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ActiveCampaign Reviews & Product Details

MB
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about ActiveCampaign?

It was easy to learn, intuitive and has excellent training resources and access to live help to fast track the building/creation of the automation(s) you want.

At the 2nd service level and above, you get 30min a month of live 1-on-1 sessions which helped me fast track the implementation of valuable automations.

You can start off with very simple automation for both external marketing. Then add more sophisticated functionality.

Next you can use their API integrations with other tools you use directly or via Zapier to tie your marketing/productivity stack together :)

I am also using ActiveCampaign to create workflows which systematize, monitor and run internal company processes and fulfillment.

I love the fact AC has been rolling our new practical and valuable capabilities and enhancements very regularly which adds even more value and adds new automation possibilities.

You can also easily import time saving and well thought out automations/workflows into your account which are available for free - at the push of a button. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

When I first started using AC before their large funding, their support availability was frustrating slow but for months now, getting support is quick and efficient.

Other than that, I've seen things steadily improve over time both from a support side and technology/capability side. Review collected by and hosted on G2.com.

Recommendations to others considering ActiveCampaign:

I have tried a number of different automation platforms. None are perfect or have everything you may want or need.

That said, ActiveCampaign is flexible, robust, and is constantly improving features and adding functionality.

AC can handle from simple email marketing to complex multi-step, API integration workflows with ease so you can make it do what you need.

The more you use it, the more value you get for the already very fair price you pay.

Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

Before ActiveCampaign things "slipped through the cracks" with both client account management and prospects. Now we have dependable and predictable systems to prevent that from happening.

Effectively managing our online calendar and associated tasks from meeting types is now silky smooth and efficient. We save time, money and are delivering a more professional user experience.

Simple but critical tasks like sending renewal reminders which used to take an Admin hours a month is now fully automated so they can work on higher value tasks and projects. Review collected by and hosted on G2.com.

Response from Jessie Deschane of ActiveCampaign

Hi Mark!

Thanks so much for leaving us such a wonderful review. We're so happy to hear everything you're loving and we'll be sure to pass it along to the team!

Thanks again from your friends at ActiveCampaign!

ActiveCampaign Overview

What is ActiveCampaign?

ActiveCampaign is your all-in-one solution for creating and automating personalized customer experiences that grow your business + Powerful automations that drive meaningful customer experiences Connect with your audience on the channels that matter most to them. Build responsive, always-on email and marketing flows that go above and beyond your customers’ expectations. + Grow your reach with smarter campaigns Find the best ways to grab your audience’s attention. Our email, SMS, and cross-channel tools power relevant experiences that drive more opens, clicks, and actions – so you can always capture the most promising leads. + Nurture and engage in just a few clicks Boost customer engagement by delivering the personalized email, SMS, and digital campaigns your audience wants to see. Bring your most ambitious ideas to life with intelligent marketing automation. + Win more business by scaling what works Spend less time managing and more time converting. Our sales engagement automation and CRM tools help you prioritize opportunities, assign tasks, and get back the time to focus on the interactions that drive revenue.

ActiveCampaign Details
Product Website
Languages Supported
Czech, Danish, German, English, Finnish, French, Hungarian, Indonesian, Italian, Dutch, Polish, Portuguese, Russian, Slovenian, Spanish, Turkish, Vietnamese, Chinese (Simplified)
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Product Description

ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can create deeper automations than the competition, faster.

How do you position yourself against your competitors?

ActiveCampaign is the only customer experience automation solution that lets business connect customer engagement across all channels, and through the entire customer lifecycle. ActiveCampaign closes the gap that exists between email marketing, marketing automation, CRM, and support and service tools so businesses can create 1-1 personalized experiences that meet customers where they want to engage.


Seller Details
Company Website
Year Founded
2003
HQ Location
Chicago, IL
Twitter
@ActiveCampaign
13,322 Twitter followers
LinkedIn® Page
www.linkedin.com
853 employees on LinkedIn®
Description

ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns.
With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can create deeper automations than the competition, faster.


Jason V.
JV
Overview Provided by:
Founder & CEO of ActiveCampaign

Recent ActiveCampaign Reviews

Kush P.
KP
Kush P.Mid-Market (51-1000 emp.)
3.0 out of 5
"Easy to use -- hasn't been updated in forever"
ease of use, the colors are clean and minimal - easy to find things.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Powerful tool but challenging for service based buisnesses"
I love all of the integrations and automation capabilities. Contact scoring is also interesting.
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"A solid platform"
The platform is fairly intuitive and the customer service is helpful on those things that are confusing

ActiveCampaign Pricing

Exclusive savings on ActiveCampaign through G2 Deals

Whether you’re looking to increase brand awareness, drive more leads, or convert more customers, ActiveCampaign has you covered. Take your marketing to the next level and achieve the engagement and growth you’ve been looking for. G2 buyers save 15% off annual ActiveCampaign subscriptions!

How to claim this offer

To take advantage of this offer, sign up for a free trial using ActiveCampaign's G2 landing page.

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ActiveCampaign Media

ActiveCampaign Demo - Marketing automation done right
Powerful, easy-to-use marketing automation
ActiveCampaign Demo - Drag and drop email designer
Create beautiful, intelligence-driven email campaigns
ActiveCampaign Demo - Contacts & Forms
Customer insight and behavioral activity is organized and accessible
ActiveCampaign Demo - Sales automation CRM
A simple, intuitive CRM helps your sales reps to get more done in less time
ActiveCampaign Demo - Reporting
A complete view of your marketing activities
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13,776 out of 13,777 Total Reviews for ActiveCampaign

4.5 out of 5
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13,776 out of 13,777 Total Reviews for ActiveCampaign
4.5 out of 5
13,776 out of 13,777 Total Reviews for ActiveCampaign
4.5 out of 5

ActiveCampaign Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Overall Review Sentiment for ActiveCampaignQuestion

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TT
Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ActiveCampaign?

I've been an AC user for about 8 years and couldn't run my company without it. The automation flows are incredible, intuitive and just work in the background to keep bringing people into my membership. I can easily integrate it with other platforms which is really helpful. I have multiple team members who all have learnt quickly how to use it and we use it daily. There aren't many features I've wanted and haven't been able to find that AC can do - eg. conditional content in emails. I tried clickfunnels which is great software, but I kept coming back to AC as it is a much better all-round package. I like that they offer 1-on-1 monthly help sessions which have been great for my team. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

Customer support was much faster when I first joined - they used to have a great chat widget and respond within a few hours, now it can take days although I haven't tested it recently. It's also expensive. I'm still a mid 6-figure subscription business and the annual cost does hit hard on the cashflow. I also really wish they had an easy to configure, pretty unsubscribe page where people could just have toggle switches for what they want/don't want and I didn't have to build a whole logic automation to make it work. Their optin forms are very old school and ugly - we use convertbox instead. Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

Marketing automation, email funnels and campaigns. Review collected by and hosted on G2.com.

BS
Director of Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about ActiveCampaign?

The deals feature is increibly intuative. We were able to roll AC out to our sales team who had stopped using any CRM 10 years prior. It was an easy trasition thanks to a beautiful interface, endless resources with the education center, and responsive customer support. ActiveCampaign is well suited to scale, too. It's small enough to be an easy on-ramp for a small company but can scale to any size. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

I started on AC with a small company. I would have loved to get more included traning or personlized deals pipelines to help get the ball rolling. Integration was incredible easy, but I would have loved more help with getting started. Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

AC is helping us make sense of our data. Thousands of contacts are now being cared for intentionally thanks to this SaaS. Beyond that, however, it's given us insights to our customer's activities and helps us create beautiful emails. Review collected by and hosted on G2.com.

Jan O.
JO
CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ActiveCampaign?

Was mir an ActiveCampaign am besten gefällt, ist die Kombination aus einfacher Automations-Erstellung und zuverlässiger Zustellquote. Das selbsterklärende Setup macht es leicht, komplexe Workflows umzusetzen, ohne technisches Know-how zu benötigen. Besonders hervorzuheben ist der schnelle und kompetente Support, der bei Fragen sofort hilft. Ich nutze es täglich und finde es einfach über Zapier mit Thrivecart, Memberspot etc. zu integrieren. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

Manchmal gibt es bei mehreren Automationen so viele Funktionen und Optionen, dass es als Anfänger schwer ist, die beste Wahl zu treffen. Ich bin mir dann unsicher, ob ich wirklich die optimale Lösung nutze oder ob es eine noch bessere Möglichkeit gäbe. Die Vielfalt ist großartig, kann aber anfangs überwältigend sein. Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

ActiveCampaign löst für mich das Problem des automatischen Onboardings neuer Mitglieder und stellt sicher, dass E-Mail-Sequenzen zuverlässig bei Interessenten ankommen. So werden potenzielle Kunden systematisch und semi-automatisch zu Käufern, ohne dass ich manuell viel eingreifen muss. Das spart Zeit und optimiert den Verkaufsprozess. Review collected by and hosted on G2.com.

ML
Owner, Personal Trainer &amp; Nutrition Coach
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ActiveCampaign?

I like that I'm able to store all of my client data in one spot and then tag them based on category. It allows me to reach my clients based on their specific interests in our company whether it's personal training, group classes or nutrition. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

I don't like that recipients of my emails and campaigns need to be verified. It's difficult to market to the masses if they need to approve receipt first. I struggled at the beginning having to pair down my contacts list, but in the end, it makes sense that I'm now only reaching out to people who truly want to hear from me. Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

It's allowing me to streamline my communications. Everything is in one spot. The ease of use is allowing me to maintain communications with my clients more frequently and allows me to deliver clean, professional marketing. Review collected by and hosted on G2.com.

DJ T.
DT
Communications Director
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about ActiveCampaign?

We moved to ActiveCampaign from two separate systems -- one a CRM and one an email marketing provider. Having the capabilities for both of these in one solution has been amazing for our school -- now we just need full integration with our school management solution and we will be set! I love how easy it is to use ActiveCampaign for creating and sending our marketing emails. As the Communications Director for the school, the customization and automation tools have added more power and versatility to that aspect of my job. To top it all off, the level of support we've received (from onboarding to our unique challenges) has been impressive. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

As a non-profit, our former CRM had donation tracking and reporting capabilities that are not as well developed in ActiveCampaign. The pipeline creation and automation of several fundraising tasks are great, but the reporting and tracking features are not as robust, and we find ourselves needing to create custom systems within ActiveCampaign. Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

Combining two systems into one (CRM and contact management for marketing emails) means one less database to maintain. This streamlines our communication and fundraising efforts making them more efficient and effective while ensuring the accuracy of our data. Review collected by and hosted on G2.com.

Elie R.
ER
Systems Consultant
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ActiveCampaign?

I love how straight forward the workflows are. I have yet to run into a automation that I can't create using AC. In the last 5 years I have migrated myself and 4 other clients to AC with lists ranging from a few hundred contacts up to 50,000.

They have always been super personable and helpful when there are issues or questions.

I've appreciated when experiencing tech issues I've always been able to get in touch with a real person and I love their latest updates making tagging and segments more user friendly.

My clients have been able to understand the platform better becuase of this.

I've built out extensive sales, onboarding, and client CRMS through their deals feature and my client loved it. Her whole team used it and it felt seamless to integrate it into their rapidly growing coaching business. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

The only negative experience I've ever had was a few years ago - I had my account for a while and had many features that I assumed were grandfathered in, including a few landing pages.

During an update to their offers my access to the website feature was removed. I understood they were changing their offers but I had no warning that this feature was being removed and instantly had no access to market my services. When I contacted them to regain access so I could move my content to another platform I was told I would have to upgrade my account and there was nothing they could do.

It seemed silly to me that I had to pay for something they removed without warning.

This was the only time I posted poorly about AC on social media - when they saw this they immediately restored my access. Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

ActiveCampaign has helped me empower my clients to take charge of their email marketing. Over the years I have been able to build out the platform for my clients and pass it on to them so I don't have to continue to run it myself, freeing me up and giving me space for more work. Review collected by and hosted on G2.com.

Abby G.
AG
Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ActiveCampaign?

I really like all the things it can do for our company! Automations will be very helpful when it comes to busy season. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

It does not link to our current software, but we knew this ahead of time. Still, it is very time consuming transfering existing and new information from our system to Active Campains. Also, with AC being able to do so many things, it is ALOT to learn! It is hard to figure out where to start. They have many videos and articles, but it is hard to weed through things that do and don't apply to our specific business industry. Implementing and integration has really been a big struggle and is time consuming. Once that is done, all should go smoother, but it is going to be awhile. Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

Solving our issue of having lead information in one spot. This is good because EVERYone in our company is now on ONE page instead of everyone having spreadsheets of their own. Review collected by and hosted on G2.com.

Carole H.
CH
Managing Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about ActiveCampaign?

The automations are very easy to set up and modify. There are so many more things you can automate than obvious at first glance. The videos they give you access to as a new customer are excellent - I used AC in a previous business so I wanted a refresher and it was a useful thing to do as I picked up a few new tips and tricks.

Update since my last review - the new email designer is way better than the old one giving much more flexibility and now they've added the ability to better store brand colours it all takes less time to get a campaign out. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

It can't cope with a client having more than one email address, so if this is important to you - avoid! It's been on the request list for years now. I'm UK and the live chat support doesn't open until the afternoon which can be a real pain when you're trying to solve something in a hurry, email support is rubbish. They don't advertise their opening hours clearly so if you're not in the US time zones (AC are in Chicago) it's worth thinking about whether you're going to be able to access support when you need it. Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

Ensuring consistent customer communication using automations so my team don't have to remember to send acknowledgements or updates freeing up their time to do other things. Review collected by and hosted on G2.com.

alejandro d.
AD
Jefe de información / subgerente
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ActiveCampaign?

La plataforma es ideal para crear campañas únicas y que se distingan del resto. Además, la sección de edición es bastante flexible y me ha servido de mucho para mostrar el contenido tal como lo deseo.

La configuración fue sencilla, también la integración con WordPress. Y aunque todavía no reviso todas las funciones a profundidad (porque aun no lo he necesitado) hasta ahora ha sido muy útil para cumplir los objetivos.

Además, la atención al cliente ha sido excelente incluso desde antes de contratar el servicio, para ayudarme a entender cómo sería mi trabajo allí. Antes de decidir por ActiveCampaing, revisé e investigué muchas otras platadormas y esta fue la seleccionada por todo lo antes descrito, pero especialmente por la flexibilidad para ofrecer contenidos en las campañas.

Entro a la aplicación al menos 4 veces a la semana y de verdad que nunca he sentido que pierdo el tiempo, todo es muy intuitivo. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

Hasta ahora hay solo un aspecto que no he resuelto, pero tampoco lo he necesitado mucho, y por ende no he preguntado cómo resolverlo, es que al incluir código en una campaña no se refleja. He intentado agregar el código de un podcast de Spotify y no ha funcionado. Pero no ha sido un problema. Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

ActiveCampaing es nuestra plataforma para hacer llegar los boletines noticiosos a nuestro lectores y potenciales lectores. Resolvió un problema de llegar a nuevos publicos y ayudó a incrementar las visitas a nuestro sitio web, que es el equivalente, para nosotros, a aumentar las ventas. Review collected by and hosted on G2.com.

CF
Marketing and Admin Coordinator
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ActiveCampaign?

ActiveCampaign is an incredible platform which is very easy to use. It has multiple capabilities for automated journeys as well as one off eDMs. I also love that we are able to save our Outlook emails with supporters on AC so the whole team knows whats happening.

There is also amazing customer support, that we can use whenever we need to (not that we need to often). I use ActiveCampaign every single day at work, and will continue to do so! Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

I have no issues when using ActiveCampaign. Review collected by and hosted on G2.com.

What problems is ActiveCampaign solving and how is that benefiting you?

Active Campaign works as both a CRM and a Marketing platform for us. Before ActiveCampaign we were unable to have an automated Fundraiser Journey. ActiveCampaign has solved this for us! We now save time and have a much smoother fundraiser journey for our wonderful supporters. Review collected by and hosted on G2.com.