I like the combination of having a solid lead database where I can both prospect, and push them directly into an outreach sequence, all in the same platform. Review collected by and hosted on G2.com.
The AI output on the column level could be more accurate, and the research engine is not Perplexity level yet. Review collected by and hosted on G2.com.
Video Reviews
Magic
Email and outreach automatization
8,481 out of 8,482 Total Reviews for Apollo.io
Overall Review Sentiment for Apollo.io
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As a new business owner with limited resources, I appreciate that Apollo offers real value even on the free plan. Unlike other platforms, it doesn’t restrict the essential features just to push you into upgrading. It feels like Apollo truly understands how to support businesses in their early stages—building trust that naturally leads to long-term loyalty. It is also very easy to use if you have no prior experience with CRM platforms - the basics, I mean, easy to integrate it into your operations. Review collected by and hosted on G2.com.
I found it a bit tricky to navigate the sequences feature at first—especially when I realised my initial email sequence hadn’t gone out due to some AI confusion. Figuring out how to re-send the same emails using the new template was a bit of a mission. I was cautious not to accidentally send the outdated versions, so in the end, I sent them manually one by one. It took some time, but I got it done. Review collected by and hosted on G2.com.
Apollo.io is a great all-in-one platform for B2B sales and prospecting. The extensive contact database, email automation, and seamless CRM integrations make it a strong tool for lead generation and outreach. The ability to filter contacts based on industry, company size, and job title is particularly useful for targeted campaigns.
Overall, Apollo.io is a valuable asset for sales and marketing teams looking to scale their outbound efforts, but there’s still room for refinement in data accuracy and usability. Review collected by and hosted on G2.com.
However, while the database is large, some contact details (especially emails and phone numbers) can be outdated. Additionally, the platform’s UI can feel a bit cluttered at times, and the pricing structure could be more flexible for smaller teams. Review collected by and hosted on G2.com.
At Quizzability, we were looking for an efficient and scalable way to increase our outreach, and we found it at Apollo.io. Its inrecdible database, automation tools, and analytics improved our outreach efforts. It definitely helped us to connect with potential partners more effectively.
What is most helpful about Apollo.io?
We loved the powerful lead database! The incredible amount of valuable contacts allows us to find and target the right people we need to reach out to. The advanced filtering options are great! It’s so easy to refine our searches. For a startup like ours, it is perfect for us. The email sequencing and automation is super simple to use and we were able to streamline our sales efforts.
What are the upsides of using Apollo.io?
We easily integrated it with our emails and our CRM systems. We tested the AI-powered recommendations and combined them with our outreach efforts. The analytics and reporting are the star of the upsides of Apollo.io! We can fine-tune our messages and campaigns, based on real-time statistics. We found this really cool and suseful! 😊
Overall, Apollo.io has helped our team at Quizzability to scale our outreach and improve conversion rates. We highly recommend it for any startup looking to optimize its processes! Review collected by and hosted on G2.com.
It's hard to find anything we didn't like about Apollo.io… Everything is so super easy to use that our experience has been quite, quite positive.
The only one thing we found that could be improved are some minor User Experience details (button placement, for instance), but we believe the team will come across and improve on that! 😊
The platform is intuitive, the tools are efficient, and the automation features save us a lot of time! On top of that, the Apollo.io team has been incredibly helpful! They are quick to answer our messages and book meetings, so, what’s to hate about it?
If anything, we just wish we had started using it sooner! :P Review collected by and hosted on G2.com.
How robust and helpful the tool is even on the free tier. Builds a lot of trust in the brand! I know when I sign up for the $99/mo plan soon, it’ll be worth every penny. I like how easy it is to find leads and employees on the website directly from the chrome extension. Also, how easy it is to extract, validate, and save the contact or email. I like how many leads are in the database too. I can find major executives and Fortune 500 CEOs! Review collected by and hosted on G2.com.
Honestly, nothing right now. I don’t have a bad thing to say or a critique yet Review collected by and hosted on G2.com.
The biggest convenience is that I can instantly reach the e-mail address of anyone I want to reach. Creating an automatic sequence also allows me to focus on more events. Also, being able to see the sequence data allows me to observe how I can improve the process. I am using Apollo.io almost daily. Review collected by and hosted on G2.com.
Page transitions within the site are very slow. For example, there are a few bad data in the sequence and I will fix the contact info of one of the sequences. After fixing it, I see that I am now on the people page and I will go to the bad data page again and the road is very long.
Also, I want to be able to add gender as we can add automatic name and surname in emails. Or I should be able to add mr/mrs as a custom column in Excel. Because I send emails in Turkish and if I don't put mr/mrs in Turkish, it can be perceived as disrespectful. I know Apollo is an English tool but this could be really helpful. Review collected by and hosted on G2.com.
As co-founder of Northeastern Advisors, a business brokerage, I’ve been using Apollo.io daily to snag leads and push deals, and it’s solid. It’s easy to use once you get past the initial filter-learning curve, and setup with Gmail was quick—under an hour, though tweaking it for buyer/seller outreach took a bit more. The 275 million contacts, email tools, and LinkedIn integration are killer for finding business owners or investors, even if we skip some extras like AI writing. It syncs smoothly with our stack, despite a few duplicate hiccups, and we rely on it constantly to keep the pipeline moving. Customer support’s decent via email but lags with no live chat, which stings mid-deal. Overall, it’s a cost-effective workhorse for growing a brokerage without drowning in complexity. Review collected by and hosted on G2.com.
Some emails going to spam or my email getting backlisted. Review collected by and hosted on G2.com.
Since the day one when i came to the sales field, I struggled to connect with right person and decision maker. but after using Apollo it's make my journey easy to connect with the right person. It's make is my corporate journey and yes of course I connect with a lots of purchaser and also crack many business deal. Review collected by and hosted on G2.com.
I noticed that when I looking for the purchaser's phone number, I am unable to access it as it requires credits. This is the only aspect I dislike. Review collected by and hosted on G2.com.
Apollo AI is the best data capture tool we've used. The training was also great – everyone got involved, found it really useful, and it ensured we're making the most of everything the platform has to offer. Unlike other platforms, it offers so many powerful features – built-in email verification, smart email outreach that avoids spam filters, lookalike data, sales funnels, automations, and more. Compared to our previous provider, Apollo AI gives us far more for a lower cost. Review collected by and hosted on G2.com.
Getting the hang of everything on Apollo AI could take a bit of time. Sometimes, the differences between total, net new, and saved searches or lists can be a little tricky to navigate. That said, the more we use it, the easier it will become. Review collected by and hosted on G2.com.
Apollo is very simple yet robust tool for email outreach as well as leads management. It has got numerous features like extensive people and company database and also data enrichment. We also use its meeting scheduler to let the target audience book meeting slots on the calendar. We have also created some automated processes using their tasks and workflows. They provide very good analytics on a very granular level. Review collected by and hosted on G2.com.
Apollo does let us use multiple mailboxes attached to one single name but we need multiple user mapping under one single account. I cannot add multiple usernames inside one account. Review collected by and hosted on G2.com.
Apollo has been quite helpful in the email outreach. The best part is there is very less human intervention required. The sequences are completely automatic. After the configuration is done and content is added, its all just cake walk. I can select the time zone of the country we have to send emails to, and it all takes care of shooting mails in their business hours. We can even customize the working hours. Besides the email outreach, we have also integrated apollo with Pipedrive, which completes out sales CRM process and lead management system. Review collected by and hosted on G2.com.
I do not get updates on completion of certain events. For example, we would like to get notification if some user opens my email more than 3 times. This would help me take an action like add them to a separate sequence. Also the product support can be more proactive. Review collected by and hosted on G2.com.
