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Acquia Customer Data Platform Reviews & Product Details - Page 2

Acquia Customer Data Platform Overview

What is Acquia Customer Data Platform?

Acquia Marketing Cloud seamlessly integrates with any third-party system and enables easy configuration of any business criteria directly into the platform. Built to be leveraged by all teams who need access to customer data, Acquia Marketing Cloud supports the business across domains, brands, geographies, and websites. Increase marketing agility while future-proofing your business for whatever comes next. Gain flexibility to meet consumers’ changing needs while increasing inter-departmental efficiencies.

Acquia Customer Data Platform Details
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Product Description

Acquia Customer Data Platform unifies content and customer data into one tool so organizations can deliver in-context, personalized experiences across channels and devices to drive engagement, conversions, and loyalty.


Seller Details
Seller
Acquia
Year Founded
2007
HQ Location
Boston, MA
Twitter
@Acquia
46,630 Twitter followers
LinkedIn® Page
www.linkedin.com
1,210 employees on LinkedIn®
Phone
-8836.219
Description

Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a difference to their customers, employees, and communities. We provide the world's leading open digital experience platform (DXP), built on open source Drupal, as part of our commitment to shaping a digital future that is safe, accessible, and available to all. With Acquia Open DXP, you can unlock the potential of your customer data and content, accelerating time to market and increasing engagement, conversion, and revenue. Learn more at https://acquia.com.


Trish K.
TK
Overview Provided by:

Recent Acquia Customer Data Platform Reviews

Verified User
I
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"Facilitator for Improving Experience"
Personalized content useful for targeting
DM
David M.Mid-Market (51-1000 emp.)
4.5 out of 5
"Powerful Product"
It has the features we need for our core marketing data needs and has customization
Shubham A.
SA
Shubham A.Small-Business (50 or fewer emp.)
4.0 out of 5
"Powerful Platform for Personalized Marketing"
What I find most appealing about Acquia Marketing Cloud is its emphasis on customization. A single picture of every customer is provided by the pla...
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Acquia Customer Data Platform Media

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Video Reviews

86 Acquia Customer Data Platform Reviews

3.9 out of 5
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86 Acquia Customer Data Platform Reviews
3.9 out of 5
86 Acquia Customer Data Platform Reviews
3.9 out of 5

Acquia Customer Data Platform Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Acquia Customer Data PlatformQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Retail
UR
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Acquia Customer Data Platform?

Acquia team that is responsible for Arçelik Pazarlama is not new. They are responsible for our account since the beggining of our cooperation. Therefore, they can find the right solutions for our requests.I would like to express my special thanks to my friends Öykü Akça, Sevgi Çavuşyan and Pratiksha Redkar. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

Since 2021 Q4 as company we started to take more attention on CRM, so our requests dramatically increased. In this context, we have previously expressed our demand for increase in resource and improvement in velocity. Current team is great, but we need team expansion. Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

Apart from this database, we cannot do a customer-oriented follow-up on any platform. Acquia is our only platform where we can monitor our customers. Instead of mass campaigns, by observing customer behaviors we can create campaigns, communications, actions just special to each unique customer. Review collected by and hosted on G2.com.

Biju P.
BP
Solutions Architect
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Acquia Customer Data Platform?

Easy to setup the instance from the scratch and user friendly Email builder. Also come with inbuilt bulk email solution which helps to send the email so smoothly. In addion to that, webhook integration helps to achive user specific requirement quite easy way. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

Unexpected error which is not giving any hint what went wrong. For example if any drag and drop container(row) which is not used and saved the template, then you cannot send bulk emails. Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

I could able to solve the newsletter intgration for my prestigious customer with help of campaign studio webhook. It is really addressed the pain area of handling the newsletter builder tool and contact sync issue. Review collected by and hosted on G2.com.

Verified User in Warehousing
CW
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Acquia Customer Data Platform?

I liked how much information was provided as well as the tools! were easy to use, It made my experience exactly what I expected and thats the best part! For me Acquia Is at the top in terms of quality and thats why I chose Acquia Marketing Cloud. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

I didn't dislike anything although there is always room for improvement I felt Acquia won me over by a long shot and left me satisfied but still leaving me wanting to learn more! Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

a lot of my problems I solve easily by learning how to setup aspects correctly within my cloud to make it stand out from the rest and with Acquia Marketing Cloud and the tools it provides to me It definitely made it easy and more than possible! Review collected by and hosted on G2.com.

Verified User in Consumer Goods
CC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Acquia Customer Data Platform?

Acquia Marketing cloud offers Campaign, Targeting and CPD solution that are working very well in conjunction with Acquia Drupal Cloud (CMS). In this way, the complete integration between the tools is incredible. One of the best complete suite available in the marketing. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

When considering Acquia Marketing Cloud as a separate tool to be integrated with non-Acquia CMS, then the situation is a little bit different due to the complext integration required.

There is also a lack of business-ready views for the data retrieved and collected. Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

I'm solving the difficulty of having a single source of truth for Customer data to then enable a smooth content management and campaign management.

Acquia Marketing Cloud is indeed helping many clients I'm working with. Review collected by and hosted on G2.com.

MF
Software Engineer
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Acquia Customer Data Platform?

About the service and securities provided for the contents/data. Also the personalization concepts. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

I don't have anything to dislike or not to be part of Acquia Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

Helps to prevent bot attacks and manages the network traffic also the reduce the load time Review collected by and hosted on G2.com.

Verified User in Publishing
CP
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Acquia Customer Data Platform?

How campaign studio connects with various accounts and instances together and generates common combined dashboards and reports Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

The tool is not very intuitive, you have to read to understand. For example, creating and starting campaigns, integration with external tools like salesforce Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

one view of the contacts and customers Review collected by and hosted on G2.com.

CB
Lead Product Owner
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Acquia Customer Data Platform?

The dynamic campaign workflows make complex scenarios possible. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

The UI can be confusing, such as putting "greater than -2 months" to express anything newer than two months ago in segment filters. We've also experienced many bugs that take a long time, months, to get fixed. Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

We are looking for a white-labeled marketing experience that we can use in a B2B setting. We have been able to build this quickly with many functionalities already available. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
What do you like best about Acquia Customer Data Platform?

Provides CDP, Personalization, Campaign management with a common UI. The various Marketing Cloud products are integrated seamlessly together. But, while the products are great, you aren't locked into using them. If you have a preferred platform you can use it to build a best-of-breed system instead of being locked into a particular vendor's product stack. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

Overall, the Acquia Marketing Cloud is an excellent suite of products. As Acquia acquires new products, Acquia should continue integrating them seamlessly with the other Acquia products and providing integrations with other MarTech products. Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

Using the Acquia Marketing Cloud products allows us to have one place to put customer data to get a holistic view of our customers and enables us to give our customers a personalized experience across channels. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Acquia Customer Data Platform?

Acquia customer service is great! They are super responsive. Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

The interface could be a bit more user-friendly, but once you figure it out it's not that bad. Review collected by and hosted on G2.com.

Recommendations to others considering Acquia Customer Data Platform:

N/A Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

Acquia is connected our POS and then we pull necessary audiences from the Acquia to target. Review collected by and hosted on G2.com.

YP
CRM MANAGER
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Acquia Customer Data Platform?

Simple, Fast and userfriendly interface, Review collected by and hosted on G2.com.

What do you dislike about Acquia Customer Data Platform?

Technical services and additional improvements Review collected by and hosted on G2.com.

Recommendations to others considering Acquia Customer Data Platform:

I can recommend Acquia, but it needs improvement in technical support and development. Review collected by and hosted on G2.com.

What problems is Acquia Customer Data Platform solving and how is that benefiting you?

We can reach our campaigns faster and to more accurate audiences. Review collected by and hosted on G2.com.