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Apollo.io Reviews & Product Details - Page 6

Apollo.io Overview

What is Apollo.io?

Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M contacts and 35M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises.

Apollo.io Details
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Product Description

Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M contacts and 35M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises.

How do you position yourself against your competitors?

Apollo maintains the largest, most accurate, B2B lead database in the industry. Our data quantity and quality offer sales, marketing, recruiting, and financial professionals an edge to access the information they can’t get elsewhere. Furthermore, our powerful yet easy-to-use platform gives you everything you need to close more revenue from a simple all-in-one solution.


Seller Details
Seller
Apollo.io
Company Website
Year Founded
2015
HQ Location
San Francisco, CA
Twitter
@MeetApollo
4,554 Twitter followers
LinkedIn® Page
www.linkedin.com
1,574 employees on LinkedIn®
Description

Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 275M contacts and 60M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises.


Andrew M.
AM
Overview Provided by:

Recent Apollo.io Reviews

Rick K.
RK
Rick K.Small-Business (50 or fewer emp.)
5.0 out of 5
"Best Data on the Internet for B2B"
Apollo goes far beyond the rest with data quality as well as the number of records available. It provides filters to find exactly what you’re looki...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Solid"
Apollo has been very thorough and, for the amount of options available, relatively easy to navigate.
Amy B.
AB
Amy B.Mid-Market (51-1000 emp.)
4.5 out of 5
"Easy to use and efficient"
How easy it is to set up sequences that can be used across multiple platforms (for example, Gmail, LinkedIn, etc.). It automates everything really ...
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15 people requested security information

Apollo.io Media

Apollo.io Demo - The world's most up-to-date lead database
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Apollo.io Demo - Create pipeline and close more deals
The platform to get everything you need to connect with your buyers
Apollo.io Demo - Powerful automation for the whole funnel
Automations and insights for your sales team to thrive
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8,392 Apollo.io Reviews

4.7 out of 5
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8,392 Apollo.io Reviews
4.7 out of 5
8,392 Apollo.io Reviews
4.7 out of 5

Apollo.io Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Apollo.ioQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Aniket V.
AV
Business Development Head
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Apollo.io?

Apollo.io is a one stop solution for our business, from getting the Data of the target audience to setting up the campaigns to generate Leads, it made our task very easy and Effective Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

Should have some filters for the companies for the Bifurcation on the basis of revenue, Nature of business, Year of Incorporation could make the app more effective to reach to the actual audience Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

The Major problem that we're facing was that we needed a tool where we can get the data base of the B2B Companies and shoot cold emails to them through a single point and Apollo.io came as the best solution for the same where we're getting everything under a same roof Review collected by and hosted on G2.com.

Zara D.
ZD
Account Manager
Accounting
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Guest users or non-business users of the software, not included in G2 scores.
What do you like best about Apollo.io?

I've been using Apollo for a while now, and it has been super helpful for my sales team. The platform makes it easy for us to find leads with a variety of filters, helping us narrow down our target audience effectively. The email tracking feature is amazing too—it lets me see who is opening my emails, which helps us follow up at the right time. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

While Apollo.io is the best tool overall, there is one thing that needs improvement: sometimes the lead search results don't always provide accurate results. Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

Apollo is solving key problems for my sales team, particularly in Lead generation and outreach. It allows quick to find and target the eight audience. Review collected by and hosted on G2.com.

Shivani M.
SM
Sales Development Representative
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Apollo.io?

I like the AI features that it holds which help to draft an email in a better way. The email tracking feature of Apollo is also something which I find very useful. Through that I get to know whom I can push to convert into a prospect. I think Apollo is a mate for SDRs that take one step closer to turning a lead into a prospect. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

I think while making a sequence through AI assisted mode, there should be option to add more steps which is currently not there. Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

Apollo is helping me in cold outreach via email and it's benefitting me in setting up timely followups, tracking emails and accordingly taking further step. Review collected by and hosted on G2.com.

Paul R.
PR
M
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Apollo.io?

I have gained experience working with various sales intelligence tools in my career. I started using Apollo.io early in 2024. It helped me get more qualified leads. Apollo.io has been a bigger help than the other systems.

The previous company we did business with allowed me to compare the digital ad spending of other businesses. I could compare up to three competitors of my customers and see what they bought and how much they spent. That allowed me to open up a conversation. Some customers were excited to see that information. Others were not that excited. Most never spent any money even though I was able to show them that I could help them to become more competitive.

Our company connected Apollo.io to our CRM. That has allowed my leads to get placed into our system. Then I can create a sequence. What is a sequence? I can pick a customer and send them a series of emails. The emails get slowly trickled out. Each email is scripted and personalized with the person's first name. Each email has a call-to-action and a heavy discount trial offer. The system sends 3 emails. I make 3 phone calls after each email is sent. That allows me enough contacts to hopefully start a few phone conversations each week leading to claiming them as a prospect.

This system helps me get verified email addresses to the right people in the company. No more wasting time speaking to a gatekeeper who takes a message and says they will pass it along with no return phone calls. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

I find it easier to work in the Persona space of Apollo.io. Trying to do single Company name searches is a little trickier for me. Maybe there is an easier way to do that I just have not been able to figure that out yet. Many of those searches took too much time and I am looking for speed in finding bigger lists with verified emails.

Still, I am able to get what I need to do my job effectively. That's all that matters. It's better than what we had before. I cannot say that I am getting lots of return responses. I am hearing from some customers who come back with some questions. That lets me know it's working. Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

Before finding the right contacts to good leads was very difficult. It was like walking in the dark trying to find something. Now at least I can see who the direct contacts are and it's up to me to convince them to respond. It's a real gamechanger if I can get them to respond. Review collected by and hosted on G2.com.

Rene R.
RR
Sales Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Apollo.io?

Apollo has been real helpful for our sales process. It gives me and my team all the outreach tools we need for our day to day. I have used the software in my last jobs and knew this would be a great option. After careful consideration and comparison with other similar tools we decided it was the easiest to learn and use. I highly recommend. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

So far it has been very good. Like with every other tool some times there needs to be a double check for the info provided but for the most it provides the up to date info. Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

It helps finding leads in a short period of time, it helps with streamlining the outreach and creating a cadence. It also helps with prospecting companies and contacts for a better and more personalised appraoch. Review collected by and hosted on G2.com.

Devotion C.
DC
Graduate Student Consultant
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Apollo.io?

How you can get emails of your prospectives , AB testing if you are getting a low response rate and the ai feature to help you draft, and personalize emails Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

It's amazing overall, it just took me a while learn it, which can be a barrier of entry for other people who might be considering it as their first CRM Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

Apollo was helping me solve the problem of typing and coming up with customized emails for each lead. It took me approximately 48 - 60 minutes to do it manually; now I take approximately a third of that time. It is saving me so much time and I am getting more responses to my emails. Review collected by and hosted on G2.com.

Verified User in Consumer Services
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Apollo.io?

We love that we get so much access to people and their contact information. Our scope is very wide and so is the content. We have been able to reach more customers quickly than we could have before. We are able to find companies in our local area and our larger area of the state - which is really nice. We find the value add of this beneficial just for the contact information alone. We're able to get to the person we are trying to get too much quicker now. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

The only downside I currently have with Apollo is the intent data. As we use to get the data from ZoomInfo which was a live database about the needs and searches of customers - we don't have that here at apollo and I wish we did. The only other thing I think I would say is I do get email bounces, it's relatively low, but I thought they were verified so I was surprised in certain categories we target that so many bounced. Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

It's helping us get to the end user and their contact information much quicker. Review collected by and hosted on G2.com.

David F.
DF
Chief Marketing Officer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Apollo.io?

My favourite feature is web tracking, although this could do with refreshing data more quickly. It's a new feature though and so I suspect it will only get better with time. The ability to track, enrich and then sequence outreach to website visitors is extremely valuable. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

Not anything in particular. As mentioned, the web tracking can be a little slow to refresh, but I suspect this is because it's new and a feature still being developed. Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

Being able to get a clear overview of who is visiting our website (companies not people) and then automatically being able to categorise and outreach to them is extremely helpful in automating some of our key marketing outputs. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Apollo.io?

- Excellent for sourcing prospect lists for outbound

- Sequences set up is fantastic and probably the best i've seen so far, as is the reporting and data collection Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

- Not so much a dislike, but something I would want more of is even better segmentation of groups e.g., if I am looking for certain prospects in the finance world, many of the categories are too broad to be meaningful e.g., difficult to find lists of those in hedge funds without also finding those in private equity

- While reporting layout and offering is fantastic, i'm unconvinced by the data collection and would appreciate something that flags when certain engagement metrics are automated vs actual humans doing it.

For example, if I run an outbound campaign and see 'X' person made lots of clicks on an email, I interpret that as they found that email engaging and interacted with it alot, when in reality all of those clicks came in the same minute that the email was sent, meaning that it was almost certainly done by an automated system/security system. Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

Its basically the best version of a prospect miner i've come across and allows me to create, A/B test and monitor cold-outbound campaigns Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Apollo.io?

Apollo.io is an excellent tool for outbound sales and lead generation. It offers a seamless experience, making it easy to implement and use right away. The interface is intuitive, and the platform integrates well with HubSpot and Gmail, allowing for smooth data transfers and outreach automation.

Apollo's lead filtering options, automation workflows, and sequencing tools make outreach highly efficient. It can act as a full repository for leads, with the ability to add new ones directly from LinkedIn and websites. The database of companies and contacts is extensive, which makes finding and reaching out to prospects easier. AI-powered enrichment columns, while still basic, have a lot of potential if further developed. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

Managing the outreach process end-to-end within Apollo has some limitations. Tracking the current status of outreach efforts at both the account and contact level is not as straightforward as in a CRM, even though Apollo is slowly adding more CRM-like features. Email tracking is useful but can negatively impact deliverability, which is something to be mindful of. Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

Apollo.io helps me tackle one of my biggest challenges: lead generation and sourcing. I target a niche market that most other lead generation providers don’t cover, and Apollo allows me to efficiently find and engage with the right prospects. The Apollo.io add-in makes it easy to search for leads and add them directly to my lists or sequences. I also find the LinkedIn automation features particularly useful for streamlining outreach and building connections more effectively. Review collected by and hosted on G2.com.