Compare The Trade Desk and TubeMogul 
At a Glance
Market Segments
Mid-Market (45.3% of reviews)
Mid-Market (65.6% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
The Trade Desk
Star Rating
(101)4.5 out of 5
Market Segments
Mid-Market (45.3% of reviews)
Entry-Level Pricing
Contact Us
Learn more about The Trade DeskTubeMogul
Star Rating
(32)3.5 out of 5
Market Segments
Mid-Market (65.6% of reviews)
Entry-Level Pricing
No pricing available
Learn more about TubeMogulSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that TubeMogul's Display Functionality scores a low 6.5, while The Trade Desk excels with a score of 8.7, indicating that The Trade Desk offers a more robust and effective display advertising solution.
- Reviewers mention that The Trade Desk's Quality of Support is rated at 8.9, significantly higher than TubeMogul's 7.1, suggesting that users find The Trade Desk's customer service to be more responsive and helpful.
- G2 users highlight that TubeMogul's Machine Learning Optimization is rated at 6.7, which is notably lower than The Trade Desk's 8.4, indicating that The Trade Desk provides superior capabilities in optimizing ad performance through machine learning.
- Users on G2 report that TubeMogul's Mobile Functionality is rated at 6.9, while The Trade Desk shines with a score of 8.9, suggesting that The Trade Desk offers a more comprehensive mobile advertising experience.
- Reviewers mention that TubeMogul's Fraud Protection is rated at 6.6, which is significantly lower than The Trade Desk's 8.8, indicating that The Trade Desk provides better safeguards against ad fraud.
- Users say that The Trade Desk's Campaign Optimization is rated at 8.5, compared to TubeMogul's 6.7, suggesting that The Trade Desk offers more effective tools for optimizing advertising campaigns.
Featured Products
Sponsored
Messangi
(14)
Video Advertising
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Pricing
Entry-Level Pricing
The Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
TubeMogul
No pricing availableFree Trial
The Trade Desk
No trial information availableTubeMogul
No trial information availableRatings
Meets Requirements
8.6
85
7.4
29
Ease of Use
8.2
82
7.3
29
Ease of Setup
8.3
50
7.6
17
Ease of Admin
8.3
40
6.8
14
Quality of Support
8.9
84
7.1
29
Has the product been a good partner in doing business?
8.9
43
7.3
17
Product Direction (% positive)
9.0
81
8.1
30
Features by Category
Channel Functionality
8.7
56
6.5
8
Platform Interoperability
7.9
29
Not enough data
Campaign Management
7.9
60
|
Verified
7.7
23
|
Verified
8.5
58
|
Verified
6.7
24
|
Verified
8.6
58
|
Verified
8.0
25
|
Verified
7.5
57
|
Verified
7.4
14
|
Verified
7.6
56
|
Verified
6.8
14
|
Verified
8.7
43
|
Verified
7.2
19
8.8
43
|
Verified
6.6
20
|
Verified
8.9
46
|
Verified
7.9
20
8.2
59
|
Verified
7.1
23
|
Verified
8.0
44
|
Verified
6.9
20
|
Verified
8.1
48
|
Verified
7.1
14
|
Verified
8.5
48
|
Verified
Not enough data
8.0
48
|
Verified
Not enough data
Targeting
8.8
59
|
Verified
7.7
25
|
Verified
8.9
57
|
Verified
6.8
21
|
Verified
8.8
57
|
Verified
8.3
21
8.8
46
|
Verified
7.5
17
Platform
8.1
43
|
Verified
7.9
12
7.4
57
|
Verified
7.3
20
|
Verified
8.8
56
7.5
19
|
Verified
8.5
58
|
Verified
7.6
22
|
Verified
8.6
53
|
Verified
7.6
18
|
Verified
8.1
53
|
Verified
7.0
16
|
Verified
7.8
44
|
Verified
7.1
19
|
Verified
8.0
48
|
Verified
7.4
11
|
Verified
7.9
51
|
Verified
6.6
15
|
Verified
Platform Interoperability
8.0
21
Not enough data
Mobile Functionality
8.9
40
6.9
6
Campaign Management
7.9
60
|
Verified
7.7
23
|
Verified
8.5
58
|
Verified
6.7
24
|
Verified
8.6
58
|
Verified
8.0
25
|
Verified
7.5
57
|
Verified
7.4
14
|
Verified
7.6
56
|
Verified
6.8
14
|
Verified
8.7
43
|
Verified
7.2
19
8.8
43
|
Verified
6.6
20
|
Verified
8.9
46
|
Verified
7.9
20
8.2
59
|
Verified
7.1
23
|
Verified
8.0
44
|
Verified
6.9
20
|
Verified
8.1
48
|
Verified
7.1
14
|
Verified
8.5
48
|
Verified
Not enough data
8.0
48
|
Verified
Not enough data
Targeting
8.8
59
|
Verified
7.7
25
|
Verified
8.9
57
|
Verified
6.8
21
|
Verified
8.8
57
|
Verified
8.3
21
8.8
46
|
Verified
7.5
17
Mobile
8.4
38
7.3
5
8.5
48
|
Verified
Not enough data
8.0
48
|
Verified
Not enough data
Platform
8.1
43
|
Verified
7.9
12
7.4
57
|
Verified
7.3
20
|
Verified
8.8
56
7.5
19
|
Verified
8.5
58
|
Verified
7.6
22
|
Verified
8.6
53
|
Verified
7.6
18
|
Verified
8.1
53
|
Verified
7.0
16
|
Verified
7.8
44
|
Verified
7.1
19
|
Verified
8.0
48
|
Verified
7.4
11
|
Verified
7.9
51
|
Verified
6.6
15
|
Verified
Platform Interoperability
8.1
24
Not enough data
Video Functionality
8.6
39
Feature Not Available
Campaign Management
7.9
60
|
Verified
7.7
23
|
Verified
8.5
58
|
Verified
6.7
24
|
Verified
8.6
58
|
Verified
8.0
25
|
Verified
7.5
57
|
Verified
7.4
14
|
Verified
7.6
56
|
Verified
6.8
14
|
Verified
8.7
43
|
Verified
7.2
19
8.8
43
|
Verified
6.6
20
|
Verified
8.9
46
|
Verified
7.9
20
8.2
59
|
Verified
7.1
23
|
Verified
8.0
44
|
Verified
6.9
20
|
Verified
8.1
48
|
Verified
7.1
14
|
Verified
8.5
48
|
Verified
Not enough data
8.0
48
|
Verified
Not enough data
Targeting
8.8
59
|
Verified
7.7
25
|
Verified
8.9
57
|
Verified
6.8
21
|
Verified
8.8
57
|
Verified
8.3
21
8.8
46
|
Verified
7.5
17
Platform
8.1
43
|
Verified
7.9
12
7.4
57
|
Verified
7.3
20
|
Verified
8.8
56
7.5
19
|
Verified
8.5
58
|
Verified
7.6
22
|
Verified
8.6
53
|
Verified
7.6
18
|
Verified
8.1
53
|
Verified
7.0
16
|
Verified
7.8
44
|
Verified
7.1
19
|
Verified
8.0
48
|
Verified
7.4
11
|
Verified
7.9
51
|
Verified
6.6
15
|
Verified
Platform Interoperability
Not enough data
Not enough data
Social Functionality
Not enough data
Not enough data
Campaign Management
7.9(won by 0.2)
60
|
Verified
7.7
23
|
Verified
8.5(won by 1.8)
58
|
Verified
6.7
24
|
Verified
8.6(won by 0.6)
58
|
Verified
8.0
25
|
Verified
7.5(won by 0.1)
57
|
Verified
7.4
14
|
Verified
7.6(won by 0.8)
56
|
Verified
6.8
14
|
Verified
8.7(won by 1.5)
43
|
Verified
7.2
19
8.8(won by 2.2)
43
|
Verified
6.6
20
|
Verified
8.9(won by 1.0)
46
|
Verified
7.9
20
8.2(won by 1.1)
59
|
Verified
7.1
23
|
Verified
8.0(won by 1.1)
44
|
Verified
6.9
20
|
Verified
8.1(won by 1.0)
48
|
Verified
7.1
14
|
Verified
8.5(won by default)
48
|
Verified
Not enough data
8.0(won by default)
48
|
Verified
Not enough data
Targeting
8.8(won by 1.1)
59
|
Verified
7.7
25
|
Verified
8.9(won by 2.1)
57
|
Verified
6.8
21
|
Verified
8.8(won by 0.5)
57
|
Verified
8.3
21
8.8(won by 1.3)
46
|
Verified
7.5
17
Platform
8.1(won by 0.2)
43
|
Verified
7.9
12
7.4(won by 0.1)
57
|
Verified
7.3
20
|
Verified
8.8(won by 1.3)
56
7.5
19
|
Verified
8.5(won by 0.9)
58
|
Verified
7.6
22
|
Verified
8.6(won by 1.0)
53
|
Verified
7.6
18
|
Verified
8.1(won by 1.1)
53
|
Verified
7.0
16
|
Verified
7.8(won by 0.7)
44
|
Verified
7.1
19
|
Verified
8.0(won by 0.6)
48
|
Verified
7.4
11
|
Verified
7.9(won by 1.3)
51
|
Verified
6.6
15
|
Verified
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.6
36
Not enough data
Campaign Management
7.9
60
|
Verified
7.7
23
|
Verified
8.5
58
|
Verified
6.7
24
|
Verified
8.6
58
|
Verified
8.0
25
|
Verified
7.5
57
|
Verified
7.4
14
|
Verified
7.6
56
|
Verified
6.8
14
|
Verified
8.7
43
|
Verified
7.2
19
8.8
43
|
Verified
6.6
20
|
Verified
8.9
46
|
Verified
7.9
20
8.2
59
|
Verified
7.1
23
|
Verified
8.0
44
|
Verified
6.9
20
|
Verified
8.1
48
|
Verified
7.1
14
|
Verified
8.5
48
|
Verified
Not enough data
8.0
48
|
Verified
Not enough data
Targeting
8.8
59
|
Verified
7.7
25
|
Verified
8.9
57
|
Verified
6.8
21
|
Verified
8.8
57
|
Verified
8.3
21
8.8
46
|
Verified
7.5
17
Demand Side Platforms
8.4
53
|
Verified
6.7
7
|
Verified
7.7
52
|
Verified
6.4
7
|
Verified
8.8
52
|
Verified
7.5
6
|
Verified
Platform
8.1
43
|
Verified
7.9
12
7.4
57
|
Verified
7.3
20
|
Verified
8.8
56
7.5
19
|
Verified
8.5
58
|
Verified
7.6
22
|
Verified
8.6
53
|
Verified
7.6
18
|
Verified
8.1
53
|
Verified
7.0
16
|
Verified
7.8
44
|
Verified
7.1
19
|
Verified
8.0
48
|
Verified
7.4
11
|
Verified
7.9
51
|
Verified
6.6
15
|
Verified
Connected TV (CTV) Advertising PlatformsHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
The Trade Desk and TubeMogul are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
The Trade Desk is categorized as Native Advertising, Connected TV (CTV) Advertising Platforms, Digital Audio Advertising, Mobile Marketing, and Retail Media Advertising Platforms
TubeMogul is categorized as Social Media Advertising
Reviews
Reviewers' Company Size
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
TubeMogul
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
68.4%
Retail
6.3%
Internet
4.2%
Consumer Goods
2.1%
Computer Software
2.1%
Other
16.8%
Marketing and Advertising
71.9%
Internet
15.6%
Publishing
3.1%
Financial Services
3.1%
Broadcast Media
3.1%
Other
3.1%
Most Helpful Reviews
The Trade Desk
Most Helpful Favorable Review
Verified User in Marketing and Advertising
With the transition to Kokai, TTD has allowed advertisers even more control to target their ideal customers.
Most Helpful Critical Review
Verified User in Marketing and Advertising
Learning curve is steeper than I would like
TubeMogul
Most Helpful Favorable Review
Verified User in Marketing and Advertising
I love how user-friendly it is, it was really easy for me to get then hang of it and utilize in my everyday work life.
Most Helpful Critical Review
Stella K.
Verified User in Internet
UI is slow to generate when switching from tab to tab. Not intuitive when uploading video / assets. UI does not allow trafficker to set at daily impression value. Instead we have to set it at dollar value which doesn't make sense because eCPM changes...
Verified User in Marketing and Advertising
With the transition to Kokai, TTD has allowed advertisers even more control to target their ideal customers.
Verified User in Marketing and Advertising
I love how user-friendly it is, it was really easy for me to get then hang of it and utilize in my everyday work life.
Verified User in Marketing and Advertising
Learning curve is steeper than I would like
Stella K.
Verified User in Internet
UI is slow to generate when switching from tab to tab. Not intuitive when uploading video / assets. UI does not allow trafficker to set at daily impression value. Instead we have to set it at dollar value which doesn't make sense because eCPM changes...
Alternatives
Discussions
The Trade Desk has no discussions with answers
TubeMogul has no discussions with answers
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