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Apollo.io Reviews & Product Details

Saurabh T.
ST
CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Apollo.io?

The sequence feature really stands out. It’s super helpful to set up cold email sequences and just let them run without constant tweaking. I also like how it auto-adds leads to lists it saves a ton of manual effort. For the US and EU markets, it works pretty well, but it cant beat human written cold emails of course. Honestly, it’s my first time using something like this, and it definitely beats the old-school way or tools like Mailchimp. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

That 5-page limit for free users when viewing contacts is rough. I get that it’s part of the freemium model, but it feels a bit too restrictive, especially when you’re just trying to scale up. Also, cold emails in India are kinda pointless anywayy—people dont read them here IMO, but for US and EU, it holds up. Would’ve been great if the free plan gave just a bit more breathing room.

I havent used its CRM and other features aside form cold emailing, so no comments there. Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

Apollo.io helps me cut down a lot of manual work when it comes to lead generation and outreach. Instead of hunting for contacts one by one or relying on outdated lists, I can find targeted leads pretty quickly. Plus, the sequence feature makes following up way easier—no more setting reminders or manually sending emails. It basically streamlines the whole cold outreach process, especially for markets like the US and EU, It’s helped me save time and stay more organized, even with the limits on the free plan. Review collected by and hosted on G2.com.

Apollo.io Overview

What is Apollo.io?

Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M contacts and 35M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises.

Apollo.io Details
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Product Description

Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M contacts and 35M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises.

How do you position yourself against your competitors?

Apollo maintains the largest, most accurate, B2B lead database in the industry. Our data quantity and quality offer sales, marketing, recruiting, and financial professionals an edge to access the information they can’t get elsewhere. Furthermore, our powerful yet easy-to-use platform gives you everything you need to close more revenue from a simple all-in-one solution.


Seller Details
Seller
Apollo.io
Company Website
Year Founded
2015
HQ Location
San Francisco, CA
Twitter
@MeetApollo
4,523 Twitter followers
LinkedIn® Page
www.linkedin.com
1,574 employees on LinkedIn®
Description

Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 275M contacts and 60M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises.


Andrew M.
AM
Overview Provided by:

Recent Apollo.io Reviews

RN
Ryan N.Small-Business (50 or fewer emp.)
4.5 out of 5
"Great tool for lead generation and management"
Apollo allows you to manage your leads affectively, never losing track of where they are in your pipeline.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"great to use as a one stop shop for all things prospecting"
you can do everything from finding prospects to outreach all in the one software
Bryce W.
BW
Bryce W.Small-Business (50 or fewer emp.)
5.0 out of 5
"Best Tool Out of its Kind"
It's a bunch of different programs wrapped in one. (rocketreach + heyreach=Apllo)
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14 people requested security information

Apollo.io Media

Apollo.io Demo - The world's most up-to-date lead database
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The platform to get everything you need to connect with your buyers
Apollo.io Demo - Powerful automation for the whole funnel
Automations and insights for your sales team to thrive
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8,311 out of 8,312 Total Reviews for Apollo.io

4.7 out of 5
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8,311 out of 8,312 Total Reviews for Apollo.io
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8,311 out of 8,312 Total Reviews for Apollo.io
4.7 out of 5

Apollo.io Pros and Cons

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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Overall Review Sentiment for Apollo.ioQuestion

Time to Implement
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>12 months
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48+ months
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Laurence M.
LM
Sales Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Apollo.io?

Apollo is very user-friendly, has a lot of powerful features and makes it easy to find information about my leads. I really like the chat to find information on how to action something - use it pretty often, the AI is very smart. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

I don't dislike much. I wish the platform could run quicker when I click on each lead - it currently takes some time. I also wish the upload of leads was a bit clearer at the start - I've uploaded leads for each company I want and what really matters to me is to have the right lead at a specific company. If the lead leaves, I don't care about following that lead, I need to reach out to the new lead at the specific company. Unfortunately, I feel like I've done it wrong then and now when my leads leave, the platform doesn't suggest new leads but the same lead at another company. Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

Deliverability and reliability. I used MixMax before and I liked it most of the time but there were some bugs that would screw my campaigns and I can't afford this. I need a reliable system that will deliver exactly what I intent to do. Apollo is also keeping me updated with role changes. There are a lot of email deliverability options that I really love to. Review collected by and hosted on G2.com.

Carlos A.
CA
Jr SDR
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Apollo.io?

There are so many ways to use Apollo, that is not easy to explain it, and that is complemented with a step-by-step onboarding so it´s easy to use, integrate to your tools, prospecting, emailing, and tracking the daily activities. I´ve been using Apollo for 2 years already and is just the best of all the tools I have used for similar purposes. The customer service is easy to contact and fast to reply. If you have a team ready to use this tool, just set up your account and set a preset for them to have the same setting out of the box, ready to start. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

Apollo is just incredibly complete, and there is no feature I may think of they are missing. Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

When I want to prospect profiles for my sales, Apollo offers me several ways to do, even checking on each company or creating searches with filters to massively send emails and track the progress of my deals. I have it integrated in some other tools for sending SMS, but Apollo gives me the sequences to SMS my customers in one place, so I have to copy and paste the info on my tools. EZ PZ Review collected by and hosted on G2.com.

Ruxandra G.
RG
Relationship Development Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Apollo.io?

Super easy to implement, to integrate and to use. The functionalities allow for a centralized view of your pipeline, activities, lead conversions, makes it soo easy to create searches and lists of companies and leads you want to focus on, create sequences and easily measure performance, A/B test messaging, automate tasks and make sure you stay on top of changes in your contact list.

There's not a day I don't use Apollo and tbh I would need at least 3 tools to replace it. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

The latest updates are not better than the original version, I preferred the old version better because it was more intuitive, at least for me. Also, I miss seeing the city of the lead in the sidebar widget. Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

From account research to lead gen, outreach, email writing, contact enrichment, task automation, reporting on sales and campaign performance, it does everything an outreach tools needs to do and more. It can be used as a prospecting tool, lead gen and outreach, calling, CRM, meeting booking tool, video and phone call recording, reporting tool for sales and campaign performance, a/b testing etc. Review collected by and hosted on G2.com.

PP
Business Development
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Apollo.io?

I love Apollo's suite of features and integrations. I love workflows, sequences, custom fields etc. I like the chrome extension, especially for task automation. I am extremely grateful that they offer a startup plan. I love their AI FAQs and support team - 90% of my questions can be answered with FAQs that are actually good because AI searches through them for you. The other 10% the support team has always gotten back to me very fast and resolved me blockers. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

While I really appreciate that there are hundreds of millions of leads to pull from Apollo many of them feel stale. Likely because there are so many other Apollo users hitting them as well. Also nailing the delivery timeframe with sequences can be a challenge with virtual hours, domain ramping, etc.. many times the estimated email send time is off or delayed - in turn a few times we have accidentally double delivered a given email/step of a sequence. Not entirely Apollo's fault but it could be more proactively communicated. Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

Cold messaging is becoming harder than ever. Apollo is simplifying that so we can test until we find the right market, the right messaging - this allows us to put our prospecting on autopilot. Review collected by and hosted on G2.com.

Ana A.
AA
Marketing and Sales Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Apollo.io?

What I liked the most about using Apollo.io is how simple and user-friendly its interface is.

From the beginning, we received guidance from their team, which was truly that—guidance, not a sales pitch. After that, I was able to make a much more informed and confident decision, knowing that Apollo was exactly what my company needed.

The database is extremely valuable; it undoubtedly gives me more opportunities to reach my target market more effectively.

I can also track my funnel, emails, and calls all in one place.

It’s a comprehensive system that provides a lot of value. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

So far, I haven't encountered any issues with the platform.

I absolutely love it! It has been incredibly useful for my organization.

The only potential challenge is the inability to switch the language to Spanish, which might be a bit tricky for some team members. However, aside from that, everything is fantastic! Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

So far, I haven't had any issues. Review collected by and hosted on G2.com.

Julie A.
JA
BDM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Apollo.io?

There's a lot of things that I like about Apollo, including how to execute task and the different sequences that you can set up to send something automatically or connect with someone on LinkedIn automatically. I'm also obsessed with the plug-in on chrome it is beyond helpful, especially when on LinkedIn. I also really enjoy the reporting aspect of it and how I can filter the specific reports. My main audience that I am attracting is cyber security so I need to find senior level executives all within cyber security. Running reports or less help me create strong outreaches. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

One of the biggest things that I dislike about Apollo is how you cannot change the subject line when you are replying to an email. I would like to be able to edit the subject line after I originally sent someone one email and wanna follow up with another. Also, I think support could be a little better when it comes to getting support ASAP but I know that's kind of difficult to maneuver. And the only other thing I dislike about Apollo is that sometimes the add-ons on LinkedIn and or Gmail don't always load properly. Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

Apollo is solving lead sourcing. It's benefiting me because my entire job is surrounded by finding new leads all within cyber security. I would not be able to do that without Apollo. Review collected by and hosted on G2.com.

Brian P.
BP
Sales Associate
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Apollo.io?

As a Sales representative, Apollo is an easy way to obtain useful and accurate information about companies and clients that you are prospecting. The trial credits that are given are a great starter to get a feel for how the software works. All the tools and features are self explanatory really, but if you need help, there is plenty of training and support from a very knowledgable team. I love the fact that they do webinars and you an do trainings whenever. I use Apollo daily building a pipeline of clients. Apollo integrates easily with whatever CRM you are using making everything that much easier and quicker to dominate finding your next lead. I love using the Sequences to generate an email campaign. The functionality as amazing and easy!

As a pioneer for my company, I can't tell you how easy it will be to implement this with the rest of the sales team! Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

The only two downsides would be the cost and the calls from sales support. The cost is a little high if you are a smaller company or just one or two on a sales team. But there is still a lot that you can do without having to pay for credits.

The calls from sales support are a downfall because you click on a feature you don't have access to and someone calls to see if they can get you to add on to your plan. I get it, they aren't pushy, just a slight inconvenience. Doesn't take away from the effectiveness of the program! Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

As a sales representative tasked to cold call and grow a book of business, getting accurate information on leads in a timely manner is crucial. I don't have a lot of time to just map out and research a bunch of companies. Apollo brings the information right to me and provides effective ways to reach those contacts all within the same program. The amount of time I save with this program is incredible! Review collected by and hosted on G2.com.

Bansee B.
BB
Legal Tech Consultant
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Apollo.io?

I use it everyday at work as I like to use it for sequencing my emails and using it to track database of contacts and its data points. I like how its user friendly, and it can easily integrate with Google workspace. Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

Initially it was complex for me to start using it for emai sequencing as I was new to any sort of CRM tools. Apart from that I dislike nothing about the Apollo.io Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

I able to track the clicks, intent of a customer via email sequences which i run using Apollo.io, I use it everyday at work to remove industry wise data to pitch the clients in the particular domain, designation wise data which i can download in the form of excel is very helpful and it has been a software via which sales and marketing has gotten easier for me in my organization and my other teammates. Review collected by and hosted on G2.com.

Daniel X.
DX
Chief Marketing Officer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Apollo.io?

I can type in a list of characteristics for all my prospects and Apollo searches and filters them for me.

I can add different lists and quickly edit emails if they don't work; this helps me track my outreach for every prospect.

I can get notified if prospects get new jobs.

Apollo allows me to download CSVs, call and even text allowing personalised exporting to Numbers (or another CRM of your choice if preffered). Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

I don't understand why I cannot connect to my iCloud email from the email server, but that is just one of a few negatives.

Also, I wish I could connect my WhatsApp or Facetime to the calling option. Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

Outreach is more manageable, and my productivity when working with my team has gone up 10x. As a result, I can accomplish more at scale and give more value to my teammates when necessary. Review collected by and hosted on G2.com.

Ryan D.
RD
Real Estate Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Apollo.io?

My favorite part about Apollo is the ability to set up sequences and workflows. This can save countless hours opposed to manual emailing and contact searches!

After just a few short days and two sequences, I already have my first meeting set up! Pipeline management is extremely important for all sales persons and companies, large and small.

This tool house maximize employees time, therefore maximizing company resource all at an affordable cost!

I highly recommend the service! Review collected by and hosted on G2.com.

What do you dislike about Apollo.io?

I like everything about Apollo! One small thing that I could add to help the service is that some verified email still get kicked back but understand that's part of the service and Apollo does refund you those credits depending on your plan! Review collected by and hosted on G2.com.

What problems is Apollo.io solving and how is that benefiting you?

Contact follow up and CRM management! It helps save me time as a sales professional, which allows me more time to do what I do best .. sell! Review collected by and hosted on G2.com.