Compare Plum and Tango 
At a Glance
Market Segments
Enterprise (43.8% of reviews)
Small-Business (42.4% of reviews)
Entry-Level Pricing
Free Trial
No pricing available
Plum
Star Rating
(543)4.6 out of 5
Market Segments
Enterprise (43.8% of reviews)
Entry-Level Pricing
Free Trial
Browse all 3 pricing plansTango
Star Rating
(437)4.7 out of 5
Market Segments
Small-Business (42.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about TangoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Tango excels in Delivery Speed with a score of 9.5, making it a preferred choice for businesses that prioritize quick logistics. In contrast, Xoxoday by Giift also performs well but slightly lower at 9.0.
- Reviewers mention that both products have a strong Quality of Support, with Tango scoring 9.2 and Xoxoday by Giift at 9.3. However, users on G2 highlight that Xoxoday's support is more responsive, particularly for enterprise-level clients.
- G2 users indicate that Tango's Reward Catalog is highly customizable, scoring 9.4, which allows businesses to tailor rewards effectively. Xoxoday by Giift, while also strong at 9.2, is noted for having a more extensive selection of rewards.
- Users say that Tango's Automated Email Responses feature is particularly user-friendly, scoring 9.3, which enhances user engagement. Xoxoday by Giift, however, has a slightly lower score of 8.9, with some users mentioning it lacks advanced automation options.
- Reviewers mention that both platforms offer robust Analytics & Reporting capabilities, but Tango's score of 8.3 in this area is lower than Xoxoday by Giift's 8.9. Users report that Xoxoday provides more detailed insights into campaign performance.
- Users on G2 highlight that Tango's CRM & Marketing Automation Integration is rated at 9.0, which is beneficial for small businesses. In contrast, Xoxoday by Giift scores slightly lower at 8.8, with some users noting it lacks seamless integration with certain CRM systems.
Featured Products
Sponsored
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Marketing Automation
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(0)
Marketing Automation
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(6)
Marketing Automation
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Pricing
Entry-Level Pricing
Plum
Starter
Free Trial
For getting started with a quick reward campaign.
- Xoxo points - Best for repeat rewarding
- Xoxo code - Best for sending unique gift codes
- Xoxo links - Best for quick and one-link reward redemption
Tango
No pricing availableFree Trial
Plum
Free Trial is available
Tango
Free Trial is available
Ratings
Meets Requirements
9.2
424
9.4
324
Ease of Use
9.2
422
9.2
327
Ease of Setup
9.3
163
9.0
249
Ease of Admin
9.1
78
9.1
237
Quality of Support
9.3
419
9.2
300
Has the product been a good partner in doing business?
9.2
87
9.4
258
Product Direction (% positive)
9.3
406
8.9
303
Features by Category
Email Marketing
9.3
35
Not enough data
8.9
33
Not enough data
9.2
31
Not enough data
9.3
36
Not enough data
Online Marketing
9.3
33
Not enough data
9.0
33
Not enough data
8.9
33
Not enough data
9.0
35
Not enough data
9.1
33
Not enough data
Lead Management
9.2
33
Not enough data
9.4
31
Not enough data
9.2
31
Not enough data
9.2
31
Not enough data
9.2
32
Not enough data
9.1
32
Not enough data
9.1
31
Not enough data
8.7
34
Not enough data
Campaign Management
9.4
36
Not enough data
8.9
36
Not enough data
8.9
33
Not enough data
9.1
33
Not enough data
Social
9.3
33
Not enough data
9.3
34
Not enough data
9.0
32
Not enough data
9.0
31
Not enough data
9.0
35
Not enough data
Reporting & Analytics
9.3
34
Not enough data
Feature Not Available
Not enough data
9.3
34
Not enough data
9.3
33
Not enough data
Feature Not Available
Not enough data
Platform
9.2
35
Not enough data
9.2
32
Not enough data
9.4
34
Not enough data
9.0
32
Not enough data
8.6
33
Not enough data
8.8
32
Not enough data
Feature Not Available
Not enough data
Integration
9.3
33
Not enough data
9.3
32
Not enough data
9.0
31
Not enough data
Logistics
9.4
41
Not enough data
9.0
39
Not enough data
9.3
40
Not enough data
9.5
41
Not enough data
Testing & Tracking
9.3
38
Not enough data
9.3
39
Not enough data
9.3
38
Not enough data
Platform Basics
Feature Not Available
Not enough data
9.2
35
Not enough data
9.4
34
Not enough data
Feature Not Available
Not enough data
Reporting
9.4
34
Not enough data
9.2
34
Not enough data
Platform Additional Functionality
9.3
33
Not enough data
9.2
33
Not enough data
9.1
33
Not enough data
9.2
33
Not enough data
9.2
32
Not enough data
9.5
33
Not enough data
9.3
33
Not enough data
Platform Basics
9.4
47
Not enough data
9.0
44
Not enough data
Platform Data
8.9
43
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Platform Basics
8.9
177
Not enough data
9.1
187
Not enough data
9.1
186
Not enough data
Platform Content
8.9
172
Not enough data
8.7
157
Not enough data
8.8
160
Not enough data
Platform Additional Functionality
8.8
159
Not enough data
9.0
167
Not enough data
8.8
174
Not enough data
9.2
187
Not enough data
9.4
200
Not enough data
Rewards & Incentives
9.3
248
9.5
209
9.0
233
8.9
197
9.0
224
9.1
197
8.9
212
8.8
189
9.0
236
8.8
205
8.9
219
8.3
194
9.0
218
8.9
200
8.8
205
8.4
165
9.0
209
8.6
169
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Plum and Tango are categorized as Rewards and Incentives
Unique Categories
Plum is categorized as Account-Based Direct Mail, Promotional Product Management, Direct Mail Automation, Employee Recognition, and Marketing Automation
Tango has no unique categories
Reviews
Reviewers' Company Size
Plum
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Tango
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
21.0%
Computer Software
12.8%
Financial Services
3.2%
Consumer Services
3.0%
Accounting
3.0%
Other
57.0%
Computer Software
9.7%
Marketing and Advertising
7.4%
Non-Profit Organization Management
5.8%
Research
5.1%
Market Research
5.1%
Other
67.1%
Most Helpful Reviews
Plum
Most Helpful Favorable Review
Rahul B.
Verified User in Machinery
In today's digital era, gift card websites have revolutionized the art of gifting. These platforms offer a vast array of gift cards for every occasion, making the act of giving thoughtful gifts more accessible than ever. "Xoxoday's website is a breeze to...
Most Helpful Critical Review
Verified User in Insurance
Verified User in Insurance
Despite being approval for this review, I have not received my reward yet.It's been 9 days and I still am waiting, not getting any response from any support.
Tango
Most Helpful Favorable Review
Liz Jackson P.
Verified User in Telecommunications
What I love best about Tango Card is the way it's automated within the Influitive product we use at Mitel. I used to spend 5-10 hours a week purchasing and fulfilling gift card requests for just a few dozen people a week. Once we rolled out Influitive, in a...
Most Helpful Critical Review
Verified User in Computer Hardware
All good, good follow up service as well.
Rahul B.
Verified User in Machinery
In today's digital era, gift card websites have revolutionized the art of gifting. These platforms offer a vast array of gift cards for every occasion, making the act of giving thoughtful gifts more accessible than ever. "Xoxoday's website is a breeze to...
Liz Jackson P.
Verified User in Telecommunications
What I love best about Tango Card is the way it's automated within the Influitive product we use at Mitel. I used to spend 5-10 hours a week purchasing and fulfilling gift card requests for just a few dozen people a week. Once we rolled out Influitive, in a...
Verified User in Insurance
Verified User in Insurance
Despite being approval for this review, I have not received my reward yet.It's been 9 days and I still am waiting, not getting any response from any support.
Verified User in Computer Hardware
All good, good follow up service as well.
Alternatives
Discussions
What is Plum by Xoxoday?
5 comments
M
Xoxoday Plum is a powerful rewards, incentives, benefits & payouts infrastructure that helps businesses to simplify their rewards program while making the...Read more
Can I use this for any business?
2 comments
Official Response from Plum
Hi Madhu!
You can use Xoxoday Plum for any kind of business. There are no limitations in the functionality. You can contact us at cs@xoxoday.com for...Read more
Can Xoxoday add few gift cards I want?
2 comments
AS
Certainly! Please provide the text in the Unknown Language that you would like translated into English.Read more
What is the email address to someone that can solve problems and cares about making the company better?
2 comments
PK
This appears to be an email address and does not contain any translatable content in an unknown language. It is likely used for contacting the company Tango...Read more
What's a Tango gift card?
1 comment
AA
Tango gift card (e-gift cards) is a vendor and rewards/incentives are sent out via email. Recipients are able to redeem Tango Cards at over 300 retailers...Read more
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