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AnyRoad Reviews & Product Details

AnyRoad Overview

What is AnyRoad?

AnyRoad is the leading events & experiential marketing platform for consumer brands. Our platform enables brands to significantly increase the impact of experiential marketing, transforming consumer events and brand experiences into long-term customer loyalty and revenue growth. Brands like Diageo, The North Face, and Westfield use AnyRoad to: • Power more effective consumer engagement with a better understanding of their audiences • Make smarter, data-driven decisions on how to invest in and iterate on your events to reach their goals faster • Connect experiential to the rest of your consumer journey to build deeper, long-lasting customer relationships

AnyRoad Details
Languages Supported
German, English, French, Italian, Dutch, Spanish, Swedish
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Product Description

The most innovative brands in the world rely on AnyRoad to measure and optimize their experiential marketing programs with live and centralized data

How do you position yourself against your competitors?

Unlike event management software, point solutions, or IT-developed tools, AnyRoad's unified platform manages the entire guest journey, from first brand interaction to long-term brand loyalty.


Seller Details
Seller
AnyRoad
Year Founded
2014
HQ Location
San Francisco, CA
Twitter
@anyroad
1,399 Twitter followers
LinkedIn® Page
www.linkedin.com
355 employees on LinkedIn®
Description

AnyRoad is the leading experiential marketing platform that enables brands to operate and optimize their events, tours, activations, and classes to grow consumer brand loyalty, drive more revenue, and increase the ROI on every experience. AnyRoad allows companies to streamline and scale their experiential operations with a flexible, configurable platform and provides the powerful insights needed to accelerate business growth. Leading brands like Anheuser-Busch, Diageo, Westfield, Just Egg, and Sierra Nevada all count on AnyRoad to optimize operations for and prove the impact of their experiential marketing programs.


Lauren S.
LS
Overview Provided by:

Recent AnyRoad Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Platform to create events in a different way"
Setting up events is relatively easy. The platform has a wide variety of features, so it is easy for me to set up different types of events. Among ...
Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Management and analysis of consumer experience"
It offers a clear and detailed perspective of the data collected during an event. It facilitates sales and event management because the platform al...
Nicole M.
NM
Nicole M.Small-Business (50 or fewer emp.)
4.5 out of 5
"Great platform for managing events"
I was able to integrate AnyRoad with payment gateways and my websites easily and simply. What I didn't understand, the technical support team solve...
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AnyRoad Media

AnyRoad Demo - AnyRoad Experience Manager
AnyRoad Experience Manager empowers brands to easily manage a booking experience that fully integrates with their website and adapts to every event and occasion.
AnyRoad Demo - AnyRoad Guest Insights
AnyRoad Insights provide a summary of key data and trends to help brands understand and measure the overall performance of their experiences on a regular basis.
AnyRoad Demo - AnyRoad Revenue Insights
AnyRoad Insights are organized into three key areas: 1. SALES & ACQUISITION - The financial and operational performance of your experiences 2. CUSTOMERS - The demographic profile of your customers 3. BRAND PERCEPTION - The impact of your experiences on customer brand perception
AnyRoad Demo - AnyRoad Explorer
AnyRoad Explorer empowers teams to go beyond understanding the effectiveness of experiential programs to understanding why these programs are driving impact.
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66 AnyRoad Reviews

4.7 out of 5
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66 AnyRoad Reviews
4.7 out of 5
66 AnyRoad Reviews
4.7 out of 5

AnyRoad Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for AnyRoadQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Nicole M.
NM
Account Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about AnyRoad?

I was able to integrate AnyRoad with payment gateways and my websites easily and simply. What I didn't understand, the technical support team solved for me quickly. They were very helpful because we needed to get everything ready before the event. So their quick response was the least I expected from the AnyRoad team and so it was. Regarding its operation and features, the only thing I can say is that it correctly records the feelings of the guests and their experience at the event. Review collected by and hosted on G2.com.

What do you dislike about AnyRoad?

In the 2 years I've been using AnyRoad to manage my clients' events, we've had no issues. It integrates well with other tools, and is flexible enough to adapt the configuration to any type of event. Review collected by and hosted on G2.com.

What problems is AnyRoad solving and how is that benefiting you?

Recording and concentrating all the information received during an event. It allows me to better understand the consumer and, through detailed analysis, generate ideas to create better experiences for attendees. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about AnyRoad?

AnyRoad is a tool designed to manage all aspects of an event in an easy way. It integrates all the tools necessary for its operation and management. I can generate detailed reports with the data obtained by the platform and perform analysis of the user experience thanks to the feedback collected. Review collected by and hosted on G2.com.

What do you dislike about AnyRoad?

It is not an easy tool to set up. Our first event managed from AnyRoad was the most difficult part. However, we always had the support of the technical team and the other platforms to make it work. Once it was set up and the APIs connected, it was very easy to manage. Review collected by and hosted on G2.com.

What problems is AnyRoad solving and how is that benefiting you?

It has significantly reduced the time spent on event planning and management. Integrating all the tools in one place and viewing the data generated in real time has helped me make more informed decisions on the events I manage. All with the goal of ensuring that consumers have the best possible experience. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about AnyRoad?

It offers a clear and detailed perspective of the data collected during an event. It facilitates sales and event management because the platform allows all types of integrations, either directly or through Zapier. We manage everything from a panel where we can also view the consumer response in real time. Without a doubt, a necessary tool to improve the management of the consumer experience and create memorable events. Review collected by and hosted on G2.com.

What do you dislike about AnyRoad?

Implementation is not easy, it requires the assistance of software specialists. Another issue to consider is the periodic updates you have to make to the connectors or APIs. Review collected by and hosted on G2.com.

What problems is AnyRoad solving and how is that benefiting you?

It makes event management easier by allowing us to connect the payment gateway, registration and scheduling in a single platform. I can focus entirely on the consumer experience, and in this way I can create experiences that make my events memorable. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about AnyRoad?

AnyRoad is easy to configure, it has a range of options to host any type of event. The graphs that are generated in real time are illustrative and revealing about user trends. The creation of reports is another function I value about this platform because it allows me to make a detailed report of the event and the consumer's response. Review collected by and hosted on G2.com.

What do you dislike about AnyRoad?

The first steps are difficult, the implementation part. Connecting the APIs and carrying out tests to verify that everything works as it should is exhaustive, but it is all worth it once you have gone through that part, because all the data flows into graphs and reports. Review collected by and hosted on G2.com.

What problems is AnyRoad solving and how is that benefiting you?

Providing a positive experience when hosting an event is no easy task. It is the responsibility of our marketing and sales department to offer the consumer a pleasant and unforgettable consumer experience. AnyRoad has the necessary tools to get us closer to this goal. From having the integration of popular payment gateways to having an orderly booking system, they are a key part of the path to building unforgettable experiences. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about AnyRoad?

Setting up events is relatively easy. The platform has a wide variety of features, so it is easy for me to set up different types of events. Among these features are Webhooks integrations that allow sending the data collected by AnyRoad to third-party applications. These integrations are ready to be done and do not require coding. Review collected by and hosted on G2.com.

What do you dislike about AnyRoad?

Costs per event vary. Sometimes virtual events are more expensive than on-site events or vice versa. Luckily, AnyRoad's sales team is always attentive to my messages and proposals. Review collected by and hosted on G2.com.

What problems is AnyRoad solving and how is that benefiting you?

With AnyRoad I can keep a clear track of the data obtained from each event that my agency organizes. The platform allows a high degree of customization, so we can adapt the generated websites to the brand of any company that requests our event organization services. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about AnyRoad?

Improve customer experience. We have implemented AnyRoad in some campaigns and have received an increase in positive feedback regarding the overall consumer experience. It's a pretty nice solution for events and on-site marketing campaigns. Because they generate a lot of awareness and improve the reputation of the brand. Review collected by and hosted on G2.com.

What do you dislike about AnyRoad?

Being such an innovative solution, I personally think that its use is subject to certain limitations. In my opinion it should continue to innovate and expand its functions to other industries. Review collected by and hosted on G2.com.

What problems is AnyRoad solving and how is that benefiting you?

AnyRoad has mainly helped me with capturing event information. Compiling their experiences and thus analyzing their performance. AnyRoad has a control panel where we can see different metrics of the event, measure the impact and ROI that allows me to generate very detailed reports on each event or campaign we have carried out. Review collected by and hosted on G2.com.

Chalease L.
CL
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about AnyRoad?

The insights was so helpful! It's helped us dial in our next experience! The ease of use was wonderful, the implementation and hands-on training was extremely appreciated. The customer support, customization options were absolutely easy to use. Nikita was our customer success manager and she was phenomenal! She was organized, thorough, and always made sure to advocate for us. We're going to continue to use Anyroad with our future experiences, but will limit it to our private events / bookings. Review collected by and hosted on G2.com.

What do you dislike about AnyRoad?

The biggest obstacles we faced were: creating discount codes (we needed to reach out to Support anytime we needed discount codes), and the payouts were delayed - which defeated the purpose of our pre-sale. Another thing we needed to reach out to support about was blocking off certain time slots for specific dates. I also would have loved to see a gift card option of some sort. The app wasn't always reliable when it came time to showing the experiences or creating bookings. We often had to toggle between the web app frequently.

My other suggestion was to be able to support marketing automation integration. I was really hoping to be able to automatically integrate our customer data with our Hubspot platform. They initially offered to have someone help, but it didn't seem like it was a big priority for him. Review collected by and hosted on G2.com.

What problems is AnyRoad solving and how is that benefiting you?

AnyRoad took the guesswork out of the data and insights of our guests. It was helpful to have an NPS score and brand affinity gauge. It's made it easy for us to create new events, tiered pricing, and really dial in our event times. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about AnyRoad?

It has a well-structured platform, from which I can observe metrics and obtain insights from our event. No matter where I am, I receive the data collected on the spot in real time directly on my computer. Review collected by and hosted on G2.com.

What do you dislike about AnyRoad?

The service has not presented any failures. Which is expected from tools like AnyRoad since they have to be active 24/7 and for which I congratulate their team for making it possible. Review collected by and hosted on G2.com.

What problems is AnyRoad solving and how is that benefiting you?

This solution has helped me manage my events more intelligently. Insights and real-time monitoring of data. They have helped me, together with the event planning and organization team, to correct or improve details thanks to the results of the first surveys. Review collected by and hosted on G2.com.

UA
Recent Graduate
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Guest users or non-business users of the software, not included in G2 scores.
What do you like best about AnyRoad?

It was very easy to use, smooth process and it shows a high level of competency from its users/ employees who designed it Review collected by and hosted on G2.com.

What do you dislike about AnyRoad?

Customer support can be better, but decent Review collected by and hosted on G2.com.

What problems is AnyRoad solving and how is that benefiting you?

As someone who has a minor in marketing, it helped me with event marketing. Review collected by and hosted on G2.com.

GS
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about AnyRoad?

The platform is easy to use, easy to set up. Great customer care with speedy responses to questions. There also seems to be a lot of listening to clients and progressing the platform to meet increasing demands. Review collected by and hosted on G2.com.

What do you dislike about AnyRoad?

We have had some glitches, that I owuld not have expected as the platform is already widley used, hoever the team are working to resolve these.

There are restirictions when creating a private event and the ability to turn that info in to a BEO to enable the operations team to run that event. Formatting is the big issue. Review collected by and hosted on G2.com.

What problems is AnyRoad solving and how is that benefiting you?

This is a simpler to use, more professional looking platform than we previously had. Reporting function is also so much better and helps me make informed decisions. Review collected by and hosted on G2.com.