Compare SOCi and Sprout Social 
At a Glance
Market Segments
Small-Business (53.9% of reviews)
Small-Business (46.2% of reviews)
Entry-Level Pricing
No pricing available
Starting at $199.00 1 user/per month (billed annually)
SOCi
Star Rating
(2,794)4.5 out of 5
Market Segments
Small-Business (53.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about SOCiSprout Social
Star Rating
(3,822)4.4 out of 5
Market Segments
Small-Business (46.2% of reviews)
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Sprout Social excels in its Content Calendar feature, scoring 9.1, which allows for seamless planning and scheduling of posts. In contrast, SOCi's Content Calendar scored slightly lower at 8.9, indicating that while it is functional, it may not offer the same level of user satisfaction.
- Reviewers mention that Sprout Social's Post Performance analytics, rated at 8.8, provide detailed insights into how individual posts are performing, which helps users optimize their content strategy. SOCi, with a score of 8.5, offers similar analytics but may lack some of the depth that Sprout Social provides.
- G2 users highlight that SOCi's Reputation Management feature, rated at 8.7, is particularly strong, allowing businesses to effectively monitor and respond to customer feedback. Sprout Social, while also effective, scored slightly lower at 8.6, suggesting that SOCi may have an edge in this area.
- Users on G2 report that Sprout Social's Social Engagement capabilities, rated at 8.6, are robust, enabling users to interact with their audience effectively. SOCi matches this score, but some users feel that Sprout Social's interface is more intuitive for managing engagements.
- Reviewers mention that SOCi's Social Ads functionality, scoring 8.1, is superior for managing paid campaigns, particularly for local businesses. In comparison, Sprout Social's score of 6.8 indicates that users find its ad management features less comprehensive.
- Users say that both platforms offer strong Analytics capabilities, but Sprout Social's overall score of 8.5 is slightly higher than SOCi's 8.4, suggesting that users may find Sprout Social's reporting tools more effective for tracking performance metrics.
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Pricing
Entry-Level Pricing
SOCi
No pricing availableSprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
SOCi
No trial information availableSprout Social
Free Trial is available
Ratings
Meets Requirements
8.9
2,400
8.5
3,398
Ease of Use
8.8
2,492
8.8
3,431
Ease of Setup
8.7
1,422
8.7
2,012
Ease of Admin
8.9
1,007
8.8
1,588
Quality of Support
8.9
1,986
8.7
3,048
Has the product been a good partner in doing business?
9.0
998
8.8
1,552
Product Direction (% positive)
8.8
2,410
8.9
3,333
Features by Category
Social Analytics
7.7
519
7.9(won by 0.2)
1701
8.2(won by 0.2)
554
8.0
1884
8.5
568
8.8(won by 0.3)
2045
7.9(won by 0.5)
484
7.4
1368
Feature Not Available
7.4(won by default)
1385
7.8(won by 0.1)
487
7.7
1140
8.2(won by 0.8)
489
7.4
1081
Reports & Dashboards
8.2(won by 0.1)
534
8.1
1899
8.3
536
8.7(won by 0.4)
1972
8.4
529
8.5(won by 0.1)
1815
7.9(won by default)
442
Feature Not Available
Business Tools
8.0
96
Not enough data
7.5
90
Not enough data
7.4
88
Not enough data
7.8
100
Not enough data
8.0
101
Not enough data
Customer Tools
8.6
109
Not enough data
8.3
101
Not enough data
8.0
102
Not enough data
8.1
100
Not enough data
Listing Management
8.2
484
Not enough data
8.3
477
Not enough data
8.1
472
Not enough data
8.5
491
Not enough data
Performance
8.5
509
Not enough data
8.5
519
Not enough data
Local Search Optimization
8.2
300
Not enough data
8.5
313
Not enough data
8.5
319
Not enough data
8.7
312
Not enough data
8.8
319
Not enough data
8.6
325
Not enough data
Content & Collaboration
8.9
1104
9.0
1684
8.4
1074
8.0
1502
8.2
952
8.3
1543
8.3
972
8.1
1467
8.6
1019
8.4
1570
8.4
1013
Feature Not Available
Social Management
8.6
1156
8.7
2667
9.0
1185
8.9
2658
8.3
1088
8.2
2317
8.6
1148
8.6
2620
8.2
1003
Feature Not Available
8.4
993
8.1
1398
8.2
547
7.7
992
Platform Interoperability
8.3
714
Not enough data
Social Functionality
8.9
904
Not enough data
Campaign Management
8.7
850
Not enough data
Feature Not Available
Not enough data
8.6
858
Not enough data
8.4
814
Not enough data
8.5
816
Not enough data
8.8
811
Not enough data
8.5
780
Not enough data
Feature Not Available
Not enough data
8.3
755
Not enough data
8.5
800
Not enough data
8.5
770
Not enough data
8.1
744
Not enough data
8.4
753
Not enough data
Targeting
8.5
853
Not enough data
Feature Not Available
Not enough data
8.3
784
Not enough data
8.4
798
Not enough data
Platform
8.3
782
Not enough data
8.4
815
Not enough data
8.7
859
Not enough data
8.8
874
Not enough data
8.6
798
Not enough data
8.5
844
Not enough data
8.7
831
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Responses
8.2
58
Not enough data
Feature Not Available
Not enough data
8.1
49
Not enough data
8.5
52
Not enough data
Feature Not Available
Not enough data
Platform
7.8
46
Not enough data
8.3
50
Not enough data
8.2
50
Not enough data
8.3
51
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
55
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Survey Management
8.6
115
Not enough data
8.6
117
Not enough data
8.6
113
Not enough data
8.5
113
Not enough data
Survey Customization
8.6
108
Not enough data
8.7
107
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Survey Insights
8.9
110
Not enough data
8.5
110
Not enough data
8.7
110
Not enough data
8.6
111
Not enough data
Monitoring & Listening
Not enough data
8.6
1376
Not enough data
7.1
920
Not enough data
8.3
680
Not enough data
8.1
665
Not enough data
7.9
642
Not enough data
8.1
669
Data Management & Analysis
Not enough data
7.6
686
Not enough data
8.7
1444
Not enough data
8.2
710
Not enough data
8.0
619
Generative AI
Not enough data
7.5
431
Not enough data
7.3
424
Process
Not enough data
8.6
996
Not enough data
8.2
795
Not enough data
7.9
562
Channels
Not enough data
Feature Not Available
Not enough data
9.0
1051
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.6
686
Not enough data
8.6
978
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Consumer Intelligence
8.7
722
|
Verified
Not enough data
8.3
696
|
Verified
Not enough data
8.5
719
|
Verified
Not enough data
Reporting
Feature Not Available
Not enough data
8.3
676
|
Verified
Not enough data
8.8
768
|
Verified
Not enough data
Media Monitoring
8.9
761
|
Verified
Not enough data
9.0
775
Not enough data
8.6
706
|
Verified
Not enough data
In-House Management
Feature Not Available
Not enough data
8.3
667
|
Verified
Not enough data
Generative AI
8.1
520
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
SOCi and Sprout Social are categorized as Social Media Analytics, Social Media Suites, and Social Media Management
Unique Categories
SOCi is categorized as Multi-Location Marketing Platforms, Store Locator, Local Listing Management, Chatbots, Local SEO, Social Media Advertising, Online Reputation Management, and Survey
Sprout Social is categorized as Social Customer Service and Social Media Listening Tools
Reviews
Reviewers' Company Size
SOCi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Real Estate
23.8%
Marketing and Advertising
7.2%
Health, Wellness and Fitness
6.5%
Retail
5.8%
Leisure, Travel & Tourism
4.9%
Other
51.7%
Marketing and Advertising
21.4%
Non-Profit Organization Management
6.3%
Higher Education
4.8%
Information Technology and Services
3.7%
Financial Services
3.5%
Other
60.4%
Most Helpful Reviews
SOCi
Most Helpful Favorable Review
Verified User in Hospitality
Love that soci schedules my social media posts and auto generates responses to reviews.
Most Helpful Critical Review
Verified User in Health, Wellness and Fitness
It's a little busy and I believe could be a simpler home screen.
Sprout Social
Most Helpful Favorable Review
Stephany S.
Verified User in Gambling & Casinos
The incredibly clean UI makes this tool a breeze to use for daily social media monitoring. Up to 50 different channels can be added to the platform, making it very easy for a community manager to respond quickly for multiple brands. Teams also have the...
Most Helpful Critical Review
Mateusz P.
Verified User in Sporting Goods
Firstly, the features are a bit lacking. Sprout Social pulls @mentions and #hashtags into the feed but photo tags and other social media tags are not pulled in by Sprout Social requiring you to log into each social media channel and check. Secondly, the...
Verified User in Hospitality
Love that soci schedules my social media posts and auto generates responses to reviews.
Stephany S.
Verified User in Gambling & Casinos
The incredibly clean UI makes this tool a breeze to use for daily social media monitoring. Up to 50 different channels can be added to the platform, making it very easy for a community manager to respond quickly for multiple brands. Teams also have the...
Verified User in Health, Wellness and Fitness
It's a little busy and I believe could be a simpler home screen.
Mateusz P.
Verified User in Sporting Goods
Firstly, the features are a bit lacking. Sprout Social pulls @mentions and #hashtags into the feed but photo tags and other social media tags are not pulled in by Sprout Social requiring you to log into each social media channel and check. Secondly, the...
Discussions
I need step by step quidance
3 comments
CD
Within the SOCi dashboard is SOCi University. They have a plethora of knowledge-based articles and videos to guide you through all dashboard functions.Read more
What type of integrations are available with SOCi?
1 comment
NA
Hi Ashley, your Customer Success Manager will be happy to discuss these options with you via phone. SOCi has many integration methods for agencies that would...Read more
When will we be able to post more than 4 pictures at a time on Instagram and google account?
1 comment
AC
Hi Fei,
Apologies for the delay on responding here. Earlier this year, the Instagram API was opened up so 3rd party applications can post multiple images...Read more
Is there a place of education for users?
6 comments
EC
I'm sorry, but the text you provided is a URL, which does not contain any content in an unknown language for translation. If you have a specific text in an...Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
Is Sprout Social legit?
3 comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
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