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Acquia Customer Data Platform Reviews & Product Details - Page 9

Acquia Customer Data Platform Overview

What is Acquia Customer Data Platform?

Acquia Marketing Cloud seamlessly integrates with any third-party system and enables easy configuration of any business criteria directly into the platform. Built to be leveraged by all teams who need access to customer data, Acquia Marketing Cloud supports the business across domains, brands, geographies, and websites. Increase marketing agility while future-proofing your business for whatever comes next. Gain flexibility to meet consumers’ changing needs while increasing inter-departmental efficiencies.

Acquia Customer Data Platform Details
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Product Description

Acquia Customer Data Platform unifies content and customer data into one tool so organizations can deliver in-context, personalized experiences across channels and devices to drive engagement, conversions, and loyalty.


Seller Details
Seller
Acquia
Year Founded
2007
HQ Location
Boston, MA
Twitter
@Acquia
46,617 Twitter followers
LinkedIn® Page
www.linkedin.com
1,210 employees on LinkedIn®
Phone
-8836.219
Description

Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a difference to their customers, employees, and communities. We provide the world's leading open digital experience platform (DXP), built on open source Drupal, as part of our commitment to shaping a digital future that is safe, accessible, and available to all. With Acquia Open DXP, you can unlock the potential of your customer data and content, accelerating time to market and increasing engagement, conversion, and revenue. Learn more at https://acquia.com.


Trish K.
TK
Overview Provided by:

Recent Acquia Customer Data Platform Reviews

Verified User
I
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"Facilitator for Improving Experience"
Personalized content useful for targeting
DM
David M.Mid-Market (51-1000 emp.)
4.5 out of 5
"Powerful Product"
It has the features we need for our core marketing data needs and has customization
Shubham A.
SA
Shubham A.Small-Business (50 or fewer emp.)
4.0 out of 5
"Powerful Platform for Personalized Marketing"
What I find most appealing about Acquia Marketing Cloud is its emphasis on customization. A single picture of every customer is provided by the pla...
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Acquia Customer Data Platform Media

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Video Reviews

86 Acquia Customer Data Platform Reviews

3.9 out of 5
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86 Acquia Customer Data Platform Reviews
3.9 out of 5
86 Acquia Customer Data Platform Reviews
3.9 out of 5

Acquia Customer Data Platform Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Acquia Customer Data PlatformQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Internet
AI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Acquia Customer Data Platform?

Mautic is great at collecting information about visitors on your website - before you even know anything about them. It can add contacts based solely on IP, and make the connection once they fill out a form. This is great because it allows you to see what a potential customer has been doing since before they even contacted you. For example, you can tell that this was the fourth time they visited your website in the last week.

Once you know they're interested, you can use pre-created campaigns to send drip marketing emails to them on a particular interval. This seems to be the hot new thing right now, right? Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

We opted for the self-hosted version. This took some know-how to set up properly, and the follow up drip-marketing they sent us for getting started didn't totally match up with what we saw. This was confusing. Their documentation could use some help. Review collected by and hosted on G2.com.

Recommendations to others considering Acquia Customer Data Platform:

If you know what you're doing, the set up isn't bad. But if you're expecting your hand to be held through the process you might want to consider another platform that you have to pay for. Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

We're a small business and never had the budget for a full blown marketing automation platform before (they're often rather expensive). We appreciate that we can download and use the software on our own server (for free), and then own all of the information that's collected this way. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Acquia Customer Data Platform?

I think Mautic provides 60% of something like a Hubspot. My company cannot afford Hubspot because it's very expensive and not really proven to us that it can provide results. Mautic is free, Libre respecting and open to contributions. They keep updating the software regularly and it's really working well. Very stable. Easy to admin. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

I think some of the landing page features can be lackluster if you are not an HTML/CSS guru. Would like to see those things be improved. Would also like to fix some bugs I've noticed. Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

The problem we have solved is tracking our users that visit our site, open our emails, and send text messages to potential customers automatically. Review collected by and hosted on G2.com.

Rob L.
RL
Associate Creative Arts Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Acquia Customer Data Platform?

It's free. And it does what competitors are charging thousands of dollars per month for. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

When I first created my account, I was dumped into a dashboard without any onboarding support. Review collected by and hosted on G2.com.

Recommendations to others considering Acquia Customer Data Platform:

Take advantage of Hubspot's free training materials, and apply them to your open source marketing automation platform! Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

Marketing automation without breaking the bank. I've had poor experiences with other automation platforms. Review collected by and hosted on G2.com.

Verified User in Business Supplies and Equipment
AB
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Acquia Customer Data Platform?

Email marketing in my own server that helps me a lot Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

missing the remainder module for the lead followup Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

I was able to reach out to most of my potential clients with the email marketing Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Acquia Customer Data Platform?

AgilOne is a great tool for the marketer looking to take his or her brand to the next level. This solution has been well thought out and can provide great segmentation and campaign flexibility out of the gate. The challenge is that the marketer needs to be ready to invest a lot of time into strategizing, planning and executing these new campaigns, or hiring a marketing agency to help with that. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

One of the things I dislike about the current AgilOne solution is that any of the marketing execution outside of building a customer list has to come from outside sources. The current solution doesn't provide things like email templates or best practices for campaigns that can be utilized by the marketing team or data analysts. Review collected by and hosted on G2.com.

Recommendations to others considering Acquia Customer Data Platform:

If you are a marketer who is ready to take action on his/her data and truly create a personalized experience for your customers, AgilOne is a great tool to have on hand. If you are not ready to put time and effort into what you do, then don't waste your time. AgilOne gives the marketer what he or she needs to make a great program, but AgilOne is just the tool - the strategy and planning from the marketer are what takes this tool (data) to the next level. Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

AgilOne has empowered us to personalize our marketing campaigns to a near one-to-one level. Doing so has improved our customers engagement with our marketing programs and has also allowed us to win-back a significant portion of our lapsed or lost customers. We have also been able to gain insights into our customer base and product offering that would have taken loads of hours and hardware without the help of AgilOne. Review collected by and hosted on G2.com.

Ronnie D.
RD
Marketing Operations Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Acquia Customer Data Platform?

Mautic is one of the first completely free and open source Marketing Automation systems. The best part is that Mautic's capabilities are comparable to the other systems that cost thousands of dollars per month. As a pro user with other enterprise Marketing Automation systems, I can definitely day that Mautic has the ability to compete in this space. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

Mautic is still fairly new...so despite having a very robust feature set right out of the gate, there are still some features to be desired. I am confident they will come quickly though as Mautic continues to build a following. As a frequent user of open source software, I would like to see a better communicated road map of upcoming features, or some sort of mechanism where users can vote on which features will be implemented next. Github issues are great, but they don't leave any indication on when a feature will be implemented. Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

I was able to get Mautic up and running and start using it in just a few minutes using mautic.com registration. Other MA systems have a super long sales cycle and setup before you can even begin to start using them. Integrating into my CMS was quick and easy and I was able to start building out logic in Mautic within minutes! Review collected by and hosted on G2.com.