reporting. Review collected by and hosted on G2.com.

The hands-on support from the Centro/Basis staff has been outstanding. They are very helpful and respond quickly to issues/questions that I am having. Very clear in regards to explaining how the platform works. Also very transparent about what is being changed within Basis and why. Review collected by and hosted on G2.com.

The downsides of Basis come with reporting and pulling numbers. Sometimes the numbers do not pull accurately. This was one of the main reasons we chose the platform. Also, I find it to be difficult to examine the performance of the campaigns quickly and easily. For example, some of our campaigns were turned offline when we thought they were online. I would love to be able to quickly check this or to be notified if they are offline. Review collected by and hosted on G2.com.

Team members are very responsive to questions from users and explain thoroughly. Review collected by and hosted on G2.com.

User interface can be confusing but once you get the hang of the navigation it is fairly straightforward Review collected by and hosted on G2.com.

Basis DSP is easy to navigate and its efficient functionality makes training the team on the platform simple. Centro's product and innovation team does an excellent job at staying on the front-end of the industry and attaining valuable feedback from their clients, then deploying those learnings/features into the platform in a timely manner. The CSM support team is very, very good. Our agency votes Centro/Basis support as the best customer service we receive from any platform we currently, or have ever, used. Review collected by and hosted on G2.com.

There have been some great improvements to bulk editing features in the campaign setup/editor. However we would love to see a bulk edit for audience segment removal inside of a campaign(tactic), not just adding/adjusting advanced targeting and a bulk edit for exchange settings across all tactics inside of a group. Also, tactic templates (which I heard were on the way) are crucial to our process/team in particular. It would be nice to be able to save campaign templates at the account level, that way, they could be deployed across brands/advertisers. Our digital department is a separate entity from the account/sales side; we work primarily in Basis standalone DSP, not Platform. We use Basis for buying/optimizing, not strategy/forecasting, so minimal line items and navigation to adjust settings are important to us. As our business grows and evolves, adoption of Platform is more likely. We would also love to hear more about advancements in new ad formats. Review collected by and hosted on G2.com.