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Acquia Customer Data Platform Reviews & Product Details - Page 6

Acquia Customer Data Platform Overview

What is Acquia Customer Data Platform?

Acquia Marketing Cloud seamlessly integrates with any third-party system and enables easy configuration of any business criteria directly into the platform. Built to be leveraged by all teams who need access to customer data, Acquia Marketing Cloud supports the business across domains, brands, geographies, and websites. Increase marketing agility while future-proofing your business for whatever comes next. Gain flexibility to meet consumers’ changing needs while increasing inter-departmental efficiencies.

Acquia Customer Data Platform Details
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Product Description

Acquia Customer Data Platform unifies content and customer data into one tool so organizations can deliver in-context, personalized experiences across channels and devices to drive engagement, conversions, and loyalty.


Seller Details
Seller
Acquia
Year Founded
2007
HQ Location
Boston, MA
Twitter
@Acquia
46,617 Twitter followers
LinkedIn® Page
www.linkedin.com
1,210 employees on LinkedIn®
Phone
-8836.219
Description

Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a difference to their customers, employees, and communities. We provide the world's leading open digital experience platform (DXP), built on open source Drupal, as part of our commitment to shaping a digital future that is safe, accessible, and available to all. With Acquia Open DXP, you can unlock the potential of your customer data and content, accelerating time to market and increasing engagement, conversion, and revenue. Learn more at https://acquia.com.


Trish K.
TK
Overview Provided by:

Recent Acquia Customer Data Platform Reviews

Verified User
I
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"Facilitator for Improving Experience"
Personalized content useful for targeting
DM
David M.Mid-Market (51-1000 emp.)
4.5 out of 5
"Powerful Product"
It has the features we need for our core marketing data needs and has customization
Shubham A.
SA
Shubham A.Small-Business (50 or fewer emp.)
4.0 out of 5
"Powerful Platform for Personalized Marketing"
What I find most appealing about Acquia Marketing Cloud is its emphasis on customization. A single picture of every customer is provided by the pla...
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Acquia Customer Data Platform Media

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Video Reviews

86 Acquia Customer Data Platform Reviews

3.9 out of 5
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86 Acquia Customer Data Platform Reviews
3.9 out of 5
86 Acquia Customer Data Platform Reviews
3.9 out of 5

Acquia Customer Data Platform Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Acquia Customer Data PlatformQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Acquia Customer Data Platform?

The fact that Mautic is free and fully featured is an amazing selling point of this software. You can basically use it for all your needs.

You don't need to use Mailchimp or other Marketing Automation platforms if you have Mautic. You can do it all here. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

It is unstable. You need a team of IT/Dev people to make sure this runs properly because the documentation can skip a few steps honestly. Not only that, there's a bunch of issues that the dev/IT guy needs to checkout on Github to ensure it works properly.

It's currently run by volunteers so progress for improvement is slow. Review collected by and hosted on G2.com.

Recommendations to others considering Acquia Customer Data Platform:

I recommend anyone who's using Mautic to have either a support team available (PHP Developers definitely, anything beyond that is a massive plus) or be a capable Full Stack Developer as well to fully understand and optimize Mautic.

It's a big and amazing program that can do a lot. Working on it alone is not advisable. Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

Mautic has solved a lot of problems on the deliverability & operation costs side. With Mautic, you don't get trapped in price packages. You can maintain your own IP reputation, domain reputation and email deliverability as well as content.

Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Acquia Customer Data Platform?

It's a great alternative to Hubspot without having to pay a license. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

It's an open source platform, so sometimes you can find bugs (although developers are trying to solve them all). Review collected by and hosted on G2.com.

Recommendations to others considering Acquia Customer Data Platform:

You will need developers or a partner to implement it. But all the data will be yours forever (it's quite difficult to export data from other competitors). Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

Now my clients can know who is in their website, and what do they do on it. Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Acquia Customer Data Platform?

The idea of an AI-ish solution to suggest content to users based on their interest Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

Content must be architected perfectly to be able to use the tool. Fields/view modes/etc can quickly break lift implementations. We've also seen conflicts with other libraries etc that have broken javascript at times. Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

Unsure - business users want personalization for more touch points/retention/sales etc. Review collected by and hosted on G2.com.

Verified User in Computer Hardware
EC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Acquia Customer Data Platform?

works well with Drupal instances

configuration options

Ability to inject external segmentation criteria

customizable Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

Technical nature, not as user/marketing friendly Review collected by and hosted on G2.com.

Recommendations to others considering Acquia Customer Data Platform:

The landscape and offerings are ever-evolving, do your research and make sure you find the right platform to meet your business needs Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

providing the relevant information to the relevant visitor at the relevant time in their journey Review collected by and hosted on G2.com.

Vincent N.
VN
Marketing Staff
Human Resources
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Acquia Customer Data Platform?

The best system and has a decent interface for each component that works fairly well once you understand it. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

There are simply no drawbacks to talk about this system. Review collected by and hosted on G2.com.

Recommendations to others considering Acquia Customer Data Platform:

The best system for online marketing and I would highly recommend it to others. Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

This software makes marketing automation easy. From campaign scheduling to marketing asset tracking and management Mautic rocks. Extensive and highly flexible contact management is an additional Mautic benefit. Review collected by and hosted on G2.com.

Jesus Q.
JQ
Web Developer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Acquia Customer Data Platform?

It's open-source, The Api is easy to integrate, the campaign system Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

the analytics doesn't work so well, there is no AWS SES integration, it's only an SMTP system Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

marketing campaigns, lead generation Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Acquia Customer Data Platform?

It's got a good interface and campaign builder Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

The lack of documentation for anything other than surface-level use Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

Creating automated email campaigns. Review collected by and hosted on G2.com.

Kent G.
KG
Consultant
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Acquia Customer Data Platform?

Mautic provides a very robust marketing and marketing campaign solution. Web-based program offers a great combination of features and options - as good as you would find in much more expensive solutions. As long as you have technical expertise available the open source version gives you everything at virtually no cost. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

The biggest obstacle to maximizing the open source solution is the need to have the appropriate resources available to install and set up the program. Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

Rather than managing marketing campaigns willy-nilly Mautic has given us control and consistency from one campaign to the next. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
CC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
What do you like best about Acquia Customer Data Platform?

If part of your business is to track your customers buying habits this is definitely what you needIt helps to track the habits of your customers how often they purchase and what they buy and it makes it a lot easier to know what put on display Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

Fortunately I can honestly say that there’s nothing about the entire package that I just like everything is how it should be Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

Not really solving problems with it but however it does help me to know what to put on display and what to recommend to my customers by being able to see what their interests are and what they purchase Review collected by and hosted on G2.com.

Verified User in Government Relations
UG
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Acquia Customer Data Platform?

Mautic is such a great tool for low-budget startups. Once you get past learning to set up a server and installing Mautic, you can begin setting up your campaigns. There are plenty of resources out there to learn how to use Mautic and how to install it. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

I have a hard time switching between emails I want to be sent from the contact owner and broadcasted emails from a no-reply. Review collected by and hosted on G2.com.

Recommendations to others considering Acquia Customer Data Platform:

Learn basic server installation. There are some good guides out there for installing Mautic. Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

Mautic saved me a ton of budget dollars. Similar programs cost over $1000/month if you have a high volume of contacts to send to. Review collected by and hosted on G2.com.