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Acquia Customer Data Platform Reviews & Product Details - Page 7

Acquia Customer Data Platform Overview

What is Acquia Customer Data Platform?

Acquia Marketing Cloud seamlessly integrates with any third-party system and enables easy configuration of any business criteria directly into the platform. Built to be leveraged by all teams who need access to customer data, Acquia Marketing Cloud supports the business across domains, brands, geographies, and websites. Increase marketing agility while future-proofing your business for whatever comes next. Gain flexibility to meet consumers’ changing needs while increasing inter-departmental efficiencies.

Acquia Customer Data Platform Details
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Product Description

Acquia Customer Data Platform unifies content and customer data into one tool so organizations can deliver in-context, personalized experiences across channels and devices to drive engagement, conversions, and loyalty.


Seller Details
Seller
Acquia
Year Founded
2007
HQ Location
Boston, MA
Twitter
@Acquia
46,617 Twitter followers
LinkedIn® Page
www.linkedin.com
1,210 employees on LinkedIn®
Phone
-8836.219
Description

Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a difference to their customers, employees, and communities. We provide the world's leading open digital experience platform (DXP), built on open source Drupal, as part of our commitment to shaping a digital future that is safe, accessible, and available to all. With Acquia Open DXP, you can unlock the potential of your customer data and content, accelerating time to market and increasing engagement, conversion, and revenue. Learn more at https://acquia.com.


Trish K.
TK
Overview Provided by:

Recent Acquia Customer Data Platform Reviews

Verified User
I
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"Facilitator for Improving Experience"
Personalized content useful for targeting
DM
David M.Mid-Market (51-1000 emp.)
4.5 out of 5
"Powerful Product"
It has the features we need for our core marketing data needs and has customization
Shubham A.
SA
Shubham A.Small-Business (50 or fewer emp.)
4.0 out of 5
"Powerful Platform for Personalized Marketing"
What I find most appealing about Acquia Marketing Cloud is its emphasis on customization. A single picture of every customer is provided by the pla...
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Acquia Customer Data Platform Media

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Video Reviews

86 Acquia Customer Data Platform Reviews

3.9 out of 5
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86 Acquia Customer Data Platform Reviews
3.9 out of 5
86 Acquia Customer Data Platform Reviews
3.9 out of 5

Acquia Customer Data Platform Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Acquia Customer Data PlatformQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Consumer Goods
EC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Acquia Customer Data Platform?

The product is very interesting and intuitive. Great customer support provided. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

Actually none. The only thing could be a little bit cumbersome and not sufficient online training courses. Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

Digital Marketing Review collected by and hosted on G2.com.

Mario D.
MD
Gerente
Internet
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Acquia Customer Data Platform?

The first time I saw information about Mautic was searching for apps in Bitnami, an industry leader in application packaging, a few years ago. I stayed with the idea of, some day, test the software.

Finally, four months ago, I could install Mautic in my own server. I had some problems in the process, but the effort paid off.

The software has everything you need to make full marketing automation. You can create contacts, segment them, create landing pages, forms, emails campaigns and so on. The campaign builder is very good and intuitive.

I saw in Mautic, in the near future, a real player in the competitive world of marketing automation providers. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

Well. Here are the no so good stuff. Like I said before, I had some problems in the installation process. I had to create a custom php.ini file, and finally the software was installed.

About the functionality, I have to say Mautic has a lot of bugs (I installed the version 2.9.2). In forms, for example, because they hang on submit button after hit submit,. As well as no error message when submitting forms with missing required fields.

Also, the uptate process is a bit tricky. You need to erase manually the cache, before you can proceed to the update.

Other issue is the lack of integration with Zapier.

I stayed with the impression that Mautic has many more bugs than I face. I don't know if the latest version has fix some of them, but I have to say, I will not use the software if remains like that. Review collected by and hosted on G2.com.

Recommendations to others considering Acquia Customer Data Platform:

If you have the time and energy to deal with bugs, go ahead, use this open source version of Mautic. I think is better to wait for Mautic until it is completely stable and reliable, like, for example, WordPress, a solid software. Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

Basically, you will save a lot of time, segmenting prospects, and sending them automated custom email campaigns. Very useful tool. But, at the same time, you will need someone to deal with bugs. Review collected by and hosted on G2.com.

Chris B.
CB
Partner and Creative Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Acquia Customer Data Platform?

open-source, easy to install, minimum server requirements Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

Email builder could be better. Some functions take more clicks than needed. Review collected by and hosted on G2.com.

Recommendations to others considering Acquia Customer Data Platform:

Open source version requires fairly extensive knowledge of hosting knowledge and administration, so hire a pro to install it and help you set it up. It's well worth whatever that cost considering the commercial version is several hundred dollars per month. Overall it's an excellent program that does what it says. Email builder is quirky and a bit limited compared to other options out there, but it's serviceable. It could almost be used as both a marketing automation solution and a CRM solution all by itself. Lots of built-in integrations also extend it's usefulness. Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

Ability to send timely responses to inquiries. Improved follow-up responses from leads. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Acquia Customer Data Platform?

It is a powerful marketing automation tool , which is going to be improved day by day. You can explore each dimensions of automation here from visitors tracking , web-form , pop-up forms to lead scoring, progressive profiling everything. Powerful marketing automation at very affordable price makes it an stand alone performer. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

You many face unexpected bugs with the system. The troubleshooting needs expert advice from Community. Social media integration part is weak. Not easy to deal with it's concurrent version updates. Review collected by and hosted on G2.com.

Recommendations to others considering Acquia Customer Data Platform:

If you are looking for a feature rich marketing automation at very affordable cost , Mautic is a best option to go with .You can easily automate lead generation , lead followups here. Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

We are doing marketing automation here, we have put mautic tracking codes , created web forms and setup automation rules for our subscribers. Review collected by and hosted on G2.com.

Marco C.
MC
General Manager
Translation and Localization
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Acquia Customer Data Platform?

Mautic is an open-source solution. We especially appreciate this aspect, because it allows even a small company like ours to have a powerful tool on par with more expensive solutions. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

Everything must be built from scratch. There are only a few predefined templates. You should create your campaigns and all your funnels from scratch. Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

We are replacing our old Mailchimp subscription. We found that Mautic can do what we had in Mailchimp and much more. Review collected by and hosted on G2.com.

Anand S.
AS
Digital Marketing Lead
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Acquia Customer Data Platform?

We like the campaign builder provided by mautic to build out elaborate email campaigns for our prospects. Ability to add custom designs, plan out email content and manage landing pages is a huge timesaver for the team. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

It is sometimes buggy and updates are not the easiest to do. They could do with some internal testing before the release. Review collected by and hosted on G2.com.

Recommendations to others considering Acquia Customer Data Platform:

make sure you have a development team to support the mautic installation as some debugging may be required to get this working as expected. Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

simple email marketing automation, landing page builders and campaign reports are easy to do with Mautic. We realize the benefits faster than how we used to while using a well known brand in the same segment. Review collected by and hosted on G2.com.

Brad N.
BN
Managing Partner
Internet
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Acquia Customer Data Platform?

The only decent open source marketing automation platform available on the market.

Available in Softaculous for easy installation with most hosting companies.

Lots of power once you learn how to use it.

Decent interface that seems to be getting better Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

Can be really difficult to configure and requires a lot of learning to get things right.

Community is just OK when it comes to support. Many many questions go unanswered on the forum.

Confusing in many places.

Encounter a number of bugs in the product regularly. Review collected by and hosted on G2.com.

Recommendations to others considering Acquia Customer Data Platform:

Make sure you read through all the documentation, blog posts, etc. if you want this to be an effective solution for you. It is getting better with every release, but still needs work and polish. Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

Marketing automation for ourselves and for our clients. Review collected by and hosted on G2.com.

Dirk S.
DS
Cofounder and CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Acquia Customer Data Platform?

The fact, that it it is free of license cost makes it attractive to small and medium sized companies like us. It saves budget to spend into smart campaigns. Also installing it on premise is a big advantage for complying with data privacy laws in EU and Germany. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

New releases introduce new bugs, I wonder if a bit slower speed but more stable code would be better. Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

We automate several communication processes, as for instance onboarding new customers to our SaaS solution webZunder.com Review collected by and hosted on G2.com.

Hammy H.
HH
CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Acquia Customer Data Platform?

Open-source, free, and does everything to a higher standard than the likes of Microsoft Dynamics CRM. Brilliant community support, and from the main development team. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

Could look a little better on smaller devices like the Surface Pro 2, so you have to change your zoom settings in the browser to see everything. Could also do with a mobile app ala Microsoft Dynamics CRM, this would really complete the overall package and make it a must use for a lot of businesses. Review collected by and hosted on G2.com.

Recommendations to others considering Acquia Customer Data Platform:

Start today! Our team is more productive and happier than they have been in years with their sales and CRM system. Stability of the software is also far better with far less downtime with being able to host it on a Linux server rather than a Windows Server that needs to restart in order to perform updates. Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

We've automated our email marketing and CRM system, something we've been trying to do with Microsoft Dynamics CRM for several years, but always seem to end up having issues with somewhere along the way as we don't use Microsoft Exchange Server, and instead use IMAP on G-Suite. Review collected by and hosted on G2.com.

Bob R.
BR
Marketing | Technical Sales
Printing
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Acquia Customer Data Platform?

The fact that it is open source and free is huge, with the right skillset and time you could do great things with Mautic Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

For me being non tech savvy the configuration was a roadblock. Also support is limited to community forum which is frustrating. There were a few issues i couldn't resolve, briefly considered going with Mautic Pro for $500/month but instead left the platform and moved to Pardot. Review collected by and hosted on G2.com.

Recommendations to others considering Acquia Customer Data Platform:

Those who are hands on and techy - dive in, you'll be impressed with the feature set and can't beat the price.

Those who are not, move on to a more established player with implementation experts that can guide you. Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

Marketing automation, prospect segmentation, and email drip campaigns Review collected by and hosted on G2.com.