It was easy to learn, intuitive and has excellent training resources and access to live help to fast track the building/creation of the automation(s) you want.
At the 2nd service level and above, you get 30min a month of live 1-on-1 sessions which helped me fast track the implementation of valuable automations.
You can start off with very simple automation for both external marketing. Then add more sophisticated functionality.
Next you can use their API integrations with other tools you use directly or via Zapier to tie your marketing/productivity stack together :)
I am also using ActiveCampaign to create workflows which systematize, monitor and run internal company processes and fulfillment.
I love the fact AC has been rolling our new practical and valuable capabilities and enhancements very regularly which adds even more value and adds new automation possibilities.
You can also easily import time saving and well thought out automations/workflows into your account which are available for free - at the push of a button. Review collected by and hosted on G2.com.
When I first started using AC before their large funding, their support availability was frustrating slow but for months now, getting support is quick and efficient.
Other than that, I've seen things steadily improve over time both from a support side and technology/capability side. Review collected by and hosted on G2.com.
Video Reviews
Great experience thus far, always room for improvement
Overall good experience
Love ActiveCampaign!
13,783 out of 13,784 Total Reviews for ActiveCampaign
Overall Review Sentiment for ActiveCampaign
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I've been an AC user for about 8 years and couldn't run my company without it. The automation flows are incredible, intuitive and just work in the background to keep bringing people into my membership. I can easily integrate it with other platforms which is really helpful. I have multiple team members who all have learnt quickly how to use it and we use it daily. There aren't many features I've wanted and haven't been able to find that AC can do - eg. conditional content in emails. I tried clickfunnels which is great software, but I kept coming back to AC as it is a much better all-round package. I like that they offer 1-on-1 monthly help sessions which have been great for my team. Review collected by and hosted on G2.com.
Customer support was much faster when I first joined - they used to have a great chat widget and respond within a few hours, now it can take days although I haven't tested it recently. It's also expensive. I'm still a mid 6-figure subscription business and the annual cost does hit hard on the cashflow. I also really wish they had an easy to configure, pretty unsubscribe page where people could just have toggle switches for what they want/don't want and I didn't have to build a whole logic automation to make it work. Their optin forms are very old school and ugly - we use convertbox instead. Review collected by and hosted on G2.com.
The deals feature is increibly intuative. We were able to roll AC out to our sales team who had stopped using any CRM 10 years prior. It was an easy trasition thanks to a beautiful interface, endless resources with the education center, and responsive customer support. ActiveCampaign is well suited to scale, too. It's small enough to be an easy on-ramp for a small company but can scale to any size. Review collected by and hosted on G2.com.
I started on AC with a small company. I would have loved to get more included traning or personlized deals pipelines to help get the ball rolling. Integration was incredible easy, but I would have loved more help with getting started. Review collected by and hosted on G2.com.
Was mir an ActiveCampaign am besten gefällt, ist die Kombination aus einfacher Automations-Erstellung und zuverlässiger Zustellquote. Das selbsterklärende Setup macht es leicht, komplexe Workflows umzusetzen, ohne technisches Know-how zu benötigen. Besonders hervorzuheben ist der schnelle und kompetente Support, der bei Fragen sofort hilft. Ich nutze es täglich und finde es einfach über Zapier mit Thrivecart, Memberspot etc. zu integrieren. Review collected by and hosted on G2.com.
Manchmal gibt es bei mehreren Automationen so viele Funktionen und Optionen, dass es als Anfänger schwer ist, die beste Wahl zu treffen. Ich bin mir dann unsicher, ob ich wirklich die optimale Lösung nutze oder ob es eine noch bessere Möglichkeit gäbe. Die Vielfalt ist großartig, kann aber anfangs überwältigend sein. Review collected by and hosted on G2.com.
I like that I'm able to store all of my client data in one spot and then tag them based on category. It allows me to reach my clients based on their specific interests in our company whether it's personal training, group classes or nutrition. Review collected by and hosted on G2.com.
I don't like that recipients of my emails and campaigns need to be verified. It's difficult to market to the masses if they need to approve receipt first. I struggled at the beginning having to pair down my contacts list, but in the end, it makes sense that I'm now only reaching out to people who truly want to hear from me. Review collected by and hosted on G2.com.
We moved to ActiveCampaign from two separate systems -- one a CRM and one an email marketing provider. Having the capabilities for both of these in one solution has been amazing for our school -- now we just need full integration with our school management solution and we will be set! I love how easy it is to use ActiveCampaign for creating and sending our marketing emails. As the Communications Director for the school, the customization and automation tools have added more power and versatility to that aspect of my job. To top it all off, the level of support we've received (from onboarding to our unique challenges) has been impressive. Review collected by and hosted on G2.com.
As a non-profit, our former CRM had donation tracking and reporting capabilities that are not as well developed in ActiveCampaign. The pipeline creation and automation of several fundraising tasks are great, but the reporting and tracking features are not as robust, and we find ourselves needing to create custom systems within ActiveCampaign. Review collected by and hosted on G2.com.
I love how straight forward the workflows are. I have yet to run into a automation that I can't create using AC. In the last 5 years I have migrated myself and 4 other clients to AC with lists ranging from a few hundred contacts up to 50,000.
They have always been super personable and helpful when there are issues or questions.
I've appreciated when experiencing tech issues I've always been able to get in touch with a real person and I love their latest updates making tagging and segments more user friendly.
My clients have been able to understand the platform better becuase of this.
I've built out extensive sales, onboarding, and client CRMS through their deals feature and my client loved it. Her whole team used it and it felt seamless to integrate it into their rapidly growing coaching business. Review collected by and hosted on G2.com.
The only negative experience I've ever had was a few years ago - I had my account for a while and had many features that I assumed were grandfathered in, including a few landing pages.
During an update to their offers my access to the website feature was removed. I understood they were changing their offers but I had no warning that this feature was being removed and instantly had no access to market my services. When I contacted them to regain access so I could move my content to another platform I was told I would have to upgrade my account and there was nothing they could do.
It seemed silly to me that I had to pay for something they removed without warning.
This was the only time I posted poorly about AC on social media - when they saw this they immediately restored my access. Review collected by and hosted on G2.com.
I really like all the things it can do for our company! Automations will be very helpful when it comes to busy season. Review collected by and hosted on G2.com.
It does not link to our current software, but we knew this ahead of time. Still, it is very time consuming transfering existing and new information from our system to Active Campains. Also, with AC being able to do so many things, it is ALOT to learn! It is hard to figure out where to start. They have many videos and articles, but it is hard to weed through things that do and don't apply to our specific business industry. Implementing and integration has really been a big struggle and is time consuming. Once that is done, all should go smoother, but it is going to be awhile. Review collected by and hosted on G2.com.
The automations are very easy to set up and modify. There are so many more things you can automate than obvious at first glance. The videos they give you access to as a new customer are excellent - I used AC in a previous business so I wanted a refresher and it was a useful thing to do as I picked up a few new tips and tricks.
Update since my last review - the new email designer is way better than the old one giving much more flexibility and now they've added the ability to better store brand colours it all takes less time to get a campaign out. Review collected by and hosted on G2.com.
It can't cope with a client having more than one email address, so if this is important to you - avoid! It's been on the request list for years now. I'm UK and the live chat support doesn't open until the afternoon which can be a real pain when you're trying to solve something in a hurry, email support is rubbish. They don't advertise their opening hours clearly so if you're not in the US time zones (AC are in Chicago) it's worth thinking about whether you're going to be able to access support when you need it. Review collected by and hosted on G2.com.
La plataforma es ideal para crear campañas únicas y que se distingan del resto. Además, la sección de edición es bastante flexible y me ha servido de mucho para mostrar el contenido tal como lo deseo.
La configuración fue sencilla, también la integración con WordPress. Y aunque todavía no reviso todas las funciones a profundidad (porque aun no lo he necesitado) hasta ahora ha sido muy útil para cumplir los objetivos.
Además, la atención al cliente ha sido excelente incluso desde antes de contratar el servicio, para ayudarme a entender cómo sería mi trabajo allí. Antes de decidir por ActiveCampaing, revisé e investigué muchas otras platadormas y esta fue la seleccionada por todo lo antes descrito, pero especialmente por la flexibilidad para ofrecer contenidos en las campañas.
Entro a la aplicación al menos 4 veces a la semana y de verdad que nunca he sentido que pierdo el tiempo, todo es muy intuitivo. Review collected by and hosted on G2.com.
Hasta ahora hay solo un aspecto que no he resuelto, pero tampoco lo he necesitado mucho, y por ende no he preguntado cómo resolverlo, es que al incluir código en una campaña no se refleja. He intentado agregar el código de un podcast de Spotify y no ha funcionado. Pero no ha sido un problema. Review collected by and hosted on G2.com.
ActiveCampaign is an incredible platform which is very easy to use. It has multiple capabilities for automated journeys as well as one off eDMs. I also love that we are able to save our Outlook emails with supporters on AC so the whole team knows whats happening.
There is also amazing customer support, that we can use whenever we need to (not that we need to often). I use ActiveCampaign every single day at work, and will continue to do so! Review collected by and hosted on G2.com.
I have no issues when using ActiveCampaign. Review collected by and hosted on G2.com.
