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Acquia Customer Data Platform Reviews & Product Details - Page 8

Acquia Customer Data Platform Overview

What is Acquia Customer Data Platform?

Acquia Marketing Cloud seamlessly integrates with any third-party system and enables easy configuration of any business criteria directly into the platform. Built to be leveraged by all teams who need access to customer data, Acquia Marketing Cloud supports the business across domains, brands, geographies, and websites. Increase marketing agility while future-proofing your business for whatever comes next. Gain flexibility to meet consumers’ changing needs while increasing inter-departmental efficiencies.

Acquia Customer Data Platform Details
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Product Description

Acquia Customer Data Platform unifies content and customer data into one tool so organizations can deliver in-context, personalized experiences across channels and devices to drive engagement, conversions, and loyalty.


Seller Details
Seller
Acquia
Year Founded
2007
HQ Location
Boston, MA
Twitter
@Acquia
46,617 Twitter followers
LinkedIn® Page
www.linkedin.com
1,210 employees on LinkedIn®
Phone
-8836.219
Description

Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a difference to their customers, employees, and communities. We provide the world's leading open digital experience platform (DXP), built on open source Drupal, as part of our commitment to shaping a digital future that is safe, accessible, and available to all. With Acquia Open DXP, you can unlock the potential of your customer data and content, accelerating time to market and increasing engagement, conversion, and revenue. Learn more at https://acquia.com.


Trish K.
TK
Overview Provided by:

Recent Acquia Customer Data Platform Reviews

Verified User
I
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"Facilitator for Improving Experience"
Personalized content useful for targeting
DM
David M.Mid-Market (51-1000 emp.)
4.5 out of 5
"Powerful Product"
It has the features we need for our core marketing data needs and has customization
Shubham A.
SA
Shubham A.Small-Business (50 or fewer emp.)
4.0 out of 5
"Powerful Platform for Personalized Marketing"
What I find most appealing about Acquia Marketing Cloud is its emphasis on customization. A single picture of every customer is provided by the pla...
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Acquia Customer Data Platform Media

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Video Reviews

86 Acquia Customer Data Platform Reviews

3.9 out of 5
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86 Acquia Customer Data Platform Reviews
3.9 out of 5
86 Acquia Customer Data Platform Reviews
3.9 out of 5

Acquia Customer Data Platform Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Acquia Customer Data PlatformQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Nurit R.
NR
Content Manager
Newspapers
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Acquia Customer Data Platform?

They have almost all features required to setup marketing automation for a website.

Mautic community is ready to help. Mautic team is improving their product day by day.

Campaigns , pop-up form , social listening , profile scoring can be easily configured. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

Difficult to setup , it is a developer friendly software. Review collected by and hosted on G2.com.

Recommendations to others considering Acquia Customer Data Platform:

If you are looking for feature rich , almost free marketing automation tool, you should go with mautic. Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

We have setup marketing automation here. Visitors are easily tracked . All contacts are segmented and scored according to their website interaction. Review collected by and hosted on G2.com.

Verified User in Consumer Electronics
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Acquia Customer Data Platform?

The fact that it targets exactly what the customer wants Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

Sometimes too detailed in recommending for the customer Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

Customer engagement and interaction Review collected by and hosted on G2.com.

Mike P.
MP
Contract: Marketing Manager
Computer Software
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Acquia Customer Data Platform?

Mautic is packed full of features normally found in high-end software and platforms. The ability to do A/B (split) testing within the app is great.

Campaigns (automated workflows) are very flexible.

New features and enhancements are driven by the community of users and introduced regularly.. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

Being open-source, support is limited to the community through a forum and GitHub repository. Review collected by and hosted on G2.com.

Recommendations to others considering Acquia Customer Data Platform:

Pay attention to the installation, especially the cron jobs, and be prepared to find workarounds for some advanced features. All in all, Mautic is worth paying for - but you don't need to. Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

I've used Mautic extensively within my own company and also with clients. In all cases I have found it to be a very reliable email marketing platform and the zero-cost (aside from hosting fees) means a substantial saving over other, similar solutions such as Hubspot and MailChimp. Review collected by and hosted on G2.com.

Mikko S.
MS
Head of Sales & Business Development
Information Technology and Services
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Acquia Customer Data Platform?

I like that Mautic is constantly developing and that it's free. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

It's still raw and in many cases you need not be afraid of some code to get things done. Review collected by and hosted on G2.com.

Recommendations to others considering Acquia Customer Data Platform:

If you have little money to put in marketing automation, then Mautic is a good choice. Be aware though that it's a work in progress and less complete and intuitive than paid counterparts. Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

Lead generation, marketing automation, campaigns. Review collected by and hosted on G2.com.

Verified User in Biotechnology
AB
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Acquia Customer Data Platform?

Ease of use.

Fast to setup on your own website Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

Does not have proper lead nurturing campaign recepies.

Does not have workflows Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

Implement marketing automation tactics Review collected by and hosted on G2.com.

Carlie P.
CP
Digital Marketing Coordinator
Computer Software
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Acquia Customer Data Platform?

Automated email streams and segmented users. See consumer behavior by viewing what pages customers land on and where they go from there. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

Inability to schedule emails to go out at specific times Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

Automated email streams that go out based on behaviour. Diverse selection customization with the open api version. Review collected by and hosted on G2.com.

Nigel B.
NB
Managing Director
Research
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Acquia Customer Data Platform?

Having a robust way to manage email marketing programs is essential.

Update: Received a response to my request the day after submitting my review. I now need only to wait an additional 7 - 10 days to receive my data - total response time = 14 - 17 days. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

I submitted a time-sensitive question to the Mautic team through two separate email addresses a week ago. I am still waiting to hear from them.

Update: I have now received an acknowledgement and am waiting on delivery of the data. Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

If I wait three more days, the window on a commercial opportunity will have closed.

Update: That first commercial opportunity has closed. Review collected by and hosted on G2.com.

Nicholas C.
NC
Chief Technology Officer
Internet
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Acquia Customer Data Platform?

This product seems to have all the features of commercial options and is free if you host it yourself. The hosted option also looks very reasonable. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

Support seems slow but you would expect that from a free product. Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

Marketing Automation and landing pages. Review collected by and hosted on G2.com.

Verified User in Writing and Editing
CW
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Acquia Customer Data Platform?

This software is open source and free on web based, it 's developing by a large community continuously Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

Some functions are a bit difficult to understand if you do not have a computer preparation Review collected by and hosted on G2.com.

Recommendations to others considering Acquia Customer Data Platform:

I suggest trying it out because its model changes a lot in the marketing automation market Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

You can create contacts, track site visits we, create landing pages and email marketing campaigns at no cost Review collected by and hosted on G2.com.

Max T.
MT
Director for Digital Marketing & New Product Business
Computer Software
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Acquia Customer Data Platform?

Mautic is simple to setup and free to use as on-premise MA tools. The web form and lead capture capabilities normally need some development job to be up and running. We can now do this without investing marketing $ for development or purchase commercial software solution.

Within my company we already use Dynamic CRM to manage pipeline. However, the way it's used is so complicated that we are not willing to connect the CRM with web front in anyway. Mautic also enable us to automatic distribute web form result to interested parties through email notification. Which helps us to respond quickly to customer inquiry and monitor the process.

One other thing we did is to use Mautic as an normal web form tool for in-bound call data entry and re-distribute to sales people. With the built in automation this is easy to setup and start using.

Personally I did the localization for Mautic into Simplified Chinese. It takes some time but with what the product delivers it's worthwhile for us. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

As open source solution it takes some time to figure out the little tricks to setup and update Mautic. I myself have some technical knowledge about web development so this is not an issue. For other marketing people this could be a challenge. Of course they can use the cloud version.

Documentation is an area to improve for Mautic. Especially for new features, One would expect a decent user guide to start with. Review collected by and hosted on G2.com.

Recommendations to others considering Acquia Customer Data Platform:

With little tech support you can save hard $ in marketing automation. The process works well for company of all size. Take a try if you are new to Marketing Automation. Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

Automated manual web form creation and lead distribution process. Release the marketing staff from in-efficient work tasks. The form and landing page cloning saves a whole lot of time for us in terms of setting up the digital marketing program. Review collected by and hosted on G2.com.