SEO Tools Resources

Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on SEO Tools

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, and reports from industry data.

Contents

SEO Tools Articles

130+ SEO Statistics to Plan Your 2025 Strategy

Google leads the way in answering questions.

by Sagar Joshi

Put Your Business on the Map With Local Voice Search

Hey Siri, is voice search really the next big thing in marketing?

by Lauren Pope

The Must-Know Mobile App Stores (Native & Third-Party Options)

It’s safe to say there are more app stores than I realized...

by Bridget Poetker

SEO Tools Glossary Terms

Conversion Rate Optimization (CRO)

Conversion rate optimization (CRO) refers to the steps to increase the number of preferred actions on a digital platform. Learn more about its types.

by Sagar Joshi

Backlinks

Backlinks, or inbound links, pass authority and trust from one website to another to indicate that a site's content is valuable and credible.

by Holly Landis

Call to Action

A call to action encourages website or advertisement viewers to perform tasks. Learn how to write an effective CTA to increase leads and conversion rate.

by Holly Landis

Search Engine Results Pages (SERP)

SERPs are the results of a query entered into a search engine. Websites put a lot of effort into ranking higher on SERP. Read on to learn more about them.

by Devyani Mehta

Keyword

People enter keywords into search engines to find content about a topic. Understand the importance of keywords, the types, and how to use them effectively.

by Alyssa Towns

Website Audit

Companies use website audits to analyze aspects of their website and create action plans to improve user experience. Find out how to start the process.

by Alexandra Vazquez

Competitor Analysis

Competitor analysis is when one organization evaluates industry competitors for an understanding of strengths, weaknesses, and differentiating processes. Learn why conducting a competitor analysis is important and the steps to do one successfully.

by Mara Calvello

SEO Tools Discussions

Question on: cognitiveSEO

how do i Get Analysis of Backlink quality ?

Currently, CognitiveSEO just provides the number of links as indicator of BackLink Difficulty. How do we know if some URL in SERP has good quality backlink and which one of them?

Create a campaign and once it has finished crawling all of your internal & external links, click the "inBound Link Analysis" tab to get a full report on a multitude of factors relating to your inbound links (including a cognitiveSEO Link Rank) which gives you an idea of the quality of your link profile. Hope this helps!

Answered: Nathan McDonald on July 27, 2023

Your answer

Question on: INK For All

I'm interested in beta testing new Ink versions. What's the process for being a tester?

There are new features and changes all the time. I also have ideas and regularly submit feedback. I want to go a step further and test new versions before they're released. How can I help/get access?

Same here

Answered: Racheal Correa on May 5, 2021

Hi, Barry! Thanks sincerely for the kind words and for getting in touch. I'll reach out via LinkedIn with info on becoming a beta tester. We're always working to improve INK based on user feedback. We'd love to talk more about how you can help improve future beta versions. Thanks again!

Answered: Krista Grace Morris on August 20, 2020

See more answers (1)

Your answer

Question on: Act-On

Is it difficult to switch from Act-on to another MAP if need be?

My company is considering purchasing Act-on. However we were left with the impression that the company makes it very difficult to switch to another MAP if need be. Has anyone successfully switched from Act-on to another MAP? If so how difficult was the process?

I am glad that you are considering Act-On for Marketing Automation! Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't make you run your website on our system or blog on our platform or use a specific CRM, we give you the flexibility to use the applications you want or are already using across the organization. This ultimately reduces the complexity if you were to switch from Act-On to another MA vendor. Therefore, it would be less complicated to replace Act-On than any other MA vendor on the market. The difficulty question should really be posed to the vendor you plan to switch to. You will want to ask them how complex their implementation is and what do they provide as far as pro-serv or support to new customers on-boarding? I can speak for Act-On - we provide support for on-boarding and help with implementation, so if someone switches to Act-On we can assist with list and asset uploads and make it seamless to go from another system to ours. Please note that Act-On is designed to scale with your company's future growth and we will continue to innovate and provide the capabilities you need for effective online marketing. So, hopefully you find success with our platform and allow us to grow with your company.

Answered: Paige Musto, MBA on October 15, 2015

Hi, we used Act On for several years, but this past spring, we were convinced to try out a platform that was specific to the CRM we are using. Long story short, we missed Act On and returned within a few months. To answer your question, however, it was easy to transition our data out of Act On and easy to transition all of that data back to Act On when we returned. The hard part was handling the data within the other MAP we tried using for those few months!