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I love how user friendly the interface is as well as the ability to create custom audiences. Having the ability to slice data into so many different segments based on location, demographics, time period, etc, helps us make truly actionable analysis and recommendations. Avis collecté par et hébergé sur G2.com.
I don't usually have any issues unless the platform goes down or there is a lag in updating changes to APIs. Avis collecté par et hébergé sur G2.com.
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J'utilise Netbase depuis plus de 4 ans maintenant, et honnêtement, je ne sais pas comment j'ai construit des programmes de marketing de contenu avant de découvrir cet outil. Bien que l'intuition et les "instincts" de base m'aient effectivement conduit à créer des campagnes primées pour mes clients, à travers plusieurs agences, ce n'est qu'avec NetBase et la suite complète de données et d'analyses que j'ai véritablement transformé mes approches de réactives/standards à proactives/avant-gardistes. Avis collecté par et hébergé sur G2.com.
Je n'aime parfois pas le temps perdu à créer de nouveaux sujets avec une approche plus large, ainsi que le fait que les agences ne soient autorisées qu'à un seul siège par compte (en dehors des sièges d'analyste et d'affaires). Dans une grande agence, et en essayant de prouver l'efficacité de NetBase à des équipes qui ne sont pas familières avec la plateforme, il est important que plus de personnes aient accès. Avis collecté par et hébergé sur G2.com.
I love the amount of data this platform provides, as well as the ability to segment data so easily with its topic and theme set up. I also think its audience monitoring, segmentation and insights are incredibly valuable. Avis collecté par et hébergé sur G2.com.
There are very few things I dislike about this platform. I have recommended it to many people due to its robust nature. I would say probably the price point, as it's quiet pricey for smaller agencies or teams. Avis collecté par et hébergé sur G2.com.
I really like the functionality of setting up searches and having the choice between using boolean and keywords, depending on how specific of a search I am conducting. Netbase helps our team keep a pulse on what people are saying about any given topic and is super helpful when we need to dig in and get smart quick for pitches or permanent accounts. Avis collecté par et hébergé sur G2.com.
One thing that I dislike is the interface, it could definitely use an update. Also, I wish that there was a spot within Netbase that pulled in the trending topics across all social platforms, this would be super helpful to use in many of our daily activities as one of the most important things in social is relevance! I also wish that Netbase had more control over pulling in social content from platforms like Instagram (ie, hashtags) for quantification. I find myself having to use the app itself for these types of inquiries. Avis collecté par et hébergé sur G2.com.
The amount of different visualizations available and the reliability of automated net sentiment scoring, it saves so much time not having to manually check everything, all down to the variety and complexity of Boolean operators to hand Avis collecté par et hébergé sur G2.com.
Audience 3D capabilities are very limited in that when you create an audience, the defining metrics can only be AND not OR which limits how complex a sample you can build. Also, being a UK based customer we find the service drops and crashes quite regularly , which can be frustrating when you're deep in the zone mid project Avis collecté par et hébergé sur G2.com.
The interface is easy to use and is super versatile to allow for a wide variety of analysis' Avis collecté par et hébergé sur G2.com.
I wish there was a 'smart topic' feature that ensured complete topic accuracy Avis collecté par et hébergé sur G2.com.
I've used many social listening tools, but NetBase has been by far one of the most intuitive and exemplary solutions. We are able to quickly build queries in Boolean or assisted format and quickly dive into conversation insights. The customer service is AMAZING! Avis collecté par et hébergé sur G2.com.
This tool is best suited to find audience and conversation insights but needs a little more work on the measurement piece. Nonetheless, I have truly enjoyed using this great tool! Avis collecté par et hébergé sur G2.com.
The potential of this tool is amazing, and we really wish we could use it completely. The ability to compare share of voice and dial down to the topic of discussion is great. The Ability to pull the data itself if great too - we just are never 100% sure the data we are reporting is accurate. Avis collecté par et hébergé sur G2.com.
Our team has a very hard time trusting the data we receive. The most frustrating part about this tool is the ability to receive help. There is no number to call and talk through a simple question. It all has to be submitted to the support team or we have to call our rep who has repeatedly mentioned he is no expert in the tool. Our team also dislikes the necessity to purchase support hours. We spent all our hours setting up our topic, so that when we had issues and questions/needed to make edits to this, the team was unable to help because we were out of hours. We had to follow guides sent in emails from support which were very robust and sometimes confusing to follow. Avis collecté par et hébergé sur G2.com.
I liked hearing how different people used the tool and connecting with local media executives. Avis collecté par et hébergé sur G2.com.
There are so many good sessions that sometimes I'd like to go to both that are at the same time. Avis collecté par et hébergé sur G2.com.
I like the sentiment information and the bio terms/interests you can glean in the demographics section. It is a helpful platform to mention as part of our tool kit during new business meetings. Avis collecté par et hébergé sur G2.com.
Firehose data availability.
Difficulty filtering certain topics. It is difficult to make any important decisions based off of social data....but that's not necessarily a Netbase problem.
We also use Sprinklr and often get very different results. Avis collecté par et hébergé sur G2.com.