ActiveCampaign Reviews & Product Details

ActiveCampaign is hands down the best email marketing and automation tool I've ever used! The automation features are incredibly powerful, allowing me to create personalized customer journeys with ease. The segmentation is top-notch, ensuring that every message reaches the right audience at the right time. Plus, the interface is intuitive, and the reporting provides deep insights into my campaigns. If you're serious about email marketing and automation, ActiveCampaign is a game-changer! 🔥 Review collected by and hosted on G2.com.

While ActiveCampaign is an incredible tool, there are a few things that could be improved. The pricing can get quite high as your list grows, making it less budget-friendly for small businesses. Also, the learning curve can be steep—while the automation features are powerful, they can feel overwhelming at first. Lastly, the email builder, while functional, could be a bit more intuitive and flexible. Despite these minor drawbacks, ActiveCampaign remains one of the best automation platforms out there! 🚀 Review collected by and hosted on G2.com.

I find ActiveCampaign to be very helpful for organizing and automating all of my workflows. I love having all of my contacts, notes, workflows, automations, in one place. I love the ease of seeing into my analytics and being able to make adjustments to my funnels in real time! Their onboarding is great making it easy to implement and if I have a question, customer support is always a click away. It's a game changer for my business! Review collected by and hosted on G2.com.

I'd say the only downfall is price - ActiveCampaign is expensive which means that most of my clients aren't able to afford it in the beginning. I wish it was affordable to the point that I could refer all of my clients to sign up for an account because I know how useful and impactful it will be for their businesses. Review collected by and hosted on G2.com.

Active Campaign is a solid platform to use for handling various email campaigns. I like how it allows you to manage multiple lists of customers at once, track which users opened for clicked through on your emails, and the email builder is easy to figure out. Customer support has always been responsive and helpful as well. Review collected by and hosted on G2.com.

I think that one of the biggest issues that I'm coming up across when using active campaign is that I have no idea when my emails are landing in the recipient's spam folder, and I wish this platform could give me some advice or flag emails that are likely landing there. (To be clear, landing in spam is a result of the old lists that I'm using, not the platform.)

For example, it would be useful if Active Campaign could have a flag that pops up on a campaign that gets particularly poor results and tell me to check the deliverability of that email, etc. Review collected by and hosted on G2.com.

We've been using ActiveCampaign for a while now, and overall, it's a solid platform. The automation features are incredibly powerful, and we love how flexible the triggers are — it makes creating dynamic campaigns a breeze. Their contact management is also spot on. Review collected by and hosted on G2.com.

That said, there’s some room for improvement. Editing emails can be a bit clunky, and customer service hasn't been the best. We've been chasing updates on email deliverability for a while now, which is a big deal for a business like ours. Fingers crossed they sort it soon because reliable email delivery is crucial. Review collected by and hosted on G2.com.

A quality platform that will allow you to manage and send your emails automatically to contact lists and includes a CRM to manage customer relationships. It has an intuitive interface that saves you time in creating your automation scenarios and email sequences. If you want a Rolls-Royce to automate/personalize/segment your emails or email campaigns to your contact or client list, I recommend Review collected by and hosted on G2.com.

Attention, guidance or training or delegation to someone competent is necessary if you want to use it effectively for several things. Otherwise, you will need to learn with tutorials and test by yourself, taking time. Also, take the time to study the offers proposed for your immediate or medium-term needs and not waste your money on an inflated offer with features or tiers that you might not use. Fortunately, there is the possibility to downgrade your offer if needed. Review collected by and hosted on G2.com.

I've been an AC user for about 8 years and couldn't run my company without it. The automation flows are incredible, intuitive and just work in the background to keep bringing people into my membership. I can easily integrate it with other platforms which is really helpful. I have multiple team members who all have learnt quickly how to use it and we use it daily. There aren't many features I've wanted and haven't been able to find that AC can do - eg. conditional content in emails. I tried clickfunnels which is great software, but I kept coming back to AC as it is a much better all-round package. I like that they offer 1-on-1 monthly help sessions which have been great for my team. Review collected by and hosted on G2.com.

Customer support was much faster when I first joined - they used to have a great chat widget and respond within a few hours, now it can take days although I haven't tested it recently. It's also expensive. I'm still a mid 6-figure subscription business and the annual cost does hit hard on the cashflow. I also really wish they had an easy to configure, pretty unsubscribe page where people could just have toggle switches for what they want/don't want and I didn't have to build a whole logic automation to make it work. Their optin forms are very old school and ugly - we use convertbox instead. Review collected by and hosted on G2.com.

The deals feature is increibly intuative. We were able to roll AC out to our sales team who had stopped using any CRM 10 years prior. It was an easy trasition thanks to a beautiful interface, endless resources with the education center, and responsive customer support. ActiveCampaign is well suited to scale, too. It's small enough to be an easy on-ramp for a small company but can scale to any size. Review collected by and hosted on G2.com.

I started on AC with a small company. I would have loved to get more included traning or personlized deals pipelines to help get the ball rolling. Integration was incredible easy, but I would have loved more help with getting started. Review collected by and hosted on G2.com.

I love how straight forward the workflows are. I have yet to run into a automation that I can't create using AC. In the last 5 years I have migrated myself and 4 other clients to AC with lists ranging from a few hundred contacts up to 50,000.

They have always been super personable and helpful when there are issues or questions.

I've appreciated when experiencing tech issues I've always been able to get in touch with a real person and I love their latest updates making tagging and segments more user friendly.

My clients have been able to understand the platform better becuase of this.

I've built out extensive sales, onboarding, and client CRMS through their deals feature and my client loved it. Her whole team used it and it felt seamless to integrate it into their rapidly growing coaching business. Review collected by and hosted on G2.com.

The only negative experience I've ever had was a few years ago - I had my account for a while and had many features that I assumed were grandfathered in, including a few landing pages.

During an update to their offers my access to the website feature was removed. I understood they were changing their offers but I had no warning that this feature was being removed and instantly had no access to market my services. When I contacted them to regain access so I could move my content to another platform I was told I would have to upgrade my account and there was nothing they could do.

It seemed silly to me that I had to pay for something they removed without warning.

This was the only time I posted poorly about AC on social media - when they saw this they immediately restored my access. Review collected by and hosted on G2.com.

Was mir an ActiveCampaign am besten gefällt, ist die Kombination aus einfacher Automations-Erstellung und zuverlässiger Zustellquote. Das selbsterklärende Setup macht es leicht, komplexe Workflows umzusetzen, ohne technisches Know-how zu benötigen. Besonders hervorzuheben ist der schnelle und kompetente Support, der bei Fragen sofort hilft. Ich nutze es täglich und finde es einfach über Zapier mit Thrivecart, Memberspot etc. zu integrieren. Review collected by and hosted on G2.com.

Manchmal gibt es bei mehreren Automationen so viele Funktionen und Optionen, dass es als Anfänger schwer ist, die beste Wahl zu treffen. Ich bin mir dann unsicher, ob ich wirklich die optimale Lösung nutze oder ob es eine noch bessere Möglichkeit gäbe. Die Vielfalt ist großartig, kann aber anfangs überwältigend sein. Review collected by and hosted on G2.com.

I like that I'm able to store all of my client data in one spot and then tag them based on category. It allows me to reach my clients based on their specific interests in our company whether it's personal training, group classes or nutrition. Review collected by and hosted on G2.com.

I don't like that recipients of my emails and campaigns need to be verified. It's difficult to market to the masses if they need to approve receipt first. I struggled at the beginning having to pair down my contacts list, but in the end, it makes sense that I'm now only reaching out to people who truly want to hear from me. Review collected by and hosted on G2.com.