Acquia Customer Data Platform
Editedit
Acquia Customer Data Platform
By Acquia
Show rating breakdown
3.9 out of 5 stars
See all 86 Acquia Customer Data Platform reviews
Save to My Lists
Claimed
Claimed
This profile has been claimed by Acquia Customer Data Platform, but it has limited features.
Do you work at Acquia Customer Data Platform? Upgrade your plan to update branding and connect with profile visitors!

Top Rated Acquia Customer Data Platform Alternatives

Netcapz
(0)
0.0 out of 5
Visit WebsiteNew Tab
SponsoredYou’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Optimizely Web Experimentation
(364)
4.2 out of 5
Bloomreach
(647)
4.6 out of 5
See all Acquia Customer Data Platform Alternatives

Acquia Customer Data Platform Reviews & Product Details - Page 3

Editadmin

Acquia Customer Data Platform Overview

Editedit
What is Acquia Customer Data Platform?

Acquia Marketing Cloud seamlessly integrates with any third-party system and enables easy configuration of any business criteria directly into the platform. Built to be leveraged by all teams who need access to customer data, Acquia Marketing Cloud supports the business across domains, brands, geographies, and websites. Increase marketing agility while future-proofing your business for whatever comes next. Gain flexibility to meet consumers’ changing needs while increasing inter-departmental efficiencies.

Acquia Customer Data Platform Details
Discussions
Acquia Customer Data Platform Community
Show LessShow More
Product Description

Acquia Customer Data Platform unifies content and customer data into one tool so organizations can deliver in-context, personalized experiences across channels and devices to drive engagement, conversions, and loyalty.

Seller Details
Seller
Acquia
Year Founded
2007
HQ Location
Boston, MA
Twitter
@Acquia
46,630 Twitter followers
LinkedIn® Page
www.linkedin.com
1,210 employees on LinkedIn®
Phone
-8836.219
Description

Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a difference to their customers, employees, and communities. We provide the world's leading open digital experience platform (DXP), built on open source Drupal, as part of our commitment to shaping a digital future that is safe, accessible, and available to all. With Acquia Open DXP, you can unlock the potential of your customer data and content, accelerating time to market and increasing engagement, conversion, and revenue. Learn more at https://acquia.com.

Trish K.
TK
Overview Provided by:
Trish Keenan

Recent Acquia Customer Data Platform Reviews

Verified User
I
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"Facilitator for Improving Experience"
Personalized content useful for targeting
Read more
DM
David M.Mid-Market (51-1000 emp.)
4.5 out of 5
"Powerful Product"
It has the features we need for our core marketing data needs and has customization
Read more
Shubham A.
SA
Shubham A.Small-Business (50 or fewer emp.)
4.0 out of 5
"Powerful Platform for Personalized Marketing"
What I find most appealing about Acquia Marketing Cloud is its emphasis on customization. A single picture of every customer is provided by the pla...
Read more
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
0 people requested security information

Acquia Customer Data Platform Media

Answer a few questions to help the Acquia Customer Data Platform community
Have you used Acquia Customer Data Platform before?
Yes

Video Reviews

Review by Mike S.
Acquia Customer Data Platform review by Mike S.
Play Acquia Customer Data Platform review by Mike S.
Acquia Lift off! Great product, even better results!
Review by Raul F.
Acquia Customer Data Platform review by Raul F.
Play Acquia Customer Data Platform review by Raul F.
Best open source email marketing automation tool
See all video reviews

86 Acquia Customer Data Platform Reviews

3.9 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
  • Company SizeExpand/Collapse Company Size Filter
  • User RoleExpand/Collapse User Role Filter
  • CategoryExpand/Collapse Category Filter
  • IndustryExpand/Collapse Industry Filter
  • RegionExpand/Collapse Region Filter
The next elements are filters and will change the displayed results once they are selected.
  • Sort By:
    G2 Sort
86 Acquia Customer Data Platform Reviews
3.9 out of 5
  • Sort By:
    G2 Sort
86 Acquia Customer Data Platform Reviews
3.9 out of 5
  • Sort By:
    G2 Sort

Acquia Customer Data Platform Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Acquia Customer Data PlatformQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
Here's how.
Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Acquia Customer Data Platform?

The platform's drag-and-drop email builder is reasonably simple and easy to use. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

The platform does not seem to have been built by marketers and therefore does not solve many of the challenges marketers face. The platform feels clunky and does not present straightforward ways to complete your desired task.

Additionally, the platform has a lot of random bugs that hinder your ability to work within the platform seamlessly. Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

We intended to use Acquia Marketing Cloud for full-funnel marketing & sales reporting, integration between Marketing Cloud and Salesforce, and lead nurturing campaigns. We have had difficulty in getting any of these challenges resolved with the use of this platform. Review collected by and hosted on G2.com.

Show More
Show Less
Response from Alison Zak of Acquia Customer Data Platform
Editedit

Hi there,

We're sorry to hear you've had a difficult experience with Marketing Cloud. We'd welcome the opportunity to learn more about what's going on to help us improve the product. We can't contact you directly because you've left an anonymous review but please reach out to customermarketing@acquia.com for help.

Helpful?
Share
Admin Approval Link
Gary C.
GC
Commercial Director
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Acquia Customer Data Platform?

It's a proper open source DXP, API-driven and it's CDP is the kernel. Widen DAM and PIM was a shrewd investment Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

Pricing can be a challenge for mid-market clients. Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

Single view of the client, it's a game changer that needs to be articulated Review collected by and hosted on G2.com.

Show More
Show Less
Helpful?
Share
Admin Approval Link
Petr U.
PU
Senior Project Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
What do you like best about Acquia Customer Data Platform?

The product is very convenient to use. Technically easy to set up. Minimal participation is required from technical personnel. Clear business logic. Convenient guide. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

There are no negative comments about the product. Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

It decreased operating activity. Easy system monitoring does not require a separate technician. Solves a problem with fault tolerance. Review collected by and hosted on G2.com.

Show More
Show Less
Helpful?
Share
Admin Approval Link
Ashley C.
AC
S
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Acquia Customer Data Platform?

Really easy to use and gives the data needed. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

Some of the reports can be confusing at first. Review collected by and hosted on G2.com.

Recommendations to others considering Acquia Customer Data Platform:

Watch a lot of the video tutorials first. Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

We are consolidating our tools into one place. Review collected by and hosted on G2.com.

Show More
Show Less
Helpful?
Share
Admin Approval Link
Verified User in Information Technology and Services
UI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Acquia Customer Data Platform?

Optimizing digital experiences, building relevant customer moments, and enabling companies to embrace innovation Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

No free trial, strong competition, pricing can be high Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

Personalization solutions and innovative analytics with Acquia help businesses raise audience conversion rates. Its secure and resilient cloud DevOps makes it possible to effectively and efficiently launch and manage sites. Review collected by and hosted on G2.com.

Show More
Show Less
Helpful?
Share
Admin Approval Link
Verified User in Information Technology and Services
CI
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Acquia Customer Data Platform?

Great for campaign management, marketing automation, user friendly and easy to use platform Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

Implementation on the project got some issues, and support for platform was not strong, needed follow-ups, robust platform but needs a learning curve Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

Ability to provide a customer 360 view with CDP Review collected by and hosted on G2.com.

Show More
Show Less
Helpful?
Share
Admin Approval Link
Verified User in Airlines/Aviation
CA
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Acquia Customer Data Platform?

good breakdown of the roadmap for 2022, helped me learn more of the capabilities Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

i am newer to the technologies so it was harder to follow some of the terminology.. demonstrations may help guide Review collected by and hosted on G2.com.

Recommendations to others considering Acquia Customer Data Platform:

n/a Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

asset management, having all the assets in one place for clients to grab Review collected by and hosted on G2.com.

Show More
Show Less
Helpful?
Share
Admin Approval Link
Verified User in Leisure, Travel & Tourism
UL
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Acquia Customer Data Platform?

I love the drag and drop editor for automation flows. It's very user friendly and easy to navigate. Their list segmentation tool is very powerful as well and allows for tons of filtering options for email lists. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

I did not like their reporting tool. Being in email marketing being able to easily pull reporting is super important and unfortunately their tool was glitchy and innacurate when it came to email reporting metrics. Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

Easy-to-use open source platform that provides a powerful email marketing tool for automations and list segmentation. Review collected by and hosted on G2.com.

Show More
Show Less
Helpful?
Share
Admin Approval Link
Verified User in Management Consulting
CM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Acquia Customer Data Platform?

All-in-one solution for a Marketing Cloud solution Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

Requires a large budget despite the fact is built on Open Source software Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

Integrated Marketing Cloud solution Review collected by and hosted on G2.com.

Show More
Show Less
Helpful?
Share
Admin Approval Link
Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Acquia Customer Data Platform?

This tool impressed me greatly with its extensibility and user-friendly interface. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

In addition to making the tool compatible with field teams, support staff should also be aligned. Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

Promoting innovation, optimizing internal/operational efficiency, product functionality, and performance Review collected by and hosted on G2.com.

Show More
Show Less
Helpful?
Share
Admin Approval Link

Acquia Customer Data Platform Comparisons

Compare Salesforce Marketing Cloud Personalization (formerly Interaction Studio) vs. Acquia Customer Data Platform
Compare Salesforce Marketing Cloud Personalization (formerly Interaction Studio) vs. Acquia Customer Data Platform
Acquia Customer Data PlatformVSSalesforce Marketing Cloud Personalization (formerly Interaction Studio)
Compare Optimizely Web Experimentation vs. Acquia Customer Data Platform
Compare Optimizely Web Experimentation vs. Acquia Customer Data Platform
Acquia Customer Data PlatformVSOptimizely Web Experimentation
Compare Adobe vs. Acquia Customer Data Platform
Compare Adobe vs. Acquia Customer Data Platform
Acquia Customer Data PlatformVSAdobe
Compare Acquia Customer Data Platform ratings to similar products

Explore More

Google Compute Engine reviews
Corporate Culture
Best Graphic Design Software
Microsoft Collaboration Tools
ZoomInfo Competitors
Hybrid Workplace Trends in 2022
Microsoft 365 Reviews
Medium of Exchange
Pros and Cons Details
Acquia Customer D...