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As a Senior Business Solution Consultant I find Meltwater has been an incredible tool for media monitoring and analytics needs. The platform's intuitive interface and robust features make it a go-to tool for tracking media mentions, analyzing trends, and getting insights through customizable dashboards to focus on relevant KPIs.
The AI-Search Assistant helps a lot when it comes to create or refine searches, also the AI-Powered Insights help to get more accurate results like mentions or sentiment among other relevant KPIs. Additionally, the Engage portion helps a lot when it comes to integrating Social Media Management all in one place, even when it comes to moderate conversations in real time with the community.
In general, I highly recommend Meltwater for organizations to empower data-driven decision-making or to manage social media channels. Avis collecté par et hébergé sur G2.com.
I feel the user experience is great, and Meltwater Product Team is always improving the platform every month, sharing great updates and enhancements in the platform. Avis collecté par et hébergé sur G2.com.
Meltwater has a great amount of functionality if you go in for one or many of the large packages/tools. It has the potentially to be a one-stop-shop for a lot of PR and comms functions, providing you have the money to invest. Avis collecté par et hébergé sur G2.com.
It's extremely expensive. My current contract includes only some base features for PR monitoring. I use this regularly but for the price you would expect it to include a lot more of the other features. At a bear minimum I would expect a reporting feature on the lower tier but it's a purchasable add-on. Meltwater is great, but only if you have the cash to splurge. Avis collecté par et hébergé sur G2.com.
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Je peux me détendre parce que je sais que j'ai tout en un seul endroit. Aussi, je peux lire l'impact des choses sur les réseaux sociaux. Avis collecté par et hébergé sur G2.com.
Souvent, des informations sont perdues ou je vois des choses qui ne sont pas très intéressantes parce que tout est automatique ou IA. Du moins dans mon domaine, qui est la politique, il y a des choses que j'aimerais voir d'une manière différente.
De plus, comme la plateforme est si grande et a tant de choses, il est difficile de profiter de tout, même si j'ai du personnel qui m'enseigne ou essaie de m'aider à utiliser les outils. Avis collecté par et hébergé sur G2.com.
In my opinion, Meltwater has the most comprehensive tracking software available to public relations representatives. When compared over the years to its peers, it could consistently gather more data than its competitors, leading to more comprehensive reports.
Customer support is fantastic. We have established bi-weekly office hours and over the years our reps have been quickly available when any issues arise. They are a true partner. Avis collecté par et hébergé sur G2.com.
It's reporter database is ok, improving over the years tremendously, but I too often find generic emails for press contacts or a lack of current updates. From demoing competitors, I think there are other programs that do this better. In addition, sending and tracking emails through the system is not a great option, given the lack of customization you are able to provide (only fill in the blanks, not customized sentences or notes). Where it matters most, it excels. Most press contacts can be found through a little digging and other sources.
While it can be comprehensive, I don't find the ease of use/understanding to always be easy. It can take quite a bit of manual effort to ensure accuracy and convert the data to reports. Avis collecté par et hébergé sur G2.com.
J'ai essayé de nombreuses autres plateformes et Meltwater a été la plus efficace et conviviale. D'autres plateformes ont, à mon avis, échoué en ce qui concerne le niveau d'intégration que vous pouvez utiliser pour vos campagnes. Je l'utilise également presque tous les jours, c'est donc clairement quelque chose qui est intégré au cœur de notre gestion. Avis collecté par et hébergé sur G2.com.
Ils ont récemment réduit la taille des fichiers que vous pouvez envoyer aux créateurs, ce qui n'est pas utile pour nous puisque nous envoyons notre briefing séparément via un PDF. Sinon, généralement, si quelque chose ne fonctionne pas au mieux, vous pouvez le demander comme une nouvelle fonctionnalité et c'est quelque chose que je trouve agréable ! Avis collecté par et hébergé sur G2.com.
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The quick reporting and downloadable graphics created are fantastic when pulling together campaign reports across press and socials at speed. It's also intuitive. When I click on something I want more information about it goes where I would expect it to. We use it weekly and more frequently during specific campaigns. Avis collecté par et hébergé sur G2.com.
Lack of integration with LinkedIn is frustrating but that's a Microsoft issue really... Avis collecté par et hébergé sur G2.com.
Prior to Meltwater, my team relied on Google Alerts and manual searches to monitor for our hard-earned media coverage. Ultimately, it got the job done, but it was tedious, time consuming and I knew we were leaving placements on the table. Meltwater totally changed that for us. Now, we have 24/7 monitoring of our keywords - as well as important industry terms that we rarely had realtime visibility into. AND that's just the monitoring part of Meltwater. Our merchandising and reporting has completely evolved (much more professional!) now that we have access to Reports and Newsletters - both of which are curated for us, saving us valuable time.
Beyond the actual service: Our account team is incredibly knowledgable, helpful and responsive. Avis collecté par et hébergé sur G2.com.
There are so many capabilities that at first, it felt overwhelming ... but with the help of our account team, we've quickly been able to master the resources most important to us, Avis collecté par et hébergé sur G2.com.
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La fonctionnalité/le produit que nous utilisons le plus est Meltwater Engage. Il a été primordial dans notre calendrier de contenu sur les réseaux sociaux, la planification et le suivi des demandes. Avis collecté par et hébergé sur G2.com.
Nous rencontrons des problèmes avec Meltwater un peu plus fréquemment que je ne le souhaiterais, mais cela dit, leur équipe de support client est incroyable. Donc, chaque fois qu'il y a un léger problème, vous avez accès à un support client rapide pour le résoudre. Avis collecté par et hébergé sur G2.com.
Meltwater has been helped a great deal for us, be it usi in social listening or orm or caompaign management. its features are amazing and gives data realt time manner, which lacks in most of the industry tools not a days. We are a marketing agency which specialized in ORM and Social Listening Avis collecté par et hébergé sur G2.com.
the only thing is number of lgoins should be high given that the package is good amout, more than three logins and tools log outs automcatically Avis collecté par et hébergé sur G2.com.
It's incredibly helpful to have a one-stop-shop for monitoring brand coverage (and being able to filter by coverage type!), setting up press release wires, and media list building all in one tool. I use meltwater virtually every day in my role and in many ways it blows other PR tools out of the water. It's easy to navigate and customer support is always on deck to help with any roadblocks. Avis collecté par et hébergé sur G2.com.
The only things I would change are the limitations - you can only download so many contacts per month, and adding more than 500 contacts to a given media list is tedious since you have to add them in batches, which can be difficult given the limitations of the search function. As someone who likes to build large, comprehensive media lists for cross-referencing, this can be a struggle. Avis collecté par et hébergé sur G2.com.