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ActiveCampaign Reviews & Product Details - Page 5

ActiveCampaign Overview

What is ActiveCampaign?

ActiveCampaign is your all-in-one solution for creating and automating personalized customer experiences that grow your business + Powerful automations that drive meaningful customer experiences Connect with your audience on the channels that matter most to them. Build responsive, always-on email and marketing flows that go above and beyond your customers’ expectations. + Grow your reach with smarter campaigns Find the best ways to grab your audience’s attention. Our email, SMS, and cross-channel tools power relevant experiences that drive more opens, clicks, and actions – so you can always capture the most promising leads. + Nurture and engage in just a few clicks Boost customer engagement by delivering the personalized email, SMS, and digital campaigns your audience wants to see. Bring your most ambitious ideas to life with intelligent marketing automation. + Win more business by scaling what works Spend less time managing and more time converting. Our sales engagement automation and CRM tools help you prioritize opportunities, assign tasks, and get back the time to focus on the interactions that drive revenue.

ActiveCampaign Details
Product Website
Languages Supported
Czech, Danish, German, English, Finnish, French, Hungarian, Indonesian, Italian, Dutch, Polish, Portuguese, Russian, Slovenian, Spanish, Turkish, Vietnamese, Chinese (Simplified)
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Product Description

ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can create deeper automations than the competition, faster.

How do you position yourself against your competitors?

ActiveCampaign is the only customer experience automation solution that lets business connect customer engagement across all channels, and through the entire customer lifecycle. ActiveCampaign closes the gap that exists between email marketing, marketing automation, CRM, and support and service tools so businesses can create 1-1 personalized experiences that meet customers where they want to engage.


Seller Details
Company Website
Year Founded
2003
HQ Location
Chicago, IL
Twitter
@ActiveCampaign
13,322 Twitter followers
LinkedIn® Page
www.linkedin.com
853 employees on LinkedIn®
Description

ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns.
With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can create deeper automations than the competition, faster.


JV
Overview Provided by:
Founder & CEO of ActiveCampaign

Recent ActiveCampaign Reviews

MD
Mamans D.Small-Business (50 or fewer emp.)
3.0 out of 5
"Quit interesting but too expansive"
Active Campagin is quit interesting because we can create specific trigger, but it's too expansive since they modify their price.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Active Campaign helps me grow my list and communicate with them in a compliant manner"
It is a very robust platform and can do anything I need it to do.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"I am satisfied and primarily use the automations."
ActiveCampaign is tag-based and I have so many possibilities for automations.

ActiveCampaign Pricing

Exclusive savings on ActiveCampaign through G2 Deals

Whether you’re looking to increase brand awareness, drive more leads, or convert more customers, ActiveCampaign has you covered. Take your marketing to the next level and achieve the engagement and growth you’ve been looking for. G2 buyers save 15% off annual ActiveCampaign subscriptions!

How to claim this offer

To take advantage of this offer, sign up for a free trial using ActiveCampaign's G2 landing page.

Deals
15% off
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ActiveCampaign Media

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13,878 out of 13,879 Total Reviews for ActiveCampaign

4.5 out of 5
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13,878 out of 13,879 Total Reviews for ActiveCampaign
4.5 out of 5
13,878 out of 13,879 Total Reviews for ActiveCampaign
4.5 out of 5

ActiveCampaign Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for ActiveCampaignQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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JS
CEO &amp; Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ActiveCampaign?

I’ve been quoted an outrageous $15,000 just to unlock my account so it can resume sending emails. The new pricing plans are absolutely abysmal, prioritizing profit over customer experience. This is the second overcharge in a week—$3,000 earlier, and now this $15,000 bill. To make matters worse, their system claims my account sent 1.4 million emails (which it hasn’t—I've checked their reports), yet they still expect me to pay for it?

My account rep is nowhere to be found and claims he has no power to fix this. Live chat support is clueless and unable to help. I’ve submitted 16 tickets, and not a single one has been answered. No one from the company has reached out to resolve this. Meanwhile, we're receiving 40+ complaints daily from customers because our automated emails aren’t sending.

This is beyond unacceptable—it’s a complete breakdown of customer service and operational accountability. What a joke. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

Long time customer, since 2014. Ive watched this company since about 2020, put profit over product. Active camapign was always product first, not sure where it changed but it was sometime around 2020. Increased fees for no usable features,you get less for more, its a shame. I'll be moving our 31 clients off active campaign this year and myself. Profit over product always loses Review collected by and hosted on G2.com.

Recommendations to others considering ActiveCampaign:

Highly recommended if you need sales and marketing automation Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

Sales and lead automation. Itsok for booking calls and keeping prospects in the pipeline Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
UH
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about ActiveCampaign?

I love all of the integrations and automation capabilities. Contact scoring is also interesting. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

For us, as a service-based business, we have found many limitations for using the AC to manage appointment data through the pipelines. It seems AC is far more suited to e-commerce. We had to implement a few works around that aren't ideal but work.

I am also disappointed with the restructuring you have made for account management for enterprise users, I found so much value in the beginning working with them. We were sold one thing and now have another. Online ticket support is ok.

I also think the reporting dashboard can be far more intuitive, and I find it challenging to get any real insights from A/B testing in the campaign report.

The Ai brand tool kit is also a little primitive when creating designs. Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

Our business uses Mindbody. We found AC because we were looking for a more sophisticated email marketing and automation platform that could integrate with the CRM and also help us to manage not just marketing comms but appointment confirmation and reminders.. to which it does to some extent, but not completely. Review collected by and hosted on G2.com.

NN
Ondernemer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ActiveCampaign?

It is easy to use and it connects with other software easily Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

Where do I begin.. It is not stable, it crashes, it is slow and the editor to write e-mails is really really poor. It doesn't autosave what you are doing so it is like working in the 80 ties where you have to save every 10 minutes to be sure you don't loose it. Yet they raised their pricing last year (for me it want from 1668 usd to 2164!!!). It may be interesting for companies who create poor , boring mails but if you want a beautiful newsletter this is not where you want to be. Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

It sends emails... and I make funnels with it.. Review collected by and hosted on G2.com.

CM
President/CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about ActiveCampaign?

Pros:

• The level I needed to start (less than 1000) was not too expensive

• Scheduling/setting up emails is very easy

• Easy graphic design for emails

• Easy navigating of general tabs

• Contacts are easy to filter (tags, etc)

• General connectivity/integration (of information) of the app is great

• Good, uncomplicated form builder Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

Cons:

• Reports feature is confusing until you really learn it (It’s not easy for someone who doesn’t know how to navigate it fluently)

• Not beginner user-friendly with overall features (my admin has marketing experience, so the features were easier to use, but if she had not used other platforms, it wouldn’t have been as easy to navigate).

• We had an issue integrating Paypal recurring payments with the campaign and I'm not sure if it's solved yet (and honestly don't know if it's a Paypal issue instead). Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

I was in Keap for many years, but I mainly used it for my newsletter and it became very expensive. I asked my VA for a recommendation and she suggested Active Campaign. The cost for the number of contacts I currently have was more reasonable, so we made the switch. Review collected by and hosted on G2.com.

NM
Owner
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about ActiveCampaign?

Ease of use is incredible. Automations and workflows are so easy to create and send. I was avoiding sending emails simply because Mailchimp was so cumbersome to use. Active campaign is a profressional client for professionals. I highly recommend! Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

The only downside I have encountered was a brief issue with using the site in Chrome. But customer service was great and they rememdied the situation quickly. Other than that, nothing to complain about! Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

I have a webinar and AC has helped me with lead catpure, follow up, and re engagement with all of my leads that come in. Their emails are more deliverable than any other client and the analytics are top notch. Review collected by and hosted on G2.com.

SZ
Head of Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ActiveCampaign?

ActiveCampaign is an easy and powerful tool for email marketing and automation. I find it great for personalizing communication, managing contacts, and automating workflows efficiently. Really like also customer support. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

To fully understand its features, you need to spend some time on it, as some functions are a bit complex to grasp. The mobile app isn’t great. In terms of pricing, it used to be more competitive, but it has changed its pricing and usage policies in a somewhat confusing way. Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

ActiveCampaign helps automate marketing, making it easier to manage email campaigns, segment contacts, and track engagement. This saves time, improves personalization, and increases efficiency in nurturing leads and maintaining customer relationships. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ActiveCampaign?

Our team has Active Campaign synced with PandaDoc, when moving deals throughout our pipeline it automatically creates a Statement of Work with a webhook. I use it every single day and it tracks activity throughout all of your prospecting efforts which is great because it helps you meet your KPIs Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

I have no current dislikes about ActiveCampaign. It is easy to use and pleasing Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

It is solving the the need for a CRM - it has all of your important things laid out very simply for you to navigate through such as your accounts, contacts, open task pipeline and more. You can create filters to narrow down your searches within the tool and even export those searches into excel should you need to. It even has main page widgets that you can customize and even track activity with as well. Review collected by and hosted on G2.com.

KC
Owner and CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ActiveCampaign?

I love that it integrates with so many other solutions. It's easy to go to Zapier and create zaps to integrate active campaign with our website, our landing, pages, Google Sheets, Trello, Slack, and many more solutions. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

I dislike the pricing model. It almost feels like we are penalized for growing our database because the more people in there, the more expensive it gets. I also don't know that I feel that it's incredibly intuitive. I spend a lot of time learning how to do things by reading articles in the Support section. I'm usually able to figure it out, but I wish it was more intuitive. Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

I drive a lot of traffic from my YouTube channel to a landing page. When someone opt in to a free guide, active campaign, delivers the guide and starts an automation. I'm able to tag the contact with things that are relevant to the actions they took. It helps me, be able to mine my database for future sales opportunities and make sure that people are receiving relevant and timely information. Review collected by and hosted on G2.com.

KB
Wellness Educator
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about ActiveCampaign?

I love ActiveCampaign. We switched from a much more difficult and confusing software a couple months ago. It was not an easy migration because we had so many automations to move, but ActiveCampaign's customer support is top-notch. Almost every time I've needed them, they have blown me away with their responsiveness and willingness to get to the bottom of the problem. That, combined with the workshop, made our migration as smooth as it possibly could be.

I am very impressed with the capabilities of the software, too. It is SOOOOO much easier to use than our previous one, and I find myself looking forward to getting in there and seeing what's going on, instead of dreading it. Our sales team uses the CRM everyday, and is very happy with it, as well. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

The reporting isn't quite as robust as our previous system. We've managed to figure out some workarounds, but that's the only thing that doesn't make this software about as perfect as we could wish for. Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

It allows us to have everything we need for our prospective clients all in one place. The automations have saved quite a lot of manual work, too. Review collected by and hosted on G2.com.

Verified User in E-Learning
UE
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ActiveCampaign?

What I like about ActiveCampaign is that I can connect it with my tools like Thrivecart, WordPress, or BuddyBoss, along with all the software that allows me to provide my clients with a premium experience. And I can build a whole automated customer journey, from the registration for my piano course to managing email sends in a nearly automated way. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

There’s not much to say about ActiveCampaign, but I do find it quite expensive depending on the number of prospects, and I also think that some pages on the interface load a bit slowly. Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

ActiveCampaign helps save time and lighten customer support by creating and automating the entire journey, from registration and managing non-payments to sending reminders and unlocking new piano lessons based on progress in my piano program. In short, I hardly have anything left to do! Review collected by and hosted on G2.com.