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Best SEO Tools

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Search engine optimization (SEO) tools, or organic search marketing software, are designed to provide insight into organic marketing metrics and improve the ranking of websites in search engine results pages (SERPs) without paying the search engine provider for placement. These tools provide valuable insights for optimizing content and improving rankings. Product teams, marketers, and SEO specialists commonly use these solutions to identify areas for enhancement and outperform competitors in search engines.

SEO tools cover a range of features and functionalities for optimizing a website’s performance. SEO auditing identifies content or technical issues, rank-tracking monitors keywords' performance in SERP, and link-building improves off-page SEO by monitoring backlinks and identifying new opportunities. Keyword research helps with keyword suggestions, identifying alternative search terms, and analyzing keyword difficulty and search volume. Finally, reporting aggregates all of this data to track progress and optimize SEO strategies. Other features like content optimization, SEO automation, and semantic SEO also provide webmasters with different ways to enhance a website's content and rank.

Further, some software solutions also offer features for local SEO, which lets businesses track local rankings, manage local listings, and discover top-ranking local keywords. Additionally, SEO tools may provide paid search optimization features, such as pay-per-click (PPC) ad optimization, conversion metrics, and ad placement. (To learn more about search advertising products, please visit our search advertising software category.)

To qualify for inclusion in the SEO Tools category, a product must:

Perform functions like content optimization, SEO audits, keyword research, rank tracking, link building, and backlink monitoring
Provide reports on optimization-related metrics
Focus on the improvement in free, organic search engine listings

Best SEO Tools At A Glance

Best for Small Businesses:
Semrush
Semrush
Best for Mid-Market:
Google Search Console
Google Search Console
Best for Enterprise:
BrightEdge
BrightEdge
Highest User Satisfaction:
Semrush
Semrush
Best Free Software:
Semrush
Semrush
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Best for Enterprise:
BrightEdge
BrightEdge
Highest User Satisfaction:
Semrush
Semrush
Best Free Software:
Semrush
Semrush

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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Google Search Console
By Google
(413)4.7 out of 5
9th Easiest To Use in SEO Tools software
View top Consulting Services for Google Search Console
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results

    Users
    • Marketing Manager
    • Digital Marketing Executive
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 61% Small-Business
    • 30% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Google Search Console is a tool that provides insights into how Google crawls, indexes, and ranks a website.
    • Reviewers like the detailed insights provided by Google Search Console, including performance metrics, crawl status reports, and the ability to understand how users find their site.
    • Users experienced issues with the technical complexity of the Search Console API, delayed data updates, and a lack of customer support.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Google Search Console Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Website Analysis
    36
    Data Accuracy
    31
    SEO Optimization
    21
    Valuable Insights
    21
    Traffic Analysis
    15
    Cons
    Data Inaccuracy
    13
    Learning Curve
    11
    Data Limitations
    10
    Limited Features
    8
    SEO Limitations
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Google Search Console features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.0
    8.3
    SEO Auditing
    Average: 8.4
    7.8
    Content Insights
    Average: 8.2
    6.1
    Competitor Analysis
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Google
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    32,520,271 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    301,875 employees on LinkedIn®
    Ownership
    NASDAQ:GOOG
Product Description
How are these determined?Information
This description is provided by the seller.

Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results

Users
  • Marketing Manager
  • Digital Marketing Executive
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 61% Small-Business
  • 30% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Google Search Console is a tool that provides insights into how Google crawls, indexes, and ranks a website.
  • Reviewers like the detailed insights provided by Google Search Console, including performance metrics, crawl status reports, and the ability to understand how users find their site.
  • Users experienced issues with the technical complexity of the Search Console API, delayed data updates, and a lack of customer support.
Google Search Console Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Website Analysis
36
Data Accuracy
31
SEO Optimization
21
Valuable Insights
21
Traffic Analysis
15
Cons
Data Inaccuracy
13
Learning Curve
11
Data Limitations
10
Limited Features
8
SEO Limitations
6
Google Search Console features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.0
8.3
SEO Auditing
Average: 8.4
7.8
Content Insights
Average: 8.2
6.1
Competitor Analysis
Average: 8.0
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
32,520,271 Twitter followers
LinkedIn® Page
www.linkedin.com
301,875 employees on LinkedIn®
Ownership
NASDAQ:GOOG
Read Google Search Console Reviews
Semrush
By Semrush
(2,438)4.5 out of 5
View top Consulting Services for Semrush
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 67% Small-Business
    • 28% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Semrush is a digital marketing tool that provides features for SEO, PPC, content, social media, and competitive research, and is designed to help businesses improve online visibility and discover marketing insights.
    • Reviewers frequently mention the comprehensive range of features, ease of use, and the ability to gain insights into their own and competitors' SEO performance, as well as the robust social media toolkit and excellent customer support.
    • Users mentioned issues with the high cost, especially for small businesses, the presence of paywalls even in the professional version, occasional software glitches, and a lack of detailed demographic data.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Semrush Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    448
    Ease of Use
    421
    Keyword Research
    382
    Helpful
    347
    SEO Optimization
    323
    Cons
    Expensive
    268
    High Pricing
    189
    High Costs
    168
    Pricing Issues
    164
    Limited Features
    146
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Semrush features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
    9.2
    SEO Auditing
    Average: 8.4
    8.6
    Content Insights
    Average: 8.2
    8.9
    Competitor Analysis
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Semrush
    Company Website
    Year Founded
    2008
    HQ Location
    Boston, MA
    Twitter
    @semrush
    288,468 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,099 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 67% Small-Business
  • 28% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Semrush is a digital marketing tool that provides features for SEO, PPC, content, social media, and competitive research, and is designed to help businesses improve online visibility and discover marketing insights.
  • Reviewers frequently mention the comprehensive range of features, ease of use, and the ability to gain insights into their own and competitors' SEO performance, as well as the robust social media toolkit and excellent customer support.
  • Users mentioned issues with the high cost, especially for small businesses, the presence of paywalls even in the professional version, occasional software glitches, and a lack of detailed demographic data.
Semrush Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
448
Ease of Use
421
Keyword Research
382
Helpful
347
SEO Optimization
323
Cons
Expensive
268
High Pricing
189
High Costs
168
Pricing Issues
164
Limited Features
146
Semrush features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.0
9.2
SEO Auditing
Average: 8.4
8.6
Content Insights
Average: 8.2
8.9
Competitor Analysis
Average: 8.0
Seller Details
Seller
Semrush
Company Website
Year Founded
2008
HQ Location
Boston, MA
Twitter
@semrush
288,468 Twitter followers
LinkedIn® Page
www.linkedin.com
2,099 employees on LinkedIn®

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Google Trends
By Google
(231)4.6 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Seller Details
    Expand/Collapse Seller Details
Product Description
How are these determined?Information
This description is provided by the seller.

Google Trends can be used for comparative keyword research and to discover event-triggered spikes in keyword search volume. Google Trends provides keyword-related data including search volume index an

Users
  • Search Engine Optimization Executive
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 65% Small-Business
  • 27% Mid-Market
Google Trends Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
7
Keyword Research
7
Content Creation
6
Topic Discovery
6
Valuable Insights
6
Cons
Accuracy Issues
5
Data Inaccuracy
5
Geographical Limitations
3
Limited Insights
3
Search Issues
3
Google Trends features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.0
8.4
SEO Auditing
Average: 8.4
8.3
Content Insights
Average: 8.2
7.9
Competitor Analysis
Average: 8.0
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
32,520,271 Twitter followers
LinkedIn® Page
www.linkedin.com
301,875 employees on LinkedIn®
Ownership
NASDAQ:GOOG
Read Google Trends Reviews
SE Ranking
By SE Ranking
(1,360)4.8 out of 5
5th Easiest To Use in SEO Tools software
View top Consulting Services for SE Ranking
Save to My Lists
Entry Level Price:Starting at $65.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SE Ranking is a comprehensive SEO toolkit designed to assist small to medium-sized agencies and in-house teams in developing and executing effective SEO strategies. This solution provides a suite of f

    Users
    • CEO
    • Owner
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 90% Small-Business
    • 9% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • SE Ranking is a tool that helps track progress on various projects, provides insights about opportunities and competitors, and assists in managing online presence and improving search rankings.
    • Reviewers frequently mention the ease of understanding and sharing ranking reports and visuals, the helpfulness of the Agency Pack in generating new leads, and the tool's affordability and comprehensive features.
    • Reviewers noted some limitations such as the inability to update detailed reporting templates at once, the steep learning curve, and the lack of certain features in the base plan.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • SE Ranking Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    126
    Features
    79
    Keyword Research
    71
    Rank Tracking
    70
    SEO Management
    54
    Cons
    Expensive
    20
    Limitations
    15
    Inaccuracy
    13
    Inaccurate Data
    13
    Limited Options
    13
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • SE Ranking features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.0
    9.3
    SEO Auditing
    Average: 8.4
    8.4
    Content Insights
    Average: 8.2
    9.0
    Competitor Analysis
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    SE Ranking
    Company Website
    Year Founded
    2012
    HQ Location
    Palo Alto, CA
    Twitter
    @SERanking
    10,252 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    215 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SE Ranking is a comprehensive SEO toolkit designed to assist small to medium-sized agencies and in-house teams in developing and executing effective SEO strategies. This solution provides a suite of f

Users
  • CEO
  • Owner
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 90% Small-Business
  • 9% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • SE Ranking is a tool that helps track progress on various projects, provides insights about opportunities and competitors, and assists in managing online presence and improving search rankings.
  • Reviewers frequently mention the ease of understanding and sharing ranking reports and visuals, the helpfulness of the Agency Pack in generating new leads, and the tool's affordability and comprehensive features.
  • Reviewers noted some limitations such as the inability to update detailed reporting templates at once, the steep learning curve, and the lack of certain features in the base plan.
SE Ranking Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
126
Features
79
Keyword Research
71
Rank Tracking
70
SEO Management
54
Cons
Expensive
20
Limitations
15
Inaccuracy
13
Inaccurate Data
13
Limited Options
13
SE Ranking features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.0
9.3
SEO Auditing
Average: 8.4
8.4
Content Insights
Average: 8.2
9.0
Competitor Analysis
Average: 8.0
Seller Details
Seller
SE Ranking
Company Website
Year Founded
2012
HQ Location
Palo Alto, CA
Twitter
@SERanking
10,252 Twitter followers
LinkedIn® Page
www.linkedin.com
215 employees on LinkedIn®
BrightEdge
By BrightEdge
(662)4.4 out of 5
View top Consulting Services for BrightEdge
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    BrightEdge, the global leader in enterprise organic search and content performance, empowers marketers to transform online content into business results, such as traffic, conversions and revenue. The

    Users
    • Digital Marketing Manager
    • SEO Specialist
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 40% Mid-Market
    • 39% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • BrightEdge is a platform that offers various tools for SEO optimization, including Generative AI tools for keyword optimization, content gap identification, and content outline generation.
    • Users like the platform's ability to provide insights into AI Overviews on a daily, weekly, and monthly basis, and appreciate the efficiency and effectiveness of the tools within the software.
    • Reviewers noted that the platform can be complex to navigate, with some features feeling duplicative, and some tools not working correctly consistently, and also mentioned the lack of data on paid ads.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • BrightEdge Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Valuable Insights
    28
    AI Features
    21
    SEO Optimization
    21
    Keyword Research
    20
    Ease of Use
    19
    Cons
    Learning Curve
    31
    Keyword Issues
    9
    Limited Features
    9
    Tool Issues
    9
    Content Issues
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • BrightEdge features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    8.6
    SEO Auditing
    Average: 8.4
    8.7
    Content Insights
    Average: 8.2
    8.6
    Competitor Analysis
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    BrightEdge
    Company Website
    Year Founded
    2007
    HQ Location
    Foster City, CA
    Twitter
    @brightedge
    19,687 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    488 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

BrightEdge, the global leader in enterprise organic search and content performance, empowers marketers to transform online content into business results, such as traffic, conversions and revenue. The

Users
  • Digital Marketing Manager
  • SEO Specialist
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 40% Mid-Market
  • 39% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • BrightEdge is a platform that offers various tools for SEO optimization, including Generative AI tools for keyword optimization, content gap identification, and content outline generation.
  • Users like the platform's ability to provide insights into AI Overviews on a daily, weekly, and monthly basis, and appreciate the efficiency and effectiveness of the tools within the software.
  • Reviewers noted that the platform can be complex to navigate, with some features feeling duplicative, and some tools not working correctly consistently, and also mentioned the lack of data on paid ads.
BrightEdge Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Valuable Insights
28
AI Features
21
SEO Optimization
21
Keyword Research
20
Ease of Use
19
Cons
Learning Curve
31
Keyword Issues
9
Limited Features
9
Tool Issues
9
Content Issues
7
BrightEdge features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
8.6
SEO Auditing
Average: 8.4
8.7
Content Insights
Average: 8.2
8.6
Competitor Analysis
Average: 8.0
Seller Details
Seller
BrightEdge
Company Website
Year Founded
2007
HQ Location
Foster City, CA
Twitter
@brightedge
19,687 Twitter followers
LinkedIn® Page
www.linkedin.com
488 employees on LinkedIn®
Get a quote
Conductor
By Conductor
(457)4.5 out of 5
6th Easiest To Use in SEO Tools software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Conductor is a leading Website Optimization & Intelligence platform. Conductor’s platform is designed to help brands maximize organic search visibility and turn it into revenue, create and opt

    Users
    • SEO Manager
    • Marketing Manager
    Industries
    • Consumer Services
    • Marketing and Advertising
    Market Segment
    • 41% Enterprise
    • 33% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Conductor is a digital marketing tool used for optimizing blog posts, tracking competitors' performance, monitoring SEO rankings, and conducting keyword research.
    • Reviewers appreciate Conductor's unique features such as data updates, dashboard displays, and its ability to provide detailed information on website rankings and keyword performance.
    • Users mentioned some drawbacks such as the lack of customization options in the user interface, confusing data reports, and the high price compared to other SEO tools.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Conductor Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    48
    Features
    38
    Keyword Research
    33
    Helpful
    24
    SEO Management
    22
    Cons
    Learning Curve
    12
    Limited Features
    12
    Expensive
    10
    Poor Reporting
    9
    High Costs
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Conductor features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    9.0
    SEO Auditing
    Average: 8.4
    8.9
    Content Insights
    Average: 8.2
    9.0
    Competitor Analysis
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Conductor
    Company Website
    Year Founded
    2008
    HQ Location
    New York
    Twitter
    @Conductor
    43,428 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    250 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Conductor is a leading Website Optimization & Intelligence platform. Conductor’s platform is designed to help brands maximize organic search visibility and turn it into revenue, create and opt

Users
  • SEO Manager
  • Marketing Manager
Industries
  • Consumer Services
  • Marketing and Advertising
Market Segment
  • 41% Enterprise
  • 33% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Conductor is a digital marketing tool used for optimizing blog posts, tracking competitors' performance, monitoring SEO rankings, and conducting keyword research.
  • Reviewers appreciate Conductor's unique features such as data updates, dashboard displays, and its ability to provide detailed information on website rankings and keyword performance.
  • Users mentioned some drawbacks such as the lack of customization options in the user interface, confusing data reports, and the high price compared to other SEO tools.
Conductor Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
48
Features
38
Keyword Research
33
Helpful
24
SEO Management
22
Cons
Learning Curve
12
Limited Features
12
Expensive
10
Poor Reporting
9
High Costs
7
Conductor features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
9.0
SEO Auditing
Average: 8.4
8.9
Content Insights
Average: 8.2
9.0
Competitor Analysis
Average: 8.0
Seller Details
Seller
Conductor
Company Website
Year Founded
2008
HQ Location
New York
Twitter
@Conductor
43,428 Twitter followers
LinkedIn® Page
www.linkedin.com
250 employees on LinkedIn®
Moz Pro
By Moz
(569)4.3 out of 5
View top Consulting Services for Moz Pro
Save to My Lists
DealsSpecial offer!
25% off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Moz Pro is the proven, all-in-one SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. With Moz Pro, you get: • Access to site tracking wh

    Users
    • Marketing Manager
    • Digital Marketing Specialist
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 57% Small-Business
    • 33% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Moz Pro is a SEO tool that offers features such as website keywords rank tracking, website issue identification, and easy integration with web analytics tools.
    • Users like the simplicity of Moz Pro, its course for SEO, the initial success manager call, and the easy-to-understand interface, which makes keyword research and website optimization a straightforward task.
    • Users mentioned that Moz Pro logs out after switching off the PC, lacks detailed reporting and tools compared to its competitors, and does not allow viewing of crawl data after one week or creating historical reports.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Moz Pro Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    34
    Keyword Research
    34
    Keyword Ranking
    30
    Valuable Insights
    24
    User-Friendly
    22
    Cons
    Limited Features
    26
    High Costs
    16
    Feature Deficiency
    13
    Learning Curve
    12
    Data Inaccuracy
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Moz Pro features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
    8.4
    SEO Auditing
    Average: 8.4
    7.5
    Content Insights
    Average: 8.2
    8.4
    Competitor Analysis
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Moz
    Company Website
    Year Founded
    2004
    HQ Location
    Seattle, WA
    Twitter
    @moz
    549,708 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    350 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Moz Pro is the proven, all-in-one SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. With Moz Pro, you get: • Access to site tracking wh

Users
  • Marketing Manager
  • Digital Marketing Specialist
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 57% Small-Business
  • 33% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Moz Pro is a SEO tool that offers features such as website keywords rank tracking, website issue identification, and easy integration with web analytics tools.
  • Users like the simplicity of Moz Pro, its course for SEO, the initial success manager call, and the easy-to-understand interface, which makes keyword research and website optimization a straightforward task.
  • Users mentioned that Moz Pro logs out after switching off the PC, lacks detailed reporting and tools compared to its competitors, and does not allow viewing of crawl data after one week or creating historical reports.
Moz Pro Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
34
Keyword Research
34
Keyword Ranking
30
Valuable Insights
24
User-Friendly
22
Cons
Limited Features
26
High Costs
16
Feature Deficiency
13
Learning Curve
12
Data Inaccuracy
10
Moz Pro features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
8.4
SEO Auditing
Average: 8.4
7.5
Content Insights
Average: 8.2
8.4
Competitor Analysis
Average: 8.0
Seller Details
Seller
Moz
Company Website
Year Founded
2004
HQ Location
Seattle, WA
Twitter
@moz
549,708 Twitter followers
LinkedIn® Page
www.linkedin.com
350 employees on LinkedIn®
SEO PowerSuite
By Link-Assistant.com
(552)4.6 out of 5
15th Easiest To Use in SEO Tools software
View top Consulting Services for SEO PowerSuite
Save to My Lists
DealsSpecial offer!
20% off: $239-399/year
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SEO PowerSuite is a one-stop SEO software toolkit created for SEOs, business owners, online marketers, and bloggers. Whether you need to optimize websites, track rankings, check competitors, improve c

    Users
    • CEO
    • Owner
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 88% Small-Business
    • 9% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • SEO PowerSuite is a software package designed to provide comprehensive SEO tools including site audits, keyword tracking, competitor analysis, and link-building opportunities.
    • Reviewers appreciate the software's powerful features, user-friendly interface, and the ability to perform in-depth site audits and track keyword rankings in real time, which they find invaluable for improving search engine rankings.
    • Reviewers mentioned that the software demands a lot of RAM, sometimes crashes, and that some of the advanced features could take a bit of time to fully master.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • SEO PowerSuite Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Affordable
    30
    SEO Optimization
    26
    Powerful Features
    21
    Ease of Use
    20
    Keyword Research
    17
    Cons
    High Costs
    21
    Limited Features
    13
    Learning Curve
    12
    Tool Issues
    10
    Slow Loading
    9
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • SEO PowerSuite features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.0
    9.1
    SEO Auditing
    Average: 8.4
    8.4
    Content Insights
    Average: 8.2
    8.8
    Competitor Analysis
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Link-Assistant.com
    Year Founded
    2005
    HQ Location
    Nicosia, CY
    Twitter
    @seopowersuite
    11,863 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    24 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SEO PowerSuite is a one-stop SEO software toolkit created for SEOs, business owners, online marketers, and bloggers. Whether you need to optimize websites, track rankings, check competitors, improve c

Users
  • CEO
  • Owner
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 88% Small-Business
  • 9% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • SEO PowerSuite is a software package designed to provide comprehensive SEO tools including site audits, keyword tracking, competitor analysis, and link-building opportunities.
  • Reviewers appreciate the software's powerful features, user-friendly interface, and the ability to perform in-depth site audits and track keyword rankings in real time, which they find invaluable for improving search engine rankings.
  • Reviewers mentioned that the software demands a lot of RAM, sometimes crashes, and that some of the advanced features could take a bit of time to fully master.
SEO PowerSuite Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Affordable
30
SEO Optimization
26
Powerful Features
21
Ease of Use
20
Keyword Research
17
Cons
High Costs
21
Limited Features
13
Learning Curve
12
Tool Issues
10
Slow Loading
9
SEO PowerSuite features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.0
9.1
SEO Auditing
Average: 8.4
8.4
Content Insights
Average: 8.2
8.8
Competitor Analysis
Average: 8.0
Seller Details
Seller
Link-Assistant.com
Year Founded
2005
HQ Location
Nicosia, CY
Twitter
@seopowersuite
11,863 Twitter followers
LinkedIn® Page
www.linkedin.com
24 employees on LinkedIn®
Read SEO PowerSuite Reviews
Rank Math
By Rank Math
(109)4.8 out of 5
2nd Easiest To Use in SEO Tools software
View top Consulting Services for Rank Math
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Users
    No information available
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 96% Small-Business
    • 4% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Rank Math Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    SEO Optimization
    30
    Powerful Features
    29
    User-Friendly
    26
    Ease of Use
    25
    Easy Setup
    20
    Cons
    Learning Curve
    8
    Software Bugs/Issues
    6
    High Costs
    5
    Limited Features
    5
    Content Issues
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Rank Math features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.0
    8.8
    SEO Auditing
    Average: 8.4
    8.7
    Content Insights
    Average: 8.2
    7.7
    Competitor Analysis
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Rank Math
    Year Founded
    2018
    HQ Location
    New Delhi, Delhi
    LinkedIn® Page
    www.linkedin.com
    25 employees on LinkedIn®
Users
No information available
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 96% Small-Business
  • 4% Mid-Market
Rank Math Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
SEO Optimization
30
Powerful Features
29
User-Friendly
26
Ease of Use
25
Easy Setup
20
Cons
Learning Curve
8
Software Bugs/Issues
6
High Costs
5
Limited Features
5
Content Issues
4
Rank Math features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.0
8.8
SEO Auditing
Average: 8.4
8.7
Content Insights
Average: 8.2
7.7
Competitor Analysis
Average: 8.0
Seller Details
Seller
Rank Math
Year Founded
2018
HQ Location
New Delhi, Delhi
LinkedIn® Page
www.linkedin.com
25 employees on LinkedIn®
Read Rank Math Reviews
AIOSEO
By AIOSEO® and All in One SEO Pack®
(139)4.8 out of 5
4th Easiest To Use in SEO Tools software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    All In One SEO is the most popular WordPress SEO plugin designed to help website owners improve their search engine rankings and online visibility. With over 3 million active users, AIOSEO offers too

    Users
    • CEO
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 91% Small-Business
    • 9% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • AIOSEO is a WordPress plugin designed to optimize websites for search engines, offering tools such as on-page SEO optimization, XML sitemap generation, schema markup, and social media integration.
    • Users like the user-friendly interface, versatile features, real-time analysis and suggestions, and the comprehensive suite of tools that AIOSEO offers, which streamline SEO workflow and improve website visibility and search engine ranking.
    • Users reported that the pricing of AIOSEO could be better, especially for beginners and small businesses, and that the free version feels limited with many advanced tools locked behind the premium plan, which can feel overwhelming due to the number of options and settings.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • AIOSEO Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    SEO Optimization
    37
    Ease of Use
    26
    Easy Setup
    14
    Intuitive
    14
    User-Friendly
    14
    Cons
    High Costs
    11
    High Pricing
    7
    Limited Features
    7
    Setup Difficulties
    5
    Learning Curve
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • AIOSEO features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.0
    8.9
    SEO Auditing
    Average: 8.4
    8.7
    Content Insights
    Average: 8.2
    7.8
    Competitor Analysis
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    AIOSEO® and All in One SEO Pack®
    Year Founded
    2007
    HQ Location
    West Palm Beach, US
    LinkedIn® Page
    www.linkedin.com
    15 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

All In One SEO is the most popular WordPress SEO plugin designed to help website owners improve their search engine rankings and online visibility. With over 3 million active users, AIOSEO offers too

Users
  • CEO
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 91% Small-Business
  • 9% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • AIOSEO is a WordPress plugin designed to optimize websites for search engines, offering tools such as on-page SEO optimization, XML sitemap generation, schema markup, and social media integration.
  • Users like the user-friendly interface, versatile features, real-time analysis and suggestions, and the comprehensive suite of tools that AIOSEO offers, which streamline SEO workflow and improve website visibility and search engine ranking.
  • Users reported that the pricing of AIOSEO could be better, especially for beginners and small businesses, and that the free version feels limited with many advanced tools locked behind the premium plan, which can feel overwhelming due to the number of options and settings.
AIOSEO Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
SEO Optimization
37
Ease of Use
26
Easy Setup
14
Intuitive
14
User-Friendly
14
Cons
High Costs
11
High Pricing
7
Limited Features
7
Setup Difficulties
5
Learning Curve
4
AIOSEO features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.0
8.9
SEO Auditing
Average: 8.4
8.7
Content Insights
Average: 8.2
7.8
Competitor Analysis
Average: 8.0
Seller Details
Seller
AIOSEO® and All in One SEO Pack®
Year Founded
2007
HQ Location
West Palm Beach, US
LinkedIn® Page
www.linkedin.com
15 employees on LinkedIn®
Read AIOSEO Reviews
Similarweb
By Similarweb
(1,066)4.5 out of 5
View top Consulting Services for Similarweb
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    At Similarweb, we are committed to unlocking the full potential of the digital landscape. Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketi

    Users
    • Manager
    • Account Executive
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 43% Mid-Market
    • 34% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Similarweb is a tool for marketing research and competitive analysis, providing analytics metrics for marketing research and allowing users to pull data from the past year.
    • Reviewers frequently mention the user-friendly interface, organized data presentation, and the constant improvement and addition of new data and features by the SimilarWeb team.
    • Reviewers noted limitations in data pulling, with some reporting that Similarweb was only able to provide data for less than a third of the websites they were researching, and others mentioning high costs for additional features.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Similarweb Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    187
    Insights
    149
    Competitor Analysis
    145
    Traffic Analysis
    132
    Features
    100
    Cons
    Data Inaccuracy
    77
    Inaccurate Data
    65
    Limited Features
    59
    Limited Data
    54
    Limited Data Access
    53
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Similarweb features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.0
    7.9
    SEO Auditing
    Average: 8.4
    8.0
    Content Insights
    Average: 8.2
    9.0
    Competitor Analysis
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Similarweb
    Company Website
    Year Founded
    2007
    HQ Location
    New York
    Twitter
    @SimilarWeb
    45,898 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,313 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

At Similarweb, we are committed to unlocking the full potential of the digital landscape. Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketi

Users
  • Manager
  • Account Executive
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 43% Mid-Market
  • 34% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Similarweb is a tool for marketing research and competitive analysis, providing analytics metrics for marketing research and allowing users to pull data from the past year.
  • Reviewers frequently mention the user-friendly interface, organized data presentation, and the constant improvement and addition of new data and features by the SimilarWeb team.
  • Reviewers noted limitations in data pulling, with some reporting that Similarweb was only able to provide data for less than a third of the websites they were researching, and others mentioning high costs for additional features.
Similarweb Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
187
Insights
149
Competitor Analysis
145
Traffic Analysis
132
Features
100
Cons
Data Inaccuracy
77
Inaccurate Data
65
Limited Features
59
Limited Data
54
Limited Data Access
53
Similarweb features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.0
7.9
SEO Auditing
Average: 8.4
8.0
Content Insights
Average: 8.2
9.0
Competitor Analysis
Average: 8.0
Seller Details
Seller
Similarweb
Company Website
Year Founded
2007
HQ Location
New York
Twitter
@SimilarWeb
45,898 Twitter followers
LinkedIn® Page
www.linkedin.com
1,313 employees on LinkedIn®
Get a quote
Bing Webmaster Tools
By Microsoft
(41)4.3 out of 5
View top Consulting Services for Bing Webmaster Tools
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  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Bing Webmaster provides easy-to-use public tools to help you do more with your site. No sign in required

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 76% Small-Business
    • 20% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Bing Webmaster Tools Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Backlink Analysis
    1
    Data Accuracy
    1
    Ease of Use
    1
    Easy Setup
    1
    Intuitive
    1
    Cons
    Data Limitations
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Bing Webmaster Tools features and usability ratings that predict user satisfaction
    7.9
    Has the product been a good partner in doing business?
    Average: 9.0
    8.6
    SEO Auditing
    Average: 8.4
    8.0
    Content Insights
    Average: 8.2
    6.9
    Competitor Analysis
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Microsoft
    Year Founded
    1975
    HQ Location
    Redmond, Washington
    Twitter
    @microsoft
    14,031,499 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    238,990 employees on LinkedIn®
    Ownership
    MSFT
Product Description
How are these determined?Information
This description is provided by the seller.

Bing Webmaster provides easy-to-use public tools to help you do more with your site. No sign in required

Users
No information available
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 76% Small-Business
  • 20% Mid-Market
Bing Webmaster Tools Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Backlink Analysis
1
Data Accuracy
1
Ease of Use
1
Easy Setup
1
Intuitive
1
Cons
Data Limitations
1
Bing Webmaster Tools features and usability ratings that predict user satisfaction
7.9
Has the product been a good partner in doing business?
Average: 9.0
8.6
SEO Auditing
Average: 8.4
8.0
Content Insights
Average: 8.2
6.9
Competitor Analysis
Average: 8.0
Seller Details
Seller
Microsoft
Year Founded
1975
HQ Location
Redmond, Washington
Twitter
@microsoft
14,031,499 Twitter followers
LinkedIn® Page
www.linkedin.com
238,990 employees on LinkedIn®
Ownership
MSFT
Read Bing Webmaster Tools Reviews
Surfer
By Surfer
(531)4.8 out of 5
14th Easiest To Use in SEO Tools software
Save to My Lists
Entry Level Price:Starting at $79.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Surfer offers you a content optimization workflow that boosts organic traffic, improves your rank in search results, and helps grow your business.

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 89% Small-Business
    • 6% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Surfer is a comprehensive SEO tool that offers features such as content creation, keyword research, entity optimization, and topical map creation, aimed at improving SEO content and boosting organic traffic.
    • Reviewers like Surfer's content editor with entity optimization, AI-powered content ideas, and the ability to provide smart suggestions to improve SEO, with many users noting that it has significantly improved their SEO content game and saved them time and money.
    • Reviewers experienced issues with Surfer's pricing, with many finding it to be on the pricier side, especially for entry-level users, and some users also expressed a desire for more granular information in the Content Editor and the ability to manually update the topical maps.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Surfer Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Content Creation
    11
    SEO Optimization
    11
    Ease of Use
    6
    Keyword Research
    6
    SEO Improvement
    6
    Cons
    High Costs
    9
    High Pricing
    5
    Software Bugs/Issues
    4
    Content Issues
    3
    Credit Issues
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Surfer features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.0
    9.2
    SEO Auditing
    Average: 8.4
    9.2
    Content Insights
    Average: 8.2
    8.9
    Competitor Analysis
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Surfer
    Year Founded
    2017
    HQ Location
    Wrocław, PL
    Twitter
    @Surfer
    274,961 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    88 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Surfer offers you a content optimization workflow that boosts organic traffic, improves your rank in search results, and helps grow your business.

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 89% Small-Business
  • 6% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Surfer is a comprehensive SEO tool that offers features such as content creation, keyword research, entity optimization, and topical map creation, aimed at improving SEO content and boosting organic traffic.
  • Reviewers like Surfer's content editor with entity optimization, AI-powered content ideas, and the ability to provide smart suggestions to improve SEO, with many users noting that it has significantly improved their SEO content game and saved them time and money.
  • Reviewers experienced issues with Surfer's pricing, with many finding it to be on the pricier side, especially for entry-level users, and some users also expressed a desire for more granular information in the Content Editor and the ability to manually update the topical maps.
Surfer Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Content Creation
11
SEO Optimization
11
Ease of Use
6
Keyword Research
6
SEO Improvement
6
Cons
High Costs
9
High Pricing
5
Software Bugs/Issues
4
Content Issues
3
Credit Issues
3
Surfer features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.0
9.2
SEO Auditing
Average: 8.4
9.2
Content Insights
Average: 8.2
8.9
Competitor Analysis
Average: 8.0
Seller Details
Seller
Surfer
Year Founded
2017
HQ Location
Wrocław, PL
Twitter
@Surfer
274,961 Twitter followers
LinkedIn® Page
www.linkedin.com
88 employees on LinkedIn®
Read Surfer Reviews
Right Choice
By RightChoice.Ai
(120)5.0 out of 5
View top Consulting Services for Right Choice
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    RightChoice.ai is Most Advanced Local Listings Management Software designed to help you Manage, Grow & Rank your Local Business Profiles across Google, Bing, Apple, Waze & 20 more Directories.

    Users
    • Marketing Manager
    • Marketing Head
    Industries
    • Retail
    • Automotive
    Market Segment
    • 50% Small-Business
    • 34% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • RightChoice is a software designed to manage hotel locations, enabling businesses to manage their local listings, track reviews, and optimize their Google Business profiles.
    • Users frequently mention the ease of use, the variety of features such as the bulk update dashboard, keyword tracker, and review management, and the responsive 24/7 customer support.
    • Reviewers experienced a lack of customization options, specifically mentioning the absence of a dark theme and the desire for more features such as reporting fake reviews and custom reporting.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Right Choice Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    78
    Customer Support
    63
    Helpful
    48
    Easy Integrations
    39
    Dashboard Usability
    38
    Cons
    Missing Features
    17
    Limited Features
    16
    Limited Options
    11
    Software Bugs
    10
    Software Bugs/Issues
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Right Choice features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.0
    10.0
    SEO Auditing
    Average: 8.4
    10.0
    Content Insights
    Average: 8.2
    10.0
    Competitor Analysis
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    RightChoice.Ai
    Year Founded
    2023
    HQ Location
    Delaware, US
    LinkedIn® Page
    www.linkedin.com
    26 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

RightChoice.ai is Most Advanced Local Listings Management Software designed to help you Manage, Grow & Rank your Local Business Profiles across Google, Bing, Apple, Waze & 20 more Directories.

Users
  • Marketing Manager
  • Marketing Head
Industries
  • Retail
  • Automotive
Market Segment
  • 50% Small-Business
  • 34% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • RightChoice is a software designed to manage hotel locations, enabling businesses to manage their local listings, track reviews, and optimize their Google Business profiles.
  • Users frequently mention the ease of use, the variety of features such as the bulk update dashboard, keyword tracker, and review management, and the responsive 24/7 customer support.
  • Reviewers experienced a lack of customization options, specifically mentioning the absence of a dark theme and the desire for more features such as reporting fake reviews and custom reporting.
Right Choice Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
78
Customer Support
63
Helpful
48
Easy Integrations
39
Dashboard Usability
38
Cons
Missing Features
17
Limited Features
16
Limited Options
11
Software Bugs
10
Software Bugs/Issues
10
Right Choice features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.0
10.0
SEO Auditing
Average: 8.4
10.0
Content Insights
Average: 8.2
10.0
Competitor Analysis
Average: 8.0
Seller Details
Seller
RightChoice.Ai
Year Founded
2023
HQ Location
Delaware, US
LinkedIn® Page
www.linkedin.com
26 employees on LinkedIn®
Read Right Choice Reviews
LocaliQ
By Gannett Co
(1,017)4.5 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichann

    Users
    • Owner
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 71% Small-Business
    • 24% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • LocaliQ Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    6
    Helpful
    5
    Business Growth
    3
    Response Efficiency
    3
    Team Helpfulness
    3
    Cons
    Ad Issues
    2
    Expensive
    2
    Ad Management Issues
    1
    Billing Issues
    1
    Cost Management
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • LocaliQ features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.0
    10.0
    SEO Auditing
    Average: 8.4
    10.0
    Content Insights
    Average: 8.2
    6.0
    Competitor Analysis
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Gannett Co
    Company Website
    Year Founded
    1906
    HQ Location
    1675 Broadway, 23rd Floor, New York, NY, United States, 10019
    Twitter
    @Gannett
    15,717 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    7,631 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichann

Users
  • Owner
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 71% Small-Business
  • 24% Mid-Market
LocaliQ Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
6
Helpful
5
Business Growth
3
Response Efficiency
3
Team Helpfulness
3
Cons
Ad Issues
2
Expensive
2
Ad Management Issues
1
Billing Issues
1
Cost Management
1
LocaliQ features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.0
10.0
SEO Auditing
Average: 8.4
10.0
Content Insights
Average: 8.2
6.0
Competitor Analysis
Average: 8.0
Seller Details
Seller
Gannett Co
Company Website
Year Founded
1906
HQ Location
1675 Broadway, 23rd Floor, New York, NY, United States, 10019
Twitter
@Gannett
15,717 Twitter followers
LinkedIn® Page
www.linkedin.com
7,631 employees on LinkedIn®
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SEO Topics

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Learn More About SEO Tools

What are SEO Tools?

Search engine optimization (SEO) is the practice of optimizing web pages or domains to increase user traffic to a given website or piece of content via search engines. It involves staying up-to-date on search best practices and differences in search engine algorithms and using various tools and metrics to get a holistic picture of organic search.

Many SEO analysis tools consolidate metric testing and monitoring into a unified solution. Still, numerous specialized point solutions are tailored to address specific metrics, such as keyword research or link removal.

SEO products are typically built to cater to a single search engine or the most popular per region. As such, businesses must ensure they have an idea of the search engine(s) on which they wish to be found.

While Google has the biggest audience, that also means there is more competition, especially for highly sought-after terms. If choosing to target another search network, it is essential to ensure that the selected tool aids in increasing the rank on that platform.

What are the common features of SEO tools? 

The features listed below are commonly found in SEO solutions, but this list is by no means exhaustive. These features empower users to understand, enhance, and monitor their website's performance in search engine results.

  • Backlink analysis: It assists in building additional high-quality linkbacks while providing in-depth insights into the impact of existing linkbacks on the site's SEO. 
  • On-page SEO analysis: Beyond evaluating a URL based on targeted keywords, it thoroughly examines the content, meta tags, and other on-page elements to ensure alignment with SEO best practices set by each search engine.
  • Site audits: It identifies potential issues that search engine crawlers may encounter with a website’s pages. Checking for technical SEO issues, broken links, missing meta descriptions, and duplicate content, among other things, is included in improving the SEO performance.
  • Local marketing: Businesses can use it to manage their online presence efficiently in various local search engines, including platforms like Google Business, Yelp, and Bing Local. It ensures accurate and consistent business information across all platforms and excellent local search visibility.
  • Keyword analysis: It is crucial for tailoring the content and SEO strategy to target traffic, driving relevant keywords. It identifies the right keywords and analyzes their competitiveness and search volume. 
  • SERP rank tracking: It tracks organic keyword rankings targeted for a specific URL and provides history reports for multiple search engines. 
  • Brand alerts: It provides reports of when a brand or domain is mentioned or linked to from other domains.
  • Social analytics: It social mentions and linkbacks relative to SEO, providing insights into the effectiveness of social media strategies in driving organic search traffic.
  • Competitive analysis: It enables side-by-side comparisons with competitors. This includes analyzing backlink profiles, SERP results, domain authority, and other critical SEO metrics. 
  • Comprehensive reporting: It empowers users to generate professional reports and share data through user-friendly dashboards. The reports include keyword performance across search engines, backlink health, link-building opportunities, technical SEO issues, and opportunities to optimize content for improved visibility and organic traffic.
  • Integrations: It integrates with website analytics tools such as Google Analytics, webmaster tools, etc., to provide a holistic view of the website's performance. 
  • Other features of SEO Tools: Content Optimization, Keyword Research, Link Building, Rank Tracking, SEO Audit

What are the benefits of SEO tools?

Search engines have revolutionized how people access relevant content daily, prioritizing delivering the best results. With the standards of the space in constant flux, keeping up with the best practices of SEO is an ever-evolving challenge.

For businesses seeking to optimize their online presence, SEO tools are a cornerstone for digital success, providing many benefits to practitioners who use them effectively.

  • Optimized website performance: SEO tools allow for peak SERP performance, strategically targeting keywords that enhance channel visibility and impact.
  • Agile response to algorithm changes: With real-time updates, swift adaptation to evolving algorithms and maintaining a competitive edge online becomes easy.
  • Detailed performance insights: Comprehensive reports provided by SEO tools offer actionable insights into website performance and rankings for continuous improvement.
  • Competitive edge through analysis: SEO tools' competitor analysis feature proactively tracks changes in rankings and allows timely adjustments for sustained competitiveness.
  • Strategic visibility enhancement: SEO tools guide in selecting impactful keywords and creating compelling content, boosting online visibility.

Who uses SEO tools?

SEO can make or break content success, but not all levels of an organization will need to be involved in the SEO process. Instead, the responsibility of SEO typically falls on specific individuals within an organization.

Additionally, plenty of self-employed content creators will rely on SEO to ensure their content ranks well and can be found easily via search engines.

  • Content marketers: SEO is a staple within content marketing. Search engines are a primary channel through which potential buyers find services and products. Within organizations, content marketing teams or dedicated SEO specialists work with SEO to ensure their content performs the best.
  • Digital marketing agencies: SEO software is indispensable for digital marketing agencies. From keyword optimization to performance tracking, agencies use it to elevate their client’s online presence and drive tangible results.
  • E-commerce platforms: For e-commerce platforms seeking increased visibility and higher conversion rates, SEO solutions can have a large impact. By optimizing product listings and implementing other effective SEO strategies, more qualified leads are attracted, boosting sales and gaining a competitive advantage.
  • Startups and small businesses: SEO tools are a cost-effective way to establish a strong online presence for small businesses. These tools empower resource-limited enterprises to compete with larger competitors by implementing targeted SEO strategies that attract niche audiences.
  • Content creators: The term "content creator" can apply to everyone from bloggers to YouTube stars to Instagram influencers. People from all these backgrounds employ features like hashtag tracking and brand mentions to help their content perform in a potentially saturated environment.

SEO tools pricing

Different SEO tools have varying pricing structures based on the features and capabilities offered. Users should carefully assess their specific requirements and how pricing aligns with their budget.  

  • Freemium plans: With these plans, limited features are available in the free version, allowing users to access basic functionalities. Premium features, however, are often unlocked after opting for a subscription.
  • Subscription-based plans: Most SEO tools operate on a subscription model, charging a monthly or annual fee for a full features suite. The cost varies based on factors like the number of users, websites, or keywords tracked.
  • Tiered pricing: Tiered pricing plans cater to different user needs. While basic plans may cover essential features, higher-tier plans offer advanced functionalities, analytics, and support.
  • Usage-based pricing: Some tools can structure their pricing based on usage metrics. In such a case, users pay according to their specific usage requirements.
  • Custom enterprise plans: For large businesses with unique needs, custom enterprise plans are made. These plans often include personalized features, extensive support, and scalability.

In addition, free SEO tools and software provide complimentary trials, enabling users to perform essential searches and evaluate the platform before deciding on a paid subscription. 

Some free SEO tools include:

  • Ahrefs
  • Google Keyword Planner
  • Semrush
  • AnswerThePublic
  • Woorank

Challenges with SEO tools

While SEO software is an invaluable tool for any business, offering helpful insights and functionalities, users may encounter challenges with algorithm changes, data inaccuracy, and learning curves.

  • Dynamic algorithm changes: The fluid nature of SEO algorithms is a significant challenge for accurate performance tracking and optimization. Search engines continually refine their algorithms to prioritize relevant content, making it difficult to keep pace with the rapid changes. 
  • Emergence of new SERP enhancements: New enhancements in search results, such as featured snippets, play a pivotal role in search rankings and the visibility of brands. Measuring the effectiveness of these new features can be challenging, restraining businesses from fully optimizing their web pages for the latest SEO practices.
  • Consistent updates: SEO tools require constant updates to align with the latest SEO standards. Without regular updates, tools may become outdated, compromising their effectiveness. 
  • Potential data inaccuracies: Any lag in data updates may lead to potential inaccuracies in the provided information, hampering optimization efforts.
  • User learning curve: The dynamic nature of SEO and the complexity of some SEO tools can contribute to a steep learning curve for beginners. Businesses may face challenges in maximizing a new tool's full potential, requiring dedicated training and skill development efforts.

How to choose the best SEO tools

Choosing the right SEO tools is more than just about optimization. It's about selecting tools that contribute to the success of digital marketing strategies over the long term. To make an informed choice, buyers must consider the following key points:

  • Define business goals: Buyers should clearly outline the SEO goals, whether they are improving rankings for branded or non-branded keywords, boosting organic traffic, or enhancing content visibility. It guides the selection of tools aligned with the business’s strategic objectives.
  • Check for features and functionality: Buyers must thoroughly assess the offered features. They should seek functionalities that address the desired challenges, such as keyword research, competitor tracking, and real-time data insights. Buyers should choose tools with a comprehensive feature set tailored to their goals.
  • Ascertain reliability: Buyers must check the data sources and methodology used to ensure reliability. They should look for tools that provide accurate information on keyword rankings, backlinks, and other relevant metrics.
  • Consider scalability and integration: Buyers must consider the scalability to accommodate business growth. They should choose software that integrates with other tools in their tech stack, such as analytics platforms, content management systems, and other marketing automation tools.
  • Analyze automation available: To minimize manual tasks and enhance overall efficiency, buyers should look for tools with automation features such as keyword ideas, on-page optimization guidance, and assistance in content creation.
  • Ask for customer support and training: Buyers must prioritize tools with responsive customer support and accessible training resources. A strong support system ensures prompt issue resolution and maximizes tool utility.
  • Check for real-time data and updates: Buyers should opt for SEO tools that provide real-time data insights and frequent updates to adapt to algorithm changes swiftly.
  • Research and Compare: Buyers must conduct thorough research and read reviews, user testimonials, and expert opinions to understand the strengths and weaknesses of each tool. They can compare features, pricing, and user experiences.