# Top Free SEO Tools Check out our list of free SEO Tools. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features. If you'd like to see more products and to evaluate additional feature options, compare all [SEO Tools](https://www.g2.com/categories/seo-tools) to ensure you get the right product. ## View Free SEO Tools G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our [scoring methodologies](https://research.g2.com/g2-scoring-methodologies). **210** SEO Tools Products Available View all [SEO Tools](https://www.g2.com/categories/seo-tools) View all [SEO Tools](https://www.g2.com/categories/seo-tools) ### [Semrush](https://www.g2.com/products/semrush/reviews) [By Adobe](https://www.g2.com/sellers/adobe) [ (3,972)4.4 out of 5 ](https://www.g2.com/products/semrush/reviews#reviews "Read Semrush Reviews") Product Description Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive propriet **Users:** Marketing Manager, Digital Marketing Manager · **Industries:** Marketing and Advertising, Information Technology and Services · **Market Segment:** 62% Small-Business, 28% Mid-Market User SentimentHow are these determined? Reviewers frequently mention the ease of use, comprehensive data, and valuable insights provided by Semrush, particularly in terms of keyword research, competitor analysis, and SEO performance tracking. Reviewers mentioned the high cost of the platform, the complexity of the interface, and the limitations of certain features, such as backlink tracking and AI integration. Year Founded 1982 HQ Location San Jose, CA Company Website https://adobe.com Twitter @Adobe LinkedIn® Page https://www.linkedin.com/company/1480/ Ownership NASDAQ:ADBE Phone +1 (888) 649-2990 ### [SE Ranking](https://www.g2.com/products/se-ranking/reviews) [By SE Ranking](https://www.g2.com/sellers/se-ranking) [ (1,567)4.7 out of 5 ](https://www.g2.com/products/se-ranking/reviews#reviews "Read SE Ranking Reviews") Product Description Your Search Ecosystem, Finally in One Place Search has fundamentally changed. The rankings, AI-generated answers, local visibility, brand mentions, and social signals that shape your digital perfor **Users:** CEO, Owner · **Industries:** Marketing and Advertising, Internet · **Market Segment:** 88% Small-Business, 10% Mid-Market User SentimentHow are these determined? Reviewers frequently mention the ease of use, affordability, and the value for money that SE Ranking provides, along with its helpful local marketing tool and the ability to track keyword performance and monitor competitors. Users mentioned some limitations such as the SERP tool not being useful, some features requiring add-ons which can increase the cost, and occasional inaccuracies in keyword rankings. Year Founded 2012 HQ Location Palo Alto, CA Company Website https://seranking.com Twitter @SERanking LinkedIn® Page https://www.linkedin.com/company/se-ranking/ [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) ### [Birdeye](https://www.g2.com/products/birdeye/reviews) [By Birdeye](https://www.g2.com/sellers/birdeye) [ (4,096)4.7 out of 5 ](https://www.g2.com/products/birdeye/reviews#reviews "Read Birdeye Reviews") Product Description Birdeye is the leading marketing platform for multi-location brands, where AI agents drive real business outcomes. Birdeye replaces fragmented marketing tools with a single platform where agents autom **Users:** Owner, Marketing Manager · **Industries:** Hospital & Health Care, Real Estate · **Market Segment:** 48% Small-Business, 35% Mid-Market User SentimentHow are these determined? Reviewers like the ease of use, the ability to consolidate reviews from multiple platforms in one place, the AI-assisted support, and the quick response from customer service. Reviewers noted some issues with the initial setup, occasional glitches, repetitive AI-generated responses, and a desire for more specific details about properties and faster timelines for feature enhancements. Year Founded 2012 HQ Location Palo Alto, CA Company Website https://www.birdeye.com Twitter @BirdEye\_ LinkedIn® Page https://www.linkedin.com/company/2837064/ ### [Conductor](https://www.g2.com/products/conductor/reviews) [By Conductor](https://www.g2.com/sellers/conductor) [ (782)4.5 out of 5 ](https://www.g2.com/products/conductor/reviews#reviews "Read Conductor Reviews") Product Description Conductor is the only end-to-end, enterprise AEO platform built on the industry’s most complete data engine. Conductor is built for the new era of search—helping brands maximize visibility across **Users:** SEO Manager, SEO Specialist · **Industries:** Marketing and Advertising, Consumer Services · **Market Segment:** 37% Enterprise, 31% Mid-Market User SentimentHow are these determined? Reviewers frequently mention the user-friendly interface, the comprehensive suite of tools including the AI writing assistant and AI search tracking, and the responsive customer support as key benefits of using Conductor. Reviewers mentioned issues with the platform's reporting capabilities, the complexity and overwhelming number of features for new users, and occasional slow loading times for reports. Year Founded 2008 HQ Location New York Company Website https://www.conductor.com Twitter @Conductor LinkedIn® Page https://www.linkedin.com/company/76031/ ### [Ahrefs](https://www.g2.com/products/ahrefs/reviews) [By Ahrefs](https://www.g2.com/sellers/ahrefs) [ (706)4.5 out of 5 ](https://www.g2.com/products/ahrefs/reviews#reviews "Read Ahrefs Reviews") Product Description Ahrefs is a leading AI marketing platform powered by big data that helps marketers run search engine optimization, AI search, pay-per-click, content marketing, website auditing, and competitive resear **Users:** Founder, Marketing Manager · **Industries:** Marketing and Advertising, Computer Software · **Market Segment:** 62% Small-Business, 30% Mid-Market User SentimentHow are these determined? Reviewers like the depth of SEO data and competitor insights it provides, making it easy to research keywords, analyze backlinks, track rankings, and uncover content opportunities all in one place. Users mentioned that the pricing feels relatively high, and some of the usage limits can be restrictive, especially when doing heavier SEO research. Year Founded 2010 HQ Location Singapore Company Website https://ahrefs.com/ Twitter @ahrefs LinkedIn® Page https://www.linkedin.com/company/ahrefs/ Phone 1-347-809-6773 ### [Moz Pro](https://www.g2.com/products/moz-pro/reviews) [By Moz](https://www.g2.com/sellers/moz) [ (608)4.3 out of 5 ](https://www.g2.com/products/moz-pro/reviews#reviews "Read Moz Pro Reviews") Product Description Moz Pro: Smarter SEO Made Simple Moz Pro is an all-in-one SEO platform designed to help you grow your online visibility, drive high-quality traffic, and make confident, data-backed decisions—withou **Users:** Marketing Manager, Digital Marketing Specialist · **Industries:** Marketing and Advertising, Information Technology and Services · **Market Segment:** 57% Small-Business, 32% Mid-Market User SentimentHow are these determined? Users frequently mention the user-friendly interface, the valuable insights provided by the keyword research tool, the helpfulness of the site audit reports, and the wealth of educational resources available through Moz Blog and Moz Academy. Users experienced limitations with the keyword database, slower rank tracking updates compared to real-time tools, a steep price point for smaller businesses, and a lack of automation in the keyword tracking process. Year Founded 2004 HQ Location Seattle, WA Company Website https://moz.com/ Twitter @moz LinkedIn® Page https://www.linkedin.com/company/3121734/ ### [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews) [By Link-Assistant.com](https://www.g2.com/sellers/link-assistant-com) [ (559)4.5 out of 5 ](https://www.g2.com/products/seo-powersuite/reviews#reviews "Read SEO PowerSuite Reviews") Product Description SEO PowerSuite is a one-stop SEO software toolkit created for SEOs, business owners, online marketers, and bloggers. Whether you need to optimize websites, track rankings, check competitors, improve c **Users:** CEO, Owner · **Industries:** Marketing and Advertising, Information Technology and Services · **Market Segment:** 88% Small-Business, 9% Mid-Market AS What I like best about SEO PowerSuite is the combination of powerful features and its user-friendly interface. The ability to perform in-depth site...[Read review](https://www.g2.com/products/seo-powersuite/reviews/seo-powersuite-review-10386722) ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM I like that it is an app that you can use on your computer. The customizable reports are great for providing timely information to clients on their...[Read review](https://www.g2.com/products/seo-powersuite/reviews/seo-powersuite-review-10693778) Year Founded 2005 HQ Location Nicosia, CY Company Website https://www.link-assistant.com/ Twitter @seopowersuite LinkedIn® Page https://www.linkedin.com/company/1338562/ ### [Wincher](https://www.g2.com/products/wincher/reviews) [By Wincher International AB](https://www.g2.com/sellers/wincher-international-ab) [ (458)4.6 out of 5 ](https://www.g2.com/products/wincher/reviews#reviews "Read Wincher Reviews") Product Description Wincher is your go-to SEO tool for growing your traffic and ranking to the top of the SERPs. With its easy-to-read dashboards, deeply intuitive interface and accurate data, Wincher gives you every **Users:** Owner, CEO · **Industries:** Marketing and Advertising, Photography · **Market Segment:** 97% Small-Business, 3% Mid-Market User SentimentHow are these determined? Reviewers like the user-friendly interface, the ease of understanding and use, the helpful stats provided for businesses, the quick delivery of SEO analysis, and the integration with Yoast SEO. Reviewers mentioned the cost to get started can be challenging for startups, the pricing is a bit steep for some budgets, the free plan is limited, and the deeper analytics and keyword comparison features feel a bit limited compared to larger SEO tools. Year Founded 2014 HQ Location Roslagsgatan 26A, Stockholm, Sweden Company Website https://www.wincher.com LinkedIn® Page https://www.linkedin.com/company/wincher ### [Serpstat](https://www.g2.com/products/serpstat/reviews) [By Serpstat](https://www.g2.com/sellers/serpstat) [ (464)4.6 out of 5 ](https://www.g2.com/products/serpstat/reviews#reviews "Read Serpstat Reviews") Product Description Serpstat stands out as a comprehensive SEO toolset, empowering you with efficient control over your online visibility. A pivotal asset for committed enterprises seeking elevated rankings and fortifie **Users:** Owner, Founder · **Industries:** Marketing and Advertising, Internet · **Market Segment:** 80% Small-Business, 17% Mid-Market ![fazeela j.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "fazeela j.") FJ Analysis tool that helps to where the website stands and helps to understand the competitor traffic[Read review](https://www.g2.com/products/serpstat/reviews/serpstat-review-8091503) ![Joseph G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joseph G.") JG It does almost everything that more expensive SEO tools do, but for a cheaper price.[Read review](https://www.g2.com/products/serpstat/reviews/serpstat-review-8167290) Year Founded 2013 HQ Location Odesa Company Website https://serpstat.com Twitter @serpstat LinkedIn® Page https://www.linkedin.com/company/10238642/ ### [Similarweb](https://www.g2.com/products/similarweb/reviews) [By Similarweb](https://www.g2.com/sellers/similarweb) [ (1,167)4.4 out of 5 ](https://www.g2.com/products/similarweb/reviews#reviews "Read Similarweb Reviews") Product Description At Similarweb, we are committed to unlocking the full potential of the digital landscape. Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketi **Users:** Account Manager, Account Executive · **Industries:** Marketing and Advertising, Retail · **Market Segment:** 40% Mid-Market, 32% Enterprise User SentimentHow are these determined? Reviewers like Similarweb's user-friendly interface, accurate data, and the ability to provide comprehensive insights into website traffic, audience behavior, and competitive benchmarking, which aids in planning strategies and identifying potential partners. Users experienced issues with data accuracy, especially for smaller or niche websites, and found the user interface confusing and not user-friendly, with some advanced features locked behind higher-tier plans. Year Founded 2007 HQ Location New York Company Website https://www.similarweb.com Twitter @Similarweb LinkedIn® Page https://www.linkedin.com/company/429838/ Ownership NYSE: SMWB ### [Seobility](https://www.g2.com/products/seobility/reviews) [By seobility GmbH](https://www.g2.com/sellers/seobility-gmbh-7d427049-ceeb-42f8-b8b4-d632076717d3) [ (402)4.6 out of 5 ](https://www.g2.com/products/seobility/reviews#reviews "Read Seobility Reviews") Product Description Seobility is your all-in-one SEO tool for better website rankings and getting cited in AI search engines: a professional SEO and AEO software suite, easy to use and competitively priced. Seobility **Users:** CEO, Owner · **Industries:** Marketing and Advertising, Computer Software · **Market Segment:** 93% Small-Business, 6% Mid-Market User SentimentHow are these determined? Reviewers like the comprehensive and easy-to-use SEO analysis, the automatic detection of technical issues, the clear and actionable improvement suggestions, and the ability to track website optimization progress over time. Users reported issues such as inconsistent dashboard updates across devices, difficulty in understanding results after processing tasks, and limitations in advanced features like backlink analysis and keyword tracking depth in the free or lower-tier plans. Year Founded 2011 HQ Location Nuremberg, Germany Company Website https://www.seobility.net/ Twitter @Seobility\_net LinkedIn® Page https://www.linkedin.com/company/seobility-seo-tool/ ### [SEOptimer](https://www.g2.com/products/seoptimer/reviews) [By SEOptimer](https://www.g2.com/sellers/seoptimer) [ (347)4.6 out of 5 ](https://www.g2.com/products/seoptimer/reviews#reviews "Read SEOptimer Reviews") Product Description SEOptimer is a Website Audit & Reporting tool which can comprehensively review a website in under 30 seconds. We review and report on the important factors Search Engines care about when ranki **Users:** Owner, CEO · **Industries:** Marketing and Advertising, Information Technology and Services · **Market Segment:** 92% Small-Business, 6% Mid-Market User SentimentHow are these determined? Reviewers like the user-friendly interface, the ability to download reports, the good integrations available, and the comprehensive analysis it provides, along with the easy setup process and the white-label PDF reports feature. Users reported limitations in the free version, difficulty in understanding some of the metrics and recommendations, lack of geo-specificity in the Core Web Vital crawl, and the inability to adjust the dashboard to show clients, scans, task list, etc. HQ Location Hong Kong Company Website https://seoptimer.com Twitter @seoptimer LinkedIn® Page https://www.linkedin.com/company/16274421/ ### [Writesonic](https://www.g2.com/products/writesonic/reviews) [By Writesonic, Inc.](https://www.g2.com/sellers/writesonic-inc) [ (2,115)4.7 out of 5 ](https://www.g2.com/products/writesonic/reviews#reviews "Read Writesonic Reviews") Product Description Writesonic helps you see exactly how your brand performs in AI search results. Then take precise actions to boost visibility—create new content, refresh existing pages, or reach out to sites that ment **Users:** Founder, CEO · **Industries:** Marketing and Advertising, Information Technology and Services · **Market Segment:** 88% Small-Business, 7% Mid-Market User SentimentHow are these determined? Reviewers frequently mention the ease of use, the speed of content generation, and the variety of templates and features as key benefits of Writesonic. Reviewers experienced issues with the generic tone of generated content, the need for manual editing, and the complexity of the product dashboard. Year Founded 2021 HQ Location San Francisco, US Company Website https://writesonic.com/ Twitter @WriteSonic LinkedIn® Page https://www.linkedin.com/company/writesonic/ ### [Frase.io](https://www.g2.com/products/frase-io/reviews) [By Frase](https://www.g2.com/sellers/frase) [ (307)4.8 out of 5 ](https://www.g2.com/products/frase-io/reviews#reviews "Read Frase.io Reviews") Product Description Frase is the always-on agentic SEO and GEO platform. Instead of juggling a writing tool, an SEO suite, an AI-visibility tracker, and a CMS that don't talk to each other, you run one platform with a si **Users:** Founder, Owner · **Industries:** Marketing and Advertising, Health, Wellness and Fitness · **Market Segment:** 93% Small-Business, 6% Mid-Market ![Abhishek A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abhishek A.") AA You can use Write Articles directly from the feature called "Write about this" from your competitor's content in a unique way directly inside the...[Read review](https://www.g2.com/products/frase-io/reviews/frase-io-review-7356064) ![Emily W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily W.") EW There are so many things I like, it's hard to narrow it down but primarily it's the ease of use. Frase is so well-designed UX-wise that you really...[Read review](https://www.g2.com/products/frase-io/reviews/frase-io-review-7460280) Year Founded 2017 HQ Location Boston, Massachusetts Company Website https://frase.io/ Twitter @fraseHQ LinkedIn® Page https://www.linkedin.com/company/15225545/ ### [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) [By AgencyAnalytics](https://www.g2.com/sellers/agencyanalytics) [ (453)4.7 out of 5 ](https://www.g2.com/products/agencyanalytics/reviews#reviews "Read AgencyAnalytics Reviews") Product Description AgencyAnalytics is the only reporting platform designed specifically for marketing agencies. The easy-to-use platform saves you time, improves reporting processes, and impresses your clients with insi **Users:** CEO, Founder · **Industries:** Marketing and Advertising, Information Technology and Services · **Market Segment:** 88% Small-Business, 8% Mid-Market User SentimentHow are these determined? Users frequently mention the ease of use, the ability to consolidate data from multiple sources, and the time-saving aspect of automated reporting as key benefits of Agency Analytics. Reviewers experienced issues with occasional disconnections of integrations, limitations in customization and data presentation, and challenges with the user interface and navigation. Year Founded 2010 HQ Location Toronto Company Website https://agencyanalytics.com Twitter @agencyanalytics LinkedIn® Page https://www.linkedin.com/company/3309361/ - ‹ Prev‹ Prev - 1 - [2](/categories/seo-tools/free?order=g2_score&page=2#product-list) - [3](/categories/seo-tools/free?order=g2_score&page=3#product-list) - [4](/categories/seo-tools/free?order=g2_score&page=4#product-list) - [5](/categories/seo-tools/free?order=g2_score&page=5#product-list) - … - [13](/categories/seo-tools/free?order=g2_score&page=13#product-list) - [14](/categories/seo-tools/free?order=g2_score&page=14#product-list) - [Next ›Next ›](/categories/seo-tools/free?order=g2_score&page=2#product-list)