The G2 on Adobe Journey Optimizer

Adobe Journey Optimizer Overview

What is Adobe Journey Optimizer?

Adobe Journey Optimizer is a leading customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to your customers. Profiles and Audiences: Built on the powerful Adobe Experience Platform, Journey Optimizer unifies customer data, creating real-time profiles and audiences that allow marketers to understand behaviors and preferences deeply, ensuring relevant interations at every touchpoint. The platform also prioritizes Data Governance & Privacy with comprehensive tools to help ensure brands are enabled to manage customer data responsibly and compliance with privacy regulations. Journey Orchestration: Harness an intuitive drag-and-drop journey canvas for creating complex, multi-step customer journeys. Marketers can orchestrate and activate messages, offers, and other content in real-time, and across channels, targeting customers based on behaviors, contextual data, business events such as sign-ups, purchases, order status, flight delays, loyalty, and more. Messages and Content: Simplify creating, managing, personalizing and optimizing messages and content through a variety of authoring options from drag-and-drop visual editing to HTML coding. Users can manage, find, and distribute all the digital assets for cross-channel messaging and content creation from one centralized location . The natively embedded, centralized asset repository makes accessing digital assets easy, for faster content creation. . Personalize every messaging element with dynamic content — from subject lines to body copy — ensuring that communications resonate with audiences. Intelligent Optimization: Run experiments and make data-driven decisions, ensuring personalized interactions that align with business goals. Leverage data and AI to determine the next-best offer, test out new offer ideas, and quickly apply learnings across the journey — in real-time and at scale. Experiment with and optimize the impact of your customer engagement — from fine-tuning specifics such as subject lines, body copy, and imagery to updating strategies like channel mix, journey length, engagement frequency and more. Consumers are inundated with marketing — a lot of which gets tuned out. Journey Optimizer lets you cut through the clutter with embedded AI, dynamic content capabilities, and end-to-end journey orchestration so you can anticipate and meet your customers’ needs.

Adobe Journey Optimizer Details

Product Website

Discussions

Official Adobe Journey Optimizer Community

Languages Supported

German, English, French, Italian, Japanese, Korean, Portuguese, Spanish, Chinese (Simplified), Chinese (Traditional)

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Product Description

With Adobe Journey Optimizer, you can manage scheduled omnichannel campaigns and one-to-one moments for millions of customers from a single application — and the entire journey is optimized with intelligent decisioning and insights.

How do you position yourself against your competitors?

Adobe Journey Optimizer consolidates fragmented customer engagement tools like ESPs, mobile systems, and decisioning engines into a single journey management platform. This enables brands to deliver personalized experiences across all touchpoints, improving efficiency, eliminating data discrepancies, and seamlessly orchestrating interactions. Adobe leads with:

· Active listening for real-time, behavior-based engagement.
· A single canvas for outbound/inbound journeys across email, SMS, app, web, IoT, and more.
· Next-click personalization via real-time segmentation at the edge, delivering millisecond-level personalization.
· Patented data governance for granular control over data usage.
· Embedded asset management, powered by AEM Assets, to streamline workflows and centralize content.

With these capabilities, Journey Optimizer simplifies customer engagement and empowers brands to deliver seamless, personalized interactions at scale.

Seller Details

Seller

Adobe

Company Website

Year Founded

1982

HQ Location

San Jose, CA

Twitter

@Adobe
973,290 Twitter followers

LinkedIn® Page

www.linkedin.com
42,285 employees on LinkedIn®

Ownership

NASDAQ:ADBE

Phone

+1 (888) 649-2990

Total Revenue (USD mm)

$19,410

Description

Adobe empowers everyone, everywhere to imagine, create, and bring any digital experience to life. From creators and students to small businesses, global enterprises, and nonprofit organizations — customers choose Adobe products to ideate, collaborate, be more productive, drive business growth, and build remarkable experiences.

Overview Provided by:

Giacomo Pesaresi

Recent Adobe Journey Optimizer Reviews

2/12/2025

Verified UserMid-Market (51-1000 emp.)

4.0 out of 5

"I have limited experience with Adobe Journey Optimizer, but have enjoyed my time using it."

I think the most helpful aspect is being able to assess multiple touchpoints of the consumer journey across all channels in a fairly seamless way.

2/10/2025

Daniela G.Mid-Market (51-1000 emp.)

4.0 out of 5

"My experience with Adobe Journey Optimizer has been really great full of learning and great results"

With Adobe Journey Optimizer we are more efficient with our marketing generating more revenue and saving on resources

2/3/2025

Sara G.Enterprise (> 1000 emp.)

3.5 out of 5

"I would recommend this product!"

It can be very challenging to create similar messaging across different platforms - Adobe Journey Optimizer really helped with this!

Adobe Journey Optimizer Pricing

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Prime

Ultimate

See all 3 Adobe Journey Optimizer pricing levels

Adobe Journey Optimizer Security

Get security information from Adobe Journey Optimizer to help you buy the right software. View Security Information

Adobe Journey Optimizer security information includes:

GDPR (General Data Protection Regulation)

SOC 2 (System and Organization Controls 2)

PCI DSS (Payment Card Industry Data Security Standard)

ISO 27001 (International Organization for Standardization)

Adobe Journey Optimizer Media

Channel Setup in Adobe Journey Optimizer

Content Accelerator in Adobe Journey Optimizer

In App Message Designer in Adobe Journey Optimizer

Journey in Adobe Journey Optimizer

Profiles Dashboard in Adobe Journey Optimizer

Web Design Experience in Adobe Journey Optimizer

Adobe Journey Optimizer Overview Video

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Official Downloads

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Verified User in Marketing and Advertising

Enterprise(> 1000 emp.)

Validated Reviewer

Review source: G2 invite

Incentivized Review

Sep 23, 2022

"Keep your clients happy"

What do you like best about Adobe Journey Optimizer?

I liked the multiple features and the ease of working. It is quite helpful to keep me organized as I freelance for multiple clients. Adobe products are well designed in the sense of ux. Review collected by and hosted on G2.com.

What do you dislike about Adobe Journey Optimizer?

I think it is a bit overpriced for beginners. If you are the established professional it won't be an issue for you. I think there are multiple stages to take care and that is bit over whelming for me. Review collected by and hosted on G2.com.

What problems is Adobe Journey Optimizer solving and how is that benefiting you?

SO this is the platform that helps you schedule multiple action based on the result of adobe experience platform. Using this you can identify which content is working best for your client and improve accordingly. Review collected by and hosted on G2.com.

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Admin Approval Link

Tanmay G.

Faculty

Mid-Market(51-1000 emp.)

Validated Reviewer

Review source: G2 invite

Incentivized Review

Jul 18, 2022

"Customization with ease"

What do you like best about Adobe Journey Optimizer?

Adobe journey optimizer is one of its kind service to help provide best customization experience. It is really helpful in presenting your platform in the most innovative way to a world wide audience. Review collected by and hosted on G2.com.

What do you dislike about Adobe Journey Optimizer?

Talking about downside of Adobe journey optimizer, it depends on the project one is doing.in general the service provided is highly self sufficient and do not require much tweaking. Review collected by and hosted on G2.com.

What problems is Adobe Journey Optimizer solving and how is that benefiting you?

Adobe journey optimizer is helping solve numerous problems where a great deal of customization is required. Platform helps to from the very beginning of the solution to the very end. Review collected by and hosted on G2.com.

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Verified User in Animation

Small-Business(50 or fewer emp.)

Validated Reviewer

Review source: G2 invite

Incentivized Review

Oct 20, 2022

"It was a good experience as a user"

What do you like best about Adobe Journey Optimizer?

Real-time profile creation is beneficial. Especially the behavioural events and journey triggers. The journey orchestration thereafter is smooth for the user to come back again. Review collected by and hosted on G2.com.

What do you dislike about Adobe Journey Optimizer?

There are too many technical terms and the whole experience can be made a bit simple for the user if things are explained in a simple and layman language, not everyone might understand everything. Review collected by and hosted on G2.com.

What problems is Adobe Journey Optimizer solving and how is that benefiting you?

We needed to identify multiple personal profiles and deliver one-to-many experiences to anonymous customers and one-to-one to those specified. This was done smoothly. Review collected by and hosted on G2.com.

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Admin Approval Link

Verified User in Insurance

Enterprise(> 1000 emp.)

Validated Reviewer

Review source: G2 invite

Incentivized Review

Sep 23, 2022

"Great Experience."

What do you like best about Adobe Journey Optimizer?

the capacity to adapt to customers' expectations, which are changing quickly in both B2B and B2C industries Review collected by and hosted on G2.com.

What do you dislike about Adobe Journey Optimizer?

It improves your analytics capabilities, but Adobe Analytics will still be used as usual to capture your digital data. Review collected by and hosted on G2.com.

What problems is Adobe Journey Optimizer solving and how is that benefiting you?

Instead of buying a new company, Adobe invested in the internal development of Adobe Journey Optimizer, which allowed them to create a user-friendly and modern UX while also supporting an open API that allowed you to scale your development to meet your company's specific needs and address its peculiarities with ease. Review collected by and hosted on G2.com.

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Helpful?

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Verified User in Marketing and Advertising

Small-Business(50 or fewer emp.)

Validated Reviewer

Review source: G2 invite

Incentivized Review

Sep 13, 2022

"Automation expert"

What do you like best about Adobe Journey Optimizer?

It helps me to automate the customer and lead regular communications

The dynamic features also enable me to personalize the context per user not one size ( message ) fits all Review collected by and hosted on G2.com.

What do you dislike about Adobe Journey Optimizer?

Little hard to understand

Some features need some technical experience

Not all marketers can excellent it , it needs a deep knowledgeable marketer or maybe a developer Review collected by and hosted on G2.com.

What problems is Adobe Journey Optimizer solving and how is that benefiting you?

Automate the regular jobs that waste time

Save budget

Save time

Reaching and communicating more leads and more customers and in the same time with a smart personalization Review collected by and hosted on G2.com.

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Renzil D.

Product Owner - Client CX dashboard

Enterprise(> 1000 emp.)

Validated Reviewer

Review source: G2 invite

Incentivized Review

Sep 19, 2022

"AJO is great tool however Emarsysimpact Yest, Insider and Act on has really useful features"

What do you like best about Adobe Journey Optimizer?

UI of the tool and owning the application journey

It's better at meeting requirement. Review collected by and hosted on G2.com.

What do you dislike about Adobe Journey Optimizer?

Performance and accuracy

Difficult to align desired business results Review collected by and hosted on G2.com.

What problems is Adobe Journey Optimizer solving and how is that benefiting you?

Easily create and tun these to increase revenue combat cart abandonedmnt and build experiences that conver without coding or involving IT Review collected by and hosted on G2.com.

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Tarun R.

Research & Market Analyst

Small-Business(50 or fewer emp.)

Validated Reviewer

Review source: G2 invite

Incentivized Review

Sep 22, 2022

"AJO is a great tool"

What do you like best about Adobe Journey Optimizer?

Easy to use and helpful support team that helps across the journey. Review collected by and hosted on G2.com.

What do you dislike about Adobe Journey Optimizer?

Everything is working well. There are no issues that dusturb the overall workflow. Review collected by and hosted on G2.com.

What problems is Adobe Journey Optimizer solving and how is that benefiting you?

It creates a milestone based journey and optimises the mundane work across the spectrum. Review collected by and hosted on G2.com.

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Tanushree S.

Strategic Marketing Leader

Enterprise(> 1000 emp.)

Validated Reviewer

Review source: G2 invite

Incentivized Review

Sep 17, 2022

"Capture data in real-time"

What do you like best about Adobe Journey Optimizer?

Real-time data getting rid of data collection in silos Review collected by and hosted on G2.com.

What do you dislike about Adobe Journey Optimizer?

Limited exposure to B2B use cases resulting on longer adoption time Review collected by and hosted on G2.com.

What problems is Adobe Journey Optimizer solving and how is that benefiting you?

It is avoiding delay in sharing data between different platforms Review collected by and hosted on G2.com.

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Admin Approval Link

Rashmi S.

Software Engineer

Small-Business(50 or fewer emp.)

Validated Reviewer

Review source: G2 invite

Incentivized Review

Sep 29, 2022

"Easy, effective and trustworthy"

What do you like best about Adobe Journey Optimizer?

Customer management, optimization and personalization. Easy to implement. Review collected by and hosted on G2.com.

What do you dislike about Adobe Journey Optimizer?

Lack of centralized decision, difficult in managing different realtime experiences Review collected by and hosted on G2.com.

What problems is Adobe Journey Optimizer solving and how is that benefiting you?

Adobe target, realtime cdp, customer acquisition. Review collected by and hosted on G2.com.

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Helpful?

Admin Approval Link

Gajendra H.

Digital Tech developer Team Lead

Mid-Market(51-1000 emp.)

Validated Reviewer

Review source: G2 invite

Incentivized Review

Sep 23, 2022

Business partner of the seller or seller's competitor, not included in G2 scores.

"Advantage of having campaign capability inbuilt in the AJO"

What do you like best about Adobe Journey Optimizer?

Journey Flow

Integrations with AEP

Triggered Emails Review collected by and hosted on G2.com.

What do you dislike about Adobe Journey Optimizer?

Tool performance needs to be updated

Sync between AEP and AJO Review collected by and hosted on G2.com.

What problems is Adobe Journey Optimizer solving and how is that benefiting you?

Journey engagement Review collected by and hosted on G2.com.

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Helpful?

Admin Approval Link

Adobe Journey Optimizer Reviews & Product Details - Page 3

Adobe Journey Optimizer Overview

Recent Adobe Journey Optimizer Reviews

Adobe Journey Optimizer Pricing

Adobe Journey Optimizer Media

Official Downloads

The tech that takes high tech to the next level

Adobe Journey Optimizer solves marketing challenges

Reimagining customer journey management

33 Adobe Journey Optimizer Reviews

Adobe Journey Optimizer Pros and Cons

Overall Review Sentiment for Adobe Journey Optimizer

Adobe Journey Optimizer Comparisons

Top Rated Adobe Journey Optimizer Alternatives

Explore More

Adobe Journey Optimizer Reviews & Product Details - Page 3

Adobe Journey Optimizer Overview

Recent Adobe Journey Optimizer Reviews

Adobe Journey Optimizer Pricing

Adobe Journey Optimizer Media

Official Downloads

The tech that takes high tech to the next level

Adobe Journey Optimizer solves marketing challenges

Reimagining customer journey management

33 Adobe Journey Optimizer Reviews

Adobe Journey Optimizer Pros and Cons

Overall Review Sentiment for Adobe Journey OptimizerQuestion

Adobe Journey Optimizer Comparisons

Top Rated Adobe Journey Optimizer Alternatives

Explore More

Overall Review Sentiment for Adobe Journey Optimizer